Otolaryngology's Most Trusted Facebook Advertising Agency

Drive Demand & Fuel Conversions With Patient-Centric Paid Social Strategies

We create custom Facebook ads that bolster your patient pipeline and lower your CPAs while we’re at it.

Social Media For Strategic Growth

Custom Facebook Campaigns For Multi-Location Otolaryngology/ENT Practices

Your patients are spending time on Facebook. We help you meet them where they are via targeted Facebook campaigns that build demand early by connecting with patients at each stage of the sales funnel.

Our Advertising Strategy Spans The Full Funnel

We intimately understand how your patients move through the sales journey. That’s why we develop targeted ad content that resonates with your patients no matter where they are in the funnel. This generates more high-quality leads at a lower cost, stamping down CPAs while keeping your otolaryngology/ENT pipeline full.

We Create Social Ads Your Audience Loves

Cardinal employs patient-centric messaging strategies and creative to connect with them on an intimate level. Our ads speak directly to their desires and pain points, creating a holistic solution to their needs that sparks their interest and attention.

We’re Performance-Driven

We don’t just create advertisements that look pretty on a web page. Those ads convert and lead paying patients directly to your otolaryngology/ENT practice, helping you optimize revenue and boosting your return on advertising spend

Our Reports Are Holistic And Integrated

We pride ourselves in our transparent workflows and seamless collaboration with clients. You’ll always have full visibility into the performance of your social campaigns and access to all of your data in live dashboards that are updated in real-time.

Social Media Can Make or Break Your Otolaryngology/ENT Practice

For ENTs, there’s a lot of value to having a Facebook, LinkedIn, or other social media account promoting your eyecare otolaryngology services. Not only does it provide another venue to get in front of potential patients, it is where everyone is spending their time these days. ENT practices that have social media accounts get noticed and having a complete profile while actively engaging with your followers shows that you care, thus improving your trust and credibility. Therefore, it’s important to not only have an account but use it to its full advantage and invest in social media advertising so that patients looking for your services can easily get the information and help they need.

Our comprehensive otolaryngology and ENT social media advertising agency ensures that patients consider you over any other doctor when booking an appointment. Potential patients want to find someone they can trust, has the success rate to be able to back up their practice, and be able to put a face to the doctors who can effectively diagnose and treat health issues for everyone in their family.

Facebook Ads for For Otolaryngology

Create Ads That Engage and Build Demand for Otolaryngology/ENT Practices

At Cardinal, we understand just how important the right healthcare digital marketing campaign is to your success as an organization. According to Pew Research, 80% of all Internet users are currently using everything from Google to social media to look up health information – including information about specific doctors or health professionals

Digital Marketing And SEO For Otolaryngology/ENT Practices

SEO for your otolaryngology practice will help your physicians be found online. Whether your a single location office or a multi-location facility, our medical marketing team will develop a search engine optimization strategy that will drive qualified leads to your website.

Otolaryngology/ENT Paid Social Toolkit

We Fuel Growth With Strategic Facebook Ad Tactics

Funnel-Based Messaging Strategies

We deploy funnel-based nurture strategies to reach your patients with the right message—and at the right time and place. We create more complex, high acuity patient journeys, including remarketing to patients, to keep your funnel full while driving down costs.

Ad Copy Writing

We’re all about copywriting that converts. Every single ad Cardinal creates for your otolaryngology practice is crafted to inspire meaningful action in your patients, ultimately bringing more paying patients to your door while reducing CPAs.

Ad Design

Our ad design not only catches attention but captures the hearts of the patients who matter most. No matter the medium, we’ll craft scroll-stopping creative that generates loyal patients, whether that’s in a single image, carousel, or video format.

Creative Testing and CRO

We continuously monitor your Facebook ad performance to ensure you’re getting the highest ROI on your advertising spend. When we notice something isn’t working, we analyze, test, and improve.

HIPAA Compliant Ads

Worried that your ads won’t be HIPAA compliant? Don’t be! We understand how to navigate every HIPAA regulation to ensure all your ads are compliant, so we can care for your advertising needs while respecting your patients’ privacy.

Post-Click Optimizations

We’ll help you supercharge conversions by aligning pre and post-click UX. User research and testing allow us to apply pre-click test learnings to your post-click landing page. We continue testing content, structure, and imagery across your post-click landing page and other key pages to convert clicks into booked patients.

Dynamic Creative Optimization

We leverage DCO to enhance creative reporting and optimizations across the entire funnel, building real-time campaigns tailored to individual patients. We regularly test DCO components in rotation to create the best combination on the market and increase CVR.

Audience Enhancements And Optimization Strategies

We gauge how well different ads perform among various audience segments. Once we’ve determined performance by audience, we divide the top-performing ad set to continuously hone in on which audience resonates with which content.

A holistic digital marketing strategy increased calls by 81% for this ENT provider.

81% Increase in Calls

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Our integrated PPC and SEO strategy helped CareSpot dominate Google Search and drive more leads.

173,880 digital leads in 9 months

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How we helped a multi-location rural hospital system grow its digital presence and increase specialist leads by 285%.

12% increase in organic traffic

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Otolaryngology & ENT Marketing Guide: Strategies to Attract More Patients and Grow Your Practices

During the COVID-19 pandemic, otolaryngology & ENT practices received the brunt of the pandemic’s economic impact, especially with service disruptions and staff shortages. After all, it’s one of the many practices where the mitigation of transmission of COVID-19 is most crucial. As we move on from the pandemic, more people will resume their emergent and electric ENT procedures. Otolaryngology & ENT providers need a robust digital marketing campaign to attract these patients and outperform the competition.

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Healthcare Social Media Advertising Trends in 2024

Healthcare social media marketing is going through a season of change in 2024 thanks to increasing regulation and the preeminence of AI. Here are the top healthcare social media trends for 2024 that you need to maintain your edge in the new year.

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How to Engage Patients with a Full-Funnel Facebook Ads Strategy

Learn how structuring your Facebook ad campaigns around patient intent and awareness can dramatically decrease cost per acquisition.

Our investment in Cardinal is the best money we’ve spent this year by a mile! The team is incredibly fast-moving, communicative, and helpful; they’ve really become an extension of our team. Our partnership has made our growth stress-free.

Haley Jepson Marketing Manager

Drive Demand & Fuel Conversions With Patient-Centric Paid Social Strategies

Otolaryngology/ENT Practices We Help Grow

Custom Facebook Campaigns For Multi-Location Otolaryngology/ENT Practices

Why Cardinal’s Otolaryngology/ENT Facebook Strategies Convert

Our Advertising Strategy Spans The Full Funnel

We Create Social Ads Your Audience Loves

We’re Performance-Driven

Our Reports Are Holistic And Integrated

Social Media Can Make or Break Your Otolaryngology/ENT Practice

Facebook Ads for For Otolaryngology

Ready to Grow?

We Fuel Growth With Strategic Facebook Ad Tactics

Funnel-Based Messaging Strategies

Ad Copy Writing

Ad Design

Creative Testing and CRO

HIPAA Compliant Ads

Post-Click Optimizations

Dynamic Creative Optimization

Audience Enhancements And Optimization Strategies

We Ignite Real Impact For Otolaryngology Clients

Read The Latest In Otolaryngology Marketing News

Otolaryngology & ENT Marketing Guide: Strategies to Attract More Patients and Grow Your Practices

Healthcare Social Media Advertising Trends in 2024

How to Engage Patients with a Full-Funnel Facebook Ads Strategy

Let Us Be Your Social Media Masterminds