5-Step Paid Media Strategy to Attract Your Ideal Patients
Advanced tactics and tips to improve paid media performance and drive qualified lead volume in healthcare.
Read MoreMeasured growth at every stage
We build the measurement infrastructure first, so every dollar you spend has a clear line to patient volume and EBITDA impact. From HIPAA-compliant analytics to capacity-aligned media planning, we help you connect marketing to the metrics that matter.
Ready to grow? Schedule a free consultation with our team.
A full-funnel strategy for quality leads
We are experts in growth strategies built specifically for ABA. Our team is 100% focused on one outcome: helping multi-site, high-growth healthcare organizations acquire more patients at scale, with full measurement accountability.
Learn how we helped Empower Behavioral Health increase organic traffic by 327%.
Marketing that proves ROI
Marketing + Operations alignment drives growth
Our data-driven approach combined sophisticated lead tracking for each stage with capacity-informed marketing to maximize budgeting efficiency. Strong alignment between marketing and operations ensures that media strategies are precisely targeted and account for provider availability.
We worked with the client’s marketing team to identify key inputs for refining lead quality and ensuring campaigns reached the right audience—crucial when the ideal client falls within a narrow age range (2 to 6 years). Our analytics team implemented tracking for lead data at the verification stage within the client’s CRM, which was then integrated with Google Ads.
As a result, marketing and operations teams are now fully aligned, with processes in place to ensure all future acquisition campaigns focus on qualified leads and are supported by the capacity to manage new patient volume.
Scaling ABA growth through smarter investments
Hear from Matt Stringer, CMO of Action Behavior Centers, and Richard Briddock, CSO of Cardinal Digital Marketing, on how they quadrupled qualified lead volume without sacrificing efficiency.
One strategy built to move EBITDA
We help ABA providers prove ROI to the C-suite, protect margin, and scale with confidence.
Media investment strategy
From paid search to paid social to CTV, programmatic display, and beyond, we optimize your media mix with a healthcare-first lens. Every channel earns its place. Optimizing for patient acquisition, not just clicks.
Capacity-aligned media planning
Your media budget should follow patient demand. We align with real provider availability, so you’re investing where locations can actually take on more patients, not where they’re already full.
SEO & AI search visibility
When patients ask AI where to go for care, your organization needs to be in the answer. We help healthcare brands earn that visibility across search and AI-powered recommendations.
Advanced measurement & attribution
You can’t grow EBITDA if you can’t see what’s driving it. Our HIPAA-compliant analytics and measurement frameworks give you a clear line from marketing spend to patient revenue, so every budget decision is backed by data, not gut instinct.
