Cardinal’s Digital Marketing Blog

Innovative marketing strategies and ideas that accelerate growth.

Get the latest home services marketing strategies, advice, and tips delivered straight to your inbox.

  • This field is for validation purposes and should be left unchanged.
  • All
  • SEO
  • PPC
  • Paid Social
  • Content Marketing
  • Education Marketing
  • Healthcare Marketing
  • Legal Marketing
  • Ignite Podcast

How Chatbots Are Useful in Higher Education Marketing

Each year, more colleges and universities are deploying chatbots, and the COVID-19 pandemic has only furthered this trend. As artificial intelligence (AI) technology improves, chatbots and virtual assistants are better equipped to handle more responsibilities in the academic world.

Navigating a Surgical Backlog While Protecting Your Brand

While we watch hospitals in Utah, Des Moines, and other midwestern cities become overwhelmed by COVID-19 cases, we’re reminded of yet another problem brewing throughout the United States’ healthcare system: surgical backlogs. Exacerbated by the widespread impact of the COVID-19 pandemic, the backlog of outstanding surgeries has grown to near-record levels.

How Healthcare Marketers Can Make Better Use of Video

The world of healthcare is all about people. From patients and their families to the nurses, physicians, and specialists that care for them, people make the whole thing go. And wherever people are the foundation, good storytelling is sure to follow.

2021 Dental Marketing Trends You Should Know

The coming year will present new challenges for dental marketing professionals. COVID-19 has created tremendous uncertainty, economic instability, and political volatility. Within the world of dentistry, where so much person-to-person contact is required to provide care, safety is top of mind for everyone involved.

Why Did My Website Traffic Decrease?

Search engine optimization (SEO) and content marketing is a thrilling game of ups and downs. If you conquer the keyword category for a niche and come up #1 in featured snippets and Q&A, you start feeling invincible. You stop reacting to the online conversation and start actually shaping it. The power goes straight to your head after a while. You see a second-place site rising in the search rankings and turn into a Disney villain:

Your Website Structure and SEO: A Primer

A funny thing has happened in the online business world in the past decade, something that we never expected to happen. People who do business on the web have lost touch with the fundamental operating mechanics of the web! Even the designers and developers now are losing their grip on basic Internet concepts.

Google Ads Trends to Watch in 2021

It requires only a cursory glance at the 2020 marketing landscape to conclude that COVID-19 has affected search behavior in profound ways. People are stuck at home (mostly). People are stressed out, scared, and overworked. The kids are running wild! On top of that, search engine competition has only intensified as marketers continue tightening their belts.

Creative Ways To Promote Campus Culture During a Pandemic

Don’t look now, but the COVID-19 pandemic is still wreaking havoc on the entire higher education industry. The higher education industry was already facing a challenging time with many factors conspiring to put schools in a tough spot in recent years. Then the pandemic came along and made everything worse. Schools now have an uphill battle for enrollment, many of them having to turn to aggressive marketing for the first time.

How to Respect Data Privacy in Digital Marketing

If we had to say for sure who started “the Great Data Privacy Panic,” it actually comes down to this guy: Edward Snowden. Edward Snowden made a big publicity splash in 2013 when he attracted considerable attention to US government surveillance. The Millennial generation, which had been reasonably content up until then, exploded in frenzy. They idolized Snowden and hung on his every word.

What to Expect from a Technical SEO Audit

Any complex enough machinery needs an occasional inspection and possibly some maintenance. Everybody understands this, whether we’re rolling the car into the shop for a tune-up or having the HVAC technician drop by to check the heater before winter sets in.

Top Programmatic Advertising Trends for 2021

When it comes to one of the most important pieces of the advertising puzzle, programmatic display advertising, the rapid explosion of new media is hardly making things any easier. Before we dive into the trends that are emerging in 2021, let’s make sure we’re all on the same page.

Understanding Artificial Intelligence in Digital Marketing

There’s one main thing to understand upfront about artificial intelligence (AI). Take 99% of everything you’ve heard the media say about AI. Now find an actual expert on the subject and show them the latest AI story headline from the likes of Wired, The Guardian, or even The New York Times. That expert will literally turn into Patrick Stewart on the spot:

5 Video Marketing Trends to Watch in 2021

Video is at an all time high. Most out-of-home entertainment options have been canceled, and people are staying safe at home. This means they’re spending more time than ever consuming video content. This trend is likely to continue through 2021, which means marketers can’t ignore video any longer.

How to Become a Legal Thought Leader

Professionals in the legal industry are sitting on the marketing golden ticket, and most of them don’t even know it. Legal firm marketing faces several challenges in the 21st century. Their trade has a negative reputation among the general public, and clients who have to pick a lawyer generally play phone-book roulette and go with the first attorney who returns their call. A narrow set of specialties aggressively markets to the public, such as the accident settlement and debt consolidation niches, but the rest might as well be faceless as far as the public is concerned.

5 Conversion Rate Optimization Trends (CRO) for 2021

The year 2020 may have completely upturned the lives of digital marketers, but one thing hasn’t changed (and probably never will): the need to attract and convert people into leads, sales, and customers. The evolving ways in which we’ll attract people to our digital entities is the work of another blog post (see 2021 SEO trends, 2021 Facebook ads trends, and 2021 digital marketing trends). In this post, we’d like to explore conversion rate optimization (CRO) and the trends that will drive this important part of digital marketing in 2021.

5 Things We Wish Our Digital Marketing Clients Knew

Digital marketing, especially the online kind involving search engine optimization (SEO), suffers from a checkered reputation. This is a natural effect of the industry. From the beginning of the era of search engine dominance (Google incorporated 1998), online entrepreneurs began the quest to optimize websites so they would appear higher in more search results. Except that there was no such thing as an “expert” in the field, so everybody just winged it at first.

How to Make Patients Feel Safe Getting In-Person Care

Uncertainty seems to be the word du jour for 2020. People are uncertain if it’s safe to travel, go out to restaurants, or send their children back to the classroom. This is especially true within the healthcare space, where consumers are continuing to defer treatment out of an abundance of perceived caution.

How Higher Ed Marketers Can Use Remarketing

We’ve all seen this phenomenon when we cruise around the web:
You visit a video streaming site to check out their selection of zombie flicks for October viewing. Then later you’re on some unrelated site like Facebook and suddenly there are ads for The Walking Dead. Or you shop Etsy for a funny coffee mug to give your coworker for a gift, and then every other site you visit for a while suddenly has ads obsessed with coffee mugs. Research some marketing topics, and the next three YouTube videos you watch will be preceded by ads for online B2B software.

7 Trends that Will Shape Facebook Advertising in 2021

Things evolve so quickly at Facebook that the question advertisers face in 2021 is what can’t we do? Innovation will surely abound, including new ways to employ video, artificial intelligence (AI), and augmented reality. It really promises to be a marketer’s smorgasbord, one that’s more crowded and competitive than ever.

How to Create the Best Inbound Marketing Program for Your University

Along with the other upheavals to the markets that 2020 has brought, the higher education industry has changed overnight from being merely competitive before to practically cutthroat now.

6 PPC Best Practices for Attracting More Patients

So much of the external circumstances shaking things up in 2020 are inextricably tied to the world of healthcare. Here’s to hoping, first and foremost, that a lot of things get a whole lot better in 2021. As healthcare marketers look to their 2021 strategies, there’s certainly room for optimism. As we see it, pay-per-click (PPC) advertising, in particular, presents a tremendous opportunity for healthcare organizations to survive the pandemic and emerge even stronger.

How the Top Digital Marketing Trends Will Evolve in 2021

The year 2020 has a lot of marketers scrambling to keep up. It’s a year like no other, really, with current events dramatically shaping digital marketing trends. Unless you’ve been living under a rock—or Norway, maybe—this laundry list should sound familiar: socio-political turmoil, including mass protests, violent street clashes, and an upcoming election; a cooling U.S. economy; destructive wildfires and unpredictable weather phenomena; and of course, our old, pugnacious nemesis, COVID-19.

2021 Hospital Marketing Trends

Ever since the COVID-19 outbreak in March 2020, hospitals have been at the forefront of global pandemic response. When we here talk of “at capacity” ICUs, ventilators, and PPE—case surges, staff shortages, and new details about the disease itself—we’re often talking about hospitals and hospital staff.

Top Legal Marketing Trends to Watch in 2021

Deep breath, everyone. Despite the COVID-19 outbreak and the widespread economic downturn, the legal industry is not collapsing. The need for quality legal services is as diverse as ever. It’s not going anywhere. In fact, research from McKinsey shows that law firms have been particularly well suited to “weather” economic downturns throughout recent history.

Top Higher Ed Marketing Trends in 2021

What the future holds for higher education in 2021 is very much up in the air. While the world of higher ed always seems to be in flux, with new marketing tactics and shifting budgets to deal with, as well as changing student populations guided by whims and proclivities of the latest generation of kids, it has never felt quite like this.

Marketing Playbook for Thriving After the Pandemic

It’s a sensitive time and businesses are looking at their marketing departments to help them get through it. With revenue down, the pressure is on marketing to engage existing customers, identify and expand into new markets, and protect brand reputation above all else.

Best Ways to Market to the Graduate Student in 2021

Empathizing with students scores high for their confidence level right now. The biggest asset we can currently give a young adult is an older adult to work with them one on one and help them sort out their concerns.

Google Core Web Vitals: What to Know and How to Prepare

Since Google launched at the tail end of the 1990s, it has “grown up” side by side with the World Wide Web. Through the years, Google has adjusted its search engine service to better serve the needs of the web audience. This means that, as technology has developed through all the significant changes in the past two decades, Google has changed too.

Building a Digital Marketing Strategy Beyond Your Law Firm’s Website

There is more to digital marketing for a law firm than just having a website. Your website is still a central function of your online marketing efforts. When you first launch your website, you might have a home page, a few pages dedicated to your services or products, an about page, and a contact page with a form for new leads to contact you and set up an appointment. That’s a good start, but if people aren’t able to find your site, you won’t get the traffic flow needed to sustain a business. That’s where search engine optimization (SEO) comes in.

Top SEO Trends Every Marketer Needs to Know in 2021

The opportunity to peek into a new decade is exciting. And daunting. Especially for a marketing discipline that seems to change as swiftly—and have its changes as strongly debated—as SEO. Over the course of the past decade, the SEO landscape has changed in many profound ways, often in lockstep with the introduction of new technologies, such as voice assistants, artificial intelligence (AI), and the rise and evolution of mobile experiences. Google and other search engines have played a central role.

8 PPC Best Practices Every Higher Ed Marketer Should Do

Few searches in 2020 are as depressing as searching for higher education news articles. It’s like a holocaust out there. Washington Monthly just put up one of the most dire articles yet, “How to Save Higher Education: A New Deal for America’s sinking colleges.” You came for the clickbait headline and the cartoon of the university slipping into quicksand; stay for the gloomy pull-quotes

6 Ways to Reach Today’s Healthcare Consumers

For better or worse, a complete return to normalcy seems unlikely, especially in the world of healthcare. Now that we’ve had a chance to settle into the whole quarantine, wear-a-mask, and social distancing thing, it’s clear that COVID-19 has dramatically impacted the behaviors of healthcare consumers.

2021 Healthcare Marketing Trends to Watch

There’s no other way to put it: healthcare marketers have their work cut out for them in 2021. Even though agility and adaptability are nothing new to the work of a healthcare marketer, it has never felt quite like this. COVID-19 has created tremendous uncertainty, economic instability, and political volatility. Locally, nationally, and globally, healthcare is both top of mind and totally upturned.

6 Opportunities for Higher Education Marketers During COVID-19

So here we are looking at the crisis market of higher education. In our previous article, we talked about the challenges that higher education institutions face in marketing. The global COVID-19 pandemic was just part of the story. Even before that, universities were already experiencing market decline due to a host of other trends, ranging from being out of touch with the modern digital-native student audience to students having declining faith in the economic feasibility of a degree.

7 Proven PPC Best Practices for Winning More Legal Clients

The one thing you’ll need to help snag some of these anticipated clients is some proactive digital marketing. That’s where we’re coming in. Perhaps you’ve already dipped a toe into pay-per-click (PPC) advertising on the Google Ads network. We’re assuming you’re familiar with the benefits of digital marketing strategies for law firms as opposed to the old-school world of Yellow Pages and billboards.

The Essential Tools of Successful Lead Generation Programs

We talk about search engine optimization (SEO) and content marketing a lot around here. It’s a popular topic, and most online entrepreneurs are focused on just getting that sweet traffic. But what happens after the traffic gets to you? You can’t just assume that you can plop down a landing page with a shopping cart app and expect the magic to happen from there.

How Healthcare Organizations Can Thrive in the Age of COVID-19

Gain guidance on how to navigate these challenging times by viewing a round table hosted by Cardinal Digital Marketing, with some of the nation’s leading healthcare marketing experts.Hosted By:Alex Membrillo, CEO of Cardinal Digital Marketing Jennifer Schultz, Senior Vice President of OU Medicine Cody Lee, Vice President of Summit Partners Leslie Gibbs, CMO of Modern [...]

Why Telehealth Has a Future After COVID-19

In facing a global pandemic, patients and providers everywhere are being forced to re-evaluate access to healthcare. For patients, the days of personal house calls made by the family pediatrician seem quite distant. Senior care and elective surgeries might never be the same. And for physicians, well—most healthcare organizations are still strictly limiting in-person care on an as-needed basis.

How to Determine What Higher Ed Marketing Agency is Right for You

Finding the right digital marketing agency for higher education institutions sounds like a daunting task. “Digital marketing” isn’t exactly a phrase most college faculties are used to bandying about anyway. Academic professionals tend to look down their nose just a little at this whole “marketing” field, which means they aren’t the best ally to higher ed marketing teams. Surely, the students should flock to your honored institution based on its outstanding reputation alone, should they not?

How to Use Search Intent for Keyword Research

It’s time to talk about one of the hottest new concepts in search engine optimization (SEO). “Search intent” is a hot concept because it goes to the root of what we’re all trying to do with the Internet. It combines the sciences of artificial intelligence, human psychology, semantics, and a dash of sociology.

