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Podcast Ep. 20 – How Link Building Can Help You Claim Page One Ranking

Why does link building matter for your healthcare organization? You don’t just need patients to find you; you need Google to find you and source you as a credible, trustworthy, and authoritative site. Here are a few strategies and tactics healthcare marketers can use to develop their link building portfolio, boost their rankings, and increase their visibility on Google.

How Consumer Behavior is Shaping SEO for Healthcare

Both the Google algorithm and how people search are evolving, sometimes in lockstep. In the past, Google trained us to search using specific formulas, especially in healthcare. You might have better success searching for “back pain relief” versus “how do I make my back stop hurting?” The onus was often on the person searching to unlock the right search results with just the right keyword.

How DSOs Can Build Demand Through Better Patient Experiences

Most people avoid the dentist if they can, a stigma made worse by the emergence of COVID-19. It’s no slight to dentists, of course. In the end, who really wants to be poked, prodded, or numbed? Then there’s the shame that comes with having bright lights shown on chompers that haven’t been flossed in months.

Podcast Ep. 19 – Why Being The Best Isn’t Enough: Finding Your USP

Defining your unique selling proposition (USP) is the first step in determining what makes you different and why patients should choose to visit your practice. If you can’t identify your USP, you’ll have a hard time convincing patients to visit your practice instead of your competitors.

Private Equity Digital Marketing Playbook for High-Growth Multi-Location Businesses

When faced with lofty revenue goals for a new multi-location business, you need a repeatable digital marketing framework: one that is scalable, as well as time- and cost-efficient. Anything less introduces inefficiencies across your locations that will bog down growth and disappoint investors.

5 Digital Marketing Technologies to Rapidly Scale Growth

Working in a high-growth environment is a bit of a whirlwind, isn’t it? To keep pace with competition and grow at speed, private-equity firms must constantly look for ways to gain an edge. Today, you might be looking for operational efficiency gains and reduced headcount. Tomorrow, you might need to make a critical business investment based on your latest marketing ROI data.

How DSOs Can Build Stronger Relationships with Members

Getting dental practices to collaborate and work together can be challenging. Many DSOs have shared with us their frustrations around uncooperative or unresponsive doctors. “Why won’t they implement our recommendations or use the technology we’ve invested in?” they’ll ask. As it turns out, many DSOs struggle to facilitate communication and get everyone on the same page.

Podcast Ep. 18 – AI and The Future of Digital Advertising

To improve campaign performance, Google’s algorithmic strategist developed Smart Bidding. It uses machine learning to analyze millions of signals to predict which auction will lead to better conversion rates. With that insight, it can set the right bid for the auction and help you get more from your marketing budget. While Smart Bidding has been around for several years, many advertisers have resisted adoption. But we believe Smart Bidding is the future of digital advertising.

Podcast Ep. 17 – How to Create a Marketing Agency RFP

Why are you sending a request for proposal (RFP) to a marketing agency? Your healthcare organization is probably looking for a quality partner to enhance your strategy and help you get patients the care they need. Here’s how to create a solid RFP, what research you should do before looking for a partner, how an agency can detect a genuine RFP, and how to find an amazing marketing agency that fits your needs.

Marketing Higher Ed to Parents

Who is the biggest influence in a child’s life? Obviously, it’s mom and dad, even though other influences are present as well. In marketing higher education, we focus so much of our efforts on reaching out to prospective students with our messaging. But what about talking to their parents? Let’s examine this angle of higher ed marketing.

How 3 Private Equity-Backed Healthcare Groups are Scaling Growth

The pace of consolidation continues to quicken across the healthcare industry. By most estimates, hospital mergers and acquisitions will remain robust through the end of 2021 (at least). Unsurprisingly, the private equity firms involved in these deals will need to rapidly incorporate and ramp up their new acquisitions and businesses.

4 Marketing Strategy Examples That Delivered Results

Even though we’re not always aware of it, digital marketing plays a significant role in our purchasing decisions. We might go through life muting YouTube ads and barely glancing at promoted tweets, yet that subconscious impression is still there. It resurfaces when we get ready to research solutions or products and make a purchase decision. The more aware of a brand you are, the more likely you are to buy it. It works even if you know the tricks. In this article, we’re going to take a look under the hood to see how four companies accelerated growth using digital marketing.

Podcast Ep. 16 – Google I/O – Conversational Search

At the Google I/O Developer Conference in May 2021, they released two new conversation technologies: LaMDA (Language Model for Dialogue Applications) and MUM ((Multitask Unified Model). They promise to change the way people search and improve search results for long-tail queries that Google hasn’t seen before.

Podcast Ep. 15 – Facebook Ads: Take Your Social Strategy to the Next Level

If you want to maximize your healthcare organization’s reach, build brand awareness, and nurture prospects until they’re ready to visit your office, then you need to consider Facebook advertising.

Google I/O Developer Conference 2021: The Future of Conversational Search

The big picture for Google search is that it wants to understand and respond adequately to natural, normal, everyday human conversation. Google doesn’t want users to have to type in specific queries with carefully-chosen keywords. Google wants you to be able to ask it anything the way you’d ask any person standing next to you. It wants to be human-like as possible. Google often states their Search mission statement as “to organize the world’s information and make it universally accessible.”

10 Inspiring Higher Ed Facebook Ad Campaigns

Nobody has to tell you that the higher ed marketing scene is competitive right now. Enrollment numbers are down, and schools are vying for prospective student’s attention. It’s most competitive on Facebook, where it seems every campus and its janitor closet is advertising there. Facebook is the number one market for building brand awareness through repeated exposure because so many of us burn so much time there. For the higher education market, it’s a place to nurture prospective students into potential leads and engage those who show interest.

5 Communication Best Practices That Build Patient Loyalty

Patient loyalty is top-of-mind for many healthcare providers. And for a good reason: according to a patient loyalty report from NRC health, the dollar value of a lifetime patient can reach $1.4 million. Beyond the dollar signs, continuity of care and better healthcare outcomes are more likely for patients who come back for follow-ups, check-ups, and post-op consultations.

Tips to Improve Facebook Ads for Plastic Surgery

The decision to get plastic surgery usually takes some time. Prospective patients need to be nurtured—they need to see services, pricing, and reputation that align with the kind of results they’re looking for. And one of the best ways to reach and nurture prospective clients is through Facebook.

Podcast Ep. 14 – Top 3 Marketing Technologies Every Healthcare Organization Needs

For an industry that depends on the ability to reach people and provide care, healthcare still struggles to keep up with the latest digital marketing trends. Marketing technologies can help your healthcare organization elevate the patient experience and drive serious bottom-line results.

How to Uncover Patient Insights for Better Campaigns

Healthcare marketers don’t have a choice: monitoring performance metrics is crucial to success. The numbers matter! What marketers sometimes forget is that there’s also a person behind the metrics they care about most. Real people. Current and future patients. What those patients want, need, feel, get frustrated about—their surprises, disappointments, and desired outcomes—comprises a more qualitative aspect of healthcare marketing called patient insights.

10 Higher Education Marketing Strategies That Boost Enrollment

Declines in student enrollment at universities, colleges, and other tertiary institutions are putting pressure on higher education marketers to deliver growing enrollment numbers. To jump-start interest in their courses and degree programs, many academic institutions are focusing on restructuring and improving their digital marketing strategies.

Everything You Need to Know About SEO for Home Services

The home services industry is in a unique position regarding search engine optimization (SEO). It is dependent on Google almost exclusively, as the vast majority of home services like plumbing, HVAC, roofers, landscaping, etc., are local. Most people aren’t looking for a plumber in a neighboring state. According to BrightLocal’s 2019 report, 90% of consumers use Google to find local businesses, with a third saying they do this daily. Most of those users also browse online reviews for local businesses.

7 Tips for Improving Conversions and Driving More Appointments

The world of healthcare marketing moves fast. If you’re not getting the results you expected from digital marketing campaigns or failing to meet industry benchmarks, your conversion rates might be the culprit. That’s the work of conversion rate optimization (CRO): to evaluate campaigns and systematically improve conversion rates on key pages. The goal? To increase conversion volume, lower cost per acquisition (CPA), and increase the lead-to-sale ratio.

Podcast Ep. 13 – Back to Basics: Building Your Healthcare SEO Strategy

If healthcare organizations want to rank on the first page of Google, they need a solid SEO foundation. That means having a scalable, organized, and efficient website that supports your content strategy and a strong backlink portfolio that tells Google your website is reputable.

5 Marketing Technologies Every DSO Needs

Two trends are guiding group dentistry above most others: consolidation and resurgent demand. People are making dental care a priority again. Dental practices are retooling, restaffing, and looking to the future. Perhaps more than ever before, dental service organizations (DSOs) have an imperative to operate efficiently, improve performance, and build scalable marketing frameworks.

Podcast Ep. 12 – The Future of Telehealth: a Hybrid Approach

The COVID-19 pandemic has fundamentally changed the way people receive care, and an unprecedented number of providers and patients have tried telehealth. As we adjust to post-pandemic life, many are questioning telehealth’s staying power. Will consumers continue to use virtual care?

How to Engage Patients with a Full-Funnel Facebook Ads Strategy

What if we told you that the equivalent of 23 percent of the world’s total population was active on Facebook every day? It’s an over-the-top number, but it’s true: Facebook has more than 1.79 billion daily active users (a number that’s increasing by ten percent annually). So when we tell our clients that Facebook advertising is an effective way to engage healthcare consumers, build brand awareness, and drive leads, we really mean it.

