One of our core values at Cardinal is that we never settle. We chase growth and new challenges, and never back down in our pursuit of expanding our knowledge and capabilities. Over the last 17 years, we’ve put this belief into practice as Cardinal has grown into a recognized leader in healthcare performance marketing. As our industry continues to evolve, so do we.
Going forward, Cardinal will operate as Power Digital Marketing’s dedicated healthcare division.
We step into this next phase of our evolution, maintaining the same leadership, team, culture, and healthcare-first mission, now supported by Power’s enterprise-grade data intelligence and measurement capabilities designed to scale what already works.
Intentional evolution
First things first, this is not an integration nor is it a shift away from who we are. In fact, it’s the opposite.
Over the years, Cardinal has chosen to specialize where others generalized. We’ve built deep expertise in HIPAA-compliant marketing environments, regulatory nuance, and the realities of scaling complex, multi-location healthcare organizations. We’ve pioneered measurement approaches grounded in healthcare reality, not marketing theory.
Our partnership with Power is confirmation that, when it comes to healthcare marketing, specialization wins. It’s a strategic step forward, rooted in a shared belief that deep specialization is not a limitation, it’s a vital competitive advantage.
Because our entire focus is healthcare, our team brings deep mastery of HIPAA-regulated environments, multi-site and multi-brand operations, complex patient journeys, and vertical-specific consumer behavior. Power complements this with consumer data and audience intelligence, advanced forecasting, and high-velocity testing and experimentation that strengthen our healthcare-specific insights.
Cardinal’s healthcare authority is now amplified by Power’s enterprise-grade measurement and data intelligence.
Preserving focus while expanding capabilities
Power is built as a collection of deeply specialized vertical divisions, supported by a shared enterprise intelligence layer—data science, experimentation, measurement, and technology—designed to raise the ceiling without diluting focus.
This structure matters because it preserves what has made us an authority in the healthcare marketing space. Specialization is an asset. With Power, we remain autonomous and deeply domain-specific, while gaining access to an enterprise intelligence layer that amplifies our expertise.
That philosophy mirrors our own belief: specialization should lead, intelligence should support. In other words, Power Digital’s role is not to redefine Cardinal’s expertise. It’s to extend our impact.
As a result of this acquisition, we now have access to advanced, enterprise-level capabilities that strengthen healthcare outcomes across the full lifecycle, including:
- AI-informed intelligence that helps healthcare leaders move from attribution uncertainty to confident investment decisions
- High-velocity experimentation that allows teams to gain deeper audience and channel understanding and the ability to capitalize on winning strategies
- Cross-vertical insight, applied thoughtfully and compliantly to healthcare’s increasingly consumerized landscape
This partnership gives our clients a strategic advantage as we’re able to apply deeper intelligence to the work we’ve always done and to bring greater clarity to measurement and more precision to optimization without sacrificing the nuance or compliance that healthcare demands.
While Cardinal continues to bring deep understanding and expertise in all things healthcare, Power brings advanced measurement, intelligent insights grounded in broader consumer demand patterns, and enterprise-level conversation rate optimization that most competitors just don’t have.
For healthcare organizations, the value of this partnership shows up before campaigns launch, and remains long after patients convert. Clearer insights, stronger forecasting, ongoing optimization, and continuous learning loops that strengthen conversion rates, elevate patient experience, and compound performance improvements over time.
All this enables more informed, defensible marketing decisions that translate into sustainable patient growth.
What this means for healthcare marketers
Like everything we do at Cardinal, this decision is strategic, intentional, and timely.
Healthcare marketing is at an inflection point. As Lauren Leone, Healthcare Division President, explains:
“The demand for more advanced measurement and multi-channel thinking has finally arrived, and we’re watching in real time as healthcare becomes just as sophisticated as any other vertical.”
Patient discovery is becoming more fragmented by AI. Measurement expectations are rising, even as data signals grow more complex. Attribution blindness is limiting confidence in investment decisions. Budgets are tighter, scrutiny is higher, and expectations for measurement, forecasting, and ROI have risen sharply. Healthcare organizations are under pressure to make smarter, more defensible investment decisions while maintaining trust and regulatory responsibility.
In this environment, specialization alone isn’t enough. And neither is scale without context. The future of healthcare requires both deep vertical expertise and advanced intelligence to support it.
Currently, most healthcare organizations can’t clearly connect marketing activity to patient volume, and most marketing agencies can’t guide them through that complexity. Our deep expertise, when paired with Power Digital’s advanced enterprise-grade measurement capabilities, creates a partnership for exactly this moment.
Same mission, but with more power
As we considered Cardinal’s future, the question was never whether we should grow. The question was how to grow without compromising the principles that have allowed us to deliver meaningful results for our clients. We were not looking to be absorbed, consolidated, or diluted. We were looking for one thing: a way to increase our impact without sacrificing our focus.
That’s why we chose Power Digital.
Power chose Cardinal because they believe in our approach, our people, and what we’ve built. As Jeff Mason, CEO of Power Digital, shared:
“We believe the future belongs to specialists supported by enterprise intelligence. Cardinal is exactly that, a healthcare-first team that earned its authority by solving problems others avoid. Our role is not to change Cardinal. It is to amplify what already makes them exceptional at the moment healthcare needs it most.”
That perspective reflects how we see this next chapter as well. And we’re confident that this partnership will allow us to meet that moment, head on.
Looking ahead to shape the future
Our mission remains the same: connecting patients with care. Our role remains the same: helping healthcare organizations grow responsibly, measurably, and sustainably in an increasingly complex marketing environment. The core values that have shaped our agency and our work remain non-negotiable.
What changes is our ability to do that work with greater confidence and sophistication, as we help to shape the future of healthcare marketing. Healthcare deserves specialists, and specialists deserve enterprise-grade intelligence. Together with Power Digital, we can deliver on both.