9 Best SEO Practices for Colleges and Universities

Competition for a spot on the first page of Google can be intense—especially in higher education. If you search for “what is the best MBA program in the US” (sans quotes), you will find at the top of the search engine results page (SERP) a “People also ask” box, some ads, and a few organic listings.

How to Target Facebook Ads with Your Email List

Behold, the casual web surfer in their native habitat: following a Google web search to your website. A mere wisp of the Internet’s pool of souls seeking enlightenment, they are drawn to your savvy SEO keyword content like a moth to a porch light. After grazing around in your pastures of knowledge, the web surfer, ever distracted, restlessly gazes towards the border of your web domain, always wondering what else is out there.

10 Important SEO Metrics You Need to Monitor

To ensure that your strategy is working as planned and that you’re not missing opportunities, you need to monitor and analyze that incoming traffic. SEO and content marketing take time and effort, plus some expense, so we want to make sure our efforts aren’t wasted.

How to Strengthen Your Healthcare Brand Reputation in the Post-COVID World

The patient experience has drastically changed in the wake of the COVID-19 outbreak. Out of an abundance of caution, patients now have to jump through new hoops to seek medical care, including new appointment procedures, telehealth requirements, and increased wait times.

Easy Link Building Strategies for Law Firms

Today we’d like to talk to you legal eagles about backlinks. A backlink is simply a link back to your website—the digital front door of your business. Backlinks are a good thing to have for several reasons:

They help clients find you
They increase your site’s authority
They boost your Google ranking
Anchor text in a backlink can help define your site to search engines

Amy Marshall from Ohio Health, Details How Digital & Traditional Marketing Has Helped Ignite Growth in Their Partner Network

Amy Marshall walks us through how the healthcare industry must pivot business to provide COVID services to increase revenue through trying times. The willingness to change your business model within healthcare marketing will help keep your business afloat.Resources from this interview Automated Female Voice: Welcome to the IGNITE Podcast, where we help marketers and CEOs [...]

Cardinal Digital Marketing Awarded 2020 Best Places to Work by the Atlanta Business Chronicle

We are excited to announce that Cardinal Digital Marketing has been named one of Atlanta Business Chronicle’s Best Places to Work. Founded in 2009 by Alex Membrillo, our agency has positioned itself as a leading digital marketing agency across the nation, specializing in SEO and PPC management.

8 Metrics Every Healthcare Marketer Should Track

The primary goal of a healthcare marketer is to attract and retain patients. Behind every hospital or urgent care facility serving a particular community, every “body contouring” brand providing elective plastic surgeries, there’s a marketing function hard at work. And while the types of medical practices vary, there is one undercurrent running throughout them all: data.

Easy Link Building Strategies to Grow Your Business’ Authority and Increase Rankings

In the early days of the web, link building was ever so much easier! Even before there was Google (it only launched in 1998, you know), there were web portals like Yahoo!, which first started as “Jerry and David’s Guide to the World Wide Web” in 1994. To get a link, you emailed Jerry and David. Links were easier to build because there were only a few hundred websites even in existence. By the days of guestbooks and GeoCities, it still wasn’t too hard to link build: you’d join a webring and you all linked to each other like an exclusive little club.

How to Find Out What Students Think About Your School

Starting in 2010, the “Arab Spring” was a protest movement sweeping through the Middle East. Riots, uprisings, and even armed rebellions occurred in one country after another. It caught many governments off-guard. After years of relatively comfortable rule where civil unrest happened only in isolated pockets, suddenly the ideals of these activists jumped from one group to another and spread like wildfire, faster than anybody could react to it.

Higher Education Marketing: Best Practices That Boost Enrollment

Even though more schools have started embracing the concept of “marketing” in recent years, there is still a lot of foot-dragging among the rank and file. “Marketing,” to some of the faculty’s ear, sounds like this crass, dirty thing that only other industries have to do. But there’s no choice now. Layoffs and salary cuts have begun. It’s time to market or die.

How to Create Effective Google Ads Campaigns

You can’t get far as a webmaster without bumping into Google Ad’s promo coupon. It’s right there in most CPanel default setups, tempting you with a risk-free $100 ad credit. And why not hitch your online entrepreneur efforts to Google’s wagon? In Google’s latest annual Economic Impact report, they boast 1.3 million businesses using Google Ads, AdSense, and other advertising solutions, while also driving one billion direct business transactions.

How Paul Gross, CMO of National Vision, Increased Patient Acquisition at Optical Retail Locations

Paul Gross walks us through how the evolution of optometry marketing through the years has moved more to digital marketing to increase sales for National Vision. Then, he explains how personalizing ads and tailoring content for specific posts in certain areas will make the biggest difference in marketing successfully.Resources from this interview Announcer: Welcome to [...]

How to Rank for Featured Snippets

Who wants a Featured Snippet? All the hands go up: “I want one!” “Me too!” “Over here!”
Well, too bad. Google tells you right here, you can’t mark your content as a Featured Snippet. Like so many other things in SEO, Google determines who gets the cookies from the Featured Snippet jar. Maybe you get one if you’ve been a good website this year.

How Podcasts Can Benefit Your Law Firm

We have to say it again: we miss Marshall McLuhan. His insights into how media, culture, and society all shape each other were intrinsic for navigating the dawn of 24/7 TV broadcasting in the mid-20th century. Marshall McLuhan would have had a field day with the Internet as it stands today.

Student Ambassadors: A Marketing Strategy to Increase Enrollment

Like most concepts in modern digital marketing, brand ambassadors have a history going back to mid-20th-century media and beyond. In fact, brand ambassadors go clear back to ancient history if you believe #10 on the list of Roman gladiator facts: “the most successful fighters even endorsed products just like the top athletes of today.”

How to Use Local SEO to Attract More Legal Clients

Up until just recently, the place you would look to find a local business is the phone book. Phone companies fought hard at the beginning of the 21st century to keep publishing a big yellow phone book, as the Internet basically replaced that function. As recently as the 2010s, phone companies are just beginning to shut off the automatic delivery of a printed phone book.

How to Get More Patients with Local SEO

When Cardinal Digital Marketing first started, we were strictly an SEO agency. Although we’ve diversified with time, we remain heavily invested in this aspect of digital marketing for our clients. Why? Because the first place people go to find a healthcare provider is usually their favorite search engine. Ranking at the top of search results is one of the most pivotal pieces to a healthcare provider’s marketing and patient acquisition strategy. Local SEO is especially critical for healthcare providers as people prefer to see medical professionals located near where they live and work. Nearly all of our healthcare clients have some kind of physical location where they see patients.

How to Get Started with Content Marketing

It’s 2020 and people are still talking about blogs. Some small business owners out there might wonder, “Isn’t there any way I can market my company in the 21st century without being Mark Twain?” It seems unfair to think that there could be perfectly good businesses out there who fold because they couldn’t get a blog game together.

7 Reasons You Should Hire an Agency to Manage Your Google and Facebook Ads

Out of all the mediums of advertising, online digital marketing is the cheapest per impression. That’s because the Internet is the cheapest form of communication media the world has ever known. Digital media just transmits information more efficiently. You can download a book in seconds from anywhere in the world. If you print it out on paper and ship it, or try to read it out loud over CB radio, it becomes more expensive or at least more cumbersome.

Matt Kelly from Salesforce on How Medical Practices and Healthcare Organizations Can Use Modern Technology to Increase Patient Volume

It helps healthcare digital marketing needs such as email marketing and social media marketing and is a great tool for healthcare marketers to use for patient nurturing, provider referrals, and so much more!Resources from this interview Announcer: Welcome to the Ignite podcast where we help marketers and CEOs learn the latest tips and tricks to [...]

Easy Link Building Strategies for Healthcare Marketers

The job of a healthcare marketer involves a lot of moving parts, from how you first engage a total stranger coming across your brand for the first time, to how you follow up with a patient to ensure they’ve had a great experience. Being both easy to find and a trusted resource for medical information is at the very center of a healthcare marketer’s work, but, fortunately, most times you can’t do one well without simultaneously accomplishing the other.

Simple Social Media Marketing Tips to Boost Engagement

The chief defining characteristic of social media is that nobody quite appreciates what a phenomenon it is. The Internet (specifically, the World Wide Web as implemented by Sir Tim Berners-Lee in 1991) was popular before. But it was still the domain of “just for geeks” for a few twilight years until social media took off with the advent of “Web 2.0” right around the turn of the century.

How to Get More from Your Google and Facebook Ads Budget

Few can deny that the year 2020, and likely the next few years as well, are a changed landscape for global business. Already, the COVID-19 pandemic and subsequent economic fallout has proved to be an acid test for businesses, where some flourish while others fold. Fortune favors the nimble company that can adapt to this new market quickly.

How to Develop Your First SEO Strategy

Here at Cardinal Digital Marketing, we give out advice to many different industries. We write blog posts about marketing for the healthcare industry, restaurants, the legal field, franchises, and more. All those industries have one thing in common: they want to rank at the top of the search engine results page, especially for local searches. Many turn to Search engine optimization (SEO) because investing in robust advertising campaigns can become costly. Comparatively, SEO is relatively inexpensive. Sure, there are startup costs, like buyer intent and keyword research, content writing, and website optimization. But once you start ranking for the keywords that drive leads, the business walks in the door all by itself.

Adapt Your Facebook Ad Strategy to New Behavioral Trends

Facebook seems to stick to the front-page headlines in the news, and 2020 so far has been no exception. For the world’s most dynamic media platform and the world’s second-most visited website (YouTube beat it this year), it’s generated the usual low buzz of small-scale controversies like a politically-motivated employee walkout and a moderator who sued for $52 million in PTSD damages due to trauma of being exposed to the worst of the worst on the Internet.

Social Media Marketing for Colleges: Learn from the Best

Too often in the marketing business, you’ll have this scenario: you set up social media accounts for a business, organization, or higher education institution, hand them the accounts and they designate a social media manager from inside the organization. You check back later, and the feed will be one of two things: dead, because whoever was in charge of posting “ran out of ideas” or was “too busy,” or still active, but with just monotonous self-promotion and self-congratulation.

Why You Need Call Tracking at Your Healthcare Organization

In the healthcare industry, inbound phone calls have always played a significant role in the customer journey. In fact, Google reports that 56% of patients schedule their healthcare appointments over the phone even after doing extensive research online. On the healthcare provider side of things, speaking with patients on the phone can be a powerful way to guide them in the right direction and drive marketing and revenue objectives while doing it.

How to Optimize Your Google My Business Listing in 2020

As we point out often around here, Google wants your business to succeed. Google wants all businesses to succeed, and it wants all customers to spend a lot of money at those businesses. Google wants this, because a thriving economy means more money for them. Google isn’t the only one that wants this—so does Facebook. These two digital giants are competing for our attention, and in the process, they’re adding new features to make them the preferred marketing channel for businesses.

2020 Google Algorithm Updates: What You Need to Know

The online content marketing industry has passed the point where every search engine update was major news. Once upon a time, Google algorithm changes had code names like they were Pentagon projects and had advanced buzz for months. But currently, Google avoids making major changes that would affect how the web does business. We’ve all been through the refinement process long enough that a massive, sweeping upheaval would make no sense and would provoke cries of outrage.

Legal Advertising: Traditional versus Digital Strategies

Hang onto your hat, because we’re going to explore the wild and wacky world of personal injury lawyer advertising. First, we’ll explore some of the traditional legal advertising methods that law firms have employed—then we’ll dive into the world of digital advertising.

How to Define Your Law Firm’s Brand

In our legal marketing section, we’ve talked a great deal about the mechanics and logistics of marketing for legal firms. We’ve gone over technology, talked about how Google indexes websites, brought up things like directory listings, and the importance of getting good reviews.

Post-COVID-19 Legal Marketing Playbook

This is a time in history where the old saying is especially true: “tough times don’t last, but tough people do.” We can make the same observation that “tough businesses” last as well. We’re at a point now where business is in “survival of the fittest” mode. Being fit right now doesn’t necessarily entail being the biggest or richest, but being the most creative and nimblest in adapting business strategies to this new environment.

5 Examples of Effective Legal Blogs

It’s surprising how many good legal blogs there are out there. Lawyers are one of the few professions where good writing seems to occur naturally.

Now, if you tell your legal staff that, they’re likely to look around going “What, me, a writer?” But it’s true; the level of literary skills necessary to practice law puts you ahead of many professions out there. Lawyers spend a lot of their time thinking about the correct, precise way to say things, which is the foundation of legal English semantics. It also happens to make for educational, informative content.

Beginner’s Guide to Facebook Advertising

Online advertising is vital for any business that wants to create awareness or sell its products online. The good news is that with the diversity of social media channels, it’s become faster and easier to reach the right audience without having a huge advertising budget.

Digital Marketing for Beginners

If you own a business, then you know that the vast majority of the marketplace is based online. While you may have a brick-and-mortar store, the majority of consumers make their buying decisions by first exploring their options online through search engines, websites, and reading customer reviews. And now more than ever, more and more people are also making their purchases online for home delivery. Not only is it convenient, but in today’s environment—mandatory.

Top Questions Clients Ask When Searching for a Law Firm

The American Bar Association’s Legal Technology Resource Center argues a strong case for the importance of digital marketing in its Legal Technology Survey Report. In a survey of 2,000 participants, the results show a surprising apathy on the part of law firms regarding digital marketing.

Telehealth Marketing Best Practices

But there are an incredible number of benefits to doctors and practitioners as well. Unnecessary visits can be reduced, or altogether eliminated. Doctors can get more involved with their patients. And, of course, they can reach a wider patient base.

4 Marketing Strategy Examples That Delivered Results

For some, the thought of creating a marketing strategy is intimidating. There are many different approaches you can take and channels that you can use. You have to determine the best tactics, navigate complicated processes, and use unfamiliar technologies. Not only that, you have to keep an eye on the competition. But it doesn’t have to be intimidating. If you’re in charge of planning and creating a marketing strategy for your company or part of a team tasked with this job, here’s an opportunity to learn from successful brands and industry leaders. In this article, I share four brands that have executed a successful marketing strategy and achieved amazing results.

How to Connect with Healthcare Consumers During Challenging Times

For healthcare consumers, your website serves many important purposes. First and foremost, your site is a place for consumers to find your physical location, book appointments, and explore detailed information about your services, physicians, and products.