How to Communicate Vaccine Requirements to Students

These are strange times, and they keep getting stranger. A gaggle of politicians is moving to prevent universities from requiring returning students to provide proof of vaccination. This comes in the wake of the global COVID-19 pandemic, which has claimed 3.2 million lives worldwide as of this writing. The numerous vaccines have begun distribution in stages, with those most at-risk receiving them first.

Podcast Ep. 11 – Intro to CRO: How Understanding Human Behavior Can Improve Conversion Rates

Conversion rate optimization (CRO) is more than just design or analytics. It’s about understanding human behavior centered around motivation. As a healthcare marketer, you want to make it easy for a user to convert into a patient. By creating ads, landing pages, and content that appeals to people’s aspirations, you’ll be able to persuade them to take the actions you want. See how understanding human behavior can help you optimize conversion rates at your healthcare organization and increase patient acquisition.

How To Build Backlink SEO With Guest Posting

First of all, what is a backlink, and why do you want one? Google ranks sites in part by their popularity, indicated by the number of – and quality of – the websites linking to that site. This is the founding principle of PageRank, the Google algorithm which helped Google pull ahead of other search engines from the beginning. While Google engineers have played down the importance of PageRank in recent years, it’s still a strong signal.

What Traditional Universities Can Learn From Online Schools

We all have to face one sobering fact: We should have seen this coming. Even though the COVID-19 pandemic catalyzed bringing online schools to the foreground, that wave was a long time coming. EdSurge pegs the year at 2010 when the earliest Massive Open Online Courses (MOOC) emerged. Internet-based educational options have ever since been growing to compete with traditional higher education institutions. COVID-19 just gave them a niche in history to propagate.

How to Create Stellar Location Pages for Your Medical Organization

In healthcare, the name of the game is reaching patients. Consistently and with purpose. In an increasingly noisy digital marketplace, Google is still the best place to start. Of the three principal ways you can do so—paid ads, reputation, and local search optimization (SEO)—local SEO has particular upside for healthcare marketers. And one of the first steps toward shoring up local SEO for each of your locations is with a strong location page.

10 Dental Marketing Strategies You Can Implement Right Now

Consistent new patient acquisition is essential for dental practices. According to a report by Aldrich Advisors, every dentist needs at least 20 new patients monthly to achieve business growth and success. The question is, where are dental practices supposed to find those new patients? Start by investing more in digital marketing.

Podcast Ep. 10 – Call Analytics: Listen to Your Patients to Improve Conversions

In the healthcare industry, inbound phone calls have always played a significant role in the patient’s journey. By tracking calls with a dynamic solution such as CallRail, you can not only improve your practice operationally, but you can also use data synced to Google Ads and Google Analytics to optimize your ad campaigns in real-time. Hear how healthcare marketers can use call analytics to get better marketing results, improve their business, and what to look for once they implement it.

5 Ways to Bring Your Campus Stories To Life

So we all know that higher ed institutions are more competitive than ever before, and they have to market aggressively to keep those enrollment numbers up. At the bottom line, you want to win more students to your school. But digital media is saturated by competing interests, including more than a few other schools and non-traditional academic venues, all fighting for the student audience’s attention.

7 Best Practices for Creating User-friendly Websites

What is a good user interface design? That question has been the subject of heated debate on many web design forums since there was a web. There are several subjective interpretations of a design idea, but we can cut through this confusion to focus on the objective best design. What makes the most sense to the most people? Web design is only 50% technology; the other half is human psychology, cognitive neuroscience, and a touch of sociology when you examine conventional standards we’ve all been trained to accept.

How to Get More from Your Online Reviews

Healthcare consumers care a heck of a lot about reviews. Going online to check out the Google reviews for a particular practice, for example, or directory ratings for a specific surgeon is now an essential component of the decision-making process.

Podcast Ep. 9 – How Consumer Search Behavior is Evolving

As search algorithms have become more sophisticated and able to provide better results, user behavior has evolved. Instead of searching with fragmented keywords, longer, more conversational queries are now the norm. CEO, Alex Membrillo and SEO Director, John McAlpin, discuss how user behavior and semantic search have evolved over this past year and how the pandemic has fueled more changes.

How to Create an RFP That Finds You the Ideal Marketing Agency

So, you want to hire an agency to help you launch your next big marketing thing. A flagship advertising campaign, maybe. Or a spiffy new website. Now, you already know how important your request for proposal (RFP) is, or else you probably wouldn’t be here. But take it from us: a rushed or boilerplate RFP can be like putting honey out to attract bees—you’ll just end up getting brown bears and carpenter ants.

2021 Dental Marketing Trends You Should Know

The coming year will present new challenges for dental marketing professionals. COVID-19 has created tremendous uncertainty, economic instability, and political volatility. Within the world of dentistry, where so much person-to-person contact is required to provide care, safety is top of mind for everyone involved.

Podcast Ep. 8 – Why You Can’t Neglect Your Digital Reputation

Your online reputation is too important to neglect. It influences patients’ perceptions of your brand and determines if they’ll choose your healthcare organization when conducting research online. Our hosts discuss the role online reviews play in the patient journey, how reviews impact local SEO, and the essential steps healthcare organizations need to take to build and protect their online reputation.

How 3 DSOs Are Accelerating Growth with Digital Advertising

There’s a new digital marketing paradigm that dental service organizations (DSOs) are finally realizing. Today, so much of the patient’s journey has moved online. If you’re not present, you’ll fail to build the kind of demand necessary to scale your dental organization.

7 Ways DSOs and Dental Groups Can Improve Facebook Ad Performance

As competition in the dental industry has increased, more dentists and DSOs have realized that investing in digital marketing is no longer an option. If you want to reach healthcare consumers, you need to go where they spend their time. One of the best ways to reach people online is through Facebook. The famed often embroiled social media platform enjoys more than 1.79 billion daily active users (a number that’s increasing 10%+ annually).

Podcast Ep. 7 – 2021 Google Ads Update: Say Goodbye to Broad Match Modifiers

In July, Google Ads will be rolling out a new update for its platform. They are taking away broad match modifiers and replacing them by expanding phrase match. By doing so, advertisers will be able to target a more-specific audience; their ads will match the intent a user is searching for. Listen as our hosts discuss the ins and outs of the Google Ads update and the reasons behind this new shift.

How to Create Effective Facebook Ad Campaigns for Your Rehab Center

To help people in the digital era, you need to be able to reach them online. One of the best ways to do so is through social media and, more specifically, Facebook. With its 2.7 billion monthly active users, Facebook is an absolute juggernaut. For addiction centers, this platform—and Facebook Ads, specifically—is a perfectly viable way to maximize your center’s reach, build brand awareness, and nurture prospects until they’re ready to seek help.

7 Tips to Get More Positive Reviews

Internet business being what it is, this instinct has created a demand for review services online. Sites like Yelp, Angie’s List, Foursquare, and the Better Business Bureau cater to our drive to rank and review everything. This means that in all likelihood, your business is being rated and discussed online anyway, even this very minute. Now how are you going to make sure that the good word about you gets out?

7 Marketing Strategies to Prevent Summer Melt and Keep Students Enrolled

We made it to the spring of 2021, and summer is just around the corner. We’ve all been through a lot, with the COVID-19 pandemic and its accompanying recession still casting a tall shadow over our futures. Even as vaccinations are finally coming through, some challenges remain in higher education and for young adults that may impact enrollment next year. At this time of year, a top concern for most academic institutions is summer melt: a syndrome where up to one-fifth of students don’t follow through on their college plans.

Podcast Ep. 6 – The State of Healthcare Marketing in 2021

In the past year, the healthcare industry has experienced tremendous uncertainty and economic instability. Many questions remain on what the future of healthcare looks like and how marketers can connect with healthcare consumers. Our hosts dig into the State of Healthcare Marketing in 2021 survey results and discuss the digital marketing strategies that will help healthcare organizations bounce back in 2021.

How to Select a Digital Marketing Agency for Your Healthcare Organization

Digital marketing agencies are like a box of chocolates. Only, you do have some control over what you get. It just takes a more complete understanding of the types of digital marketing agencies that are out there, how they work, and which is the best likely fit based on your specific needs. Take it from us: it’s not always a good fit, and that’s okay!

Webinar: How to Build a Positive Digital Reputation That Attracts More Patients

People take their healthcare needs seriously. Before making healthcare decisions, they go online to research their options, evaluate providers, and read reviews. Your online reputation influences their perception of your brand and determines if they’ll choose your healthcare organization. Your digital reputation is too important to neglect.

Ultimate SEO Guide for Colleges and Universities

Developing an SEO and content marketing strategy for a whole university is a considerable project. To make sure your effort isn’t wasted, you need to formulate a plan that best meets your goals. So what is a school’s goal in attracting search traffic to their website? On the surface, you might just say “to drive more enrollment,” but you can focus your campaign on subsets of that broad general goal.

Podcast Ep. 5 – Google Plans Big Moves in 2021. Are You Ready?

Google has big things planned for 2021. Several updates that have been postponed due to the pandemic are finally making their debut. Cardinal’s Director of SEO, John McAlpin, reviews Google’s mobile-first indexing and ranking shift and the upcoming Core Web Vitals update.

How Healthcare Organizations Can Prepare for the Core Web Vitals Update

Core Web Vitals establishes three metrics related to speed, responsiveness, and visual stability. These new metrics combine with existing page experience metrics, like HTTPS-security and safe browsing, and will become a new ranking signal called page experience. Google will use the page experience signal to determine whether or not a page is providing a good user experience. If it is, it’ll rank that page higher.

