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How a leading plastic surgeon
improved organic conversions by 55.9%

Site Visits Icon

White Arrow Up 62%
increase

in site visits (YoY)

Referral Visits Icon

White Arrow Up 211%
increase

in referral visits (MoM)

Google My Business Clicks

White Arrow Up 40%
increase

in clicks from Google
My Business (MoM)

Google Business Direction Request Icon

White Arrow Up 68%
increase

in Google My Business
directions requests (MoM)

Cristina Keusch

Company Overview

The Dr. Cristina Keusch Boca Raton Plastic Surgery Center is built on a longstanding commitment to the highest standards of patient service, plastic surgery, and overall care. Dr. Keusch has worked hard to build a reputation for a warm, caring, and intimate atmosphere and state-of-the art facilities—one reflected by stellar patient reviews and outstanding results.

Problem

Always a competitive market, plastic surgery in Boca Raton has become even more so with the deferral of elective surgeries during the 2020 global pandemic. To remain competitive—to consistently generate organic digital leads—the Dr. Cristina Keusch Boca Raton Plastic Surgery Center needed to perform a thorough audit and optimization of its website and Google My Business listing. With a lot of high-value content designed to drive leads for high-value plastic surgery services, Dr. Cristina Keusch needed a digital agency capable of aligning all site content with SEO best practices to maximize traffic and conversions.

Boca Plastic Surgeon Website

Solutions

On-page and technical SEO updates

After completing a thorough, deep-dive SEO audit of all site content and digital channels,
the Cardinal Digital Marketing made the following changes:

Non WWW URL RemovedIdentified and manually removed non-www URLs to eliminate crawl waste and reduce excessive redirects.

Page Speed IconImproved page load speeds by serving optimizing images, limiting redirects, and deferring JavaScript parsing.

XML IconCleaned up XML sitemap by removing thousands of pages not meant to be indexed by search engines. Optimized canonical tags for indexable pages and resolved a missing subfolder.

Custom Page Titles IconWrote custom page titles for all core landing pages and new blog topics to improve individual page rankings and CTR.

Linking Scheme IconBuilt an internal content linking scheme to help users and search engines discover relevant content.

Custom Meta Description IconWrote custom meta descriptions for all relevant pages (84% of pages were missing meta descriptions) and added alt text to all images.

Mobile Optimization IconPerformed mobile optimization to address mobile usability errors and ensure all site pages were mobile-friendly for search engines and users.

Google Organic Traffic Chart
Google My Business Clicks Increase
Location Pages

Location Pages and Google My Business Optimization

Because so much of its business comes from the local market, Dr. Cristina Keusch Boca Raton Plastic Surgery Center needed a local search strategy. The Cardinal team put together a comprehensive local search strategy, one built on optimized location pages with unique content, local publications and websites to reach out to for backlinks, and optimizations for the surgery center’s Google My Business listing.

Outcomes

To call the Dr. Cristina Keusch Boca Raton Plastic Surgery Center’s engagement with Cardinal a complete overhaul is an understatement. While the surgery center’s site had plenty of rich content, there was tremendous opportunity for SEO optimizations that would improve organic rankings significantly.

Over the course of twelve months, and as a result of Cardinal’s search optimization plan, the Dr. Cristina Keusch Boca Raton Plastic Surgery Center has seen tremendous results. Year over year, their site has enjoyed a 62% increase in website visits. What’s more, this traffic is converting into leads (form fills, requests for information, and appointments), to the tune of a

55.9% increase in conversions YoY. More recently, the surgery center’s site has seen a 40% increase in clicks from Google, as well as a 211% increase in organic referral visits—both month over month.

Locally, Dr. Keusch is now tapping into the local plastic surgery market, in some cases displacing competitors on search engine results pages (SERPs). The surgery center’s Google My Business listing, for example, has seen a 9.5% increase in site visits, as well as a 68% increase in directions requests. People in the area who are looking for plastic surgery are coming across the Dr. Cristina Keusch Boca Raton Plastic Surgery Center when they start exploring their options on Google.

Site Visits Icon

White Arrow Up 62%
increase

in site visits (YoY)

Referral Visits Icon

White Arrow Up 211%
increase

in referral visits (MoM)

Google My Business Clicks

White Arrow Up 40%
increase

in clicks from Google
My Business (MoM)

Google Business Direction Request Icon

White Arrow Up 68%
increase

in Google My Business
directions requests (MoM)

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