Scaling connection.
Driving outcomes.

Who you'll learn from

About Scaling Up
Scaling Up 2025 is where healthcare marketers and executives come to solve real growth challenges. This virtual summit is packed with expert-led sessions that go beyond the basics and tackle the complexities of scaling patient acquisition across high-growth healthcare organizations.
Whether you’re optimizing media investments, aligning with operations, or proving ROI to the C-suite, you’ll walk away with the playbooks, tactics, and data strategies that actually drive impact.
Get real solutions for healthcare’s toughest growth challenges

Master patient acquisition

Optimize channel performance

Align with
operations

Prove ROI to
the C-suite
Our 2025 speakers
Sherianne previously served as CMO of EssilorLuxottica’s Professional Solutions Division, where she successfully led initiatives to boost patient flow for over 8,000 independent eye care professionals.

Matt previously served as the Chief Marketing Officer at Affordable Care, where he focused on improving accessibility and providing solutions for an underserved patient population. His leadership helped to strengthen Affordable Care’s position as a trusted provider of dental care.

Before joining AEG Vision, Rachelle served as the CMO of Southern Veterinary Partners, where she led marketing through a period of exponential revenue growth, from $490 million to over $1.3 billion, culminating in a successful recapitalization.

At Confluent Health, she oversees marketing for 50+ brands, unifying strategy and strengthening market presence across the MSK industry through inclusive, mission-driven leadership.

Most recently, she served as Chief Marketing Officer at Smile Doctors, where she built and led a full-scale internal marketing team and spearheaded a successful brand refresh aligned with B2B and B2C growth goals.

With over 30 years of global experience, he previously held senior leadership roles at Procter & Gamble and Georgia-Pacific. Douwe’s business impact has been widely recognized through the Life Time Achievement Award (AMA Atlanta), induction in the Shopper Marketing Hall of Fame, Ad Age’s Creativity 50, several CMO awards, Cannes Lions, Effie, Halo, Webbie, D&AD awards, and more.

Kristy has previously held marketing leadership roles at MyOrthos and Benevis. Kristy brings strategic vision and hands-on execution to digital marketing, branding, and patient acquisition, with proven expertise in SEO, program management, and ROI optimization. She is a dynamic leader driven by purpose, innovation, and team growth.

Previously, Craig held senior marketing roles at Intermountain Healthcare, driving innovation across digital front door solutions and telehealth. He’s recognized for building top-performing teams and delivering transformative results in brand, experience, and growth strategy.

Before joining 42 North Dental, Diane served as CMO and CBO at MyEyeDr., where she led marketing initiatives that supported growth to over 600 locations. Diane also served as CMO at Kmart Apparel, a division of Sears Holdings, where she led a 360° marketing strategy across all customer touchpoints.

Prior to Medi-Weightloss, Brian held senior marketing leadership roles at Dental365, Alpaca Audiology, and Luxottica, where he spearheaded performance marketing, CRM, and digital transformation initiatives. His expertise lies at the intersection of strategy, creativity, and analytics, bringing a customer-centric approach to every stage of the marketing funnel.

Before joining UMP in 2024, Daniel served as SVP of Marketing and Communications at HOPCo, leading nationwide growth strategies for MSK practices. He also previously founded and led a marketing and PR firm focused exclusively on orthopedic specialties.

Prior to joining OU Health in 2018, she served as Vice President of Marketing at Avera Health. Schultz Kouandjio holds an MBA from the Carlson School of Management and is known for her ability to align market readiness with operational strategy to unlock sustainable growth.

She is an energetic global marketing leader with over 15 years of experience driving demand generation across tech startups and healthcare. She has built and led high-performing marketing teams worldwide, shaping strategy from early-stage growth through IPO. Theresa thrives in fast-paced environments—whether launching new brands, leading rebrands, or driving digital transformation.

Kelly is known for fostering collaborative, cross-functional teams and aligning brand efforts with core business values. Her work spans brand development, local market strategy, and patient engagement—always grounded in empathy, consumer insight, and a commitment to measurable outcomes.

Harriet has held senior roles at Kroger, LexisNexis, and Exhibit Concepts where she helped drive brand transformation, revenue growth, and innovation. She’s also served as a consultant, adjunct professor, and board member, guiding and supporting others on their professional journeys.


Prior to his role at Keck, Todd led digital media planning and innovation at Saatchi & Saatchi. During his tenure at Discovery Inc., he managed the company’s largest digital ad partnership for a decade and developed both a proprietary client reporting suite and an insight-driven ad product roadmap to support long-term growth.

Now Vice President of Healthcare Industry at SearchStax, he helps organizations elevate digital experiences through smarter, faster, and more personalized search. Known for combining data-driven strategy with people-centered leadership, Chris thrives at the intersection of marketing, technology, and customer impact.

Known for her collaborative leadership and data-driven approach, she is passionate about creating personalized, seamless digital experiences that drive access, loyalty, and business growth across 90+ locations.

He has over 15 years of experience in marketing and is now passionately dedicated to the healthcare sector. With an MBA in Marketing and pursuing an M.Sc. in Health Informatics, Alvaro expertly combines creative vision with unique data competencies. Previously, as Marketing Director at UT Southwestern Medical Center, he significantly grew the cardiovascular service line and achieved top national rankings.


Chris is an accomplished marketing professional with demonstrated success in developing and executing strategic digital Omni-channel approaches to drive customer acquisition, retention, market growth and bottom-line profitability.


Prior to his role at Duly Health and Care, Monu Kalsi led a $100M marketing team at CNO Financial, driving 25% growth in D2C sales and launching MyHealthPolicy. He built a robust analytics function and scaled demand generation across thousands of agents and call centers.

