As the Director of Design & Development here at Cardinal Digital Marketing, I often find myself working with other web companies on behalf of our clients. Typically, this is the company that first designed the client’s site, their past marketing company, or a company that they may be currently working with for services other than those provided by Cardinal.

I am happy to report that most of these other companies are pretty easy to work with and, like Cardinal, have the client’s best interests at heart. However, I have also seen many a client seriously cheated or harmed by other companies, with effects that range from inconvenient to devastating.

Think I’m exaggerating? I once saw a software company that had worked with a one-man SEO company known for some questionable tactics. Surprise: the results were not good, and the client fired their SEO. In an act of revenge, their former SEO redirected their domain (which he owned) to point to a hip-hop music video on YouTube instead of their website. The result: many lost customers posting “How did I get here?” comments on the video.

So how do you protect yourself in this penguin-eat-panda world wide web?

This four-part series will cover a few different aspects of owning a website. Each part will include will focus on a specific type of web property and will briefly explain what the property is, why it is important to maintain control over this property, how to set it up under your own control from the beginning, and what to do if it is currently being controlled by someone else.

As each section is published, I will link to it from this post, so you can bookmark just this post for easy access to the whole series.

Part 1: Your Domain Name

Part 2: Site Files, Databases & Hosting

Part 3: Google Analytics

Part 4: Social Media and Other Profiles