Scaling connection.
Driving outcomes.
Join 2,000+ healthcare marketers and 50+ expert speakers sharing real strategies that connect patients to care.
October 28 - 29, 2025
Who you'll learn from
About Scaling Up
Scaling Up 2025 is where healthcare marketers and executives come to solve real growth challenges. This virtual summit is packed with expert-led sessions that go beyond the basics and tackle the complexities of scaling patient acquisition across high-growth healthcare organizations.
Whether you’re optimizing media investments, aligning with operations, or proving ROI to the C-suite, you’ll walk away with the playbooks, tactics, and data strategies that actually drive impact.
Explore the full Scaling Up agenda
Discover panels, presentations, and case studies featuring proven playbooks from the nation’s top healthcare organizations.
Every session is built to help you scale patient acquisition, prove marketing impact, and lead with confidence.
Get real solutions for healthcare’s toughest growth challenges
Master patient acquisition
Discover how to scale patient acquisition at 50, 100, or 500+ sites using full-funnel strategies aligned to the patient journey, growth goals, and provider utilization.
Optimize channel performance
Learn what’s working now in paid search, SEO, AI, and social. Get tactical frameworks to fine-tune campaigns and avoid the most common performance pitfalls.
Align with
operations
Gain insights on working cross-functionally with ops and finance to improve provider utilization, eliminate wasted spend, and maximize marketing effectiveness.
Prove ROI to
the C-suite
Learn how to defend every dollar in your marketing budget using HIPAA-compliant measurement technology and advanced measurement strategies.
Our 2025 speakers
Sherianne James
Chief Marketing Officer
Sherianne James is the Chief Marketing Officer of Heartland Dental. With over 30 years of experience, she brings proven expertise in brand management, business turnarounds, and marketing optimization. At Heartland, she spearheads innovative B2C and B2B strategies and oversees brand marketing, patient engagement, and analytics. By leveraging data-driven insights, she builds loyalty and drives growth across the company’s network nationwide.
Sherianne previously served as CMO of EssilorLuxottica’s Professional Solutions Division, where she successfully led initiatives to boost patient flow for over 8,000 independent eye care professionals.
Sherianne previously served as CMO of EssilorLuxottica’s Professional Solutions Division, where she successfully led initiatives to boost patient flow for over 8,000 independent eye care professionals.
Matt Stringer
Chief Marketing Officer
Matt Stringer is the Chief Marketing Officer at Action Behavior Centers, where he leads strategy to connect families with transformative autism therapy services. With over 25 years of experience in multi-site healthcare and retail marketing, Matt blends data-driven insights with compelling storytelling to drive growth and elevate mission-driven brands.
Matt previously served as the Chief Marketing Officer at Affordable Care, where he focused on improving accessibility and providing solutions for an underserved patient population. His leadership helped to strengthen Affordable Care’s position as a trusted provider of dental care.
Matt previously served as the Chief Marketing Officer at Affordable Care, where he focused on improving accessibility and providing solutions for an underserved patient population. His leadership helped to strengthen Affordable Care’s position as a trusted provider of dental care.
Rachelle Kuebler-Weber
Chief Marketing Officer
Rachelle Kuebler-Weber is the Chief Marketing Officer at AEG Vision. She is a seasoned marketing executive with over 15 years of experience driving growth across healthcare and veterinary services. Rachelle is known for her strategic insight and people-first leadership, with a strong reputation for building collaborative, data-driven marketing teams that drive growth and create enterprise value.
Before joining AEG Vision, Rachelle served as the CMO of Southern Veterinary Partners, where she led marketing through a period of exponential revenue growth, from $490 million to over $1.3 billion, culminating in a successful recapitalization.
Before joining AEG Vision, Rachelle served as the CMO of Southern Veterinary Partners, where she led marketing through a period of exponential revenue growth, from $490 million to over $1.3 billion, culminating in a successful recapitalization.
Meg Dietzel
Chief Marketing Officer
Meg Dietzel serves as the Chief Marketing Officer at Confluent Health. She has over 20 years of leadership experience across the military, dental, and healthcare industries. As a former U.S. Air Force officer and senior executive at Patterson Dental, she has a proven track record of driving growth, leading large teams, and executing innovative marketing strategies.
