Scaling Up: The Healthcare Performance Marketing Summit

Skyrocket your patient acquisition strategy

October 28 - 29, 2025
WHERE HEALTHCARE MARKETERS GO TO GROW

About Scaling Up

Scaling Up 2025 is your launchpad for exploring the latest ideas and tactics to propel your patient acquisition strategies and achieve measurable business outcomes.

WHAT YOU’LL LEARN:
  • Data-driven performance marketing for new patient acquisition
  • How to optimize your media mix
  • Reaching the right consumers with HIPAA-compliant audience targeting
  • SEO & organic growth tactics
  • Measuring impact & determining marketing ROI
SEE WHAT YOU MISSED

Watch Scaling Up 2024 on-demand

Get all the knowledge from last year’s summit with access to our full YouTube playlist. Enjoy everything from vertical-specific strategy panels to tactical performance marketing presentations. Binge our expert-driven content to gear up for Scaling Up 2025!

Watch sessions Explore 2024 summit
Unlock strategies from Scaling Up

Key takeaways & actionable tips for 2025

Scaling Up isn’t just another healthcare marketing event—it’s the playbook for tackling the industry’s biggest challenges. From cracking the code on ROI and reaching elusive patient audiences to solving low patient volumes, this year’s sessions delivered the insider strategies you need to stay ahead.

Read key takeaways

Who you'll learn from

Everybody loves Scaling Up

Hear from last year's attendees

What a fun and energizing way to start the morning!

Kristina Dover
Chief Marketing Officer, Mercy

It was a great seminar. Thank you for hosting, Cardinal!

Sylvia Melton
Marketing Director, LBU Community Clinic

Two great day of learning and insights!!!

Melanie Basile
Chief Growth Officer, The Smilist

This was such a great and informative experience! I consumed so much valuable advice and insight and continue to process my notes.

Jennifer Munoz-Callahan
Digital Marketing Specialist, Empower Behavioral Health

Scaling Up was incredible. Kudos to the entire team – loved every second of it. Anyone who isn’t here is MISSING OUT!

Theresa Porcaro
Senior Director of Marketing, Pelvic Rehabilitation Medicine

Cardinal sure knows how to put on a virtual event! I have really enjoyed all of the content, and being a part of it!

Jillian Householder
Vice President of Sales, Patient Prism

Alex is hysterical!

Carleen McCarthy
Vice President Marketing, SENTA ENT and Allergy Physicians

Cardinal no doubt put a TON of work to bring this digital conference to life—great job making it seem effortless and fun!

Amy Katz
Vice President of Marketing, Upperline Health

Scaling Up is the must-attend virtual performance marketing event of the year!

Michele Santagata
Owner, Santagata Consulting

Learn from healthcare marketing heavyweights!

Reach groundbreaking new heights

Solutions to healthcare's biggest challenges

Power Your Patient Pipeline

Channel-specific tactics to skyrocket new patient numbers across your service lines and system.

Wield Cutting-Edge Technology

The latest industry trends and innovative solutions to help you outshine the competition.

Vanquish Growth Challenges

Hear from industry experts on how to defeat the evils plaguing your organization’s growth trajectory.

Scale Your Marketing Strategy

Learn to streamline processes, improve operational efficiency, & build a badass team of marketing superheroes.
SCALING UP 2023 BY THE NUMBERS

See Who Attended Last Year

In 2023, 78% of attendees worked at multi-site healthcare organizations and more than 50% of attendees were at the director level or higher. As an attendee, you’ll have the opportunity to engage with other influential leaders and decision-makers committed to revolutionizing healthcare marketing.

Who you'll learn from

Summit Host

Cardinal Digital Marketing

Cardinal delivers patient-centric performance marketing strategies that yield lasting and measurable results for high-growth healthcare groups.

We advise some of the most recognizable leaders in healthcare, like LifeStance Health, ATI Physical Therapy, Water’s Edge Dermatology, Greater Good Health, and many more, to deliver patient acquisition solutions that ignite growth. Every day.

As a Google Premier Partner, Best Places to Work, and an Inc. 5000 Agency, our team of marketing experts and creative pros leverage the latest insights, technology, and real-time analytics to stay ahead of the trends and deliver a serious return on your investment. At Cardinal, we develop highly targeted strategies that increase patient volume, improve brand equity, and drive revenue. Scaling healthcare groups is our superpower!

Cardinal Digital Marketing: Healthcare Performance Marketing Agency