Scaling connection.
Driving outcomes.

Join 2,000+ healthcare marketers and 50+ expert speakers sharing real strategies that connect patients to care.
October 28 - 29, 2025

About Scaling Up

Scaling Up 2025 is where healthcare marketers and executives come to solve real growth challenges. This virtual summit is packed with expert-led sessions that go beyond the basics and tackle the complexities of scaling patient acquisition across high-growth healthcare organizations. 

Whether you’re optimizing media investments, aligning with operations, or proving ROI to the C-suite, you’ll walk away with the playbooks, tactics, and data strategies that actually drive impact.

Get real solutions for healthcare’s toughest growth challenges

Master patient acquisition

Discover how to scale patient acquisition at 50, 100, or 500+ sites using full-funnel strategies aligned to the patient journey, growth goals, and provider utilization.

Optimize channel performance

Learn what’s working now in paid search, SEO, AI, and social. Get tactical frameworks to fine-tune campaigns and avoid the most common performance pitfalls.

Align with
operations

Gain insights on working cross-functionally with ops and finance to improve provider utilization, eliminate wasted spend, and maximize marketing effectiveness.

Prove ROI to
the C-suite

Learn how to defend every dollar in your marketing budget using HIPAA-compliant measurement technology and advanced measurement strategies.

Hear from last year's attendees

Relive Scaling Up 2024 on demand

Catch every insight from last year’s performance marketing summit. From scaling multi-site growth to unlocking better patient engagement, these sessions go deep into the real strategies behind today’s fastest-growing healthcare groups. Watch now to gear up for an even bigger 2025.

Read key takeaways from Scaling Up 2024

Scaling Up isn’t just another healthcare marketing event—it’s the playbook for tackling the industry’s biggest challenges. From cracking the code on ROI and reaching elusive patient audiences to solving low patient volumes, this year’s sessions delivered the insider strategies you need to stay ahead.

See who attended last year

In 2024, 77% of attendees came from healthcare provider organizations, and 61% worked in marketing roles. Nearly 70% held director-level titles or above, including CMOs, VPs, and other decision-makers focused on scaling patient acquisition.

As an attendee, you’ll be in good company, surrounded by peers who understand the challenges of growth and are serious about driving measurable results in healthcare marketing.