7 Marketing Technologies Every Healthcare Organization Needs

For an industry that depends on an ability to reach people and provide care, healthcare still struggles to keep up with the latest digital marketing trends. Data analytics, marketing tracking, and reporting are particularly lacking, due in part to three common challenges: Lack of funding and marketing budget, siloed departments and functions (especially in larger health systems), and need to protect and adhere to HIPAA.

Google Core Web Vitals: What to Know and How to Prepare

Since Google launched at the tail end of the 1990s, it has “grown up” side by side with the World Wide Web. Through the years, Google has adjusted its search engine service to better serve the needs of the web audience. This means that, as technology has developed through all the significant changes in the past two decades, Google has changed too.

Podcast Ep. 4 – How To Dominate Google With PPC + SEO

Smart marketers know it’s not SEO versus PPC; you need both. See how these two foundational tactics work together to increase brand awareness and your visibility on search.

Understanding the New World of Semantic Search

The concept of a search engine is now more than a couple of decades old, so it’s easy to forget that it’s still a pioneering field. Cutting-edge research is still ongoing, with many disrupting discoveries potentially over the horizon. Search engine marketing has become the cornerstone of global commerce when thirty years ago hardly anyone would have even been able to articulate the concept.

7 PPC Advertising Best Practices for DSOs and Dental Groups

Anybody who’s had a cavity or two knows just how important dental health really is. But that’s just the thing: people usually go to the dentist only when they need to (they have a toothache or a chipped molar) or they’re getting their annual cleaning. For the most part, it’s just not a high-consideration medical decision the way orthopedic surgery, addiction recovery, and even plastic surgery tend to be. You fit your dental appointment in when it’s most convenient to your life.

SEO vs PPC: How They Work Together to Increase Visibility and Enrollment

There are two schools of thought when it comes to search engine marketing: earned or paid. First, you have search engine optimization (SEO), where you create content hoping to earn an audience from organic Google searches. Then there’s pay-per-click (PPC) advertising where you create an ad unit and buy space on the search engine results page (SERP), without having to claw your way to the top of the organic search queue. Both of these tactics aim to increase visibility on the SERP and attract searchers to your website.

Healthcare Marketing for a Mobile-First World

With all the buzz around the “mobile-first” experience, you might be wondering just how important mobile optimization is in healthcare marketing. Here’s the long and short of it: better mobile websites and overall digital experiences need to be an investment priority moving forward.

Podcast Ep. 3: Are Your Facebook Ad Campaigns Ready for iOS14?

The battle that has been brewing between Apple and Facebook is coming to a head and marketers need to prepare their digital advertising campaigns. As Apple’s iOS operating system upgrades to version 14, it is introducing privacy policies that will affect how Facebook handles ads.

5 Tips to Increase Page Speed and Get More Traffic

It fits that we get off to a speedy start in an article about your website’s speed. We all know that a responsive website is better to use than one that loads pages and elements at a snail’s pace. Since Google’s 2018 page speed update, how fast a web page loads has been a ranking factor for mobile search. Google is taking it a step further this year and will be launching Core Web Vitals in May 2021. This upcoming update will put even more emphasis on website performance for mobile.

Round Table: Digital Marketing Growth Strategies for 2021

The healthcare industry is experiencing fundamental shifts and more organizations are fueling growth through innovative digital strategies. Here’s how 3 healthcare marketing experts are using digital to attract and engage patients.

How to Drive Telehealth Adoption in the “Post-COVID” Era

Is COVID-19 over yet? We wish, but not quite. Though change is on the horizon, the pandemic lingers on. As does the demand for telehealth. Out of preference or necessity, many patients still prefer the telehealth option unless an in-person visit is absolutely necessary. Many people are not willing to go back to their primary care provider just yet. In other words, people are on the fence.

5 Ways Colleges Can Improve Facebook Ad Performance

The main thing to understand about Facebook marketing is that there is organic reach and then paid reach. “Organic” social media presence is the content you post to your page. Your organic reach is always limited to the number of users following you and Facebook’s algorithms. The average organic reach for a Facebook post is only 5.2% of the page’s total likes and can be lower for less active pages. If you have 1000 followers, that means only 50 people saw your latest post. Frustrating to say the least.

Podcast Ep. 2: The Rise of Digital In Healthcare Marketing

This episode of Ignite takes a look at the biggest changes that have occurred in healthcare marketing in the past year. Our hosts discuss how the pandemic has accelerated virtual care adoption, shifted marketing messaging, and pushed more healthcare organizations online as they try to recoup patient volume.

Survey: The State of Healthcare Marketing in 2021

No year passes without change, but 2020 was in many ways profound. Tumultuous, you might say, given all the new challenges that faced the healthcare industry. How patients seek and receive care underwent fundamental shifts, which extend directly to the world of marketing.

Webinar: Local SEO Strategy For Multi-Location Medical Practices

Dominate your local markets and rank higher in Google Maps when you implement these local SEO best practices for your multi-location medical practice.Hosted By:Alex Membrillo, CEO of Cardinal Digital Marketing Watch the Recording Quotes From the Webinar: “[Conversations] come from your location and your service pages. They don't come from your blog. Your blog is [...]

How to Develop an Effective SEO Strategy for Your Addiction Treatment Center

At first glance, marketing and addiction treatment centers might seem like strange bedfellows. A closer look at how people struggling with addiction seek help, however, reveals that marketing—and search engine optimization (SEO), more specifically—makes a lot of sense.

7 PPC Best Practices for Addiction Treatment Centers

For addiction treatment centers, this first page of Google search results is an opportunity to connect with people who need help in the area. From a marketing perspective, there are two primary ways to do so: SEO and pay-per-click (PPC) advertisements.

Podcast Ep. 1: Healthcare Marketing Insights From Cardinal’s Experts

Welcome to the new Ignite Digital Marketing Podcast. We’re bringing together Cardinal’s top healthcare marketing experts to share the high-level digital strategies and tactical advice that will help you reach more patients and grow your organization.

How to Build a Strong Digital Reputation for Your Rehab Center

Your digital reputation can permeate all the digital channels that people use to find you online. Just do a simple search for rehab centers in your city to see what we mean. Every search engine results page (SERP) and Google Maps experience includes reviews, star ratings, and so on.

Digital Reputation Management Strategy for Dental Practices

Understandably, people tend to scrutinize dental practices before pulling the trigger. How? They go online to read the latest reviews, for one. Generally speaking, nearly 60 percent of patients have decided against a healthcare provider based on negative online reviews. Overall, 34 percent of people consider online reputation to be an important part of their decision-making process.

3 Ways Colleges Can Enhance Their Marketing Strategy with User-Generated Content

How can your school show off its spirit, its culture, and the things that make it special? By letting the students do the talking! Learn more about the surprising power of user-generated content.

5 Ways to Increase Search Visibility

“What is the best way to appear at the top of Google search results?” That’s the question on every business’ mind, and the answer is not as simple as it once was. Google is constantly changing their algorithms and developing new features, and marketers need to adapt their search engine optimization (SEO) strategies if they want to be found.

How to Use SEO to Grow Your Plastic Surgery Practice

The beginning of the patient journey boils down to: a “prospect” picks up their smartphone and searches Google. What exactly do they search for? Maybe it’s a specific type of plastic surgery in their city—an “Atlanta tummy tuck,” for example. A “Pacific Beach breast reduction surgeon.” Or maybe they type in a longer-form query to get more in-depth information about a particular procedure they’re considering (“how long does breast augmentation recovery take?”).

Guide to Reputation Management for Plastic Surgeons

What does 2021 have in store for plastic surgeons? With elective surgeries still suspended in some states, and many patients opting to postpone elective surgeries due to coronavirus, it’s hard to say. What we do know is that the competitive landscape is likely to remain white-hot.

3 Ways to Ensure Your Website Supports Your SEO Strategy

We spend a lot of time talking about the “what” of SEO, as in what content to write about or keywords to use, but this time we’re going to talk about “how,” as in “how that content is presented.” Think of it like baking a cake: yes, you could pour your cake batter into a turkey roasting pan and it will bake that way. But you’re better off using a cake pan. You want people to be able to recognize the structure of a cake. It’s usually round, about so high, frosting on top, etc. This isn’t going to change the way the cake tastes, but it will make the cake more convenient to consume because diners won’t have to stop and ask questions first.

How to Capture Students’ Attention in a Crowded Digital World

Warning: The below article will not be your regularly-scheduled marketing article. Our usual staff is tied up in the janitor’s closet; we’re letting the kids take over today. This time, we’re exercising our creative capacity to think differently, and hence, market differently. Lots of university marketing out there is a stale, sleepy drone. Let’s change the station to Channel Woke!

4 Steps to Developing a Keyword Strategy That Drives Appointments

Keywords are the foundation of search engine optimization (SEO) in healthcare. They’re the language that people use to look online for information and answers related to their health. They’re embedded on website pages, blog posts, and social media. They’re the very fundamental “stuff” that search engines use to connect patients with what they need online.

5 Web Design Best Practices for Universities

We hope this doesn’t come as shocking news, but websites are kind of important for just about any kind of business. Higher education is no exception. In terms of digital marketing, your school’s website is your “front door” to the rest of the world. In the mobile age, visitors don’t ask people directions or look you up in the phone book; they Google you and let your online presence lead them from there.

How to Use Social Media to Attract More Patients

As a patient and healthcare consumer, there’s something attractive about getting digital updates directly from local and national healthcare providers. It’s an authoritative, trusted voice to turn to for guidance, recommendations, and reassurance. For healthcare providers and medical practices, this “natural value” has tremendous potential.