At Confluent Health, she oversees marketing for 50+ brands, unifying strategy and strengthening market presence across the MSK industry through inclusive, mission-driven leadership.
At Confluent Health, she oversees marketing for 50+ brands, unifying strategy and strengthening market presence across the MSK industry through inclusive, mission-driven leadership.
Jenn McClain
Chief Marketing Officer
Jenn McClain is a veteran marketing executive with over 20 years of experience leading high-impact brand and growth strategies in the healthcare, retail, and entertainment sectors. She currently serves as Chief Marketing Officer at Affordable Care.
Most recently, she served as Chief Marketing Officer at Smile Doctors, where she built and led a full-scale internal marketing team and spearheaded a successful brand refresh aligned with B2B and B2C growth goals.
Most recently, she served as Chief Marketing Officer at Smile Doctors, where she built and led a full-scale internal marketing team and spearheaded a successful brand refresh aligned with B2B and B2C growth goals.
Douwe Bergsma
Chief Marketing Officer
Douwe leads Brand Growth at Piedmont, which includes Insights & Analytics, Communications & Community Affairs, Marketing & Physician Outreach, Digital Patient Experience and Digital Business Solutions.
With over 30 years of global experience, he previously held senior leadership roles at Procter & Gamble and Georgia-Pacific. Douwe’s business impact has been widely recognized through the Life Time Achievement Award (AMA Atlanta), induction in the Shopper Marketing Hall of Fame, Ad Age’s Creativity 50, several CMO awards, Cannes Lions, Effie, Halo, Webbie, D&AD awards, and more.
With over 30 years of global experience, he previously held senior leadership roles at Procter & Gamble and Georgia-Pacific. Douwe’s business impact has been widely recognized through the Life Time Achievement Award (AMA Atlanta), induction in the Shopper Marketing Hall of Fame, Ad Age’s Creativity 50, several CMO awards, Cannes Lions, Effie, Halo, Webbie, D&AD awards, and more.
Kristy Barker
Vice President of Marketing
Kristy Barker is the Vice President of Marketing at WellStreet Urgent Care. She is a seasoned healthcare marketing executive with over 15 years of experience driving results through multi-channel strategies.
Kristy has previously held marketing leadership roles at MyOrthos and Benevis. Kristy brings strategic vision and hands-on execution to digital marketing, branding, and patient acquisition, with proven expertise in SEO, program management, and ROI optimization. She is a dynamic leader driven by purpose, innovation, and team growth.
Kristy has previously held marketing leadership roles at MyOrthos and Benevis. Kristy brings strategic vision and hands-on execution to digital marketing, branding, and patient acquisition, with proven expertise in SEO, program management, and ROI optimization. She is a dynamic leader driven by purpose, innovation, and team growth.
Diane Vaccaro
Chief Marketing Officer
Diane Vaccaro is the Chief Marketing Officer at 42 North Dental. She has over 20 years of multi-site marketing expertise with a strong focus on consumer behavior, brand scalability, and tailored marketing strategies.
Before joining 42 North Dental, Diane served as CMO and CBO at MyEyeDr., where she led marketing initiatives that supported growth to over 600 locations. Diane also served as CMO at Kmart Apparel, a division of Sears Holdings, where she led a 360° marketing strategy across all customer touchpoints.
Before joining 42 North Dental, Diane served as CMO and CBO at MyEyeDr., where she led marketing initiatives that supported growth to over 600 locations. Diane also served as CMO at Kmart Apparel, a division of Sears Holdings, where she led a 360° marketing strategy across all customer touchpoints.
Brian Venuti
Chief Marketing Officer
Brian Venuti is the Chief Marketing Officer at Medi-Weightloss, where he leads marketing strategy, innovation, and performance efforts across all channels. He has 20 years of experience in marketing and sales, with a proven track record of accelerating growth for consumer-facing health and wellness brands.
Prior to Medi-Weightloss, Brian held senior marketing leadership roles at Dental365, Alpaca Audiology, and Luxottica, where he spearheaded performance marketing, CRM, and digital transformation initiatives. His expertise lies at the intersection of strategy, creativity, and analytics, bringing a customer-centric approach to every stage of the marketing funnel.