10 Best SEO Campaign Examples to Learn From

If you’re looking for a reason or some inspiration to finally launch your SEO strategy, look no further because we’ve got you covered right here. Search is arguably one of the most important digital marketing channels now as it can be used to both drive brand awareness and acquire customers. This makes content marketing and [...]

How Kurt Lee Hurley, CMO of American Family Care, is growing his urgent care group by implementing multi-local marketing best practices

From SEO to PPC to review generation, Kurt and I cover all of the quickest wins to help achieve growth in a multi-location healthcare group.Resources from this interview [music] Voice Prompt: Welcome to the Ignite podcast, where we help marketers and CEOs learn the latest tips and tricks to help ignite growth in their business. [...]

Strategies to Optimize Your Google and Facebook Ads Budget

COVID-19 and stay-at-home orders have changed the way marketers do business, forcing us to be innovative in the ways that we serve consumers. Together, we’ve shown how nimble the healthcare industry can be by quickly putting new methods into practice, such as telehealth, to make sure patients can get the care they need.

New Challenges in Higher Education Marketing (Plus Solutions)

Given the current situation, it’s not surprising if your marketing campaigns suffer a blow. You may be experiencing decreased digital engagement, fewer website visits, and a drop in applicants. Know that you’re not alone; this has been a difficult time for all marketers.

The Top Higher Education Marketing Trends in 2020

Welcome to our perspective on the year 2020 and what it means for the digital marketing industry as applied to higher education. We will have some bad news, some good news, and a digital marketing roadmap for colleges and universities for the second half of the year.

5 Inspiring Higher Education Digital Marketing Campaigns

What makes a great digital marketing campaign for a college or university? There’s a shortlist of bases a good campaign should address. First and foremost, a good campaign helps prospective students visualize the successes they’ll achieve by attending that university. They may also cover supporting points like a diverse student body, a broad offering of courses, opportunity for accelerated learning, a nurturing and secure campus life, and an expert faculty.

The Top Ten Questions Students Search About Your College

A key factor in marketing for any industry is to understand what the consumer wants. This is just as important in the academic industry. Students today understand now more than ever that it would be wise to do their proverbial homework before signing up with a carefully chosen university.

The Best University Blogs: What They Do Right (and Wrong)

In the world of digital marketing, educational institutions have several advantages that they don’t often appreciate. To start, universities and colleges can have a domain ending in “.edu,” which Google ranks higher in search. People naturally trust content from a university as having higher authority than your average website. A natural by-product of being in the academic industry is that universities and colleges frequently generate content, either through their students or their staff.

How to Market to the STEM Student

STEM is an acronym that stands for the academic principles of “science, technology, engineering, and math,” sometimes extended as “STEMM” to also cover “medicine.” It’s become one of the hottest buzzwords in the 21st century, dominating discussions in education, industry, and commerce. It’s synonymous with the high-tech industry, which values STEM graduates for powering technology innovation and hence large parts of the economy.

Insights from the Nation’s Leading Healthcare Marketers

To be the best in any business, you have to learn, take risks, and iterate your strategies. Those that fine-tune their marketing strategies are better able to meet evolving consumer needs and grow their healthcare organization.

Cost-Effective Marketing Strategies That Deliver Big Results

Now is the time to embrace cost-effective customer acquisition strategies like SEO, email marketing, and social media.

How Cody Lee, Vice President at Summit Partners, is Quickly Scaling Healthcare Groups with Effective Digital Marketing Tactics

Cody walks us through how you can get buy-in for your maketing campaigns and how to keep yourself sharp amidst the changing world of digital marketing. Finally, we delve into how you can work on your attribution solution (that ryhmed!) without any fancy tools.Resources from this interview Alex Membrillo: Hey, everybody. I'm really excited to [...]

Promoting Telehealth During COVID-19

Telemedicine, often called “telehealth,” brings healthcare to the patient when they can’t get to their provider through real-time audio-visual visits between a provider and patient. Right now, telehealth is playing a significant role in the way that providers treat patients during COVID-19.

How to Pivot Your Marketing Strategy During the COVID-19 Crisis

The COVID-19 pandemic has all healthcare marketers pivoting to patient communications, emergency and “essential” service line adjustments, and telemedicine integrations. Much of the traditional patient acquisition talk has gone out of the window as we focus on keeping both our healthcare workers safe and our patients well-cared for.

Why SEO (Still) Matters in 2020

Why SEO? This is a question that many new business owners and brands have for me when it comes to digital marketing. Search engine optimization or SEO has been around for more than a decade and a half. Although many clients accept the SEO at face value, you must understand why SEO matters for brands and businesses in the modern digital landscape.

A Guide to SEO Tools: What You Need to Optimize Your Website

Search engine optimization (SEO) is more important than ever. These days, new trends such as the AI revolution and voice search via digital assistant are on the rise which means that your SEO game should be on point.

How Much Does SEO Cost? A Quick Guide on SEO Pricing

Let’s face it, search engine optimization (SEO) is one of the most critical components of an effective digital marketing strategy. In this ever-increasing digital world, if people can’t find your website online, they won’t do business with you.

9 Higher Education Marketing Strategies That Boost Enrollment

Declines in student enrollment at universities, colleges, and other tertiary institutions are putting pressure on higher education marketers to deliver growing enrollment numbers. To jump-start interest in their courses and degree programs, many academic institutions are focusing on restructuring and improving their digital marketing strategies.

10 Dental Marketing Strategies You Can Implement Right Now

According to a report by Aldrich Advisors, every dentist needs at least 20 new patients monthly to achieve business growth and success. While this is an ambitious goal; you aren’t going to reach it by using traditional dental marketing strategies.

How Leslie Gibbs is Preparing Modern Vascular for Massive Growth

Leslie Gibbs is wasting no time in prioritizing technology & lead generation at Modern Vascular. Listen in to hear all the marketing tactics she is deploying!Resources from this interview Announcer: Welcome to the Ignite Podcast where we help marketers and CEOs learn the latest tips and tricks to help ignite growth in their business. This [...]

Marketing’s Role at Each Step of the Patient Experience

At its core, healthcare is about taking care of the patient. While long ago a patient’s experience likely involved a telephone and an in-person appointment, things are far different nowadays. Most patients begin their journey online. Some of those journeys end online, too. In a recent consumer healthcare survey, 81% of patients reported that they read reviews about doctors even with a referral, and 63% choose their providers based on a strong online presence. When it’s time to make an appointment, nearly 50% prefer to make their request through some digital channel, further underscoring the significant shift in preference toward digital experiences.

How Hernando Ruiz-Jimenez is Growing New York Presbyterian Hospital

Hernando walks us through how he is growing NYP, one of the world’s premier medical institutions affiliated with the renowned medical schools of Columbia and Cornell, is a leader in medical education, groundbreaking research, and innovative, patient-centered clinical care.Resources from this interview [music] Announcer: Welcome to the Ignite Podcast, where we help marketers and CEOs [...]

Google Ads Versus Yelp Ads: Which Advertising Platform is Better?

Choices, choices, choices—where should I put my marketing budget? This is hands down one of the most common questions that clients ask me. Although I hate giving non-answers, I always reply with: it depends.

How Much Does Digital Marketing Cost?

How much do you have to invest in digital marketing to get results? Is digital marketing even worth it? These are important questions to ask if your business is considering implementing a digital marketing campaign. We’ll answer these questions in a bit.

Top 9 Benefits of Digital Marketing

Research by Pew Research Center shows that in the last three years, internet usage by adults has increased by at least 5%. Now, more than ever, businesses are tapping into the opportunities the digital world offers. In other words, online marketing plays a very big role in shopping decisions people make.

What is Content Marketing?

When people first hear about content marketing, it usually sparks many questions. How does it differ from traditional marketing? Are there different types of content marketing? What are the benefits of content marketing? If you’re looking for answers, this article covers all of that.

Google Ads Versus Bing Ads: Which is the Best PPC Platform?

When someone talks about paid search or pay-per-click advertising, they usually are referring to Google Ads and for good reason. After all, Google dominates the search engine space by grabbing 92.51% of the market share.

What Are SEO Keywords? Definitive Guide for SEO Beginners

Search engine optimization or SEO is one of the most effective strategies for online marketing. If you want more traffic for your website, then you owe it to yourself and your business to include SEO as part of your online marketing strategy.

Are Google Ads Effective? Is This Advertising Strategy Right for You?

So, you’ve spent a lot of time, money, and other resources for creating and setting up a website for your business. Now, what?

Need Help with Google Ads? A Quick Google Ads 101

When it comes to digital marketing strategies, there are many methods that you can use to reach new customers and grow your business. Among these strategies, one of the most popular ones is PPC advertising.

How Do Google Ads Work? Learn the Basics

If you have an online business, it’s a given that you should do advertising. Otherwise, how will you put your product or service out there and in front of your target audience? Advertising is one aspect of online business that you can’t afford to ignore.

Are Google Ads Worth It?

For any business owner who has a website, ranking on the first page of Google for certain keywords is everything. There are many strategies for ranking your website including search engine optimization. If you’re unable to rank on the first page, you have probably also considered advertising via Google Ads.

20 Top Digital Marketing Terms and Definitions

If you’re new to digital marketing, you may wonder what a few terms mean. As in any industry, jargon and abbreviations exist and can sound like a foreign language to outsiders. In this article, we will define 20 of the top digital marketing terms you need to know. But first, let’s get the basics out of the way.

What are the Benefits of SEO?

Digital marketers have a vast array of tactics they can use to grow their business. Depending on their product, target buyer, and industry, they may focus on paid digital advertising, affiliate marketing, social media marketing, or perhaps in-person events.

How Much Do Google Ads Cost? A Quick Google Ads Pricing Guide

One of the most common questions that clients ask here at Cardinal is: how much do Google Ads cost? This is a fair question especially when many businesses these days invest in pay-per-click (PPC) advertising. On average, businesses make $3 in revenue for every $1.60 they spend on PPC ads.

11 PPC Tools to Optimize Your Medical PPC Campaigns

For most business websites, securing the top position on Google is the ultimate goal. A medical website is no different.

How to Write Clickable Headlines That Improve Your CTR

The content, length, grammar, and tone of your headlines determine whether a person will click on your headline or not. If your headlines don’t appeal to your target audience, your content will go unread.

How Chryssa Rich, Primary Health Medical Group, is Staying Ahead of New Competition

Chryssa walks us through the variety of marketing & branding strategies she uses to maintain PHMG's status as the top dog in town.Resources from this interview [music] Narrator: Welcome to the Ignite Podcast, where we help marketers and CEOs learn the latest tips and tricks to help ignite growth in their business. This isn't your [...]

3 Examples of Healthcare Companies Using Google Ads to Generate Leads

If you’re trying to reach more people and SEO isn’t proving effective, you might want to consider paid search advertising. Paid search, specifically using Google Ads, can get you front of a large—highly targeted—audience quickly

Increase Brand Awareness Through Influencer Marketing

Take a look at any blog, social media feed, magazine, or even YouTube and tell me what you see? I’m sure there’s more than a few advertisements. Consumers are bombarded with advertisements day in and day out. Faced with so many, they’ve learned to tune them out. Only a few can break through the noise. So, it’s not surprising that many companies struggle to capture the attention of their desired customer

How Blair Primis is growing OrthoCarolina by Increasing Access & Improving the Patient Experience

Blair shares phenomenal tips on how he is adding online scheduling, more centers, and quicker visits to grow OrthoCarolina!Resources from this interview Voice over: Welcome to the Ignite Podcast where we help marketers and CEOs learn the latest tips and tricks to help ignite growth in their business. This isn't your typical marketing podcast. We [...]

7 Techniques to Scale Your Google Ads Campaign While Protecting Your ROI

If you’re reading this article, you’re likely getting good conversions from your Google Ads campaign and you’re looking to increase your ad budget to get even more conversions. However, abruptly increasing your Google ads budget is risky as it can cause your click-through rate (CTR) to plummet and your cost per acquisition (CPA) to increase.

How CMOs and CIOs Can Work Together to Improve the Patient Experience

The future of healthcare marketing is here and it’s increasingly powered by patient experiences. Healthcare consumers are now, more than ever, in the driver’s seat.

8 Alternative Channels to Drive Traffic to Your Medical Website

Search isn’t the only way to get people to your website. There are many other channels that you can use and it’s important to diversify your traffic sources. You don’t want to put all your eggs in one basket.

5 Healthcare Data Management Strategies Marketers Can Use to Drive Growth

The extent to which a medical practice can capture, share, and act on data will determine its success in so many aspects of business. Beyond that, your ability to meet and exceed customer expectations—to improve the patient experience and quality of care—will depend on your ability to make the most of your data.

What to Expect During Agency Onboarding

A step-by-step overview to the digital marketing agency onboarding process.

5 Programmatic Display Advertising Trends for 2020

Since its inception, programmatic advertising has grown year over year. It’s now the primary method of buying digital display ads in the U.S., far surpassing manual ad placement.

Beginner’s Guide to Programmatic Display Advertising – Everything You Need to Know

Marketers are allocating a greater portion of their advertising budgets to digital channels now. Digital advertising platforms offer increasingly precise data to marketers, so they’re able to reach their customers more effectively. PwC’s Global Entertainment & Media Outlook report predicts that by 2022, more than 50% of advertising budgets will be digital. Earlier this year, [...]

PPC Advertising Guide for B2B Companies: Strategies & Best Practices

You may wonder if pay-per-click (PPC) advertising is a smart marketing strategy for business to business (B2B) companies. Will your ads reach the right people? At what cost? Or will they simply be ignored? Many people have the misconception that PPC advertising is just for business to consumer (B2C) companies.

You Get What You Pay For: 6 Drawbacks of Cheap SEO Companies

In the constant struggle to get noticed on the Interwebs, search engine optimization (SEO) is important. Like, really important. For proof, look no further than the thousands of SEO companies out there offering outsourced SEO packages.

How to Target Referral Traffic with Facebook Ads

Facebook advertisers have an arsenal of tools for engaging their audiences, which is why Facebook takes up 38% of the entire online advertising revenue in the U.S.

These 8 Visual Elements Will Boost Your Blog Posts’ Page Rank

Visual elements can transform your content marketing into something that people relate and respond to. If you want to capture people’s attention and rank higher on Google, you need to use interesting, entertaining, and eye-catching visual elements in your web pages.