IOS 14 Update: What Facebook Advertisers Need to Know

When big technology companies fight, most of us have an urge to just grab the popcorn and watch. But this time the online digital marketing industry has a horse in the race. It affects how Facebook marketing will behave on Apple devices, as well as data tracking for marketing purposes on other social media platforms.

2021 Healthcare Marketing Trends to Watch

There’s no other way to put it: healthcare marketers have their work cut out for them in 2021. Even though agility and adaptability are nothing new to the work of a healthcare marketer, it has never felt quite like this. COVID-19 has created tremendous uncertainty, economic instability, and political volatility. Locally, nationally, and globally, healthcare is both top of mind and totally upturned.

2021 Digital Marketing Trends: Top Recommendations

The year 2020 has a lot of marketers scrambling to keep up. It’s a year like no other, really, with current events dramatically shaping digital marketing trends. Unless you’ve been living under a rock—or Norway, maybe—this laundry list should sound familiar: socio-political turmoil, including mass protests, violent street clashes, and an upcoming election; a cooling U.S. economy; destructive wildfires and unpredictable weather phenomena; and of course, our old, pugnacious nemesis, COVID-19.

How to Build a Thriving Digital Reputation for Your Medical Practice

As important as your next breakfast burrito might be, there’s a difference between picking up your smartphone to find good Mexican food and seeking a local healthcare provider. People take their healthcare needs seriously. Finding the right surgeon, dentist, or primary care physician is very often a life decision.

Google Winter Updates and Features: What You Need to Know

From roughly December 3, 2020 through the end of January 2021, webmasters all over the web had one question: “What happened to the traffic?” The answer is that Google launched a massive core update in early December 2020. Normally, Google tries to avoid these during the busy holiday shopping season for obvious reasons—they disrupt the flow of online commerce. COVID-19 delays and other complications pushed the core update to early December, so many business owners and marketers had an unpleasant surprise this holiday.

The Insider’s Guide to Local SEO for Dental Groups and DSOs

Another year, another period of considerable growth for the dental industry. Healthy smiles don’t go out of business, it seems. Take the Inc. 5000 list of fastest-growing privately-held companies, for example. The 2020 list includes a lot of dental group practices, dental support organizations (DSOs), and dental companies. As GroupDentistryNow.com points out, there are 34 dental-related companies on the 2020 list, 18 of which are “dental care providers with a mix of DSOs, single location dental practices, and dental group practices.”

How to Develop and Protect a Positive Reputation for Your School

For higher education institutions, a strong online reputation can influence leads, enrollments, retention, as well as alumni relations. As such, it’s important to actively manage your online reputation by implementing both a proactive and reactive reputation management strategy.

Marketing Messages for the Things Students Care About Most

Of all the life decisions, choosing a school for continuing education is one that people tend to ruminate upon for a long time. It’s one of those few decision points, like marrying, starting a family, or moving to a new state, that tends to set the narrative for the rest of your life. As a higher education institution, your mission should be to use marketing to guide students along the path to selecting your school and answering all of the questions and concerns they might have along the path to that decision.

3 Patient Acquisition Strategies for 2021

While the outside world might seem like a ghost town, at least for the time being, lots and lots of people are going online each and every day. That goes for the world of healthcare, too, where people tend to turn to their smartphones first when they need medical care. Pandemic or not, much of the patient journey is now conducted online and will be into the foreseeable future.

How To Optimize Your Content For Search Questions

How do people search the web? This turns out to be a much deeper question than we’d ever anticipated, given that the very concept of “searching the web” has only existed for about 30 years or so. It turns out that studying web search unlocks all kinds of questions relating to technology, psychology, semantics, and even a bit of cognitive theory.

How to Increase Word-of-Mouth Recommendations For Your School

Today’s college-age students, by a growing proportion every year, are from Generation Z, and we’re gradually learning quite a bit about them. In some ways, this generation runs along an axis of values and trends set before them by previous generations, while in other ways, they take off in their own direction.

5 Digital Solutions to Improve Patient Access to Healthcare

Healthcare marketers can learn a lot from JetBlue. Seriously. In recent years, the budget air carrier has totally revamped its customer experience, to wide and well-deserved acclaim. How did they do it? They put the customer experience at the center of their entire design. Today, things are much easier for passengers flying with JetBlue, from self-check-in and bag drop to a handy dandy mobile app.

PPC Best Practices Plastic Surgeons Can Use to Get More Leads

Daily health-related searches total 70,000 a minute. That’s more than a billion healthcare-related searches a day. Plastic surgeons, listen up. With that many prospective patients looking for care, it’s no surprise that the top spots on search engine results pages (SERPs) are very competitive. No matter how large or small your plastic surgery practice is, you’re likely battling it out with other practices, vendors selling to hospitals, and even health insurance companies.

Marketing Strategies to Increase MBA Enrollment

The market for MBAs is stronger than ever. Learn how your school can capitalize on this new interest and develop a digital marketing strategy that encourages MBA enrollment.

How to Boost Local Rankings for Multi-location Medical Practices

Remember when CVS and Aetna announced their merger back in 2017? At the time, it was the latest blockbuster in a series of high-profile healthcare mergers, a trend that has continued into 2021. Cone Health and Sentara. Four hospitals on the south side of Chicago merge. Tenet Healthcare just announced plans to acquire up to 45 ambulatory surgery centers.

Building a Foundation for Better ROI Measurement

How do you measure the effectiveness of a marketing campaign? In website clicks, newsletter subscriptions, or direct sales? Measuring ROI isn’t just the aftermath of marketing, it’s a step in the marketing cycle itself.

How to Build a Positive Digital Reputation

The Internet and social media have introduced a new standard that is now taken for granted: the peer testimonial. Modern generations have grown to distrust “Madison Avenue” style marketing, in favor of word-of-mouth recommendations. It’s true that word-of-mouth existed before social media (and the Internet), but the digital world has put that power in people’s hands in a way that is more accessible. With a simple search from their mobile device, consumers can gain insight into what it’s like to do business with a company. Based on what they find, they’ll either choose that business or search for another option. Reviews can make or break a business.

Local SEO Ranking Factors for 2021

A local SEO strategy is pretty much a given for any business with a physical location. Do you rely on foot traffic, street traffic, walk-ins, or phone-in/website appointment? Then you need to develop a local SEO strategy, because paper maps, Yellow Pages, and the rest of analog navigation are things of the past

How Patients Choose Healthcare Providers: What You Need to Know and Do

Now more than ever, patients call the shots. Thanks to 24/7 internet access and unprecedented access to information, patients can be a lot more selective when it comes to finding and choosing a healthcare provider. Maybe they want to switch primary care providers. Or maybe they need to find a reputable implant surgeon for the dental procedure they need.

Round Table: Patient Acquisition Trends For 2021

Gain guidance on the top trends impacting patient acquisition by viewing a round table hosted by Cardinal Digital Marketing, with some of the nation’s leading healthcare marketing experts.Hosted By:Alex Membrillo, CEO of Cardinal Digital Marketing Kelly Hammons, Executive Director: Business Development at Cameron Memorial Hospital Amanda Howard, Director of Marketing at CityVet Blair Primis, SVP [...]

How Medical Practices Can Drive Growth with PPC and SEO

When we talk about driving growth with search engine optimization (SEO) and pay-per-click (PPC), we’re talking about ways to get to the top of the search engine results. We’re talking about outranking competitors and outstripping advertisers. We’re talking about winning both organic and paid search engine traffic.

5 Proven Tips That Increase Facebook Ad Conversions

How did ads get so complicated? It used to be "here's a 728x90 leaderboard, throw it at the top of the page and see who clicks." Now, modern advertising platforms are dynamic little programs all their own. Facebook ads have grown increasingly complex and advertisers have access to a wide variety of ad objectives, ad [...]

How to Build A College Thought Leadership Marketing Strategy

What is a thought leader? When you see this phrase, you likely think of the kind of person who delivers a keynote speech at a conference or an expert cited in a reputable publication. A thought leader is recognized as an expert authority in a specialized field. We can see thought leaders in action whenever we turn on the news or pick up a paper. They bring out Neil deGrasse Tyson to offer his thoughts on astrophysics whenever we launch a rocket or find a new comet.

How UX Copywriting Can Improve Your Website Rankings

When people think about user experience, they usually think about design, usability, and website behavior. However, user experience extends beyond design and how fast a web page loads. An inherent part of your experience on a website is shaped by the words on the page. The words that you use within your navigation, headings, blog categories, and buttons all communicate information to users and directly contribute towards a user’s experience. Beyond that, they’re also vitally important to search engine optimization (SEO).

SEO vs PPC: How They Work Together to Drive Growth

Here we are talking about digital marketing, and it seems a lot of businesses out there view this dichotomy between search engine optimization (SEO) and pay-per-click (PPC) advertising. Both of them get you online traffic. Both of them have a cost combined from cash and time. So we see people asking “Which one should I focus on?”

Marketing Mental Health Awareness in Higher Education

The stresses of the global pandemic have exacerbated mental health issues among college students. Universities should make mental health awareness part of their marketing and communication strategy and help students access the support they’re desperately seeking.

8 Urgent Care Marketing Trends to Follow in 2021

How far the world of healthcare marketing has come. Think back to 1990, when urgent care centers were originally designed to fill gaps in the health service chain. Since then, urgent care facilities have evolved into a unique niche within the healthcare industry.

How Chatbots Can Improve the Patient Experience

Despite their recent hype, chatbots are not a new phenomenon. The technology has been around for many years. In fact, you’ve likely encountered chatbots in your myriad internet adventures. Today, they’re everywhere, poking and prodding you from the bottom-right corner of every website. From basic question-answer bots to AI-powered healthcare chatbots like Baidu’s Melody, chatbots can create tremendous value.

