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How a general and cosmetic dentist achieved a 35% increase in page views

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Cardinal’s Continued Efforts resulted in:

35%

increase in page views

96%

of tracked keywords now ranking in top 100

82%

share of voice compared to direct competitor

Cosmetic Dentist Company Overview

Company Overview

A Tulsa People Reader’s Choice A-List pick for five years running, Perfect Smile Tulsa provides a variety of general and cosmetic dentistry services. Known for its clean and relaxing offices, friendly and experienced staff, and outstanding results, Perfect Smile Tulsa enjoys a stellar reputation.

Problem

No matter the industry or vertical, the internet is a crowded and competitive marketplace. The same goes for general and cosmetic dentistry, where dozens of offices can compete for clientele within the same city or region. Despite its fantastic reputation in the Tulsa community, Perfect Smile Tulsa wanted to bring in SEO experts to optimize their website content to align with best practices and compete better in online search with local competitors.

Dental Digital Marketing Strategy

Solutions

Dental Practice SEO Improvements

SEO across all pages and blogs

The Cardinal Digital Marketing team completed a full site audit to address any technical SEO issues, including improvements to site structure and page load speed, metadata, and redirects. All pages and blog posts were optimized based on the target keyword list to rank better in the local Tulsa market. After implementing these changes, Perfect Smile Tulsa is now seeing dramatic improvements in organic keyword rankings and traffic.

Link-building campaigns

To help boost domain authority for Perfect Smile Tulsa, our team used new and existing content for link building outreach, successfully placing links on a variety of authoritative websites within the cosmetic and general dentistry industry.

Link Building Campaign
Dental Blog Post

New blog posts published

To keep website content fresh and relevant, the Cardinal Digital Marketing content team maintains a regular cadence of 3-4 new blog posts per month. The blog posts, which cover topics relevant and valuable to both Perfect Smile Tulsa prospects and patients, have helped drive organic keyword rankings and support link building activities.

Outcomes

As a result of improvements to site wide SEO, link building, and new, optimized blog posts and landing pages, Perfect Smile Tulsa has seen a 35% increase in organic page views. 96% of tracked keywords now rank in top 100, contributing to an 82% share of voice compared to the company’s direct competitor in the market.

35%

increase in page views

96%

of tracked keywords now ranking in top 100

82%

share of voice compared to direct competitor

As website optimizations, SEO best practices, and regular new blog content, Perfect Smile Tulsa can expect to continue capturing organic search traffic and earning more visibility compared to direct competitors. In the future, Cardinal Digital Marketing will look for opportunities to capitalize on this growing organic search visibility by driving more qualified leads and conversions.

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