How to Use Automation to Maximize SEO Performance and Save Time

There is an abundance of information on the web that can help you craft an effective SEO strategy. But when it comes to executing that strategy, it’s very easy to get stressed out and overwhelmed about the amount of work that must be done to yield positive results.

8 Effective SEO Tips Medical Practices Can Use to Acquire More Patients

In this article, we’ll share tips on how SEO can help you attract new patients to your practice. We’ll explain how to use these simple strategies, which don’t require much technical knowledge, and help you attract new patients and retain existing ones.

In-House Marketing vs. Agency – What You Need to Know

Not sure if you should build an in-house marketing team or hire an agency? It’s a tough decision. In this article, we’ll share objective information, including all the pros and cons, to help you make an informed decision on how to execute your marketing initiatives.

How to Select Your First Digital Marketing Agency

When you need to expand your brand’s reach, how do you deliver on these important organizational objectives with limited in-house staffing or no marketing staff at all?

14 Social Media Advertising Trends to Watch in 2020

Year after year, social media use has increased. Since 2018, worldwide users have increased by 9% and now total 3.5 billion. Social media platforms are constantly evolving as they grow and adapt to consumer behavior and incorporate new technologies.

8 PPC Advertising Trends You Should Expect in 2020

Pay-per-click (PPC) advertising is a form of digital marketing that’s widely used today, not only because it’s cheap but because it delivers impressive results. Because of its ability to drive leads, an increasing number of companies are incorporating PPC advertising into their marketing strategy. 

Learn How to Increase Your PPC Profits in 6 Steps

Creating a successful pay-per-click (PPC) advertising campaign that delivers a high ROI is a satisfying feeling. But it doesn’t happen overnight. Often, the path to success can have a few detours. Sometimes you’ll implement an innovative tactic and boost your PPC profits immediately. Other times, you’ll try a new approach and instead of success, you’re [...]

12 Digital Marketing Trends and Innovations for 2020

Technology has turned the world into a global village in terms of effortlessly connecting people from different countries and cultures. In the digital era, sharing information is easier than it ever has been before. Each year, new tools and technologies have emerged and the marketing technology landscape has swelled to 7,040 solutions. Marketers can now [...]

12 Healthcare Marketing Trends for 2020

Now more than ever, people have a renewed focus on health and wellness. Patients are demanding better services to improve the quality of their lives. As a result, many options for care have appeared and competition is fierce in many healthcare markets. If you continue to use dated marketing techniques, the chances of growth are [...]

12 SEO Trends for 2020 That You Need To Know

As online competition continues to increase and new websites are being launched, it’s time to rethink your content marketing strategy and invest in SEO. Websites must meet specific requirements set by search engines like Google, and this is where SEO strategy becomes very important.

You must know what SEO trends are on the horizon so that you can update your website accordingly and ensure that more prospects and customers find you in the search engine results.

5 Unconventional Strategies to Generate Organic Leads [Backed by Data]

Whether you realize it or not, organic lead generation is vital to the success of your business. Without implementing a consistent daily lead flow, it'll be difficult to maintain the growth rate required for your brand to succeed. If you've been experimenting with regular organic lead generation practices and your monetary goals are still falling [...]

Digital Marketing Strategies to Drive New Patients to Your Medical Practice

At your medical practice, it’s likely that your ultimate goal is to help as many people as possible to live healthy lives. This can be difficult if potential patients don't know that you exist. Implementing a solid marketing strategy is vital if you’re looking to grow your practice. So, how do you increase your medical [...]

Medical PPC Strategy: How to Generate Medical Leads Using Google Ads

When people have health-related problems, they urgently seek answers and help from reputable experts. The first step in getting this information is often a visit to a search engine. Research has shown that “77 percent of patients conduct an online search before making an appointment with a physician.” If you want to reach potential patients, [...]

13 PPC Advertising Best Practices to Maximize Performance and Drive Leads

Investing in pay-per-click (PPC) advertising is a great way to generate leads for your company. If you’re able to create persuasive ads that connect with your target audience, you’ll see impressive results. But creating effective PPC ads is not quite as easy as it seems; it requires in-depth knowledge of your target audience and what motivates [...]

10 Best SEO Analytics Tools to Get Marketing Insights

Utilizing search engines in your digital marketing strategy is the best way to drive sustainable leads and sales for your business. Because when your website ranks high in the search engine results page, it results in organic traffic and leads. Recently, HubSpot conducted a survey showing that“57% of B2B marketers stated that SEO generates more [...]

How Jennifer Schultz is growing OU Medicine through efficient patient acquisition and a centralized marketing team

Jennifer walks through the details of how she and her team are increasing patient volume in a big way this year!Resources from this interview [music] Speaker 1: Welcome to the Ignite Podcast. Where we help marketers and CEOs learn the latest tips and tricks to help ignite growth in their business. This isn't your typical [...]

10 Digital Marketing Trends and Innovations For 2019

Please see our updated article: 12 Digital Marketing Trends for 2020. Some years ago, Bill Gates wrote the book Business @ the Speed of Thought. In the book, he explained how technology and digital infrastructures can put businesses ahead of their competition. However, the book already seems outdated…the internet in its early stages and the [...]

Healthcare Digital Marketing Trends to Expect in 2019

There are countless factors that impact the success of your dental practice. Consumer rights, public policy, health trends. But one of the most influential components that dictates the fate of your practice is the demographics of your patients.

Python Rank Investigation Template for Data Studio

How to Use Cardinal’s Rank Investigation Template Cardinal Digital Marketing has developed a Data Studio template for digital marketers to use to help investigate sudden ranking drops. John, Cardinal’s SEO Director, wrote an a how-to guide on Search Engine Journal about how to use Python programming to investigate which pages are ranking well for targeted [...]

How to Use Digital Marketing to Promote Your Offline Store’s Sales

Maybe you’ve thought at some point that your brick-and-mortar store doesn't need an online marketing strategy. After all, customers don't buy your products online. But that's an erroneous thought because the internet has quite an effect on most of our experiences that happen offline. According to Forbes Insight, 82% of customers conduct product research online [...]

How Healthcare Marketers Can Create Engaging Content For Their Medical Practice

For many people, understanding medical information can be challenging. Even though healthcare practitioners are enthusiastic and willing to help, people can get lost amid the technical jargon. Medical content that is too technical can fail to connect and engage with potential patients. Think about it, as a healthcare practitioner what's the point of producing content [...]

How to Generate Leads with Paid Search and Email Marketing

An important aspect of running an online business is to generate more leads that translates into more sales. Fortunately, you can get great results from your marketing efforts with the many channels you can utilize. Paid search is a popular and effective way to rank a website for important keywords and help get it to [...]

10 In-Demand Digital Marketing Skills to Have in 2019

Digital marketing consists of a large variety of tools, platforms, and tactics that all require some time to master. As a digital marketer, you need to possess a diverse skill set, including an advanced grasp of current online media channels as well as possess the ability to predict future trends, in addition to understanding certain [...]

10 Essential Local SEO Management Tools for 2019

If you’re reading this post, you know how important local SEO is for your local business. In simple terms, if you’re not ranking high enough for search terms related to your business in your area then in the Google map pack, you’re probably leaving a lot of money on the table. Your business deserves better! [...]

9 SEO Factors That Boost Your Search Engine Rankings Quickly

It’s accurate to say that Google is the number one search engine, and it’s clear that in the world of search engines, Google has the final word when it comes to instituting ranking factors. The other search engines out there- Yahoo!, Bing, Safari- simply follow the big G. Essentially, if your site ranks highly on [...]

8 Types of Content that Easily Increase Organic Traffic

Not all content types are created equal. Some boost your search traffic and enhance your personal brand while others do not. Content needs to be fresh. Nobody loves reading boring fluff consistently and has fun while at it. So, if you keep writing and churning out low-quality content, your visitors may just find another blog [...]

7 Inspiring Facebook Ad Examples You Can Replicate to Drive Sales

Can we be straight up with you? If you’re not investing in Facebook advertising, this is the best time to give it a shot. It’s natural to be skeptical about the ROI you can get from social media advertising, but Facebook deserves a chance. Here’s why: At the end of 2018, Facebook was home to [...]

6 Ways Google Ads Can Help Your Online Marketing in a Competitive Market

No matter what business or industry you’re in, you’re bound to have competitors. And over the years, the competition has only increased with the evolution of technology and the popularity of the internet. This is because you're not only competing against the competitors within your area, you're competing against all the businesses online that are [...]

5 Data-Driven Marketing Insights to Promote Your Medical Practice

As a medical practitioner, you want to help as many people as you can live healthy lives. But how can you reach more people if you’re attracting zero patients already? Our Healthcare Marketing Agency offers SEO solution or paid search service that can help you to generate high-quality leads/new patients to your medical practice. Think [...]

The Expert’s Guide to Optimizing Your Business ‘Services’ Page to Drive More Traffic

When a new customer lands on your website, which page do you want them to see?' Probably the one that explains your services and products and encourages them to convert. The Services page is one of the most important pages on your website, therefore you want to drive as much traffic to it as possible [...]

8 Uncommon Ways to Lower Your Cost Per Acquisition in Google Ads

The beauty of investing time in online marketing is all of the exposure you get for half the amount of effort you would spend in offline traditional methods. Plus, it exposes you to a wider market, giving you an opportunity to convert more prospects into customers. However, it’s not all fast profits… harnessing the benefits [...]

How to Maximize the Most Out of Your Google Ad Spend in 6 Steps

When you are spending your hard-earned money on Google Adwords or any paid search, you want to get the most value you can out of your money. Generally, Google estimates that businesses make an average of $2 for every $1 spent on AdWords. While a 100% ROI is a great return, that doesn’t mean you’re [...]

Target Position Zero: How to Rank in the Featured Snippets

When it comes to SEO, there are several opportunities and techniques that could help you to rank higher in the search results. But it does take some time to figure out how to do it right. Cardinal Digital Marketing can help you with your SEO. As a premier SEO company, offering full SEO Services, let [...]

7 Effective Tips for Medical Firms Using Google Ads to Drive Customers

Have you dabbled in digital advertising and Google Ads, but haven’t gotten the results you were looking for? Did you feel like you were spending a lot of money, but not getting many new patients? If so, you may want to consider revamping your Google Ad campaigns. According to the Google Economic Impact Report, businesses [...]

7 SEO Strategies to Drive Leads to Your Medical Practice Website

For your medical practice, driving leads to your website translates to driving more customers into your business. And one of the best ways to generate qualified leads is to use search engines. Check out our SEO services or ask us any question here. Many of your potential customers use search engines to find medical professionals [...]

How to Combine Online and Offline Marketing with Facebook Ads

Did you know that Facebook advertising can help you to reach your offline audience better for conversions than what you can generate online? In fact, you can use Facebook ads to promote online and offline products, services, and events regardless of the competition. That’s just one aspect of social media advertising services that we offer [...]

What is CRO? Learn How to Increase Search Traffic and Website Optimization

As an online business owner, the internet is your playground full of opportunities to increase your sales. If you are interested in learning more about SEO or paid search, our SEO company can help you out. Contact us today. Maybe you’re using some highly effective digital marketing strategies already, like dabbling into online ads, email [...]

7 Common Marketing Mistakes That Affect Your Google Ad Conversions

When properly implemented, advertising your business or specific products through Google Ads (formerly Google AdWords) can increase your sales tremendously. If you don’t want to waste money on Google Ads by going into it blindly, our digital marketing agency can help with ppc management. A good starting point is to check out our Paid Search [...]

7 SEO Hacks that Increase Your Search Traffic in 60 Days

Are you ready to catapult your website’s ranking to the top of search engine results pages? If you’re strategic and focus on the user, then you can increase your SEO performance in less than 60 days- it is possible. Every business or company that has ever launched a website knows how difficult it is to [...]

Create a Medical Resource Center That Caters to You Patients and Prospects

There are countless factors that impact the success of your dental practice. Consumer rights, public policy, health trends. But one of the most influential components that dictates the fate of your practice is the demographics of your patients.

The Ultimate Guide to SEO in 2019

No matter how much traffic you got this year, I’m sure you want more high quality search traffic to your website in 2019. However, it’s not as easy as it sounds. Improving organic rankings and traffic can be a complicated affair. Especially if you have little knowledge about SEO in which case we would suggest [...]

12 Local Search Trends You Can No Longer Ignore in 2019

2019 is around the corner. A new year is coming. But some things will never change. Consumers will continue to need your services. You'll continue to want more customers. These are facts. Consumers will continue to use search engines to find local businesses. But will you gain more local customers through search engines in 2019? [...]

How Ben Goodman, VP of Marketing for CareSpot & MedPost Urgent Care, is focused on local brand awareness and using innovation to increase patient volume for over 100 urgent care locations

Ben Goodman plans to continue growing CareSpot & MedPost through increasingly effective and trend setting digital advertising strategies.Resources from this interview [music] [00:00:01] Recorded Audio: Welcome to the Ignite podcast, where we help marketers and CEOs learn the latest tips and tricks to help ignite growth in their business. This isn't your typical Marketing podcast. [...]

7 Steps to Win Local Customers Back By Using Google Map Packs

Due to the advent of the internet connecting people like never before, you now have the opportunity to get customers from all around the world. However, one detail many businesses forget is that people within their 10-mile radius are probably their best potential customers. People in your locality continue to use search engines to find [...]

How Christina Fleming, Vice President of Marketing at Windsor Healthcare Communities is starting with a brand and message first approach to growing Windsor

Christina Fleming understands that it takes a consistent brand and message if you want to resonate with your local population.Resources from this interview [background music] [00:00:00] Voice over: Welcome to the Ignite Podcast, where we help marketers and CEOs learn the latest tips and tricks to help ignite growth in their business. This isn't your [...]

A Step By Step Guide on the 6 Best SEO Analysis Tools and How to Use Them

To get increased engagement and results from your website, search engine optimization is a vital activity you have to put some attention towards. However, we know that's easier said than done. Monitoring search engine optimization requires tools that provide the right data about your website, business, and customers to help you determine what’s working or [...]