Your First Marketing Agency: What to Expect

As the wheels of the global market turn, every day a company somewhere gets to the point where they realize they need a marketing agency. When that business is a raw start-up, they often do their own self-promotion and everybody wears all the different “hats.” But every growing business gets to that point where it has to choose between hiring on more staff or outsourcing some functions that don’t need to be in-house. One of the first functions you should consider outsourcing is marketing, for reasons we’ll dive into here.

Top 5 Questions People Ask About Local SEO

Once upon a time, the concept of search engine optimization (SEO) didn’t have a local component. You were on the World Wide Web and just as well off reading a blog in Singapore as in London. If you wanted a local business, you checked the Yellow Pages or asked somebody you knew.

How to Optimize Your Law Firm’s FAQ Page

Having a frequently asked question (FAQs) page up on your website sets the tone that you’re a helpful resource. By anticipating and answering your potential clients’ questions, you build up a relationship of trust. You set the potential client’s expectations by delivering transparent, factual answers. You become a voice of expertise as you relieve their anxiety (assuming they’re frantically searching the web with a lap full of legal papers).

How Social Media and College Students Are Evolving

If you want to up your social media game, you need to know how social media has evolved and the current trends. So, let’s get a snapshot of the social media landscape for 2020. What’s hot, what’s not, and what do we do with it?

How Chatbots Are Useful in Higher Education Marketing

Each year, more colleges and universities are deploying chatbots, and the COVID-19 pandemic has only furthered this trend. As artificial intelligence (AI) technology improves, chatbots and virtual assistants are better equipped to handle more responsibilities in the academic world.

Navigating a Surgical Backlog While Protecting Your Brand

While we watch hospitals in Utah, Des Moines, and other midwestern cities become overwhelmed by COVID-19 cases, we’re reminded of yet another problem brewing throughout the United States’ healthcare system: surgical backlogs. Exacerbated by the widespread impact of the COVID-19 pandemic, the backlog of outstanding surgeries has grown to near-record levels.

How Healthcare Marketers Can Make Better Use of Video

The world of healthcare is all about people. From patients and their families to the nurses, physicians, and specialists that care for them, people make the whole thing go. And wherever people are the foundation, good storytelling is sure to follow.

Why Did My Website Traffic Decrease?

Search engine optimization (SEO) and content marketing is a thrilling game of ups and downs. If you conquer the keyword category for a niche and come up #1 in featured snippets and Q&A, you start feeling invincible. You stop reacting to the online conversation and start actually shaping it. The power goes straight to your head after a while. You see a second-place site rising in the search rankings and turn into a Disney villain:

Your Website Structure and SEO: A Primer

A funny thing has happened in the online business world in the past decade, something that we never expected to happen. People who do business on the web have lost touch with the fundamental operating mechanics of the web! Even the designers and developers now are losing their grip on basic Internet concepts.

Google Ads Trends to Watch in 2021

It requires only a cursory glance at the 2020 marketing landscape to conclude that COVID-19 has affected search behavior in profound ways. People are stuck at home (mostly). People are stressed out, scared, and overworked. The kids are running wild! On top of that, search engine competition has only intensified as marketers continue tightening their belts.

Creative Ways To Promote Campus Culture During a Pandemic

Don’t look now, but the COVID-19 pandemic is still wreaking havoc on the entire higher education industry. The higher education industry was already facing a challenging time with many factors conspiring to put schools in a tough spot in recent years. Then the pandemic came along and made everything worse. Schools now have an uphill battle for enrollment, many of them having to turn to aggressive marketing for the first time.

How to Respect Data Privacy in Digital Marketing

If we had to say for sure who started “the Great Data Privacy Panic,” it actually comes down to this guy: Edward Snowden. Edward Snowden made a big publicity splash in 2013 when he attracted considerable attention to US government surveillance. The Millennial generation, which had been reasonably content up until then, exploded in frenzy. They idolized Snowden and hung on his every word.

What to Expect from a Technical SEO Audit

Any complex enough machinery needs an occasional inspection and possibly some maintenance. Everybody understands this, whether we’re rolling the car into the shop for a tune-up or having the HVAC technician drop by to check the heater before winter sets in.

Top Programmatic Advertising Trends for 2021

When it comes to one of the most important pieces of the advertising puzzle, programmatic display advertising, the rapid explosion of new media is hardly making things any easier. Before we dive into the trends that are emerging in 2021, let’s make sure we’re all on the same page.

Understanding Artificial Intelligence in Digital Marketing

There’s one main thing to understand upfront about artificial intelligence (AI). Take 99% of everything you’ve heard the media say about AI. Now find an actual expert on the subject and show them the latest AI story headline from the likes of Wired, The Guardian, or even The New York Times. That expert will literally turn into Patrick Stewart on the spot:

5 Video Marketing Trends to Watch in 2021

Video is at an all time high. Most out-of-home entertainment options have been canceled, and people are staying safe at home. This means they’re spending more time than ever consuming video content. This trend is likely to continue through 2021, which means marketers can’t ignore video any longer.

How to Become a Legal Thought Leader

Professionals in the legal industry are sitting on the marketing golden ticket, and most of them don’t even know it. Legal firm marketing faces several challenges in the 21st century. Their trade has a negative reputation among the general public, and clients who have to pick a lawyer generally play phone-book roulette and go with the first attorney who returns their call. A narrow set of specialties aggressively markets to the public, such as the accident settlement and debt consolidation niches, but the rest might as well be faceless as far as the public is concerned.

5 Conversion Rate Optimization Trends (CRO) for 2021

The year 2020 may have completely upturned the lives of digital marketers, but one thing hasn’t changed (and probably never will): the need to attract and convert people into leads, sales, and customers. The evolving ways in which we’ll attract people to our digital entities is the work of another blog post (see 2021 SEO trends, 2021 Facebook ads trends, and 2021 digital marketing trends). In this post, we’d like to explore conversion rate optimization (CRO) and the trends that will drive this important part of digital marketing in 2021.

5 Things We Wish Our Digital Marketing Clients Knew

Digital marketing, especially the online kind involving search engine optimization (SEO), suffers from a checkered reputation. This is a natural effect of the industry. From the beginning of the era of search engine dominance (Google incorporated 1998), online entrepreneurs began the quest to optimize websites so they would appear higher in more search results. Except that there was no such thing as an “expert” in the field, so everybody just winged it at first.

How to Make Patients Feel Safe Getting In-Person Care

Uncertainty seems to be the word du jour for 2020. People are uncertain if it’s safe to travel, go out to restaurants, or send their children back to the classroom. This is especially true within the healthcare space, where consumers are continuing to defer treatment out of an abundance of perceived caution.

How Higher Ed Marketers Can Use Remarketing

We’ve all seen this phenomenon when we cruise around the web:
You visit a video streaming site to check out their selection of zombie flicks for October viewing. Then later you’re on some unrelated site like Facebook and suddenly there are ads for The Walking Dead. Or you shop Etsy for a funny coffee mug to give your coworker for a gift, and then every other site you visit for a while suddenly has ads obsessed with coffee mugs. Research some marketing topics, and the next three YouTube videos you watch will be preceded by ads for online B2B software.

7 Trends that Will Shape Facebook Advertising in 2021

Things evolve so quickly at Facebook that the question advertisers face in 2021 is what can’t we do? Innovation will surely abound, including new ways to employ video, artificial intelligence (AI), and augmented reality. It really promises to be a marketer’s smorgasbord, one that’s more crowded and competitive than ever.

How to Create the Best Inbound Marketing Program for Your University

Along with the other upheavals to the markets that 2020 has brought, the higher education industry has changed overnight from being merely competitive before to practically cutthroat now.

6 PPC Best Practices for Attracting More Patients

So much of the external circumstances shaking things up in 2020 are inextricably tied to the world of healthcare. Here’s to hoping, first and foremost, that a lot of things get a whole lot better in 2021. As healthcare marketers look to their 2021 strategies, there’s certainly room for optimism. As we see it, pay-per-click (PPC) advertising, in particular, presents a tremendous opportunity for healthcare organizations to survive the pandemic and emerge even stronger.

2021 Hospital Marketing Trends

Ever since the COVID-19 outbreak in March 2020, hospitals have been at the forefront of global pandemic response. When we here talk of “at capacity” ICUs, ventilators, and PPE—case surges, staff shortages, and new details about the disease itself—we’re often talking about hospitals and hospital staff.

Top Legal Marketing Trends to Watch in 2021

Deep breath, everyone. Despite the COVID-19 outbreak and the widespread economic downturn, the legal industry is not collapsing. The need for quality legal services is as diverse as ever. It’s not going anywhere. In fact, research from McKinsey shows that law firms have been particularly well suited to “weather” economic downturns throughout recent history.

Top Higher Ed Marketing Trends in 2021

What the future holds for higher education in 2021 is very much up in the air. While the world of higher ed always seems to be in flux, with new marketing tactics and shifting budgets to deal with, as well as changing student populations guided by whims and proclivities of the latest generation of kids, it has never felt quite like this.

Marketing Playbook for Thriving After the Pandemic

It’s a sensitive time and businesses are looking at their marketing departments to help them get through it. With revenue down, the pressure is on marketing to engage existing customers, identify and expand into new markets, and protect brand reputation above all else.

Best Ways to Market to the Graduate Student in 2021

Empathizing with students scores high for their confidence level right now. The biggest asset we can currently give a young adult is an older adult to work with them one on one and help them sort out their concerns.

Building a Digital Marketing Strategy Beyond Your Law Firm’s Website

There is more to digital marketing for a law firm than just having a website. Your website is still a central function of your online marketing efforts. When you first launch your website, you might have a home page, a few pages dedicated to your services or products, an about page, and a contact page with a form for new leads to contact you and set up an appointment. That’s a good start, but if people aren’t able to find your site, you won’t get the traffic flow needed to sustain a business. That’s where search engine optimization (SEO) comes in.

Top SEO Trends Every Marketer Needs to Know in 2021

The opportunity to peek into a new decade is exciting. And daunting. Especially for a marketing discipline that seems to change as swiftly—and have its changes as strongly debated—as SEO. Over the course of the past decade, the SEO landscape has changed in many profound ways, often in lockstep with the introduction of new technologies, such as voice assistants, artificial intelligence (AI), and the rise and evolution of mobile experiences. Google and other search engines have played a central role.

8 PPC Best Practices Every Higher Ed Marketer Should Do

Few searches in 2020 are as depressing as searching for higher education news articles. It’s like a holocaust out there. Washington Monthly just put up one of the most dire articles yet, “How to Save Higher Education: A New Deal for America’s sinking colleges.” You came for the clickbait headline and the cartoon of the university slipping into quicksand; stay for the gloomy pull-quotes

6 Ways to Reach Today’s Healthcare Consumers

For better or worse, a complete return to normalcy seems unlikely, especially in the world of healthcare. Now that we’ve had a chance to settle into the whole quarantine, wear-a-mask, and social distancing thing, it’s clear that COVID-19 has dramatically impacted the behaviors of healthcare consumers.

6 Opportunities for Higher Education Marketers During COVID-19

So here we are looking at the crisis market of higher education. In our previous article, we talked about the challenges that higher education institutions face in marketing. The global COVID-19 pandemic was just part of the story. Even before that, universities were already experiencing market decline due to a host of other trends, ranging from being out of touch with the modern digital-native student audience to students having declining faith in the economic feasibility of a degree.

7 Proven PPC Best Practices for Winning More Legal Clients

The one thing you’ll need to help snag some of these anticipated clients is some proactive digital marketing. That’s where we’re coming in. Perhaps you’ve already dipped a toe into pay-per-click (PPC) advertising on the Google Ads network. We’re assuming you’re familiar with the benefits of digital marketing strategies for law firms as opposed to the old-school world of Yellow Pages and billboards.

The Essential Tools of Successful Lead Generation Programs

We talk about search engine optimization (SEO) and content marketing a lot around here. It’s a popular topic, and most online entrepreneurs are focused on just getting that sweet traffic. But what happens after the traffic gets to you? You can’t just assume that you can plop down a landing page with a shopping cart app and expect the magic to happen from there.

How Healthcare Organizations Can Thrive in the Age of COVID-19

Gain guidance on how to navigate these challenging times by viewing a round table hosted by Cardinal Digital Marketing, with some of the nation’s leading healthcare marketing experts.Hosted By:Alex Membrillo, CEO of Cardinal Digital Marketing Jennifer Schultz, Senior Vice President of OU Medicine Cody Lee, Vice President of Summit Partners Leslie Gibbs, CMO of Modern [...]

Why Telehealth Has a Future After COVID-19

In facing a global pandemic, patients and providers everywhere are being forced to re-evaluate access to healthcare. For patients, the days of personal house calls made by the family pediatrician seem quite distant. Senior care and elective surgeries might never be the same. And for physicians, well—most healthcare organizations are still strictly limiting in-person care on an as-needed basis.

How to Determine What Higher Ed Marketing Agency is Right for You

Finding the right digital marketing agency for higher education institutions sounds like a daunting task. “Digital marketing” isn’t exactly a phrase most college faculties are used to bandying about anyway. Academic professionals tend to look down their nose just a little at this whole “marketing” field, which means they aren’t the best ally to higher ed marketing teams. Surely, the students should flock to your honored institution based on its outstanding reputation alone, should they not?

Understanding User’s Search Intent for Better Keyword Strategy

It’s time to talk about one of the hottest new concepts in search engine optimization (SEO). “Search intent” is a hot concept because it goes to the root of what we’re all trying to do with the Internet. It combines the sciences of artificial intelligence, human psychology, semantics, and a dash of sociology.

9 Best SEO Practices for Colleges and Universities

Competition for a spot on the first page of Google can be intense—especially in higher education. If you search for “what is the best MBA program in the US” (sans quotes), you will find at the top of the search engine results page (SERP) a “People also ask” box, some ads, and a few organic listings.

How to Target Facebook Ads with Your Email List

Behold, the casual web surfer in their native habitat: following a Google web search to your website. A mere wisp of the Internet’s pool of souls seeking enlightenment, they are drawn to your savvy SEO keyword content like a moth to a porch light. After grazing around in your pastures of knowledge, the web surfer, ever distracted, restlessly gazes towards the border of your web domain, always wondering what else is out there.

10 Important SEO Metrics You Need to Monitor

To ensure that your strategy is working as planned and that you’re not missing opportunities, you need to monitor and analyze that incoming traffic. SEO and content marketing take time and effort, plus some expense, so we want to make sure our efforts aren’t wasted.

How to Strengthen Your Healthcare Brand Reputation in the Post-COVID World

The patient experience has drastically changed in the wake of the COVID-19 outbreak. Out of an abundance of caution, patients now have to jump through new hoops to seek medical care, including new appointment procedures, telehealth requirements, and increased wait times.

Easy Link Building Strategies for Law Firms

Today we’d like to talk to you legal eagles about backlinks. A backlink is simply a link back to your website—the digital front door of your business. Backlinks are a good thing to have for several reasons:

They help clients find you
They increase your site’s authority
They boost your Google ranking
Anchor text in a backlink can help define your site to search engines

Amy Marshall from Ohio Health, Details How Digital & Traditional Marketing Has Helped Ignite Growth in Their Partner Network

Amy Marshall walks us through how the healthcare industry must pivot business to provide COVID services to increase revenue through trying times. The willingness to change your business model within healthcare marketing will help keep your business afloat.Resources from this interview Automated Female Voice: Welcome to the IGNITE Podcast, where we help marketers and CEOs [...]

Cardinal Digital Marketing Awarded 2020 Best Places to Work by the Atlanta Business Chronicle

We are excited to announce that Cardinal Digital Marketing has been named one of Atlanta Business Chronicle’s Best Places to Work. Founded in 2009 by Alex Membrillo, our agency has positioned itself as a leading digital marketing agency across the nation, specializing in SEO and PPC management.

8 Metrics Every Healthcare Marketer Should Track

The primary goal of a healthcare marketer is to attract and retain patients. Behind every hospital or urgent care facility serving a particular community, every “body contouring” brand providing elective plastic surgeries, there’s a marketing function hard at work. And while the types of medical practices vary, there is one undercurrent running throughout them all: data.

Easy Link Building Strategies to Grow Your Business’ Authority and Increase Rankings

In the early days of the web, link building was ever so much easier! Even before there was Google (it only launched in 1998, you know), there were web portals like Yahoo!, which first started as “Jerry and David’s Guide to the World Wide Web” in 1994. To get a link, you emailed Jerry and David. Links were easier to build because there were only a few hundred websites even in existence. By the days of guestbooks and GeoCities, it still wasn’t too hard to link build: you’d join a webring and you all linked to each other like an exclusive little club.

How to Find Out What Students Think About Your School

Starting in 2010, the “Arab Spring” was a protest movement sweeping through the Middle East. Riots, uprisings, and even armed rebellions occurred in one country after another. It caught many governments off-guard. After years of relatively comfortable rule where civil unrest happened only in isolated pockets, suddenly the ideals of these activists jumped from one group to another and spread like wildfire, faster than anybody could react to it.

Higher Education Marketing: Best Practices That Boost Enrollment

Even though more schools have started embracing the concept of “marketing” in recent years, there is still a lot of foot-dragging among the rank and file. “Marketing,” to some of the faculty’s ear, sounds like this crass, dirty thing that only other industries have to do. But there’s no choice now. Layoffs and salary cuts have begun. It’s time to market or die.

How to Create Effective Google Ads Campaigns

You can’t get far as a webmaster without bumping into Google Ad’s promo coupon. It’s right there in most CPanel default setups, tempting you with a risk-free $100 ad credit. And why not hitch your online entrepreneur efforts to Google’s wagon? In Google’s latest annual Economic Impact report, they boast 1.3 million businesses using Google Ads, AdSense, and other advertising solutions, while also driving one billion direct business transactions.

How Paul Gross, CMO of National Vision, Increased Patient Acquisition at Optical Retail Locations

Paul Gross walks us through how the evolution of optometry marketing through the years has moved more to digital marketing to increase sales for National Vision. Then, he explains how personalizing ads and tailoring content for specific posts in certain areas will make the biggest difference in marketing successfully.Resources from this interview Announcer: Welcome to [...]

How to Rank for Featured Snippets

Who wants a Featured Snippet? All the hands go up: “I want one!” “Me too!” “Over here!”
Well, too bad. Google tells you right here, you can’t mark your content as a Featured Snippet. Like so many other things in SEO, Google determines who gets the cookies from the Featured Snippet jar. Maybe you get one if you’ve been a good website this year.

How Podcasts Can Benefit Your Law Firm

We have to say it again: we miss Marshall McLuhan. His insights into how media, culture, and society all shape each other were intrinsic for navigating the dawn of 24/7 TV broadcasting in the mid-20th century. Marshall McLuhan would have had a field day with the Internet as it stands today.

