Celebrating Bold Breakthroughs in Healthcare Marketing
Introducing The Flockies—a brand-new awards program recognizing the boldest and smartest marketing wins in healthcare. Whether you scaled performance, launched a standout campaign, or broke through with big results on a lean budget, these awards are for the changemakers, innovators, and rising stars of our industry.
Why “The Flockies”? At Cardinal, we believe growth doesn’t happen alone—it takes a flock. These awards honor the individuals and teams who flew farther, together.
2025 Award Categories
Campaign of the Year Award
For the campaign that dramatically scaled performance or impact.
Elevating Data: Most Innovative Use of Data Award
Awarded to the team using analytics in fresh, creative ways to fuel smarter decisions.
The Scaling Up Award
Celebrating the best overall year-over-year improvement of key marketing metrics.
Healthcare Marketing Leader of the Year Award
Honoring an exceptional individual who led bold, strategic initiatives in healthcare marketing.
High-Impact Hustle Award
For a team or individual who delivered exceptional results with limited resources. Recognizes creativity, grit, and the ability to make a big impact with limited resources.
Rising Star Award
Spotlighting a new marketer (less than 2 years in) already soaring high.
Upping Access Award
For the campaign or strategy that meaningfully improved access to care.
Launching Website: Website Launch of the Year Award
Celebrating the best website launch. (Completed between October 2024 – October 2025)
Partner Up: Cross-Organizational Collaboration Award
Recognizing a successful collaboration with an external organization that created a bigger impact together.
Why Enter
Winners will take home a custom Flockies trophy, get recognized live at Scaling Up in front of hundreds of healthcare marketing peers, and be featured across Cardinal’s LinkedIn, newsletter, and website. Finalists and winners receive a digital badge to showcase on LinkedIn, email signatures, and press releases. It’s free to enter, quick to submit, and open to both self-nominations and nominations for others. Don’t miss your chance to earn industry recognition and boost your visibility.
Who Attends Scaling Up
Who Should Enter the Flockies
The Flockies celebrate marketing wins that help healthcare organizations grow and reach more patients. Whether you’re a hospital system, a behavioral health group, a dental or dermatology brand, or a fast-growing urgent care network, we want to celebrate your work.
Agencies, tech partners, and vendors are welcome to submit work, too. Just make sure the results you’re showcasing are for provider groups and the patients they serve.
Flockies Timeline & How to Enter
Submitting is simple. Just share a short description of your project, the key outcomes and metrics, and any supporting graphics, websites, ads, or other materials that showcase your work.
- Sept 1 | Nominations open
- Oct 15 | Nominations close
- Oct 20 | Audience Choice voting opens
- Oct 28–29 | Awards presented live during the Scaling Up Conference
It was a great event. So happy that I was able to carve out time to join!
This is hands down the best, most focused healthcare marketing conference out there.
It was a great event. I am still planning on watching the replays. Cardinal provides a lot of great content and education. Wonderful job!
This is great. So much opportunity for learning and development-which is basically my favorite thing ever. I appreciate all the work the team puts into this every year.
Scaling Up was incredible. I’m so excited to go back & watch all the sessions. The sheer depth & breadth of learnings offered by the professionals in these sessions is hard to wrap my head around.
Scaling Up was incredible. Kudos to the entire team – loved every second of it. Anyone who isn’t here is MISSING OUT!
Cardinal no doubt put a TON of work to bring this digital conference to life—great job making it seem effortless and fun!