With over 20 years of experience in healthcare and medical insurance marketing and communications, Alan has held leadership roles at Kaiser, Salinas Valley Health, and Moda Health. He currently serves on the boards of SHSMD, Healthcare Communicators Northwest, and Transition Projects.

Previously, Joshua served as a Senior Marketing Manager at American Vision Partners, one of the nation’s largest eye care platforms, where he built and scaled marketing programs that fueled patient acquisition, retention, and long-term brand growth.

Rowan also serves as Chief Development Officer at Pendulum House where he has led high-impact programs focused on influencer relations, community management, and performance marketing. With a strong foundation in both emerging digital channels and traditional media integration, Rowan brings a holistic, client-focused approach to growth and engagement.

Adelie’s agency background includes award-winning work at Faircom New York, notably for Human Rights Watch. With deep expertise in digital and social media, she excels at driving campaigns from concept to execution.

Lori previously served as VP of Marketing at both Facial Aesthetics Inc. and Peak Dental Services, where her ability to identify market opportunities and develop innovative marketing strategies was instrumental in driving growth and expanding their reach.

His background spans B2B and B2C marketing, including founding a digital agency. Glenn is known for leveraging emerging technologies and user-focused design to deliver measurable, high-impact results across digital platforms.

Prior to joining Eleanor, Colin was BrightView’s Vice President of Marketing and Communications and has previously led marketing for Beacon Orthopedics and Sports Medicine (now OrthoAlliance) and served in a variety of marketing roles for other organizations. He earned his MBA from Indiana University’s Kelley School of Business and his Bachelor’s in Business Administration from the University of Cincinnati.

Ashley’s background spans roles from founder to senior director, managing multi-site strategies, mentoring high-performing teams, and driving measurable engagement and conversion growth.

She has more than nine years of experience in developing multi-channel digital marketing strategies that have helped multi-location healthcare groups scale from 16 to 200+ locations via acquisitions and de novo strategies.

A Digital Marketer of the Year by the Technology Association of Georgia (TAG), Alex also contributes to the Forbes Agency Council, with placements in national publications including Entrepreneur, Search Engine Journal, Physicians Practice, and The Wall Street Journal. He’s served as an expert speaker for the American Marketing Association, HCIC, SMASH Senior Care Marketing & Sales Summit, and SHSMD (among others).

Alex spearheads all PPC strategies for multi-location healthcare brands like TheKey and LifeStance Health, helping them improve lead quality, increase patient volume, and get them more bang for their marketing buck. As an expert in machine learning and a friend to robots, Alex knows how to harness the power of AI-powered technology to improve media performance, reduce patient acquisition costs, and drive more conversions for our clients.

Rich specializes in developing holistic patient acquisition journeys that nurture patients through the funnel. Rich is an expert in building closed-loop reporting capabilities and helping clients gain insight into their marketing investments. He has deep experience developing media strategies for multi-location healthcare groups with 500+ locations and is driven to maximize performance.

She works with multi-location healthcare groups like Peak Dental to develop a media mix that will build a reliable pipeline of high-quality leads. Ruchi is passionate about developing, executing, and optimizing cutting-edge digital campaigns and she’s got the skills to back it up!

Evan is experienced in managing campaigns through paid search, paid social, display, and video, giving him a unique perspective on performance optimization and full-funnel marketing strategies. Ultimately, Evan is laser-focused on deploying digital marketing initiatives that deliver meaningful and measurable results for the business.

With a strong background in guiding strategic performance marketing, Brandon has worked extensively with SaaS, media, tech, and healthcare companies to drive growth and optimize marketing outcomes. His expertise in digital strategy and performance marketing makes him a trusted partner in scaling businesses and delivering impactful results across various industries.

Through agency partnership, he has led a myriad of Fortune 500 organizations and teams through a vast variety of marketing and growth challenges. Rob is a data driven growth professional focused on the science of marketing and dedicated to continued maturity of marketing impact.


Hear from last year's attendees

It was a great event. So happy that I was able to carve out time to join!


This is hands down the best, most focused healthcare marketing conference out there.


It was a great event. I am still planning on watching the replays. Cardinal provides a lot of great content and education. Wonderful job!


This is great. So much opportunity for learning and development-which is basically my favorite thing ever. I appreciate all the work the team puts into this every year.


Scaling Up was incredible. I’m so excited to go back & watch all the sessions. The sheer depth & breadth of learnings offered by the professionals in these sessions is hard to wrap my head around.


Scaling Up was incredible. Kudos to the entire team – loved every second of it. Anyone who isn’t here is MISSING OUT!

Cardinal no doubt put a TON of work to bring this digital conference to life—great job making it seem effortless and fun!
Thank You Sponsors









See who attended last year
In 2024, 77% of attendees came from healthcare provider organizations, and 61% worked in marketing roles. Nearly 70% held director-level titles or above, including CMOs, VPs, and other decision-makers focused on scaling patient acquisition.
As an attendee, you’ll be in good company, surrounded by peers who understand the challenges of growth and are serious about driving measurable results in healthcare marketing.

What type of healthcare marketer are you?
Discover your unique healthcare marketing persona with our quick 10-question quiz. Are you a Scrappy Strategist, turning minimal resources into big wins? Or maybe you’re Data Dynamo, always digging into numbers to prove ROI.
Your results will unlock personalized resources, session recommendations, and networking opportunities at Scaling Up. Don’t miss the opportunity to chart your custom course at THE healthcare marketing event of the year.
Where healthcare marketers go to grow
Join a community of growth-minded marketers and execs working on strategies that drive real, measurable outcomes.
Scaling Up is 100% free and built for the real-world challenges you face—like proving ROI and scaling patient volume.
It’s your go-to place to learn, connect, and grow alongside peers who get it.