Meta Ad Strategies for the Privacy Era
Stay Ahead of Meta’s 2025 Data Restrictions
Meta’s new restrictions are changing the game for healthcare marketers. Lower-funnel tactics like event-based audience targeting and optimizations just got trickier. If Meta is key to your new patient pipeline, it’s time to adapt.
Join Chief Strategy Officer Rich Briddock and Senior Paid Social Media Manager Caro Costa for a 45-minute livestream, where you’ll learn how to:
- Master a full-funnel strategy tailored for Meta’s privacy-first future
- Set up conversion events amid new guidelines
- Learn why lead forms (and other tactics) could be your next secret weapon
About the Speakers
Rich Briddock
Chief Strategy Officer,Cardinal Digital Marketing
As an integral part of Cardinal’s leadership team, Rich oversees ALL client strategies. He specializes in developing holistic patient acquisition journeys that nurture patients through the funnel. As a master of optimization, he uncovers opportunities to remove conversion barriers and improve the patient experience, generating more qualified leads for clients.
Rich is an expert in building closed-loop reporting capabilities and helping clients gain insight into their marketing investments. He has deep experience developing media strategies for multi-location healthcare groups with 500+ locations and is driven to maximize performance.
Caro Costa
Senior Paid Social Media Manager,Cardinal Digital Marketing
Caro is well-versed in navigating multiple platforms, including TikTok, Pinterest, Facebook, Instagram, LinkedIn, and more. She has extensive experience in healthcare marketing, having worked both on the agency side and with reputable healthcare brands. This exposure has equipped her with valuable insights into crafting effective messaging and targeted designs tailored to the specific needs of the healthcare industry. Instead of seeking a one-size-fits-all solution, she focuses on providing personalized experiences based on individual preferences and interactions.
Clients We Ignite Growth In
Who We Are
As a leading healthcare digital marketing agency, Cardinal Digital Marketing has partnered with some of the most recognizable brands in the country. We’ve helped countless multi-location organizations reach and convert patients through tailored, HIPAA-compliant patient acquisition solutions, comprehensive digital transformation strategies, and stunning brand creative.
Our extensive experience and innovative approach make us the preferred healthcare marketing company for high-growth, multi-site providers. A partnership with Cardinal means highly targeted strategies that increase patient volume, improve brand recognition, and drive revenue. Performance marketing, on your parameters.
Your Marketing Resource Hub
Dive into our blogs, podcasts, videos, guides, and more for deeper insights into the world of dental marketing.
Visit Cardinal’s Healthcare Marketing Blog
Stay up to date on the latest healthcare marketing trends by visiting Cardinal’s healthcare marketing blog. We publish 3-5 articles each month on SEO best practices, PPC advertising, reputation management, and content marketing.
Take a look at these popular articles and case studies:
Listen to the Ignite Digital Marketing Podcast
Tune in to the Ignite Digital Marketing Podcast and hear how the world’s leading healthcare marketers are growing their medical practices through innovative digital marketing strategies.
Ignite is available on all major platforms: