Scaling connection.
Driving outcomes.
Who you'll learn from
About Scaling Up
Scaling Up 2025 is where healthcare marketers and executives come to solve real growth challenges. This virtual summit is packed with expert-led sessions that go beyond the basics and tackle the complexities of scaling patient acquisition across high-growth healthcare organizations.
Whether you’re optimizing media investments, aligning with operations, or proving ROI to the C-suite, you’ll walk away with the playbooks, tactics, and data strategies that actually drive impact.
Get real solutions for healthcare’s toughest growth challenges
Master patient acquisition
Optimize channel performance
Align with
operations
Prove ROI to
the C-suite
Hear from last year's attendees
It was a great event. So happy that I was able to carve out time to join!
This is hands down the best, most focused healthcare marketing conference out there.
It was a great event. I am still planning on watching the replays. Cardinal provides a lot of great content and education. Wonderful job!
This is great. So much opportunity for learning and development-which is basically my favorite thing ever. I appreciate all the work the team puts into this every year.
Scaling Up was incredible. I’m so excited to go back & watch all the sessions. The sheer depth & breadth of learnings offered by the professionals in these sessions is hard to wrap my head around.
Scaling Up was incredible. Kudos to the entire team – loved every second of it. Anyone who isn’t here is MISSING OUT!
Cardinal no doubt put a TON of work to bring this digital conference to life—great job making it seem effortless and fun!
Relive Scaling Up 2024 on demand
Catch every insight from last year’s performance marketing summit. From scaling multi-site growth to unlocking better patient engagement, these sessions go deep into the real strategies behind today’s fastest-growing healthcare groups. Watch now to gear up for an even bigger 2025.
Read key takeaways from Scaling Up 2024
Scaling Up isn’t just another healthcare marketing event—it’s the playbook for tackling the industry’s biggest challenges. From cracking the code on ROI and reaching elusive patient audiences to solving low patient volumes, this year’s sessions delivered the insider strategies you need to stay ahead.
See who attended last year
In 2024, 77% of attendees came from healthcare provider organizations, and 61% worked in marketing roles. Nearly 70% held director-level titles or above, including CMOs, VPs, and other decision-makers focused on scaling patient acquisition.
As an attendee, you’ll be in good company, surrounded by peers who understand the challenges of growth and are serious about driving measurable results in healthcare marketing.
Where healthcare marketers go to grow
Join a community of growth-minded marketers and execs working on strategies that drive real, measurable outcomes.
Scaling Up is 100% free and built for the real-world challenges you face—like proving ROI and scaling patient volume.
It’s your go-to place to learn, connect, and grow alongside peers who get it.