How to Rank Competitive Keywords in Google’s Top 10 Organic Results

Competitive keywords are hard to get up in the top of the list of search engine results. Therefore, you need to have a great strategy in place in order to move the needle. In this article, we’ll cover how to do it. The truth is that search engine optimization (SEO) can be a big challenge [...]

How to Avoid Duplicate Content and Indexing Issues on Your Website

Many website owners pay little attention to duplicate content because they don’t understand the repercussions of it. However, if you are continuously posting duplicate content, it could spiral into a big problem for your website. One problem that’s a direct cause of this is a drop in organic traffic to your website. According to Google, [...]

16 Google AdWords PPC Mistakes That Waste Time and Money [and How to Avoid It]

If you're running a PPC ad today, you want to get as much traffic to your website as possible and ultimately make sales. Sounds good, right? In fact, many marketers are already achieving that. In the State of PPC study by Hanapin marketing, 78% of advertisers felt good about their PPC campaigns, while 20% felt [...]

13 Best Practices to Increase Search Traffic in Local Search Marketing

Local search engine optimization should always be part of your SEO strategy with the ultimate goal of directing local traffic to your website. It's a fact that Internet users make their search for businesses, products, and services "location" specific. According to Geo Marketing, “mobile searches for ‘where to buy’ have grown 85 % since 2015 [...]

7 Steps to Implement Facebook Audience Targeting and Increase Conversions

For every business, there’s an aim to gain more leads and convert more of them to loyal, happy customers. Many people who love certain brands like them on Facebook, so if you have decided to advertise your business on the top social network, then that's a good move. For starters, Facebook has 2.23 billion monthly [...]

7 Effective Tactics to Increase Local Conversions with Google Ads

Have you ever wondered how you can increase your local conversions with Google Ads? It’s simple once you know how to do it. The first step is to look at local conversion tracking- a great tool provided by Google AdWords to the users to accurately measure the exact returns or ROI of ad spend. Effectively [...]

6 Steps to Creating High-Converting Google Ads to Attract New Customers

Knowing how to create and implement high-converting Google AdWords to attract customers is very important to grow your business, otherwise how are people going to know that you exist? If you are a digital entrepreneur or even if you are brand new in the online market, it is very likely that you have already recognized [...]

How Anaye Milligan, Director of Marketing for Houston Methodist, is focusing his team on lead quality and using technology to better understand marketing ROI

Anaye Milligan, Director of Marketing for Houston Methodist, is focusing his team on lead quality and using technology to better understand marketing ROIResources from this interview Podcast Announcer: Welcome to the Ignite Podcast where we help marketers and CEOs learn the latest tips and tricks to help ignite growth in their business. This isn't your [...]

13 PPC Trends to Increase Your CTR and Sales

Pay-per-click (PPC) advertising is one medium that marketers have used over the years to bring in more sales for their business and achieve their targets. With this advertising method, businesses gain targeted traffic that is more likely to buy their products and services. PPC can make a significant difference in your business. According to WordStream, [...]

How Brandon Rhoten, Chief Marketing Officer of Potbelly Sandwich Works is growing awareness through groundbreaking digital marketing strategies

Brandon Rhoten has run the marketing for Wendy's and Papa John's and is now looking for brave marketers to help him lead the charge in growing Potbelly Sandwich Works.Resources from this interview [00:00:01] Speaker 1: Welcome to the Ignite Podcast where we help marketers and CEOs learn the latest tips and tricks to help ignite [...]

How and Where to Find the Best Atlanta SEO Experts

Finding a reputable search engine optimization expert in Atlanta can be a really tough task as hiring a search expert is different from hiring an office secretary as too many self-proclaimed SEO experts have infiltrated the industry. But hiring an SEO expert to run your SEO campaign for your brand is extremely important if you [...]

How Brittaney Bethea is helping the Morehouse School of Medicine Grow It’s Local Awareness

Brittaney shares tips on how she helps MSM's community involvement and awareness.Resources from this interview Announcer: Welcome to the Ignite Podcast where we help marketers & CEOs learn the latest tips and tricks to help ignite growth in their business. This isn't your typical marketing podcast. We push beyond platitudes to deliver you real-world stories [...]

How Jordan Silton is Growing Huge Websites Like Apartments.com Through Innovative SEO Tactics

Jordan Silton, Director of SEO Marketing, shares lots of tips on what it takes to grow 9 websites. You will be surprised to hear all the ways that he compares it to working at an agency.Resources from this interview [00:00:01] Intro: Welcome to the Ignite Podcast, where we help marketers and CEOs learn the latest [...]

How to Build Effective Landing Pages for Facebook Advertising

Are you thinking about creating an ad on Facebook for your business? Well, that's long overdue. With a monthly active user base of 2.19 billion people, you’ve been missing a lot of opportunities for your business. A landing page is an effective means of capturing leads for your business. You can convince your audience with [...]

13 Ways To Promote a Local Business With Google Adwords

The marketing landscape has dramatically evolved in recent time and Google AdWords is one of the numerous platforms pioneering this change. In case you don’t know, Google AdWords is one of the most effective means of paid online advertising. Thousands of small, mid-size, and large businesses make use of this advertising channel to market their [...]

7 Steps to Quickly Drive More Clicks with Google Map Packs

Let’s be frank, every business needs exposure. But only a few are getting it. Not because other businesses are not trying, but because they have neglected the little things that make big differences in business. Most businesses are busy trying to please the whole world and they have neglected the group that may be more [...]

The Quick Guide to Using Link Reclamation to Rank High in Google

Link building is one of the most important activities to improve your ranking in Google top 10 organic listings. In fact, in our online marketing agency environment, link building is considered as one of the most importance SEO practices because it's the culmination of several other skills (e.g., content marketing, relationship marketing, copywriting, content distribution). Links [...]

SEO Audit Atlanta: How We Analyze and Rank Websites

Do you need help with SEO Audit? Let our SEO company in Atlanta team help you. It’s no longer a secret that ranking high on Google can send a lot of organic traffic to your website, and revenue for your business. Studies show that 95% of search engine users click on the links on the [...]

How Our Atlanta SEO Company Does Link Building for Our Clients

Do you need help with link building? Our Atlanta SEO link building solutions can help you simplify the entire process step by step. Links are one of the most important ranking factors that Google considers. As such, you have to be deliberate and strategic about it. In fact, in a research by Brian Dean, it [...]

Top 7 Factors When Choosing Atlanta SEO Services on a Budget

What factors matter when you’re looking to work with an SEO solutions company in Atlanta? There are several things to consider, however, 7 of them are key. Showing up in Google first page for your brand, products, and services that people in Atlanta are looking for will not only generate traffic to your website, but [...]

How Kat Cole Is Growing Focus Brands Through Creative Partnerships And Marketing Innovation

Even if you aren't in the restaurant space you are going to want to hear Kat's story on how she became COO and President of Focus Brands through a combination of tenacity & innovation as well as how she thinks apps like Uber Eats are going to impact our lives.Resources from this interview [00:00:01] Narrator: [...]

How Matt Gove, Chief Consumer Officer of Piedmont Healthcare is Using Innovation to Increase Patient Volume in a Big Way

Hey everyone! On today's episode of Ignite I am honored to say we have one of the top healthcare marketers in the country on the line with us. Matt Gove was the first to put reviews of doctors on a medical website and now he is the first to integrate with a CRM and tie [...]

How Caprice Young, CEO of Magnolia Public Schools, Is Creating The Next Generation Of Brilliant Minds

Dr. Young goes into what it takes to create a great group of graduating students as well as giving us her advice on what it would take to keep our schools safe. This one is not to be missed!Resources from this interview [00:00:01] Voice over: Welcome to the Ignite Podcast, where we help marketers and [...]

Rob Crews on What it Takes to Become CMO of a Major Brand Like Church’s Chicken

Brand and restaurant marketers. Rob reveals what it takes to climb the ladder of a large brand and gives details on exactly what it takes to land those big interviews. Very fun episode full of great insights on marketing and personal growth.Resources from this interview [music] [00:00:01] Recording: Welcome to the Ignite Podcast where we [...]

Digital Marketing Trends and Innovations You Need To Know About for 2018

If you ever wanted to know what digital marketing will look like in 2018, you’re not alone. Top companies start making next year’s digital marketing plan in the current year.

Atlanta Braves’ Director of Digital Marketing, Greg Mize, gives an Inside Look into their Sports Marketing Program

Originally a Bostonian, Greg Mize is currently the Digital Marketing Director for the Atlanta Braves. But, his experience in sports marketing didn’t start with the Braves. Greg originally moved to metro Atlanta for a role with Turner Broadcasting, who owned the digital rights to NASCAR. Prior to that, Greg worked in promoting the NBA. Greg [...]

Find Your Tribe: How to lower CPA and Boost CTR in Facebook Ad Conversion Optimization

If you’re reading this, chances are you’ve already been on Facebook several times today. The social media giant (so ubiquitous that its name is used as a noun, verb, and adjective) boasts 1.18 billion daily active users ranging from CEOs to companies to students. Despite this large community, online marketers and advertisers still find it [...]

A New Wave in Google Panda Update: 6 Ways to Position Your Website For Better Rankings

Google Panda update was a game changer. It was the major algorithm update that Google used to announce their stand on delivering great user experience in the search. Today, if you want to rank on Google’s first page, you should be ready to deliver great value with your content. That’s what an effective digital marketing [...]

8 Effective Ways to Use the New AdWords Promotion Extensions and Custom Intent Audiences to Boost Conversions

Google Ad extensions are extremely useful tools to help generate more traffic and to increase your business' revenue. The only caveat is that it's obviously one of the most underutilized tools in Google AdWords. Some advertisers ignore it completely. However, if you want to acquire more "real estates" in Google search results, integrating ad extensions [...]

Creating Your First Facebook Ad Campaign

There are roughly seven billion people on Planet Earth. Roughly 2 billion of those people are on Facebook. No other online network boasts that kind of dominance. Not even close. It’s safe to say that no matter your industry, no matter your niche, a significant percentage of your target market actively uses Facebook.

10 Ways to Optimize Your SEO Campaigns for the Voice-First World

Is your SEO campaign optimized for the voice-first world? Imagine a search engine that centers on voice instead of text. It’s no longer a vision of the future. It’s real. These days, when people are looking for information online, they simply speak to the search crawler. ...“OK, Google, who is the best dentist in Las [...]

7 Reasons Why User Experience (UX) is The New SEO Success Formula

Who are you optimizing your business for? Google or your customers? It's no news that search engine optimization (SEO) is crucial to the success of your business online. But the truth is, user experience is an important digital marketing trend. It has become a huge part of SEO — your prospect’s interest, happiness, feelings, satisfaction, [...]

Macallan Scotch Whisky Marketing Director Glen Gribbon On How He is Increasing Market Share Across the Globe

Brand marketers & scotch aficionados you won't want to miss this episode. Glen reveals a few of the ways Macallan plans to continue to gain market share across the world with specific tactics & partnerships. Very fun episode full of great insights on marketing & personal growth within organizations that Millennials need to hear!Resources from [...]

Kim Jensen-Pitts On How She Grew McDonald’s, Cracker Barrel, and Taco Mac

Are you looking to get into a high level marketing role at a big brand? If so, you are going to want to hear from Kim who has done it all for huge restaurant brands. She has been a VP of Marketing for Ted's Montana Grill and owned her own marketing consultancy. Have a listen [...]

2017 in Review by Cardinal’s CEO – Alex Membrillo

Wow, what a year it has been. We have been in business for nearly a decade but looking back on this year I realize it was our most important year for so many reasons. This year started out rough with many decisions having to be made to keep our ship headed in the right direction [...]

Dentists Face an Increase in Aging Patients – Here’s How to Market to Them

There are countless factors that impact the success of your dental practice. Consumer rights, public policy, health trends. But one of the most influential components that dictates the fate of your practice is the demographics of your patients.

Ed Higdon, CEO of Lift361 On How The Retail Industry Is Going To Change In A Big Way

This is an interview with Ed Higdon where we dive deep on how he started his business and we gain insights into how he thinks the retail industry is going to continue to evolve in a big way in the coming years.Resources from this interview [music] [00:00:00] Voice over: Welcome to the Ignite podcast, where [...]

King of Pops CEO, Steven Carse, On How He Went From Being Laid Off to Selling 3 Million Popsicles a Year

Hey fellow CEOs and Marketers! On today’s episode, I had the pleasure of interviewing the CEO of King of Pops, Steven Carse, who has developed a brand that that everyone in the south has come to know and love.Resources from this interview [00:00:00] Automated Voice : Welcome to the Ignite Podcast where we help week [...]

How to Make More People Realize that Oral Health Means Overall Health

Most people know that poor oral hygiene can lead to gum disease, tooth decay and, of course, bad breath. But not too many people know that poor dental hygiene can lead to a host of other more serious illnesses.

Get Parents to Realize the Importance of Early Oral Care through Marketing

A child’s first visit to the dentist is like a rite of passage. But it’s also a necessity. The American Academy of Pediatric Dentistry (AAPD) recommends that a child go to the dentist by age 1 or within six months after the first tooth erupts.

Women Care More About Oral Health than Men: Here’s How to Change That

Women are far more likely to be proactive about maintaining their oral health, according to a 2011 article published in the Journal of Periodontology.

In-app and mobile messaging: How to engage with, and convert visitors

in an age where real-time communication is as easy as downloading an app like WhatsApp, brands need to rethink how they choose to build trust with the people who matter most.

13 Content Ideas That Will Go Viral and Earn Natural Backlinks

So you want to earn natural backlinks to your website? First, you will agree with me that content today isn’t what it was a few years back. In the early days, content was supposed to be text and nothing else. Today, it has transformed into a multidimensional interactive medium that can be used in several [...]

How Can We Turn the Deluge of Medical Data Available into Positive Patient Outcomes?

We live in the world of data. No place is that more evident than in the medical field. In fact, in 2012, Forbes predicted that Technology will replace 80% of what doctors will do. They’re not entirely wrong. "Most doctors couldn’t possibly read and digest all of the latest 5,000 research articles on heart disease,” [...]

The Definitive Guide to Facebook Custom Audience Targeting

Facebook ads can be tricky and confusing for new advertisers. Even for experienced marketers, there’s always something new to learn.