Prior to Medi-Weightloss, Brian held senior marketing leadership roles at Dental365, Alpaca Audiology, and Luxottica, where he spearheaded performance marketing, CRM, and digital transformation initiatives. His expertise lies at the intersection of strategy, creativity, and analytics, bringing a customer-centric approach to every stage of the marketing funnel.
Daniel Goldberg
Senior Vice President of Sales & Growth
Daniel Goldberg is the Senior Vice President of Sales and Growth at United Musculoskeletal Partners. With over 15 years of experience in orthopedic and spine practice marketing, he is a recognized thought leader that frequently speaks at industry conferences and contributes to leading publications, advocating for integrated physician referral and direct-to-patient marketing strategies.
Before joining UMP in 2024, Daniel served as SVP of Marketing and Communications at HOPCo, leading nationwide growth strategies for MSK practices. He also previously founded and led a marketing and PR firm focused exclusively on orthopedic specialties.
Before joining UMP in 2024, Daniel served as SVP of Marketing and Communications at HOPCo, leading nationwide growth strategies for MSK practices. He also previously founded and led a marketing and PR firm focused exclusively on orthopedic specialties.
Jennifer Schultz Kouandjio
Chief Marketing & Growth Officer
Jennifer Schultz Kouandjio is a nationally recognized healthcare executive with over 20 years of experience driving growth, strategy, and market transformation. As Chief Marketing and Growth Officer at OU Health, she leads enterprise-wide initiatives that accelerate brand equity, business development, and patient engagement.
Prior to joining OU Health in 2018, she served as Vice President of Marketing at Avera Health. Schultz Kouandjio holds an MBA from the Carlson School of Management and is known for her ability to align market readiness with operational strategy to unlock sustainable growth.
Prior to joining OU Health in 2018, she served as Vice President of Marketing at Avera Health. Schultz Kouandjio holds an MBA from the Carlson School of Management and is known for her ability to align market readiness with operational strategy to unlock sustainable growth.
Theresa Porcaro
Sr. Director of Marketing
Theresa Porcaro is the Senior Director of Marketing at Pelvic Rehabilitation Medicine, where she oversees all revenue-generating initiatives. Her deep knowledge spans the full digital marketing spectrum, including content, campaigns, email marketing, events, and brand-to-demand strategy.
She is an energetic global marketing leader with over 15 years of experience driving demand generation across tech startups and healthcare. She has built and led high-performing marketing teams worldwide, shaping strategy from early-stage growth through IPO. Theresa thrives in fast-paced environments—whether launching new brands, leading rebrands, or driving digital transformation.
She is an energetic global marketing leader with over 15 years of experience driving demand generation across tech startups and healthcare. She has built and led high-performing marketing teams worldwide, shaping strategy from early-stage growth through IPO. Theresa thrives in fast-paced environments—whether launching new brands, leading rebrands, or driving digital transformation.
Kelly Stack
Head of Marketing
Kelly Stack is the Head of Marketing at North American Dental Group. She has over 20 years of experience driving growth across healthcare, CPG, finance, and technology.
Kelly is known for fostering collaborative, cross-functional teams and aligning brand efforts with core business values. Her work spans brand development, local market strategy, and patient engagement—always grounded in empathy, consumer insight, and a commitment to measurable outcomes.
Kelly is known for fostering collaborative, cross-functional teams and aligning brand efforts with core business values. Her work spans brand development, local market strategy, and patient engagement—always grounded in empathy, consumer insight, and a commitment to measurable outcomes.
Harriet Meehan
Corporate Director
Harriet Meehan is the Corporate Director of Strategic Marketing at Dayton Children’s Hospital, where she leads growth marketing, brand strategy, digital engagement, and analytics. She has over 20 years of experience as a marketing leader, spanning healthcare, retail, technology, and professional services.
Harriet has held senior roles at Kroger, LexisNexis, and Exhibit Concepts where she helped drive brand transformation, revenue growth, and innovation. She’s also served as a consultant, adjunct professor, and board member, guiding and supporting others on their professional journeys.
