See how Cardinal helped Tolson Center for Cosmetic Surgery bring in 69 new leads and increase their conversions 329%
Cardinal’s Approach Gave TOLSON amazing results:
69
new leads
192%
increase in
conversion rate
329%
increase in conversions
Tolson Center for Cosmetic Surgery is a Georgia-based plastic surgery clinic that offers people facial, breast, body, and skin enhancements. People want to feel comfortable in their own skin, and the Tolson team offers the highest level of convenience, comfort, and safety when helping people become their very best.
While the Tolson Center has a stellar reputation, it needed some help bringing in more patients. After initial conversations with Cardinal Digital Marketing, a partnership was formed and Cardinal put its SEO and digital marketing skills to the test on bringing in new Tolson clients.
Where we started and how we succeeded
Cardinal focused on a few components of its digital marketing strategy, but here’s what really moved the needle:
We launched a complete overhaul of its website to align with SEO best practices and increase Tolson’s conversion rate
Coinciding with the new website, Cardinal launched paid search campaigns and created ad copy that corresponded with complementary/custom landing pages
Did you know that when people click on an ad for a specific product or service and then are taken to the home page or a website that does not correlate with what the ad was about that it drastically increases your website’s bounce rate?
The efforts of the paid search campaigns resulted in
69
new leads
9,3%
conversion rate
How Cardinal Improved
Tolson’s Website
Cardinal’s renowned website designers were able to accomplish this drastic improvement in lead conversion by redesigning the Tolson website in a way that resonated with users through attractive copy, images, and icons. The simplistic display made it clear to users on what Tolson does, how it benefits its customers, and what sort of action they should take next.
Cardinal also factored in an easy URL structure, fast website loading speed, and responsive design so that Tolson’s service offerings could show up effortlessly on mobile devices and different-sized computer screens.
Finally, you’ll notice that there are always 1-2 clear calls to action always present on the site, whether it’s the phone number in the corner and a button to click to request a free consultation or learning more about Tolson’s practice and procedures.
A Lot of Our Success Was Through
Improving the Website Content
To attract new customers that were actively searching online for ways to look and feel their very best wasn’t just all about giving the Tolson website a face lift, though. We needed copy to convince online searchers that Tolson was the best place for them and their cosmetic surgery needs.
Therefore, Cardinal started by researching plastic surgery clinics in Cumming, Georgia, where Tolson was based. We looked for keywords that ranked for volume and relevancy, then used that to create our own unique content for Tolson’s new website.
– implemented website redirects
– submitted a new sitemap to Google
– continuously monitored the website for crawl errors
Almost immediately, keyword rankings improved drastically
the term
“Plastic Surgery”
Moved Up
69
spots
to the
#3
position in search
engine rankings
Tracked Keywords Overview
The total effort in search visibility saw astronomical success, with a:
47%
in organic sessions
192%
in conversion rate
329%
in conversions
In the end, Tolson Center for Cosmetic Surgery was able to attract new customers by improving its
online presence, making it as beautiful as their clients.