How to Succeed with CPA Bidding and Maximize ROI on Google AdWords

Google AdWords has a lot of tools that you can use to improve your campaign and get awesome results. You need to take advantage of these tools, especially when bidding for keywords.

The World of AMP Landing Pages Has Arrived. How it Impacts Your Advertising

So it should come as no surprise that digital advertisers the world over are, at this very moment, looking over their mobile landing pages. That’s because Google has just announced the release of fast-loading AMP landing pages for all search text ads across the globe.

Millennials are reshaping the medical industry. How and why this matters

There was a time when Baby Boomers were the largest segment of the U.S. population, but that time has passed. There are now some 83.1 million Millennials in the U.S. today (people born between 1982 and 2000) according to the U.S. Census Bureau.

Facebook Paid Ads Ain’t PPC Ads. Here’s What You Need to Know

Each and every day, roughly 1.3 billion people actively use Facebook – a statistic that honestly is beyond comprehension.

Your Facebook Engagement Is Probably Dipping. Here’s How to Fix It

There’s been a lot of talk about the demise of Facebook. When Snapchat came along, “social media experts” remarked at how teens and young adults flocked to that app, and away from Facebook.

What CEOs need to know about marketing in 2018

CEOs are forward-thinking leaders. While they rely on information from the past – and present – to guide their decisions, they’re always looking toward the what-ifs of tomorrow.

Work with Marketers Who Embrace Data Rather Than Shy From It

Data should be a marketer’s best friend. That’s because marketers don’t make decisions in a vacuum. They [should] rely on data to help them create campaigns and improve these campaigns over time.

Partnering with a Marketing Agency that Isn’t a One-Trick Pony

Marketing isn’t like a lot of your other business investments. When you pay for internet, for example, you know exactly what to expect. When you pay for your lease, you know where that money is going toward.

Finding a Marketing Partner Focused on Your ROI

Over the years, marketing has evolved drastically, thanks to the explosion of data, social media, the proliferation of channels and devices, and a shift in customer demographics.

Why You Need a Marketing Partner That Doesn’t Follow the Herd

Taking a business from zero to sustainable growth is no easy feat. Aside from the talent it takes to make this happen, the most successful businesses all have one thing in common: passionate leaders.

Dominate Local SEO with New Google My Business Posts

As its name suggests, local SEO is a strategy you implement to target and convert your local audiences – and it’s an approach Google is pushing 100%. This is why Google Reviews have become such an integral part of your ranking.

The Definitive Guide to Using Facebook Ads to Drive Leads and Increase Sales

Content is the lifeblood of effective Facebook advertising. If you want your Facebook ads to get clicks, and drive leads and sales to your business, you need to embrace content marketing.

Creating the First PPC Campaign for Your Medical Practice

While organic marketing strategies (SEO) can be effective in growing the reach of your practice, most medical professionals still prefer to invest their dollars in PPC campaigns, and for good reason. Clicks on paid search listings beat out organic clicks by nearly a 2:1 margin.

The Impact of Amazon Breaking into Telemedicine – the 1492 Effect

Amazon, the e-commerce company widely known for selling virtually everything under the sun, has reportedly created a secret lab (called 1492), aimed at bringing the massive company into the healthcare technology space.

Can Marketing Automation Help Doctors Improve their Patient Relationships?

Physician Dr. Sonia Henry recently published an article, on http://kevinmd.com, titled Doctors: Don’t lose your humanity, in which she discusses how important it is for professionals in the medical field to retain their humanity.

Strategies to Connect with Mobile Patients Using Digital Marketing

77% of Adults Own a Smartphone. How Do You Connect to Mobile Patients? If common sense hasn’t helped you realize just how prevalent mobile devices are in today’s search society, maybe a recent Pew Research Center report will: “Today just over one-in-ten American adults are “smartphone-only” internet users – meaning they own a smartphone, but [...]

The Beginner’s Guide to Earning 100 Links through Guest Blogging

Here’s the deal: Inbound links are the lifeblood your online business. Without high-quality links, you can’t successfully rank your best content pages in the Google—and consequently, your business will suffer. The good news is, guest blogging is powerful enough to help you acquire backlinks the most-relevant and user-friendly links.

Paid Search Marketing 101: A Guide to PPC for Your University

Universities and colleges have unique challenges when it comes to online advertising. While PPC campaigns should be a staple of your overall strategy, these campaigns can become particularly costly – or ineffective – if you don’t know the do’s and don’ts of this type of online advertising. Our PPC company in Atlanta has tested several [...]

Using Social Media to Show the Culture and Character of Your University

Digital marketing has completely transformed how higher education institutions market their schools to prospective students. Your website is easily your most valuable asset, and social media has become an integral part of engaging prospects while delighting current and past students. There are many factors prospective students consider when choosing a school. Price, location, and course [...]

How to Develop and Protect a Positive Reputation for Your School

For higher education institutions, an online reputation can influence leads, enrollments, retention, as well as alumni relations. As such, it’s important to actively manage your online reputation by implementing both a proactive and reactive reputation management strategy.

Creating “Content Hubs” on Your University Website to Cater to Your Varied Audiences

Creating “Content Hubs” on Your University Website to Cater to Your Varied Audiences. Unlike traditional businesses – that tend to have specific audience segments they’re looking to attract – schools and universities aim to attract people from a varied background, each with their own interests and relationship with your institution.

Google Analytics 202: Get Insights to Boost Your Search Visibility Quickly

You already know that content is a major part of a successful website. For your business to grow, it needs a constant flow of high-quality content, but how often do you measure the performance of your content to see what’s working and what isn’t?

The truth is, you may have a stunning website, but if you don’t know where your customers or visitors are coming from, what parts of your blog they find most helpful, how long they spend on each page, and how often they are coming back, you’re seriously missing it.

Taking a Page Out of Netflix to Funnel Folks to Conversions

The word “content” is nothing new to modern-day marketers. We’ve heard the phrase content is king more times than we’ve heard the phrase thank you. We know that video content is hot, that “authentic” content is impactful, and long-form content is good for increasing shares.

We are, by no means, strangers to the idea of content. It’s just that, stuck in our little marketing bubbles, we tend to forget how content plays a role beyond just in our own strategies.

Conquer Local SEO for Your Law Firm with These 5 Free Tools

Keeping up with the latest and greatest SEO trends is an impossibility unless SEO is your job. But it’s not. You run a law firm. You’re busy with clients, cases, managing staff and growing your firm; you can’t honestly be expected to keep tabs on every announcement coming out of the Google camp.

And while there are scores of tactics and strategies out there that can help your firm boost its online rankings, one of the most important areas for your firm to concentrate on is becoming king of your local SEO market.

How to Use Your Competitors’ SEO Strategies Against Them

There’s a basic tenet in marketing – find out the mindset of your customers and speak their language. That’s easier said than done. An entrepreneur who’s been chest-deep in his own product or service for the last few years will struggle to walk in the shoes of a person who’s never heard of what it is he’s selling.

But that’s what marketers do: we get to know the market so that we can bridge the gap between the audience and the product or service being sold.

Getting to know the market is a huge part of what it means to run a successful business. It’s the foundation of such buzzwords as buyer persona or keyword research. So, it’s fair to say, most marketers know how to research their targeted audience.

But how many business owners apply that same level of research and attention to detail to their competitors?

Does Fox Sports and MTV Move from Written Content to 100% Video Signal a Shift in Medical Marketing?

Over the last month or so, two rather significant media outfits (MTV News and FOX Sports) announced they were ditching written content entirely, and instead focusing their efforts on video.

This shift even has a fancy term: “pivoting to video.” And aside from meaning layoffs for content creators with a writing background, the recent pivots by folks like FOX and MTV may actually impact how you market your medical practice.

This shift toward video isn’t exactly new. It started a few years ago, right about the time that Facebook changed its News Feed ranking system. During that algorithmic update, FB began to weigh videos more heavily than links to external articles.

Paid Search vs Organic (SEO)- or Should it be Paid Search + SEO?

Walk into a room full of digital marketers and ask them which is more effective, paid search or organic search traffic, and somehow you’ll walk away with 10 different answers. Here’s the thing – why does it have to be an all or nothing, us vs. them mentality? The reality is a bit fuzzier than SEO vs. Organic. Some searchers click on ads. Some click on organic links.

Make Ads that Positively Build Your Law Firm’s Branding

It’s no secret that advertisements aren’t wholly trusted by the folks who view them. To make matters worse, many people don’t initially trust lawyers or law firms. When you combine those two elements together – ads for law firms – what you get is an end product that will struggle to build trust with your prospective clients. But all is not lost. There are ways for your law firm to use paid ads online and in social media effectively so that your prospects are left with a positive impression of you and your practice.

Get Your Medical Practice to Rank at the True Top of Search Pages with Featured Snippets

Have you ever noticed that some web pages show up above the first search result? Not only do these pages appear above the other organic results, but they are also displayed in a far more attractive, eye-catching manner. How do pages achieve what we like to call “position zero”? They do it through a featured snippet.

Using the Current Healthcare Debate to Provide Value to Potential Patients

Over the last few months, politicians in Washington have openly discussed completely repealing the Affordable Care Act (known as Obamacare) and replacing it with something deemed as more sustainable. This article isn’t designed to fan the flames of politics. Its purpose isn’t to set one side against another. What it is intended to do is to help medical practices – be them small solo operations or multi-location clinics and hospitals – identify a very specific need shared by their patients and prospective patients alike.

13 Google AdWords Hacks to Increase Click-Through Rate and ROI

Google AdWords is not just the biggest ad network but it’s clearly a market leader. Google had 75.8% US search ad revenue in 2016 which is expected to jump to 77.8% by the end of 2017 and by 2019, it’s expected to jump all the way up to 80.2%. Being a marketer, your job is incomplete if you don’t use Google AdWords to drive traffic because it means you’re missing as much as 75% of search traffic. Marketers know the importance of AdWords but they struggle to improve click-through rate (CTR) and thus ROI of their campaigns.

Law Firm Blunders – How to Avoid a Disaster with Your Marketing Efforts

Somewhere along the line you’ve likely heard that content is king. If you want to rank high on Google, if you want to build your reputation, if you want to convert leads into clients, you have to create content. But while there is some truth to this adage, it’s worth remembering another famous saying: live by the sword, die by the sword. There is no such thing as risk-free marketing. When you produce your own content, you put you and your law firm at risk of ridicule, backlash, or far worse.

Creating a Facebook Page for Your Restaurant to Stand Out from the Crowd

Regardless of the size of your restaurant or chain of restaurants, having Facebook and Instagram accounts are as important – if not more important – as having TV ads or sponsoring local events. Through incredible marketing tactics using pixel remarketing, ads and organic content, you can quickly gain an edge on your competition and forge meaningful relationships with your followers.

Create Paid Ads that Build Trust with Your Prospective Patients

Since the dawn of marketing, customers have mistrusted paid advertising. They know better than to believe that 3 out of 4 dentists choose one toothpaste over another, and they know better than to think that a bottle of beer will transport them to an island paradise. That’s been true since the time when radio and TV reigned supreme, and it stands true today in the digital age, particularly as social media ads and sponsored content have become more and more prevalent.

Cardinal Celebrates 8th Anniversary

This summer Cardinal is celebrating 8 fruitful years of business.  Our agency has grown from a 2 person company operating in a living room to becoming one of the leading digital marketing agencies in the Southeast.  Located on Peachtree Street in Atlanta, Cardinal continues to grow.  Our 2017 revenue is projected to be up 10% […]

Embrace the Season of Instagram – Shift Your Restaurant Marketing into Summer Mode

Instagram may not be taking over the world, but it sure feels like it is. Instagram has become the place for “cool” brands to make a name for themselves. And when it comes to restaurants, if you’re not on Instagram, you’re not doing social media right. With a presence on Instagram, your restaurant can post great menu item shots, share behind-the-scene videos, and lest we forget, your patrons can tag you and check in, thus furthering your brand reach.

Use Lead Magnet Offers to Grow Your Law Firm’s List of Prospects

There are a variety of ways in which a website visitor can become your client. But one thing to be clear is even if your website enjoys a fair amount of traffic, that doesn’t mean all those visitors will call for a consultation or fill out a contact form. In order to bridge the gap between stranger and lead, you need to motivate your web visitors to offer up their contact information. You need to quickly nurture a relationship with these visitors and build a level of trust where an exchange of personal information seems a natural “next step.”

Data: The Foundation of Your Medical Practice’s Marketing Strategy

The medical industry is increasingly turning to content-led strategies to create and nurture relationships at all stages of the customer journey. And it’s paying off. A 2015 Aberdeen study shows nearly 8x year-on-year-traffic for content marketing leaders versus followers. Content marketing adopters can also expect to see 6x greater conversion rates than non-adopters.

PPC Ad Tips: Using Motivation to Make Users Click

We’re sure you’re familiar with it, but do you see what we see? Those two ads atop the page, as well as the five organic results beneath them, are all vying for attention. They’re fighting to be the ones who get clicked on. How can you make sure that your ads are the ones getting […]

Using Call Tracking to Refine Your Law Firm’s Marketing Strategy

Depending on the current marketing strategies for your law firm, you might have folks who converted into leads after seeing a billboard, hearing a radio ad, listening to a friend, or reading one of your posts online. Many, in fact, needed a combination of interactions with your brand name before they were ready to convert. […]

Tips to Grow Website Conversions for Your Medical Practice

But those actions, alone, aren’t enough to boost your website conversions. While changing your call-to-action button color to red, green, or polka dots might help, if you really want to grow your website conversions and get more prospective patients for your practice, you need to focus on the types of offers you’re promoting. Folks who […]

Make an Offer They Can’t Resist – Lead Magnet Marketing for Your Restaurant

There are a ton of online resources that help you “improve your conversion rates,” including A/B testing tactics like changing the image on your landing page, changing the color of your button, and altering headline content. All of these changes certainly can help, and A/B testing will let you know which approach is more effective. […]

How to use Facebook’s Ad Relevance Score to Improve Performance

Introduced in 2015, Facebook’s Ad Relevance Score has successfully confounded marketers and advertisers for the last two years. But with the steady onslaught of Facebook Ads, and with News Feeds becoming more and more competitive, FB had to create some type of quality metric. Your Facebook Ad Relevance Score is a rating of 1-10, given only after it has reached a minimum of 500 impressions (which will happen pretty quickly). This score is calculated on a daily basis, based on positive and negative feedback as well as how the ad is performing.

