Livestream

The Framework Behind 172% Booking Growth

Learn how aligning paid media to real booked appointment data drives measurable patient growth.
Date: March 24, 2026Time: 1:00pm ET
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Stop paying for clicks. Start paying for bookings.

In this livestream, Liine and Cardinal break down how we partnered with a large multi-site dermatology group to optimize paid media campaigns using real patient booking data—resulting in 172% booking growth, lower cost per appointment, and clearer visibility into performance.

You’ll walk away with a framework for improving paid media efficiency and confidently reporting marketing’s impact.

Attendees will learn:

  • How optimizing for booked appointments can reduce cost per booking and improve board-level reporting
  • Why proxy metrics like call duration and form fills distort paid media performance
  • How to connect marketing campaigns to real booked appointments (even in a HIPAA-compliant environment)

 

About the Speakers

Rich Briddock
Chief Growth Officer,
Cardinal Digital Marketing

With over 14 years of experience, Rich Briddock is a data-driven strategist with deep expertise in healthcare advertising. He guides Cardinal’s overarching media strategy and shapes how the agency approaches emerging platforms, performance optimization, and full-funnel patient acquisition. By staying ahead of the curve, Rich helps ensure clients make smarter, faster advertising decisions. He’s led multi-million-dollar campaigns for brands like Action Behavior Centers, ATI Physical Therapy, AEG Vision, and Novant Health, and is known for crafting media strategies that drive measurable growth.

Charlie Winn
Co-founder & Chief Revenue Officer

Charlie Winn is co-founder and Chief Revenue Officer at Liine, the AI-powered call tracking, marketing analytics and ad optimization platform for multisite healthcare practices. With 15 years of revenue leadership experience, Charlie is passionate about helping healthcare marketers drive growth and optimize performance.

Clients We Ignite Growth In

About Cardinal

As a leading healthcare digital marketing agency, Cardinal Digital Marketing has partnered with some of the most recognizable brands in the country. We’ve helped countless multi-location organizations reach and convert patients through tailored, HIPAA-compliant patient acquisition solutions, comprehensive digital transformation strategies, and stunning brand creative.

Our extensive experience and innovative approach make us the preferred healthcare marketing company for high-growth, multi-site providers. A partnership with Cardinal means highly targeted strategies that increase patient volume, improve brand recognition, and drive revenue. Performance marketing, on your parameters.

About Liine

Liine is the only tool for measuring and improving healthcare marketing based on actual bookings and revenue. Designed for growth-focused practices, Liine’s AI-powered call tracking, marketing analytics and ad optimization transforms healthcare marketing from fuzzy to formula.

Liine Call & Form Tracking