Harriet has held senior roles at Kroger, LexisNexis, and Exhibit Concepts where she helped drive brand transformation, revenue growth, and innovation. She’s also served as a consultant, adjunct professor, and board member, guiding and supporting others on their professional journeys.
Todd Richards
Senior Director of Digital Marketing
Todd Richards is the Senior Director of Digital Marketing at Keck Medicine of USC. With over 20 years of experience, he is known for excellence in media analytics, client service, and multi-platform advertising, driving strategic revenue growth across leading media organizations.
Prior to his role at Keck, Todd led digital media planning and innovation at Saatchi & Saatchi. During his tenure at Discovery Inc., he managed the company’s largest digital ad partnership for a decade and developed both a proprietary client reporting suite and an insight-driven ad product roadmap to support long-term growth.
Prior to his role at Keck, Todd led digital media planning and innovation at Saatchi & Saatchi. During his tenure at Discovery Inc., he managed the company’s largest digital ad partnership for a decade and developed both a proprietary client reporting suite and an insight-driven ad product roadmap to support long-term growth.
Chris Pace
VP of Healthcare Industry
Chris Pace is a strategic marketing executive with over 15 years of experience driving growth, digital transformation, and brand engagement in the healthcare and technology sectors. As the former Senior Director of Digital Marketing at Banner Health, Chris led enterprise-wide digital strategies impacting millions annually.
Now Vice President of Healthcare Industry at SearchStax, he helps organizations elevate digital experiences through smarter, faster, and more personalized search. Known for combining data-driven strategy with people-centered leadership, Chris thrives at the intersection of marketing, technology, and customer impact.
Now Vice President of Healthcare Industry at SearchStax, he helps organizations elevate digital experiences through smarter, faster, and more personalized search. Known for combining data-driven strategy with people-centered leadership, Chris thrives at the intersection of marketing, technology, and customer impact.
Amber Welch
Vice President, Marketing & Digital Platforms
Amber Welch is the Vice President of Marketing and Digital Platforms at Ochsner Health, Louisiana’s largest health system and private employer. With over 15 years of experience in healthcare marketing, digital content, and technology, she leads a high-performing team focused on demand generation, engagement, and brand awareness. Amber oversees Ochsner’s marketing tech stack, digital products, content strategy, SEO, analytics, and more.
Known for her collaborative leadership and data-driven approach, she is passionate about creating personalized, seamless digital experiences that drive access, loyalty, and business growth across 90+ locations.
Known for her collaborative leadership and data-driven approach, she is passionate about creating personalized, seamless digital experiences that drive access, loyalty, and business growth across 90+ locations.
Alvaro Fernandez
Service Line Marketing Director
Alvaro Fernandez is the Service Line Marketing Director at CHRISTUS Health, where he drives strategic marketing for key service lines like cardiology and orthopedics, improving patient access and marketing ROI.
He has over 15 years of experience in marketing and is now passionately dedicated to the healthcare sector. With an MBA in Marketing and pursuing an M.Sc. in Health Informatics, Alvaro expertly combines creative vision with unique data competencies. Previously, as Marketing Director at UT Southwestern Medical Center, he significantly grew the cardiovascular service line and achieved top national rankings.
He has over 15 years of experience in marketing and is now passionately dedicated to the healthcare sector. With an MBA in Marketing and pursuing an M.Sc. in Health Informatics, Alvaro expertly combines creative vision with unique data competencies. Previously, as Marketing Director at UT Southwestern Medical Center, he significantly grew the cardiovascular service line and achieved top national rankings.
Allison Lancaster
Associate Vice President, Marketing
Allison Lancaster serves as the Associate Vice President of Marketing at AEG Vision, where she leads enterprise marketing strategy, digital initiatives, and cross-functional team collaboration. With over 14 years of experience in the optical industry, Allison has a proven track record of driving organic growth and brand performance. Her expertise spans market analysis, promotional strategy, media buying, SEO, web development, and event management. Throughout her career, she has consistently advanced through leadership roles, demonstrating innovation and impact across a rapidly evolving industry.
