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On-Demand Webinar
What DSOs can learn from NADG’s 288% growth strategy
Learn how to drive growth with smarter patient acquisition strategies
For DSOs chasing growth, more ad spend isn’t the answer—smarter strategy is. North American Dental Group increased annual bookings by 288%, while slashing cost-per-booking by more than half.
In this exclusive webinar, their head of marketing breaks down the data-driven approach that delivered enterprise-level ROI without wasted spend. The session offers adaptable strategies and frameworks DSOs can apply to drive intelligent, efficient growth — regardless of organization size.
You’ll learn how to:
- Build a data and tech foundation that supports full-funnel attribution
- Align paid media to operational capacity for scalable growth
- Capture niche audiences through advanced data and omnichannel strategy
Get practical frameworks to intelligently—and efficiently—expand your media strategy, filling the right chairs at the right time.
About the Speakers
Kelly Stack
Head of Marketing,North American Dental Group
Kelly Stack is a seasoned marketing leader with a rare blend of in-house and agency expertise, honed through two decades of experience. As Head of Marketing at North American Dental Group, she has played a pivotal role in driving year-over-year patient growth across one of the largest dental support organizations in the country.
With deep roots in omnichannel strategy and a career spanning enterprise healthcare, retail, higher education, and non-profits, Kelly has a unique ability to understand consumer behavior and translate insights into results. She’s led integrated marketing efforts across more than 1,000 dental offices nationwide—developing scalable acquisition programs tailored to office maturity, market needs, and practice capacity goals. From grand openings to turnaround markets and local engagement campaigns, her work is grounded in data, driven by access to care, and built for growth.
Known for her empathetic leadership style and ability to activate high-performing teams, Kelly is as committed to operational excellence as she is to consumer connection. Her strategic thinking, paired with a bias for action, has made her a trusted voice in navigating the evolving dental landscape.
Lauren Leone
Chief Growth Officer,Cardinal Digital Marketing
As Chief Growth Officer at Cardinal Digital, Lauren collaborates with clients to set strategic direction, identify new growth opportunities, and lead strategy execution. With over a decade of experience, she specializes in crafting multi-channel patient acquisition strategies for multi-location healthcare organizations. Her expertise ensures these entities not only meet their growth targets but also flourish in fiercely competitive markets. Lauren has managed multi-million-dollar marketing budgets for national healthcare brands like Smile Doctors, Sage Dental, LifeStance Health, ATI Physical Therapy, and many more. She’s helped scale healthcare groups from 50 to 500+ locations with integrated media strategies that span the patient journey.
Ruchi Patel
Group Media Director,Cardinal Digital Marketing
Ruchi is a powerhouse media strategist with deep expertise in performance marketing and a track record of managing multi-million-dollar budgets across paid search, display, and programmatic channels. She brings a rare combination of analytical precision and creative problem-solving to every campaign—skills honed through years of running complex media programs in the travel, ecommerce, and healthcare verticals.
At Cardinal, Ruchi leads paid media strategy for some of the nation’s largest healthcare groups, including organizations spanning 900+ locations. Whether she’s driving patient acquisition for regional providers or optimizing spend across hundreds of markets, she consistently delivers high-impact, full-funnel strategies tailored to each brand’s growth goals and capacity constraints.
Known for uncovering niche audience segments and crafting innovative ways to reach consumers, Ruchi ensures campaigns are not only effective but also compliant with evolving privacy regulations.
Smarter Spend Starts with Capacity-Aligned Marketing
North American Dental Group built a four-quadrant framework to align marketing investment with each location’s operational reality. By mapping capacity and revenue goals, they prioritized spend where it would drive impact—and paused media where operations couldn’t support new growth. In this webinar, you’ll learn how they used this approach to scale efficiently across 200+ practices.
Insights and Strategies to Power Your Growth
Clients We Ignite Growth In
About Cardinal
Who We Are
As a leading healthcare digital marketing agency, Cardinal Digital Marketing has partnered with some of the most recognizable brands in the country. We’ve helped countless multi-location organizations reach and convert patients through tailored, HIPAA-compliant patient acquisition solutions, comprehensive digital transformation strategies, and stunning brand creative.
Our extensive experience and innovative approach make us the preferred healthcare marketing company for high-growth, multi-site providers. A partnership with Cardinal means highly targeted strategies that increase patient volume, improve brand recognition, and drive revenue. Performance marketing, on your parameters.