Medical Related Voice Search is on the Rise – Here’s How to Adapt

A recent report publicized by Search Engine Land suggests that more than 60% of searches are now performed on a mobile device. With more mobile devices in use, your potential patients find it easier to use their voice to conduct a search rather than type on a tiny screen. That means you, as a medical […]

Call Tracking – The Perfect RX for Your Medical Marketing Strategy

How can you tell which of your marketing strategies are working effectively? That’s where we recommend call tracking to most of your medical professional clients. Call tracking analyzes individual phone calls based on how the callers accessed the phone numbers they’re dialing. That little piece of added tracking data is enough to clear the fog […]

Want to Build Up Your Influencer Status? Embrace the Written Word

These days having a great idea, desirable products to sell or good funding isn’t enough – you need to demonstrate yourself – or your brand – as a leader in your field. The benefits to positioning yourself as a thought leader include consumers being more likely to purchase your products or services, peers giving you more credence and respect, and a likely increase in your search engine rankings. While there are many ways to flex your expertise in your field (host seminars, for example), one of the most effective and rewarding ways is through your writing.

Remarketing for Restaurant Chains – Keep Your Brand Name Top-of-Mind

The majority of people who surf the web and land on your website aren’t ready to make a conversion in that exact moment. And just one brief encounter with your brand isn’t enough to make your restaurant chain come to mind the moment these prospects are ready to go out to eat. That’s why big-name brands spend tens of thousands of dollars on TV ads. They know that in order to build an audience, they have to expose these prospects to their brand over and over again. But with more and more people turning to the web to consume content and entertain themselves, how can you follow that same TV ad premise across digital channels?

Use Your Restaurant’s Email Lists to Supercharge Your Facebook Ads

Ever since we as mere mortals have had access to Facebook’s Custom Audiences tool (thanks to Power Editor), marketers and brands have been looking for ways to make the most of this incredible power. If you still aren’t sure what Custom Audiences are, basically this is a way for you to target your customers/patrons in Facebook ads, even if they don’t follow your Page.

5 Psychology Tips to Improve Your Website’s Conversions

Marketers tend to overthink the why behind consumer behavior. We get lost in the latest trends and strategies and forget that psychology is perhaps the most important tool at your disposal as you look to grow your leads and conversions. Once you fully understand the thinking process of our audiences, you’ll know how to capture their attention, as well as eliminate friction that may keep them from converting.

Using Social Proof to Boost Your Medical Practice’s Marketing Efforts

When it comes to turning online visitors and leads into patients, there are a lot of marketing tactics you can employ. However, more often than not, what it boils down to, is psychology. Understanding a bit about behavioral psychology can help you understand why your audience does (or doesn’t) take actions online. One of the most effective marketing tactics to use – that’s built on the foundation of customer psychology, is social proof.

Medical Marketing: Make Long-Form Content Work for Both Google and Your Web Visitors

There was a period of time when digital marketers and SEOs swore by the shorter-is-sweeter approach to content. Articles and blogs that hovered between 300-600 words seemed to be long enough for search engines to find them, but short enough for people to appreciate them.

Marketing for Lawyers – A How-To for Your Google My Business Page

There are dozens of components that make up a solid SEO strategy for a law firm, but perhaps one of the easiest – yet most important – steps you can take is to set up your Google My Business page. This free service by Google helps propel your law firm’s presence with digital marketing on […]

Social Media Marketing Tips for Rehab and Addiction Centers

Of course, nothing could be further from the truth. And even if that were true, these “kids” are among the people in the country who are in need of the services you offer at your rehab center. The reality is social media networks like Facebook are where your target audiences spend a considerable amount of […]

How Lawyers Can Use the Avvo Directory to Build their Client Base

Seattle-based Avvo was launched by lawyer Mark Britton as a way to help folks easily and quickly find a lawyer. Users hop onto Avvo and, voila, they gain instant access to a ton of information that helps them make the right legal choice for their needs. All attorneys who use Avvo are assigned a rating, […]

How to Write Killer PPC Text Ads to Boost Your Medical Practice

Still, an ad’s headline remains its most important feature. Within your text ad, your description line, display URL, and ad extensions only exist to complement the headlines. Where are your eyes drawn to in the ad above? Chances are, the headline demands your attention. In fact, many online searchers all but ignore the other text […]

A Lawyer’s Guide to Reputation Management

In fact, statistics from BrightLocal show that: 80% of consumers trust online reviews as much as personal recommendations 60% of consumers need to read four or more reviews to perform an opinion Nearly half of all prospective clients say a lawyer’s reputation matters Is online reputation hurting or helping your law firm’s digital marketing strategy? […]

Local SEO in 2017: Beyond Google’s 3-Pack

Ranking in Google’s Local 3-Pack is a coup that should cast a smile on the face of any marketer or business owner. But here’s the thing – ranking in this coveted 3-pack is hard. That’s not to say you shouldn’t strive to get ranked there. Local SEO is a fantastic way to grow your business, but with 3-Pack competition heating up this year, we think it’s about time you consider altering your local strategy.

Tips to Help Medical Professionals Convert Their Organic Website Visitors

Organic website traffic is pure gold if you know how to use it to your advantage. The important thing to remember is that unlike paid or direct traffic, organic visitors came to your website by clicking on one of your pages or posts that Google ranked high. As a result, there’s a very good chance these visitors have never heard of you or your practice. And that, right there, is why so many medical professionals out there don’t understand how they can get a lot of web traffic, but fail to make conversions. They’re not speaking the right language to these organic visitors!

SEO Briefs: How Lawyers and Law Firms Can Rank High on Google

Making sure your law firm is easily found online should be one of your biggest areas of focus for your marketing efforts. But that’s certainly easier said than done. While most lawyers and firms inch their way up Google’s results’ pages through paid advertising, there’s only so much budget you’re willing to spend on ads. Factoring in that legal terms are among the most expensive keywords to bid on, you can see why so many lawyers look for other strategies to complement their paid ads. Enter search engine optimization (SEO).

Using Twitter to Protect Your Reputation and Respond to Complaints

If you’ve been in business long enough, and have a Twitter handle, then chances are you’ve been the victim of a negative tweet. Of course, headline news issues, like the PR fiasco recently associated with United Airlines, sparked a flurry of negative tweets: As did Pepsi with its recent (and immediately pulled) commercial starring Kendall […]

The Drug & Alcohol Rehab Center Guide to Reputation Management

Without proper management, your center’s reputation could be scaring off future prospects who are in need of your services. Take, for example, what popped up when we did a simple search for “drug and alcohol treatment”: The image above shows Google’s famed 3-pack – a prominent feature on the results pages that shows three local […]

Law Firm PR: Building Quality Links to Expand Your Reach

Sure, on-site SEO strategies (such as creating optimized content) helps Google know you offer something of value, but it can only take you so far. Offsite SEO, or link building, is Google’s way of ensuring that others agree that yes, your firm, and its website, is reputable and worth ranking high. Think of each link […]

With Google’s Site Search Closing Down, What Can You Do Now?

This news has come with mixed reviews, to say the least. If people are on your site and use the search feature, clearly they’re interested in what you’re selling (or pitching), so you want to cater to their needs. If your search function is weak, those users may leave your site. That’s where Google Site […]

Facebook Advertising for Restaurants – Getting it Picture Perfect

But just because you throw a few dollars into a Facebook budget doesn’t mean your ad will be seen, acknowledged, and clicked-on by your target audiences. The average Facebook news feed is cluttered with information, including posts from friends and pitches from businesses. If you want your ad to stand out in the fray, then […]

Enhancing the Facebook Video Ad experience to grow your law firm’s reach

Fact: Facebook receives over 4 billion video views per day. Clearly, there’s a demand for videos in any legal marketing strategy, but today’s video ad experience is far from perfect. Whether it’s too many, or just poor quality, viewers of law firm video ads are often left underwhelmed, and frustrated, rather than forming positive associations […]

3 Ways Google AdWords Keyword Planner Can Grow Your Medical Practice

And while you might be able to come up with your own AdWords keywords, it’s worth your while to check out the free Keyword Planner built into your AdWords account. But to even access your keyword planner, you need to first officially create your AdWords account: Setting up your account means essentially creating your first […]

How to lower the costs of your PPC campaigns with your landing pages

And that’s just the tip of the iceberg. In fact, it can get a bit overwhelming figuring out where to start in order to maximize your ad spend. But more often than not, as an Agency with PPC management services, we like to start with our landing pages. The relevancy and quality of your landing […]

Digital Marketing Tips for Lawyers & Law Firms

But regardless of the complexity of digital marketing for law firms, one thing’s for certain: if you want your law firm to get more traffic, leads and clients, then you need to build a solid online presence. How can you do that? Well, while we can (and do) drone on and on about the intricacies […]

Is Mobile Ordering a Must-Have for Today’s Restauranteurs?

But for those companies that have launched mobile pay options (Starbucks, Papa John’s, etc.) many credit a tremendous amount of their sales to these mobile orders. Does this mean mobile ordering is a win-win for both the consumer and the restauranteur? In a study conducted by eMarketer, Papa John’s CMO Bob Kraut was quoted as […]

3 Tips to Grow Your Medical Practice with Digital Marketing

Of course, that umbrella phrase – digital marketing – can be a bit vague. One man’s idea of digital marketing might not reflect another’s. So, when we talk about growing your medical practice through digital marketing, what exactly do we mean? Here at Cardinal, we invest a lot of time, energy, and passion into working […]

Advanced Paid Search (PPC) Strategies for Drug & Rehabilitation Centers

Drug rehabilitation digital marketing encompasses a wide variety of tactics worth pursuing (SEO, Social Media, Healthcare Reputation Management), but the quickest way to drive online clients to your rehab facility is through paid search ads on search engines such as Google and Bing. While SEO strategies can deliver long-lasting results, it often times takes weeks, […]

SEO Tips to help Drug and Alcohol Rehabilitation Centers Generate More Leads

Marketing services are a necessity for any business; but it’s a particularly delicate matter for drug and alcohol addiction treatment centers. On one hand, you don’t want to come across as intrusive to your potential clientele. But at the same time, you know how important it is to reach and connect with local individuals who […]

Law Firm Marketing 101: 3 Tips to Lower Your PPC Costs

And that’s just Bing, which is typically less expensive than AdWords. On AdWords, it’s not uncommon to find law firms spending upwards of $50,000 per month on PPC. Paid advertising is an integral part of your law firm’s success, but there has to be a better way to market your message without spending tens of […]

On-Page Optimization Tips to Boost Your Local SEO

There is so much constant and evolving debate over what constitutes as good (and bad) SEO. Now that Google has upped the ante on all things local, the virtual peanut gallery has responded by inundating the web with tips, lists, and how-to’s for folks looking to master local SEO. How do you choose the best possible ways to boost your local SEO strategy? The Cardinal flock has you covered. Here are 4 tips to help you boost your local SEO and start seeing results – fast.

Social Media Marketing and the 21st Century Dentist

That’s right. Facebook, Twitter, Instagram, Pinterest, LinkedIn and other platforms can add true value to your marketing efforts. But first thing’s first. You have to have a presence on these platforms if you ever want to make any headway. But before you go out and create a handful of profiles for your dental practice, ask […]

Yelp’s Role in Reputation Management for Medical Professionals

Long before online ratings and reviews were the norm, there was Yelp, a small but growing platform that gave normal guys and gals one singular place to make – and seek out – reviews from the trenches. Now, Yelp is synonymous with internet reviews. Can’t decide which restaurant to go to for brunch? Check out Yelp! Wondering if that hair salon downtown is worth visiting? Use Yelp!

Discussion with Raj Choudhury

There have been a lot of people that have helped me along my journey as CEO of Cardinal but very few have given as much time and as many valuable insights as Raj Choudhury. This guy is incredible, he started his first agency out of college and grew it to 85 people before selling it [...]

Mastering Reputation Management for Dentists

According to BrightLocal: 80% of consumers trust online reviews as much as personal recommendations 60% of consumers need to read four or more reviews to perform an opinion Nearly half of all prospective patients say a doctor’s reputation matters But if you happen to have negative content posted online associated with your practice – regardless […]

Google AdWords Paid Search Tips That Help Dental Practices Grow

But you’re likely asking yourself: how can I possibly find the time to blog and post on social media regularly when I have a practice to run? Fortunately, there is a way for you to make a tremendous impact with your marketing efforts, without investing an incredible amount of time or energy. That solution is […]

Use Google My Business to Boost Your Medical Practice’s Local Patient Volume

And while there are many components to an SEO strategy for medical practices, one of the most important – yet interestingly easy – steps to take is to set up your Google My Business. Google My Business is a free service that gives your medical practice a solid presence on Google. The information you provide […]

SEO for the 21st Century Dentist: A Guide Toward Organic Search Domination

But as important as these channels are, they don’t paint the full picture of your marketing strategy. If you really want to make the most of your marketing efforts, you have to incorporate organic search as well. Organic search is responsible for 64% of all web traffic, according to a 2014 Conductor study. Look at […]

How to Use Geotargeting to Target Specific Areas for Your Multi-Location Medical Practices

One of the biggest concerns with using pay-per-click ads is the potential expense associated with it. But you can control and limit that spending by ensuring your ads are only shown to geographic regions that matter to your practice – be it an entire city or just a few blocks within that city. That’s where geotargeting comes into play. Geotargeting – also known as local PPC – is a feature built into AdWords that lets you target your ads to prospective patients in a certain location, or set of locations, that you specify.

Medical Practice Marketing: Using broad, phrase & exact match keywords

When bidding on a keyword for your PPC campaigns, you have to choose your preferred keyword match type. This match type tells Google how you want it to match your ads to keyword searches. When advertising in Google AdWords, you have four keyword match types to choose from – broad match, modified broad match, phrase match, and exact match. But how do you know which match type is right for your campaign? Let’s break it down for you.

Building Proper Site Link Extensions in Google AdWords to Promote Your Medical Practice

If you aren’t using sitelink extensions with your Google ads, then your medical practice is missing out on attracting qualified prospects to your website. While AdWords boasts a few types of ad extensions, the most versatile of these extensions are sitelinks, which show links to specific pages of your website under your ad text. Thanks to sitelinks, you can consume more real estate on the search engine results pages and share more relevant information with your audience.