Chris La Fleur
Director of Marketing
Chris La Fleur is the Director of Marketing at American Vision Partners. He has over 20 years of experience in the marketing industry and has led high-impact teams across healthcare and wellness brands, including Foothills Sports Medicine and Isagenix.
Chris is an accomplished marketing professional with demonstrated success in developing and executing strategic digital Omni-channel approaches to drive customer acquisition, retention, market growth and bottom-line profitability.
Chris is an accomplished marketing professional with demonstrated success in developing and executing strategic digital Omni-channel approaches to drive customer acquisition, retention, market growth and bottom-line profitability.
Heather Dall'Aste
Marketing Director
Heather Dall’Aste brings more than 20 years of experience in marketing, development, and event management across healthcare and nonprofit sectors. Previously, Heather has led impactful campaigns and growth initiatives at organizations including NYU Langone, North American Partners in Anesthesia, SightMD, Memorial Sloan Kettering Cancer Center, and the Wounded Warrior Project. With expertise in brand strategy, revenue generation, and large-scale event execution, Heather is passionate about driving engagement, elevating missions, and building lasting connections.
Monu Kalsi
Senior Vice President of Marketing
Monu Kalsi is the Senior Vice President of Marketing at Duly Health and Care. With over 20 years of experience, he has led growth, brand strategy, and digital transformation initiatives in healthcare, insurance, and compliance industries.
Prior to his role at Duly Health and Care, Monu Kalsi led a $100M marketing team at CNO Financial, driving 25% growth in D2C sales and launching MyHealthPolicy. He built a robust analytics function and scaled demand generation across thousands of agents and call centers.
Prior to his role at Duly Health and Care, Monu Kalsi led a $100M marketing team at CNO Financial, driving 25% growth in D2C sales and launching MyHealthPolicy. He built a robust analytics function and scaled demand generation across thousands of agents and call centers.
Alan Shoebridge
Associate VP, Chief Communication Officer
Alan Shoebridge is the Associate Vice President for National Communication at Providence, leading a multi-state team focused on internal communications, public relations, issues management, labor relations, and DE&I.
With over 20 years of experience in healthcare and medical insurance marketing and communications, Alan has held leadership roles at Kaiser, Salinas Valley Health, and Moda Health. He currently serves on the boards of SHSMD, Healthcare Communicators Northwest, and Transition Projects.
With over 20 years of experience in healthcare and medical insurance marketing and communications, Alan has held leadership roles at Kaiser, Salinas Valley Health, and Moda Health. He currently serves on the boards of SHSMD, Healthcare Communicators Northwest, and Transition Projects.
Joshua Harvey
Director of Marketing
Joshua Harvey brings over 15 years of expertise in performance-based marketing, branding, and lead generation. As Director of Marketing at Signature Dental Partners, he leads strategies that drive predictable new patient growth, retention, and operational efficiency across a multi-state network of practices.
Previously, Joshua served as a Senior Marketing Manager at American Vision Partners, one of the nation’s largest eye care platforms, where he built and scaled marketing programs that fueled patient acquisition, retention, and long-term brand growth.
Previously, Joshua served as a Senior Marketing Manager at American Vision Partners, one of the nation’s largest eye care platforms, where he built and scaled marketing programs that fueled patient acquisition, retention, and long-term brand growth.
Rowan Harper
Director of Digital Marketing
Rowan Harper is the Director of Digital Marketing at Specialty Dental Brands. He is a digital marketing leader with over 15 years of experience driving social strategy, content development, and integrated campaigns across industries.
Rowan also serves as Chief Development Officer at Pendulum House where he has led high-impact programs focused on influencer relations, community management, and performance marketing. With a strong foundation in both emerging digital channels and traditional media integration, Rowan brings a holistic, client-focused approach to growth and engagement.
Rowan also serves as Chief Development Officer at Pendulum House where he has led high-impact programs focused on influencer relations, community management, and performance marketing. With a strong foundation in both emerging digital channels and traditional media integration, Rowan brings a holistic, client-focused approach to growth and engagement.
