How a general and cosmetic dentist achieved a 35% increase in page views
Cardinal’s Continued Efforts resulted in:
35% 
increase in page views
96%
of tracked keywords now ranking in top 100
82%
share of voice compared to direct competitor
Company Overview
A Tulsa People Reader’s Choice A-List pick for five years running, Perfect Smile Tulsa provides a variety of general and cosmetic dentistry services. Known for its clean and relaxing offices, friendly and experienced staff, and outstanding results, Perfect Smile Tulsa enjoys a stellar reputation.
Problem
No matter the industry or vertical, the internet is a crowded and competitive marketplace. The same goes for general and cosmetic dentistry, where dozens of offices can compete for clientele within the same city or region. Despite its fantastic reputation in the Tulsa community, Perfect Smile Tulsa wanted to bring in SEO experts to optimize their website content to align with best practices and compete better in online search with local competitors.
Solutions
SEO across all pages and blogs
The Cardinal Digital Marketing team completed a full site audit to address any technical SEO issues, including improvements to site structure and page load speed, metadata, and redirects. All pages and blog posts were optimized based on the target keyword list to rank better in the local Tulsa market. After implementing these changes, Perfect Smile Tulsa is now seeing dramatic improvements in organic keyword rankings and traffic.
Link-building campaigns
To help boost domain authority for Perfect Smile Tulsa, our team used new and existing content for link building outreach, successfully placing links on a variety of authoritative websites within the cosmetic and general dentistry industry.
New blog posts published
To keep website content fresh and relevant, the Cardinal Digital Marketing content team maintains a regular cadence of 3-4 new blog posts per month. The blog posts, which cover topics relevant and valuable to both Perfect Smile Tulsa prospects and patients, have helped drive organic keyword rankings and support link building activities.
Outcomes
As a result of improvements to site wide SEO, link building, and new, optimized blog posts and landing pages, Perfect Smile Tulsa has seen a 35% increase in organic page views. 96% of tracked keywords now rank in top 100, contributing to an 82% share of voice compared to the company’s direct competitor in the market.
35%
increase in page views
96%
of tracked keywords now ranking in top 100
82%
share of voice compared to direct competitor
As website optimizations, SEO best practices, and regular new blog content, Perfect Smile Tulsa can expect to continue capturing organic search traffic and earning more visibility compared to direct competitors. In the future, Cardinal Digital Marketing will look for opportunities to capitalize on this growing organic search visibility by driving more qualified leads and conversions.