How healthcare practices can build a negative keyword list to save on pay-per-click costs

Regardless of if you’re new to AdWords or have run successful PPC campaigns for your healthcare practice, you likely know that keywords play a huge role in your strategy. Most folks spend a great deal of time determining which keywords will result in more clicks and higher conversions. But how much thought have you given to building a negative keyword list?

Local SEO Competition is Heating Up, Learn How to Stay Ahead of the Herd

Local SEO has dominated the landscape for the better part of the last few years, meaning it’s becoming more and more challenging to rank for keywords relevant to your specific service areas. The basics of local SEO (getting listed on a few directory sites; claiming your Google My Business page) used to be enough to rank high. Now, it seems all of your competitors understand and practice these basics, making it really difficult for you to inch your way up the search engine results pages.

How to Use Remarketing Like a Pro to Grow Your Healthcare Practice

Not everyone who visits your website the first go-around is ready to schedule a consultation or make some other form of conversion. In fact, 97% of visitors, on average, don’t complete any type of action during their first visit to a website. Perhaps they stumbled onto your site from an optimized blog you published. They got the information they needed and decide to close out of your site. That’s a lost lead, right? Wrong. Thanks to remarketing you now can connect with past visitors to your website (through targeted ads) as they browse elsewhere around the web.

How to Pick the Right Paid Search Keywords to Target for Healthcare Practices

As you look to grow your healthcare practice, you typically turn to two types of digital strategies: Organic/SEO strategies and Paid Advertising (PPC). While organic/SEO strategies can be very effective, they tend to take a long time to make an impact and can be challenging to scale with predictable results, which is why most healthcare practices rely on paid advertising to drive exponential growth.

How to get into and manage directories like Healthgrades, Vitals, & ZocDoc

We’ll be the first to admit that local business and healthcare directories aren’t the prettiest things to look at on the web. But despite their visual shortcomings, healthcare directories are, without question, a fantastic way for you to get your practice on the radar of local prospects.

Are you Guilty of These SEO Tactics that Kill your Local Rankings?

For all the talk about SEO being dead, or at least severely wounded, there’s no denying the simple truth that if you want your business to flourish on the web, you need to rank highly on search engines. Whether you embark on search engine optimization tactics on your own or have hired a full-fledged SEO, it’s important to know what types of things folks like Bing and Google disapprove of, so you can ensure that your brand remains relevant and easy to find for your local audiences.

Healthcare Marketing Tips: How to Build Links Through Digital PR

Long before there was even the Internet, public relations professionals worked hard to build relationships and find press opportunities for their clients. Fast-forward to today, and PR pros still subscribe to the same mission; only, their approach has become digitized. These days, one of the most effective ways to “build relationships” on the web is through high-quality links that direct back to your site. How can you build your database of high-quality links that not only broadens your audience reach but can also improve your rankings in search engine results pages?

Which Type of Paid Digital Media is Right for My Healthcare Advertising Needs?

From PPC ads to social network advertising, deciding which type of paid digital advertising to use for your next healthcare marketing campaign can be a challenge. This guide covers the three most important types of paid digital advertising to help you decide which is right for your marketing needs

How Healthcare Practices Can Use On-site Technical SEO to Build Search Engine Rankings

You might have heard the phrase content is king. While it’s true that developing quality, unique content (like articles, podcasts, graphics, and videos) is key to getting found online, content alone isn’t enough to get you ranking high on search engines like Google. Much to the dismay of many, there are some technical SEO aspects to factor in. But before you roll your eyes or open your wallets to pay for a pricey SEO expert to do the work, check out our handy guide, designed to help you manage and optimize the 6 technical website modifications that can build your rankings.

How Healthcare Practices Can Increase Their Presence in Google’s Local Maps

Ranking high on Google’s results pages is good but for healthcare practices- ranking high for Local Searches is far more important. In general, Google places a tremendous emphasis on local searches, and for good reason. Take, for example, folks searching for a doctor or hospital. What good is it for Google to come back with results in a city 5 hours away? Rather, they do what they can to emphasize and promote the top tier of local searches, which is what the Local 3-Pack (or map pack) is all about.

How Companies with Multiple Locations Can Use Empathy to Grow Their Brand

Back in 2004, Dove did something that was almost unheard of: it stopped using supermodel-like women in their advertisements, replacing these models with “real women.” This Real Beauty campaign had a simple mission: to make women feel comfortable in the skin they are in, and to create a world where beauty is a source of confidence, not anxiety. With one simple decision, Dove – an international brand – acknowledged a reality that their customers already knew: all women don’t look like fashion models. This display of empathy didn’t just help Dove grow its customer base; but it also made these customers build a stronger bond with the brand.

Seven Ways to Win at Healthcare Marketing

People tend to go to the web before anywhere else when looking for health answers or looking for a new healthcare provider. By making the most of your presence online, you can significantly increase your visibility and the level of trust you build before a patient ever walks in your door.

Want to Capture Mobile Prospects at the Right Time? Try These 4 Micro-Moment Tips

As much as you want to – and should – spend time perfecting the content of your messaging or ads, all that effort will fall by the wayside if the timing isn’t on your side. Delivering the right content, at the right moment, has always been a major coup for marketers and companies. But these days, with consumers accessing content from devices as small as their watches, being able to find those perfect moments is becoming more and more challenging.

Google to display conditions related to symptoms described in searches. Its impact on you

Some 350 million daily searches on Google are related to medical symptoms. That is a lot of people turning to the web to find out what’s ailing them! As a result, Google’s announced it’ll start displaying a list of conditions related to symptoms that are described in users’ searches.

Is it Time to Start Targeting Cars as Your Next Mobile Marketing Strategy?

One of the foundations of marketing is to go where the customers are. In this mobile world, consumers have accepted that their phones and tablets are now fair game for marketers hoping to connect with prospects in the moment. Whether consumers want it or not, advertising on vehicles is an inevitability, with logistics and technology being the smallest obstacles advertisers have to overcome.

Types of patient testimonials to use for your marketing

Instead, they turn to the words of others to help them come to a decision for their healthcare needs, in the form of: Reviews Testimonials We’ve talked at length about reputation management and how best to protect the online personas of your doctors and organization. But while you can’t entirely control the climate of online […]

Cross-Device Targeting 101: How to Reach Your Audience, No Matter the Device They Use

There’s no question that mobile marketing is a necessity in 2016, 2017, and beyond. Still, a significant number of people rely on laptops, desktops, and tablets at some point during their customer journey. They may start their search on their phones, while in line at a grocery store, but they might not complete their conversion […]

How Orthopedic Surgeons Can Use Social Videos to Capture an Audience

That’s why so many orthopedic surgeons invest thousands of dollars on TV ads. But there may be a more effective way to spend your money: social videos. Aside from being far less costly to produce and market, social videos have the advantage of being able to focus on smaller – yet more appropriate – demographics, […]

What You Need to Know and Do About Facebook’s Clickbait Changes

We’re sure you’ve seen it before, headlines that are designed to all but force you to click on a link to read more. Headlines like these are known as clickbait. They intentionally leave out crucial information, or mislead people – and Facebook is about to put the kibosh on them. Here’s what you can do to make sure your headlines still get seen.

How to Develop a Healthcare Social Media Calendar for Your Practice

Regardless of whether you run an entire hospital, or specialize in a specific field (such as plastic surgery or orthopedics), marketing is an integral part of growing your practice. The basic tenet of marketing is: “Go where your customers are.” It doesn’t take an expert to know that your prospective patients spend an overwhelming amount of time online, specifically on social media.

How Orthopedic Surgeons Can Capitalize on the Popularity of Pinterest

Most physicians today seldom give Pinterest a second glance as a viable source for attracting and converting prospective patients. But late 2016 has been very good for the photo-heavy social media platform. Pinterest has grown from 100 million users last year to 150 this year (with 70 million users hailing from the US).

3 ways a hospital can use SEO to increase service line growth

Take, for example, the aging population of baby boomers. As baby boomers are beginning to hit the Medicare age, hospitals would do well to focus energy on specific service lines like: Geriatrics Orthopedics Cardiology Oncology Neurosciences But, based on changes in healthcare (and the general view of healthcare), it’s worth considering tying in these service […]

How Your Brand Can Use Instagram Stories Across Each of Your Locations

Earlier this year, Instagram launched their newest feature – Stories – as a way to compete with the Millennial-loved Snapchat. Just like Snapchat, Instagram Stories allows users to upload/take photos or videos to add to their personal story, where they last for just 24 hours. Brick-and-mortar brands with multi-locations are also finding ways to use Stories to promote not just their organization as a whole, but each, specific location.

What Plastic Surgeons Need to Know About the Latest Google’s Penguin Update

The latest Penguin algorithm update, however, is set to have a much larger impact on the internet as a whole, and is certain to affect the digital marketing strategies of plastic surgeons and their practices. What’s new with the Penguin update? Enter Real Time First, you should know what the Penguin update is in general. […]

How the Right Image Strategy Can Breathe Life into Your Blog Posts

The fastest car on the planet is just a piece of junk if it doesn’t have the fuel to go from Point A to Point B. That’s exactly the premise behind your blog post promotion. Just because you write a blog post doesn’t mean you can pat yourself on the back and watch the audiences roll in. That blog post you crafted needs some high-octane fuel to get its engine revving. That’s where the power of pictures comes into play.

How Your QSR Can Grow Your Franchise Locations Through Paid Social Ads

And with more and more folks using social networks like Facebook, if you want to reach your audiences, you have to play the social ad game. But it takes so much more than just tossing a few dollars toward a campaign to make a splash. Here’s how your franchise can grow each of its locations […]

4 Reasons Every Orthopedic Surgery Practice Needs Paid Search Call Tracking

Through PPC, you can determine: who clicked on your ad what web pages they visited prior to clicking what actions they took once they landed on your site From this, you can make changes and improvements to your campaigns to help broaden your reach and get the best return on your investment. But here’s the […]

5 QSR Growth Hacks to Quickly and Easily Manage Your Brand’s Reputation

QSR patrons are among the quickest to hop onto Yelp to voice complaints or – hopefully – sing praises. Prospective patrons then use these reviews to form decisions on not only whom they’ll dine with at that moment, but which QSR brands they’re most likely to forge long-lasting relationships with. Clearly, then, if you’re a […]

Google Algorithm Update: How Penguin 4.0 Will Impact Your Website’s Rankings

Because of this, Google’s recent Penguin 4.0 update has left a number of webmasters with some confusion and some questions. A bit about how this update will affect you and what you should do: What is Penguin? Penguin is an update that was first launched in 2012. This update was created to boost quality content […]

Using the Physical Web to Attract New Patrons to Your Restaurant

The Physical Web – which is essentially an extension of the web in the physical world – allows smartphone users to walk up to any inanimate object in the real world (be it a vending machine, displayed menu, poster, billboard, etc.) and use their phones to receive relevant content without the need to download an […]

5 Quick and Easy Ways to Get More Positive Reviews for Your Orthopedic Practice

But many of these same physicians – orthopedics included – overlook perhaps the most important aspect of reputation management: implementing a strategy that encourages more positive reviews. This type of proactive approach to your reputation management is directly related to how effective you can be at addressing your negative online comments. It’s a lot like […]

Grow Your QSR Brand with Location Level Programmatic Advertising

This is particularly true for QSR brands looking to capture audiences on a local level. According to Google, 20% of all searches show local intent. Your organic (SEO) strategy likely optimizes your content for this local intent; however, you can guarantee high visibility and ranking by supplementing your local search campaigns with paid ads. Many […]

4 Ways Hospitals Can Unleash The Power Of Paid Search Advertising

A recent study states that 72% of internet users said they looked online for health information within the past year. That was a few years ago – imagine how many more people rely on the web for their health answers today? Many marketers will rightfully tell you that content marketing is the key to attracting […]

Social Media for Plastic Surgeons: 5 Tips You Can Implement Today

Social media has forever made its mark on cosmetic surgery. People openly share news about their upcoming Botox treatments. Men and women alike post before and after shots on Instagram. More and more people are willing to talk about plastic surgery on social media, making these networks the ideal place for a plastic surgeon to […]

Grow Your Plastic Surgery Practice TODAY With These 5 Paid Search Tips

One in every 20 searches on Google is health-related, according to a study conducted by the search engine giant. That statistic proves just how competitive a field healthcare is, particularly in terms of paid search. So how can you use paid search legally and effectively to grow your plastic surgery practice? Try implementing these five strategies today.

How to Use Social Media to Grow Your Hospital’s Oncology Practice

Ruben Mesa, M.D., is the director of the Acute and Chronic Leukemia Program in the Division of Hematology-Oncology at the Mayo Clinic in Arizona. His YouTube videos on hematology and oncology topics1 – ranging from myelofibrosis to polycythemia – have been viewed tens of thousands of times. These views have resulted in referrals and patient […]

How to Use SEO to Grow Your Plastic Surgery Practice

These days, one of the first actions people take when they’re deciding if they want/need plastic surgery, is to go online. Once online, these prospects type in a few key search terms - Plastic Surgeons in LOCATION, Do I need a nose job?, What to expect following a brow lift - to kick off their [...]

How to Make Sure Your Reputation on Yelp Attracts Patrons – Not Scares Them Away

By now, there are a ton of other review and rating sites out there, but the original review site – Yelp – remains the biggest. Your restaurant’s Yelp profile has a strong impact on whether potential patrons ever walk through your doors. With that kind of influence over your business, what can you do to make […]

3 Proven Methods to Grow Your Multi-Local™ Brand With Programmatic Media

In reality, however, businesses of any size can use programmatic advertising. Programmatic advertising automates the process of advertisement purchasing by targeting specific audiences and demographics. Programmatic advertising companies makes it possible for you to use tons of data to show highly relevant ads to people based on their online behavior or customer profile. This is […]

SEO and Your Practice: A Guide for Orthopedic Surgeons

Of all organic traffic, Google makes up more than 90% of the market, meaning if you want to grow your practice online with digital marketing solutions, you need to set your sights on Google’s SERPs (search engine results pages). More specifically, your goal should be to rank in the top 5 results, as these results […]