Adelie Landis
Senior Director of Marketing
Adelie Landis is a strategic and creative marketer with over 15 years of client service experience and more than a decade in marketing strategy, development, and implementation. She currently serves as Marketing Director at Elite DNA Behavioral Health, where she led a full rebrand, redefined partnerships, and launched a new website.
Adelie’s agency background includes award-winning work at Faircom New York, notably for Human Rights Watch. With deep expertise in digital and social media, she excels at driving campaigns from concept to execution.
Adelie’s agency background includes award-winning work at Faircom New York, notably for Human Rights Watch. With deep expertise in digital and social media, she excels at driving campaigns from concept to execution.
Lori Mixon
VP of Marketing & Patient Experience
Lori is the Vice President Marketing and Patient Experience at Comprehensive EyeCare Partners. She is a dynamic and accomplished professional with a demonstrated history of success in the healthcare industry.
Lori previously served as VP of Marketing at both Facial Aesthetics Inc. and Peak Dental Services, where her ability to identify market opportunities and develop innovative marketing strategies was instrumental in driving growth and expanding their reach.
Lori previously served as VP of Marketing at both Facial Aesthetics Inc. and Peak Dental Services, where her ability to identify market opportunities and develop innovative marketing strategies was instrumental in driving growth and expanding their reach.
Glenn Elliott
Manager Digital Applications, SEO & AI Optimization
Glenn Elliott is the Manager of Digital Applications at Hackensack Meridian Health, where he leads cutting-edge initiatives in AI-powered SEO and digital strategy. With over 15 years of experience in healthcare and digital marketing, Glenn has a proven track record of driving growth through integrated campaigns, content strategy, and advanced analytics.
His background spans B2B and B2C marketing, including founding a digital agency. Glenn is known for leveraging emerging technologies and user-focused design to deliver measurable, high-impact results across digital platforms.
His background spans B2B and B2C marketing, including founding a digital agency. Glenn is known for leveraging emerging technologies and user-focused design to deliver measurable, high-impact results across digital platforms.
Ashley Minaudo
Digital Marketing Director
Ashley Minaudo is currently the Digital Marketing Director at Smile Partners USA, where she’s led transformative initiatives across healthcare, finance, and agency sectors. She has over nine years of digital marketing leadership as a purpose-driven strategist specializing in SEO, user experience, and cross-functional team growth.
Ashley’s background spans roles from founder to senior director, managing multi-site strategies, mentoring high-performing teams, and driving measurable engagement and conversion growth.
Ashley’s background spans roles from founder to senior director, managing multi-site strategies, mentoring high-performing teams, and driving measurable engagement and conversion growth.
Lauren Leone
Chief Growth Officer
Lauren is Cardinal’s partnership expert! As Chief Growth Officer, she collaborates with clients to set strategic direction, identify new growth opportunities, and lead campaign execution.
She has more than nine years of experience in developing multi-channel digital marketing strategies that have helped multi-location healthcare groups scale from 16 to 200+ locations via acquisitions and de novo strategies.
She has more than nine years of experience in developing multi-channel digital marketing strategies that have helped multi-location healthcare groups scale from 16 to 200+ locations via acquisitions and de novo strategies.
Alex Membrillo
CEO
Some say Alex Membrillo was born to be CEO of Cardinal Digital Marketing. Others say the Flock chose him. Together with his team of high-flyers, Alex has led Cardinal to exponential growth thanks to an innovative approach to digital marketing.
A Digital Marketer of the Year by the Technology Association of Georgia (TAG), Alex also contributes to the Forbes Agency Council, with placements in national publications including Entrepreneur, Search Engine Journal, Physicians Practice, and The Wall Street Journal. He’s served as an expert speaker for the American Marketing Association, HCIC, SMASH Senior Care Marketing & Sales Summit, and SHSMD (among others).
A Digital Marketer of the Year by the Technology Association of Georgia (TAG), Alex also contributes to the Forbes Agency Council, with placements in national publications including Entrepreneur, Search Engine Journal, Physicians Practice, and The Wall Street Journal. He’s served as an expert speaker for the American Marketing Association, HCIC, SMASH Senior Care Marketing & Sales Summit, and SHSMD (among others).
