What is SEO and why is it important for businesses?

When people have a question, most turn to Google or some other search engine. A high volume of organic traffic to websites comes from search engines as a result. To capture their share of this traffic, businesses are constantly vying for the top position on search engine results pages (SERP). This is where SEO comes in. SEO stands for search engine optimization. It is an ever-evolving set of strategies, tactics, and best practices that help businesses create websites and other digital content that rank well on search engines. Why is SEO ever-involving? Google and other search engines run on complex algorithms that are regularly updated. These algorithms are what search engines use to determine which pages to rank highest.

What is the difference between SEO and PPC?

Whereas search engine optimization can help increase organic traffic from search engines to web pages, pay per click (PPC) is a strategy that companies use to guarantee their content appears atop the results page for certain keywords. Each time someone clicks on a company’s PPC banner, the company pays Google for that click, with the price based on how difficult it is to rank for that keyword. The higher the competition (difficulty), the higher the cost per click. Both SEO and PPC comprise the principal parts of search engine marketing (SEM).

On-page SEO refers to a set of page elements on a web page that can be optimized for search engines. These are essentially signals that search engine algorithms can use to better match web content with user searches. On-page SEO includes things like the title tag, URL, images, headers, keyword density, linking, word count, and page metadata. Technical SEO, on the other hand, refers to other SEO best practices and tactics that are configured and controlled “under the hood” of a website, such as information architecture and page load speeds. Technical SEO often requires the help of an in-house specialist or an SEO agency.

How quickly long does it take to see ROI on the SEO that Cardinal provides?

SEO is an ongoing consideration and needs to be factored into nearly all digital marketing activities if a business wants to capture and increase organic traffic to their websites. Timelines for SEO strategies and projects will vary from business to business depending on specific needs, budget, and other factors. The reason businesses will hire an SEO agency like Cardinal is the ability to get up-to-date technical expertise, execute on the latest best practices, and closely measure results. In our experience, any company that guarantees first-page ranking or fast results is misleading at best.

How is SEO related to digital marketing?

SEO is just one part of a broader digital marketing strategy, which can include content strategy, display advertising, social media, and other disciplines. Often, considerations for SEO overlap with the considerations and objectives of other digital marketing disciplines. For businesses doing any kind of marketing, sales, or advertising on the web, consistent adherence to at least basic SEO principles is a must. A longer-term, more comprehensive SEO program is ideal.

Where does content fit into digital marketing and SEO?

People use search engines to find quality, authoritative content that meets some need. The need to seek help with a product or service. The need to buy products and services that solve a certain problem. The need to consume media and entertainment. Common examples of this kind of digital marketing content include blog posts, infographics, video, ebooks, whitepapers, social media posts, and case studies, though there are many others. Creating content and orchestrating its dissemination for easy discovery by your target audience is sometimes referred to as content marketing. Again, content marketers and digital marketing agencies will apply and consider SEO principles in their content strategy to ensure that content ranks highly on search engines and reaches the right audiences.

Digital Marketing and SEO for
Pest Control Companies

The pest control industry is projected to generate approx.

$17.4 billion

in revenue by 2023

Nationwide, approx.

74%

of homeowners engage in some kind of DIY pest control

The industry

grew 4.3%

annually between 2014-2019

1,980,000

searches per year on Google for pest control each year in America

Find and Engage New Customers for Your Pest Control Company

The U.S. pest control market has been booming over the past decade. To help you tap into this impressive growth, we offer a full suite of pest control marketing solutions designed to get your name out there, attract, and acquire new business in a variety of digital channels.

PEST Services SEO Digital Marketing Company

How pest control marketing and SEO works

Our digital strategies are designed to supercharge your digital presence, making sure your website and brand show up when and where your ideal customers go looking for pest control services. The goal? To keep new customers contacting you for appointments so you can focus on continuing to grow and deliver the superb pest control services your company is known for.

Igniting Your Growth With Cardinal

Leverage Cardinal’s home services marketing solutions
to grow your pest control client base.

SEO

Chances are, someone in your service area is searching the internet for pest control services. 1,980,000 searches per year occur on google for pest control each year in America. The question is, can any of these people find you?

This is why building a highly visible web presence is critical to building your business. And it starts with search engine optimization (SEO). Cardinal’s strategic approach to search engine optimization will grow your website’s search rankings for targeted keywords and markets. We also focus on conversion optimization, which means we don’t just work to drive traffic to your site, but to convert that traffic into leads.

Paid Search

Another effective way to drive traffic through your website is through paid search. Using Google AdWords and other paid search programs, we can place ads for your business at the top of page for people searching online for pest control services.

With bid prices starting as low as only a few dollars per click, paid search can often be a very cost-effective way to drive leads. Our ad strategy includes conversion optimization, custom landing pages if needed, as well as engaging graphical ads. We can also use geo-modifiers to control who sees your PPC ads—based on location—in order to most cost effectively manage your budget.

Social Advertising

Love them or hate them, social media platforms represent a large and powerful channel for digital advertising. With the help of our award-winning social media management team, you can tap into the power of social through engaging and timely ads on platforms like Facebook, Twitter, and even Instagram.

Our team can set your ads up to target users based on location, age, interests, and more to make sure you get the most return—and lead generation—for your spend. If you think social media advertising isn’t important for pest control businesses, think again. We can show you how to do it right.

Home Services Social Media Advertising Agency

Web Design

Your website is an essential part of your company’s online presence. Not only do potential customers find your website content in channels like search engines and social media, but they make snap judgements based on design and professionalism.

Is the website for your pest control company outdated, poorly designed, or non-existent? Maybe your site is okay, but could use an update from the experts. Either way, our talented team of website designers can dial in your site so it is clean, engaging, and optimized for maximum findability on the internet.

Reputation Management

Like it or not, the first thing most people do when looking for pest control services is to search the internet. One of the things people tend to look at when deciding who to explore, contact, and patronize, is online reputation. What do the reviews look like? What’s the overall rating? What do past customers say about the quality of service, timeline, and pricing?

Our team will help you make sure that the digital presence for your pest control company, including listings and reviews on popular channels like Google and Yelp, are on point. As your online reputation grows, so too will your company’s search visibility, digital traffic, and lead generation.

Home Services Reputation Management Company

What You Get When You Partner With Cardinal

As a client of Cardinal Digital Marketing, you’ll enjoy the expertise of a team built with individuals who make digital marketing their business. We thrive on creating winning strategies for pest control companies, strategies that drive customers to you. When you choose Cardinal, you choose:

A digital marketing partner

We don’t just run your marketing campaigns from afar. Instead, our teams will engage with you, hear your ideas, and collaborate on strategies that help grow your business faster.

Undivided Focus

If you’re looking for a set-it forget-it outsourcing agency, Cardinal probably isn’t for you. We pride ourselves on transparency and communication, taking the time to come to your office, sit down with your teams, and work to develop a winning campaign together.

Dedicated specialists

The specialist that’s right for your digital strategy will work side-by-side with you, giving you personal updates and helping you through any difficulties along the way. We staff specialists in social media, pay per click advertising, programmatic display, and more.

Up-to-date Reporting

At Cardinal, we believe that data is everything. Otherwise, it’s all just digital marketing for digital marketing’s sake! As your project progresses, you’ll receive periodic performance reports, as well as 24/7 access to our team should you have any questions about how things are going.

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