Digital Marketing
For Municipal Law Groups
The US has
19,492
different municipal governments.
Each municipality represents an average of
25,000
people.
50,432
special purpose local governments are in the US as well.
FIND AND ENGAGE NEW CLIENTS FOR YOUR MUNICIPAL LAW GROUP PRACTICE
Cardinal’s legal marketing solutions focus on getting the right clients into your office. Prospective clients need to understand the value of the services you provide and trust you’re experienced to help them win their legal battles.
You need to set yourself apart from other municipal law groups by highlighting your quality of service, distinguishing characteristics and reputation.
CASE STUDIES
Organic (SEO) leads up 52% over the previous year PPC leads up 49.05% over the previous year
DIGITAL MARKETING AND SEO FOR MUNICIPAL LAW GROUPS
People rely on the internet to find legal advice and reputable firms. At Cardinal, our digital strategy will work to expand your web presence. We’ll drive new clients to your office and help grow your municipal law practice.
Igniting your Growth with Cardinal
Leverage Cardinal’s legal marketing solutions to grow your municipal law practice’s client base.
SEO
Nearly 15.5 percent of people locate legal aid through Google searches every year. With 1.3 million lawyers in the US, setting yourself apart from the rest becomes critical.
SEO for your municipal law group will help your services be found online. Cardinal’s strategic approach to search engine optimization will grow your website’s search rankings for targeted keywords and markets. We also focus on conversion optimization, which means we don’t just work to drive traffic to your site but convert leads.
Paid Search
Google AdWords and other paid search programs put your ads at the top of the page for people searching online for what you do.
With bid prices starting as low as only a few dollars per click, paid search can often be a very cost-effective way to drive leads. Our ad strategy includes conversion optimization, custom landing pages if need, and graphic ads. Geo-modifiers are used to control who sees your PPC ad in order to manage your budget in the most cost-effective way.
Social Advertising
Cardinal offers award-winning social media management.
Paid social ads allow you to advertise your legal services and municipal law offices on platforms such as Facebook. Ads can be setup to target users based on details such as location, age, interests and more. Think of a social ad as a digital billboard, displaying to your target audience online.
Web Design
Municipal law and legal service lawyers are the “general practitioners” of law, and the need for them is expected to increase over the coming years.
Your legal office is helping ensure that businesses and individuals are abiding by their local laws, and having an optimized website is essential to being found online. At Cardinal, we’re experienced with designing custom websites for the legal industry.
Reputation management
When it comes to selecting a law office, many people rely on online reviews to determine what place will be the best fit for them. Those who come to you are confident in the quality legal services you provide.