Alex Kemp
Sr. Director of Applied Analytics
Alex started out at Cardinal five years ago as an SEO intern but soon realized that his heart truly lies with paid media. Fast forward to the present day, and he is currently our Director of Applied Analytics.
Alex spearheads all PPC strategies for multi-location healthcare brands like TheKey and LifeStance Health, helping them improve lead quality, increase patient volume, and get them more bang for their marketing buck. As an expert in machine learning and a friend to robots, Alex knows how to harness the power of AI-powered technology to improve media performance, reduce patient acquisition costs, and drive more conversions for our clients.
Alex spearheads all PPC strategies for multi-location healthcare brands like TheKey and LifeStance Health, helping them improve lead quality, increase patient volume, and get them more bang for their marketing buck. As an expert in machine learning and a friend to robots, Alex knows how to harness the power of AI-powered technology to improve media performance, reduce patient acquisition costs, and drive more conversions for our clients.
Rich Briddock
Chief Strategy Officer
Harking from the land of Big Ben, Rich’s digital marketing experience includes working on multi-million dollar media accounts for several Fortune 500 companies, including Verizon, H&R Block, and Equifax!
Rich specializes in developing holistic patient acquisition journeys that nurture patients through the funnel. Rich is an expert in building closed-loop reporting capabilities and helping clients gain insight into their marketing investments. He has deep experience developing media strategies for multi-location healthcare groups with 500+ locations and is driven to maximize performance.
Rich specializes in developing holistic patient acquisition journeys that nurture patients through the funnel. Rich is an expert in building closed-loop reporting capabilities and helping clients gain insight into their marketing investments. He has deep experience developing media strategies for multi-location healthcare groups with 500+ locations and is driven to maximize performance.
Ruchi Patel
Group Media Director
Ruchi joined the Flock with some solid paid search experience under her belt, particularly in the travel and ecommerce vertical. At Cardinal, her meticulous nature allows her to successfully manage paid media campaigns (which include paid search and display advertising) from planning to execution. It also helps that she LOVES well-formatted worksheets!
She works with multi-location healthcare groups like Peak Dental to develop a media mix that will build a reliable pipeline of high-quality leads. Ruchi is passionate about developing, executing, and optimizing cutting-edge digital campaigns and she’s got the skills to back it up!
She works with multi-location healthcare groups like Peak Dental to develop a media mix that will build a reliable pipeline of high-quality leads. Ruchi is passionate about developing, executing, and optimizing cutting-edge digital campaigns and she’s got the skills to back it up!
Evan Ilgenfritz
VP of Paid Media
Evan has over 11 years of paid media experience across a variety of industries. As Director of Paid Media Strategy, he works with Cardinal’s account and implementation teams to ensure that campaigns are driving the right value for each client while identifying and activating opportunities for growth.
Evan is experienced in managing campaigns through paid search, paid social, display, and video, giving him a unique perspective on performance optimization and full-funnel marketing strategies. Ultimately, Evan is laser-focused on deploying digital marketing initiatives that deliver meaningful and measurable results for the business.
Evan is experienced in managing campaigns through paid search, paid social, display, and video, giving him a unique perspective on performance optimization and full-funnel marketing strategies. Ultimately, Evan is laser-focused on deploying digital marketing initiatives that deliver meaningful and measurable results for the business.
Brandon Wilhelm
Group Media Director
Brandon is an experienced digital marketing leader with over 12 years of experience. He is currently serving as Group Media Director at Cardinal.
With a strong background in guiding strategic performance marketing, Brandon has worked extensively with SaaS, media, tech, and healthcare companies to drive growth and optimize marketing outcomes. His expertise in digital strategy and performance marketing makes him a trusted partner in scaling businesses and delivering impactful results across various industries.
With a strong background in guiding strategic performance marketing, Brandon has worked extensively with SaaS, media, tech, and healthcare companies to drive growth and optimize marketing outcomes. His expertise in digital strategy and performance marketing makes him a trusted partner in scaling businesses and delivering impactful results across various industries.
Rob Sauter
VP, Earned and Owned Media
Rob is an agency leader and statistical academic with over a decade of experience. He is currently making a difference at Cardinal and in the broader marketing community as VP of Earned and Owned Media.
