See how Cardinal helped Tolson Center for Cosmetic Surgery bring in 69 new leads and increase their conversions 329%

Cardinal’s Approach Gave TOLSON amazing results:

69

new leads

192%

increase in
conversion rate

329%

increase in conversions

Tolson Cosmetics Center Marketing Banner

Tolson Center for Cosmetic Surgery is a Georgia-based plastic surgery clinic that offers people facial, breast, body, and skin enhancements. People want to feel comfortable in their own skin, and the Tolson team offers the highest level of convenience, comfort, and safety when helping people become their very best.

While the Tolson Center has a stellar reputation, it needed some help bringing in more patients. After initial conversations with Cardinal Digital Marketing, a partnership was formed and Cardinal put its SEO and digital marketing skills to the test on bringing in new Tolson clients.

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Where we started and how we succeeded

Cardinal focused on a few components of its digital marketing strategy, but here’s what really moved the needle:

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We launched a complete overhaul of its website to align with SEO best practices and increase Tolson’s conversion rate

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Coinciding with the new website, Cardinal launched paid search campaigns and created ad copy that corresponded with complementary/custom landing pages

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Did you know that when people click on an ad for a specific product or service and then are taken to the home page or a website that does not correlate with what the ad was about that it drastically increases your website’s bounce rate?

Cardinal also dialed in the paid search campaigns to focus on specific products, thus increasing the Google quality score and improving the user experience as they browsed through the improved Tolson website
Tolson Marketing Ad Banner

The efforts of the paid search campaigns resulted in

69

new leads

9,3%

conversion rate

How Cardinal Improved
Tolson’s Website

Cardinal’s renowned website designers were able to accomplish this drastic improvement in lead conversion by redesigning the Tolson website in a way that resonated with users through attractive copy, images, and icons. The simplistic display made it clear to users on what Tolson does, how it benefits its customers, and what sort of action they should take next.

Cardinal also factored in an easy URL structure, fast website loading speed, and responsive design so that Tolson’s service offerings could show up effortlessly on mobile devices and different-sized computer screens.

Finally, you’ll notice that there are always 1-2 clear calls to action always present on the site, whether it’s the phone number in the corner and a button to click to request a free consultation or learning more about Tolson’s practice and procedures.

Tolson Website Digital Marketing Results
Tolson Content Marketing Strategy

A Lot of Our Success Was Through
Improving the Website Content

To attract new customers that were actively searching online for ways to look and feel their very best wasn’t just all about giving the Tolson website a face lift, though. We needed copy to convince online searchers that Tolson was the best place for them and their cosmetic surgery needs.

Therefore, Cardinal started by researching plastic surgery clinics in Cumming, Georgia, where Tolson was based. We looked for keywords that ranked for volume and relevancy, then used that to create our own unique content for Tolson’s new website.

Always adhering to SEO best practices while making the user experience easier, Cardinal SEO experts also:
– implemented website redirects
– submitted a new sitemap to Google
– continuously monitored the website for crawl errors

Almost immediately, keyword rankings improved drastically

the term

“Plastic Surgery”

Moved Up

69

spots

to the

#3

position in search
engine rankings

Tracked Keywords Overview

Tracked Keywords Overview

The total effort in search visibility saw astronomical success, with a:

47%

in organic sessions

192%

in conversion rate

329%

in conversions

In the end, Tolson Center for Cosmetic Surgery was able to attract new customers by improving its
online presence, making it as beautiful as their clients.

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