Student Ambassadors: A Marketing Strategy to Increase Enrollment

Like most concepts in modern digital marketing, brand ambassadors have a history going back to mid-20th-century media and beyond. In fact, brand ambassadors go clear back to ancient history if you believe #10 on the list of Roman gladiator facts: “the most successful fighters even endorsed products just like the top athletes of today.”

How to Use Local SEO to Attract More Legal Clients

Up until just recently, the place you would look to find a local business is the phone book. Phone companies fought hard at the beginning of the 21st century to keep publishing a big yellow phone book, as the Internet basically replaced that function. As recently as the 2010s, phone companies are just beginning to shut off the automatic delivery of a printed phone book.

How to Get More Patients with Local SEO

When Cardinal Digital Marketing first started, we were strictly an SEO agency. Although we’ve diversified with time, we remain heavily invested in this aspect of digital marketing for our clients. Why? Because the first place people go to find a healthcare provider is usually their favorite search engine. Ranking at the top of search results is one of the most pivotal pieces to a healthcare provider’s marketing and patient acquisition strategy. Local SEO is especially critical for healthcare providers as people prefer to see medical professionals located near where they live and work. Nearly all of our healthcare clients have some kind of physical location where they see patients.

How to Get Started with Content Marketing

It’s 2020 and people are still talking about blogs. Some small business owners out there might wonder, “Isn’t there any way I can market my company in the 21st century without being Mark Twain?” It seems unfair to think that there could be perfectly good businesses out there who fold because they couldn’t get a blog game together.

7 Reasons You Should Hire an Agency to Manage Your Google and Facebook Ads

Out of all the mediums of advertising, online digital marketing is the cheapest per impression. That’s because the Internet is the cheapest form of communication media the world has ever known. Digital media just transmits information more efficiently. You can download a book in seconds from anywhere in the world. If you print it out on paper and ship it, or try to read it out loud over CB radio, it becomes more expensive or at least more cumbersome.

Matt Kelly from Salesforce on How Medical Practices and Healthcare Organizations Can Use Modern Technology to Increase Patient Volume

It helps healthcare digital marketing needs such as email marketing and social media marketing and is a great tool for healthcare marketers to use for patient nurturing, provider referrals, and so much more!Resources from this interview Announcer: Welcome to the Ignite podcast where we help marketers and CEOs learn the latest tips and tricks to [...]

Easy Link Building Strategies for Healthcare Marketers

The job of a healthcare marketer involves a lot of moving parts, from how you first engage a total stranger coming across your brand for the first time, to how you follow up with a patient to ensure they’ve had a great experience. Being both easy to find and a trusted resource for medical information is at the very center of a healthcare marketer’s work, but, fortunately, most times you can’t do one well without simultaneously accomplishing the other.

Simple Social Media Marketing Tips to Boost Engagement

The chief defining characteristic of social media is that nobody quite appreciates what a phenomenon it is. The Internet (specifically, the World Wide Web as implemented by Sir Tim Berners-Lee in 1991) was popular before. But it was still the domain of “just for geeks” for a few twilight years until social media took off with the advent of “Web 2.0” right around the turn of the century.

How to Get More from Your Google and Facebook Ads Budget

Few can deny that the year 2020, and likely the next few years as well, are a changed landscape for global business. Already, the COVID-19 pandemic and subsequent economic fallout has proved to be an acid test for businesses, where some flourish while others fold. Fortune favors the nimble company that can adapt to this new market quickly.

How to Develop Your First SEO Strategy

Here at Cardinal Digital Marketing, we give out advice to many different industries. We write blog posts about marketing for the healthcare industry, restaurants, the legal field, franchises, and more. All those industries have one thing in common: they want to rank at the top of the search engine results page, especially for local searches. Many turn to Search engine optimization (SEO) because investing in robust advertising campaigns can become costly. Comparatively, SEO is relatively inexpensive. Sure, there are startup costs, like buyer intent and keyword research, content writing, and website optimization. But once you start ranking for the keywords that drive leads, the business walks in the door all by itself.

Adapt Your Facebook Ad Strategy to New Behavioral Trends

Facebook seems to stick to the front-page headlines in the news, and 2020 so far has been no exception. For the world’s most dynamic media platform and the world’s second-most visited website (YouTube beat it this year), it’s generated the usual low buzz of small-scale controversies like a politically-motivated employee walkout and a moderator who sued for $52 million in PTSD damages due to trauma of being exposed to the worst of the worst on the Internet.

Social Media Marketing for Colleges: Learn from the Best

Too often in the marketing business, you’ll have this scenario: you set up social media accounts for a business, organization, or higher education institution, hand them the accounts and they designate a social media manager from inside the organization. You check back later, and the feed will be one of two things: dead, because whoever was in charge of posting “ran out of ideas” or was “too busy,” or still active, but with just monotonous self-promotion and self-congratulation.

Why You Need Call Tracking at Your Healthcare Organization

In the healthcare industry, inbound phone calls have always played a significant role in the customer journey. In fact, Google reports that 56% of patients schedule their healthcare appointments over the phone even after doing extensive research online. On the healthcare provider side of things, speaking with patients on the phone can be a powerful way to guide them in the right direction and drive marketing and revenue objectives while doing it.

How to Optimize Your Google My Business Listing in 2020

As we point out often around here, Google wants your business to succeed. Google wants all businesses to succeed, and it wants all customers to spend a lot of money at those businesses. Google wants this, because a thriving economy means more money for them. Google isn’t the only one that wants this—so does Facebook. These two digital giants are competing for our attention, and in the process, they’re adding new features to make them the preferred marketing channel for businesses.

2020 Google Algorithm Updates: What You Need to Know

The online content marketing industry has passed the point where every search engine update was major news. Once upon a time, Google algorithm changes had code names like they were Pentagon projects and had advanced buzz for months. But currently, Google avoids making major changes that would affect how the web does business. We’ve all been through the refinement process long enough that a massive, sweeping upheaval would make no sense and would provoke cries of outrage.

Legal Advertising: Traditional versus Digital Strategies

Hang onto your hat, because we’re going to explore the wild and wacky world of personal injury lawyer advertising. First, we’ll explore some of the traditional legal advertising methods that law firms have employed—then we’ll dive into the world of digital advertising.

How to Define Your Law Firm’s Brand

In our legal marketing section, we’ve talked a great deal about the mechanics and logistics of marketing for legal firms. We’ve gone over technology, talked about how Google indexes websites, brought up things like directory listings, and the importance of getting good reviews.

Post-COVID-19 Legal Marketing Playbook

This is a time in history where the old saying is especially true: “tough times don’t last, but tough people do.” We can make the same observation that “tough businesses” last as well. We’re at a point now where business is in “survival of the fittest” mode. Being fit right now doesn’t necessarily entail being the biggest or richest, but being the most creative and nimblest in adapting business strategies to this new environment.

5 Examples of Effective Legal Blogs

It’s surprising how many good legal blogs there are out there. Lawyers are one of the few professions where good writing seems to occur naturally.

Now, if you tell your legal staff that, they’re likely to look around going “What, me, a writer?” But it’s true; the level of literary skills necessary to practice law puts you ahead of many professions out there. Lawyers spend a lot of their time thinking about the correct, precise way to say things, which is the foundation of legal English semantics. It also happens to make for educational, informative content.

Beginner’s Guide to Facebook Advertising

Online advertising is vital for any business that wants to create awareness or sell its products online. The good news is that with the diversity of social media channels, it’s become faster and easier to reach the right audience without having a huge advertising budget.

Digital Marketing for Beginners

If you own a business, then you know that the vast majority of the marketplace is based online. While you may have a brick-and-mortar store, the majority of consumers make their buying decisions by first exploring their options online through search engines, websites, and reading customer reviews. And now more than ever, more and more people are also making their purchases online for home delivery. Not only is it convenient, but in today’s environment—mandatory.

Top Questions Clients Ask When Searching for a Law Firm

The American Bar Association’s Legal Technology Resource Center argues a strong case for the importance of digital marketing in its Legal Technology Survey Report. In a survey of 2,000 participants, the results show a surprising apathy on the part of law firms regarding digital marketing.

Telehealth Marketing Best Practices

But there are an incredible number of benefits to doctors and practitioners as well. Unnecessary visits can be reduced, or altogether eliminated. Doctors can get more involved with their patients. And, of course, they can reach a wider patient base.

How to Connect with Healthcare Consumers During Challenging Times

For healthcare consumers, your website serves many important purposes. First and foremost, your site is a place for consumers to find your physical location, book appointments, and explore detailed information about your services, physicians, and products.

10 Best SEO Campaign Examples to Learn From

If you’re looking for a reason or some inspiration to finally launch your SEO strategy, look no further because we’ve got you covered right here. Search is arguably one of the most important digital marketing channels now as it can be used to both drive brand awareness and acquire customers. This makes content marketing and [...]

How Kurt Lee Hurley, CMO of American Family Care, is growing his urgent care group by implementing multi-local marketing best practices

From SEO to PPC to review generation, Kurt and I cover all of the quickest wins to help achieve growth in a multi-location healthcare group.Resources from this interview [music] Voice Prompt: Welcome to the Ignite podcast, where we help marketers and CEOs learn the latest tips and tricks to help ignite growth in their business. [...]

Strategies to Optimize Your Google and Facebook Ads Budget

COVID-19 and stay-at-home orders have changed the way marketers do business, forcing us to be innovative in the ways that we serve consumers. Together, we’ve shown how nimble the healthcare industry can be by quickly putting new methods into practice, such as telehealth, to make sure patients can get the care they need.

New Challenges in Higher Education Marketing (Plus Solutions)

Given the current situation, it’s not surprising if your marketing campaigns suffer a blow. You may be experiencing decreased digital engagement, fewer website visits, and a drop in applicants. Know that you’re not alone; this has been a difficult time for all marketers.