Through agency partnership, he has led a myriad of Fortune 500 organizations and teams through a vast variety of marketing and growth challenges. Rob is a data driven growth professional focused on the science of marketing and dedicated to continued maturity of marketing impact.
Through agency partnership, he has led a myriad of Fortune 500 organizations and teams through a vast variety of marketing and growth challenges. Rob is a data driven growth professional focused on the science of marketing and dedicated to continued maturity of marketing impact.
Jacob Spikes
Associate Media Director
Jacob Spikes is a seasoned Paid Media Supervisor at Cardinal with over a decade of experience in paid digital media. He is passionate about helping people find solutions tailored to their needs and brings deep expertise in strategy, testing, and optimization. Jacob thrives in the ever-evolving digital landscape, embracing innovation and continuous improvement. His dedication to healthcare marketing stems from a desire to make a meaningful impact by connecting patients with the personalized care they deserve.
Lisa Fisher
Associate Media Director, Paid Social & Programmatic Lead
Lisa Fisher is a dynamic marketing professional with over 15 years of experience driving results across media strategy, campaign development, and performance marketing. As Associate Media Director and Paid Social & Programmatic Lead at Cardinal Digital Marketing, Lisa leverages her deep expertise in direct response/performance-based marketing to deliver measurable growth for clients. Her background spans top agencies and brands, including Coca-Cola, Northside Hospital, and Goodwill, with proven success across digital, social, influencer, programmatic, and traditional media channels.
Caro Costa
Senior Media Manager
Caro is well-versed in navigating multiple platforms, including TikTok, Pinterest, Facebook, Instagram, LinkedIn, and more. She has extensive experience in healthcare marketing, having worked both on the agency side and with reputable healthcare brands. This exposure has equipped her with valuable insights into crafting effective messaging and targeted designs tailored to the specific needs of the healthcare industry. Instead of seeking a one-size-fits-all solution, she focuses on providing personalized experiences based on individual preferences and interactions.
Hear from last year's attendees
It was a great event. So happy that I was able to carve out time to join!
Diane Vaccaro
CMO
This is hands down the best, most focused healthcare marketing conference out there.
Chris Bird
CMO
It was a great event. I am still planning on watching the replays. Cardinal provides a lot of great content and education. Wonderful job!
Miriam Deckert
Director of Marketing
This is great. So much opportunity for learning and development-which is basically my favorite thing ever. I appreciate all the work the team puts into this every year.
Crystal Aguilar
Market Partnerships Manager
Scaling Up was incredible. I’m so excited to go back & watch all the sessions. The sheer depth & breadth of learnings offered by the professionals in these sessions is hard to wrap my head around.
Erica McPeek
Associate Director of Branding & Communications
Scaling Up was incredible. Kudos to the entire team – loved every second of it. Anyone who isn’t here is MISSING OUT!
Theresa Porcaro
Senior Director of Marketing
Cardinal no doubt put a TON of work to bring this digital conference to life—great job making it seem effortless and fun!
Amy Katz
Vice President of Marketing, Upperline Health
Thank You Sponsors
See who attended last year
In 2024, 77% of attendees came from healthcare provider organizations, and 61% worked in marketing roles. Nearly 70% held director-level titles or above, including CMOs, VPs, and other decision-makers focused on scaling patient acquisition.
As an attendee, you’ll be in good company, surrounded by peers who understand the challenges of growth and are serious about driving measurable results in healthcare marketing.
What type of healthcare marketer are you?
Discover your unique healthcare marketing persona with our quick 10-question quiz. Are you a Scrappy Strategist, turning minimal resources into big wins? Or maybe you’re Data Dynamo, always digging into numbers to prove ROI.
Your results will unlock personalized resources, session recommendations, and networking opportunities at Scaling Up. Don’t miss the opportunity to chart your custom course at THE healthcare marketing event of the year.
Where healthcare marketers go to grow
Join a community of growth-minded marketers and execs working on strategies that drive real, measurable outcomes.
Scaling Up is 100% free and built for the real-world challenges you face—like proving ROI and scaling patient volume.
It’s your go-to place to learn, connect, and grow alongside peers who get it.