Mastering Performance Max (PMAX) for Healthcare
Google Ads' Performance Max (PMAX) can help you reach more patients—if set up correctly. This guide covers when to use...
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On-Demand Webinar
A Data-Driven Approach to Media Expansion & Investments
How to expand your media mix with confidence
As performance plateaus in traditional digital channels like search, healthcare marketers are under pressure to find new, scalable sources of patient volume. But entering a new channel (like Meta or programmatic) without a testing strategy often leads to wasted budget and little insight into what’s actually working.
In this on-demand session, we’ll show you how to:
- Spot diminishing returns and know when your strategy’s tapped out
- Build a HIPAA-compliant framework to guide better investment decisions
- Test and scale into new media channels
- Plan a patient-centric media mix that aligns with location and service line goals
Whether you’re a marketer or a member of the C-suite, this session will equip you with a smarter approach to media expansion—backed by data and built for growth.
About the Speakers
Rich Briddock
Chief Strategy Officer,Cardinal Digital Marketing
With over 12 years of experience, Rich Briddock is a data-driven strategist with deep expertise in healthcare advertising. He guides Cardinal’s overarching media strategy and shapes how the agency approaches emerging platforms, performance optimization, and full-funnel patient acquisition. By staying ahead of the curve, Rich helps ensure clients make smarter, faster advertising decisions. He’s led multi-million-dollar campaigns for brands like LifeStance Health, ATI Physical Therapy, Southern Vet Partners, and Odyssey Behavioral Health, and is known for crafting media strategies that drive measurable growth.
Rich’s strength in maximizing advertising performance lies in his deep command of business intelligence and advanced analytics. He has extensive experience building integrated, closed-loop reporting systems that unify disparate data sources and enable precise performance analysis. From media mix modeling (MMM) to multi-touch attribution, Rich helps healthcare organizations that span 900+ locations understand the true impact of their marketing investments and make data-informed decisions that drive growth.
Alex Kemp
Senior Director Applied Analytics,Cardinal Digital Marketing
Alex Kemp leads Cardinal Digital Marketing’s analytics department, where he oversees business intelligence operations. With over nine years of paid media experience, Alex specializes in developing HIPAA-compliant data infrastructures that capture crucial marketing data to optimize campaign performance and drive qualified lead volume.
He is adept at applying advanced analytics techniques such as media mix modeling, regression analysis, A/B and multivariate testing, and incrementality testing to inform strategic decisions. Alex’s work focuses on some of the nation’s largest multi-brand, multi-location healthcare providers, including ATI Physical Therapy, LifeStance Health, and North American Dental Group. His insights ensure that clients efficiently allocate their paid media budgets, creating tailored strategies that not only improve marketing effectiveness but also deliver measurable business outcomes.
The starting point for advanced measurement
Incrementality testing helps you understand what actually drives results by comparing performance between a control group and a test group. It’s the foundation of advanced measurement, giving you the historical baseline necessary for accurate modeling and forecasting. Without it, tools like MMM can’t reliably predict the impact of new channels.
Insights and Strategies to Power Your Growth
Clients We Ignite Growth In
About Cardinal
Who We Are
As a leading healthcare digital marketing agency, Cardinal Digital Marketing has partnered with some of the most recognizable brands in the country. We’ve helped countless multi-location organizations reach and convert patients through tailored, HIPAA-compliant patient acquisition solutions, comprehensive digital transformation strategies, and stunning brand creative.
Our extensive experience and innovative approach make us the preferred healthcare marketing company for high-growth, multi-site providers. A partnership with Cardinal means highly targeted strategies that increase patient volume, improve brand recognition, and drive revenue. Performance marketing, on your parameters.