The Top Higher Education Marketing Trends in 2020

Welcome to our perspective on the year 2020 and what it means for the digital marketing industry as applied to higher education. We will have some bad news, some good news, and a digital marketing roadmap for colleges and universities for the second half of the year.

5 Inspiring Higher Education Digital Marketing Campaigns

What makes a great digital marketing campaign for a college or university? There’s a shortlist of bases a good campaign should address. First and foremost, a good campaign helps prospective students visualize the successes they’ll achieve by attending that university. They may also cover supporting points like a diverse student body, a broad offering of courses, opportunity for accelerated learning, a nurturing and secure campus life, and an expert faculty.

The Top Ten Questions Students Search About Your College

A key factor in marketing for any industry is to understand what the consumer wants. This is just as important in the academic industry. Students today understand now more than ever that it would be wise to do their proverbial homework before signing up with a carefully chosen university.

The Best University Blogs: What They Do Right (and Wrong)

In the world of digital marketing, educational institutions have several advantages that they don’t often appreciate. To start, universities and colleges can have a domain ending in “.edu,” which Google ranks higher in search. People naturally trust content from a university as having higher authority than your average website. A natural by-product of being in the academic industry is that universities and colleges frequently generate content, either through their students or their staff.

How to Market to the STEM Student

STEM is an acronym that stands for the academic principles of “science, technology, engineering, and math,” sometimes extended as “STEMM” to also cover “medicine.” It’s become one of the hottest buzzwords in the 21st century, dominating discussions in education, industry, and commerce. It’s synonymous with the high-tech industry, which values STEM graduates for powering technology innovation and hence large parts of the economy.

Insights from the Nation’s Leading Healthcare Marketers

To be the best in any business, you have to learn, take risks, and iterate your strategies. Those that fine-tune their marketing strategies are better able to meet evolving consumer needs and grow their healthcare organization.

Cost-Effective Marketing Strategies That Deliver Big Results

Now is the time to embrace cost-effective customer acquisition strategies like SEO, email marketing, and social media.

How Cody Lee, Vice President at Summit Partners, is Quickly Scaling Healthcare Groups with Effective Digital Marketing Tactics

Cody walks us through how you can get buy-in for your maketing campaigns and how to keep yourself sharp amidst the changing world of digital marketing. Finally, we delve into how you can work on your attribution solution (that ryhmed!) without any fancy tools.Resources from this interview Alex Membrillo: Hey, everybody. I'm really excited to [...]

Promoting Telehealth During COVID-19

Telemedicine, often called “telehealth,” brings healthcare to the patient when they can’t get to their provider through real-time audio-visual visits between a provider and patient. Right now, telehealth is playing a significant role in the way that providers treat patients during COVID-19.

How to Pivot Your Marketing Strategy During the COVID-19 Crisis

The COVID-19 pandemic has all healthcare marketers pivoting to patient communications, emergency and “essential” service line adjustments, and telemedicine integrations. Much of the traditional patient acquisition talk has gone out of the window as we focus on keeping both our healthcare workers safe and our patients well-cared for.

Why SEO (Still) Matters in 2020

Why SEO? This is a question that many new business owners and brands have for me when it comes to digital marketing. Search engine optimization or SEO has been around for more than a decade and a half. Although many clients accept the SEO at face value, you must understand why SEO matters for brands and businesses in the modern digital landscape.

A Guide to SEO Tools: What You Need to Optimize Your Website

Search engine optimization (SEO) is more important than ever. These days, new trends such as the AI revolution and voice search via digital assistant are on the rise which means that your SEO game should be on point.

How Much Does SEO Cost? A Quick Guide on SEO Pricing

Let’s face it, search engine optimization (SEO) is one of the most critical components of an effective digital marketing strategy. In this ever-increasing digital world, if people can’t find your website online, they won’t do business with you.

How Leslie Gibbs is Preparing Modern Vascular for Massive Growth

Leslie Gibbs is wasting no time in prioritizing technology & lead generation at Modern Vascular. Listen in to hear all the marketing tactics she is deploying!Resources from this interview Announcer: Welcome to the Ignite Podcast where we help marketers and CEOs learn the latest tips and tricks to help ignite growth in their business. This [...]

Marketing’s Role at Each Step of the Patient Experience

At its core, healthcare is about taking care of the patient. While long ago a patient’s experience likely involved a telephone and an in-person appointment, things are far different nowadays. Most patients begin their journey online. Some of those journeys end online, too. In a recent consumer healthcare survey, 81% of patients reported that they read reviews about doctors even with a referral, and 63% choose their providers based on a strong online presence. When it’s time to make an appointment, nearly 50% prefer to make their request through some digital channel, further underscoring the significant shift in preference toward digital experiences.

How Hernando Ruiz-Jimenez is Growing New York Presbyterian Hospital

Hernando walks us through how he is growing NYP, one of the world’s premier medical institutions affiliated with the renowned medical schools of Columbia and Cornell, is a leader in medical education, groundbreaking research, and innovative, patient-centered clinical care.Resources from this interview [music] Announcer: Welcome to the Ignite Podcast, where we help marketers and CEOs [...]

Google Ads Versus Yelp Ads: Which Advertising Platform is Better?

Choices, choices, choices—where should I put my marketing budget? This is hands down one of the most common questions that clients ask me. Although I hate giving non-answers, I always reply with: it depends.

How Much Does Digital Marketing Cost?

How much do you have to invest in digital marketing to get results? Is digital marketing even worth it? These are important questions to ask if your business is considering implementing a digital marketing campaign. We’ll answer these questions in a bit.

Top 9 Benefits of Digital Marketing

Research by Pew Research Center shows that in the last three years, internet usage by adults has increased by at least 5%. Now, more than ever, businesses are tapping into the opportunities the digital world offers. In other words, online marketing plays a very big role in shopping decisions people make.

What is Content Marketing?

When people first hear about content marketing, it usually sparks many questions. How does it differ from traditional marketing? Are there different types of content marketing? What are the benefits of content marketing? If you’re looking for answers, this article covers all of that.

Google Ads Versus Bing Ads: Which is the Best PPC Platform?

When someone talks about paid search or pay-per-click advertising, they usually are referring to Google Ads and for good reason. After all, Google dominates the search engine space by grabbing 92.51% of the market share.

What Are SEO Keywords? Definitive Guide for SEO Beginners

Search engine optimization or SEO is one of the most effective strategies for online marketing. If you want more traffic for your website, then you owe it to yourself and your business to include SEO as part of your online marketing strategy.

Are Google Ads Effective? Is This Advertising Strategy Right for You?

So, you’ve spent a lot of time, money, and other resources for creating and setting up a website for your business. Now, what?

Need Help with Google Ads? A Quick Google Ads 101

When it comes to digital marketing strategies, there are many methods that you can use to reach new customers and grow your business. Among these strategies, one of the most popular ones is PPC advertising.

How Do Google Ads Work? Learn the Basics

If you have an online business, it’s a given that you should do advertising. Otherwise, how will you put your product or service out there and in front of your target audience? Advertising is one aspect of online business that you can’t afford to ignore.

Are Google Ads Worth It?

For any business owner who has a website, ranking on the first page of Google for certain keywords is everything. There are many strategies for ranking your website including search engine optimization. If you’re unable to rank on the first page, you have probably also considered advertising via Google Ads.

20 Top Digital Marketing Terms and Definitions

If you’re new to digital marketing, you may wonder what a few terms mean. As in any industry, jargon and abbreviations exist and can sound like a foreign language to outsiders. In this article, we will define 20 of the top digital marketing terms you need to know. But first, let’s get the basics out of the way.

What are the Benefits of SEO?

Digital marketers have a vast array of tactics they can use to grow their business. Depending on their product, target buyer, and industry, they may focus on paid digital advertising, affiliate marketing, social media marketing, or perhaps in-person events.

How Much Do Google Ads Cost? A Quick Google Ads Pricing Guide

One of the most common questions that clients ask here at Cardinal is: how much do Google Ads cost? This is a fair question especially when many businesses these days invest in pay-per-click (PPC) advertising. On average, businesses make $3 in revenue for every $1.60 they spend on PPC ads.

11 PPC Tools to Optimize Your Medical PPC Campaigns

For most business websites, securing the top position on Google is the ultimate goal. A medical website is no different.

How to Write Clickable Headlines That Improve Your CTR

The content, length, grammar, and tone of your headlines determine whether a person will click on your headline or not. If your headlines don’t appeal to your target audience, your content will go unread.

How Chryssa Rich, Primary Health Medical Group, is Staying Ahead of New Competition

Chryssa walks us through the variety of marketing & branding strategies she uses to maintain PHMG's status as the top dog in town.Resources from this interview [music] Narrator: Welcome to the Ignite Podcast, where we help marketers and CEOs learn the latest tips and tricks to help ignite growth in their business. This isn't your [...]

3 Examples of Healthcare Companies Using Google Ads to Generate Leads

If you’re trying to reach more people and SEO isn’t proving effective, you might want to consider paid search advertising. Paid search, specifically using Google Ads, can get you front of a large—highly targeted—audience quickly

Increase Brand Awareness Through Influencer Marketing

Take a look at any blog, social media feed, magazine, or even YouTube and tell me what you see? I’m sure there’s more than a few advertisements. Consumers are bombarded with advertisements day in and day out. Faced with so many, they’ve learned to tune them out. Only a few can break through the noise. So, it’s not surprising that many companies struggle to capture the attention of their desired customer

How Blair Primis is growing OrthoCarolina by Increasing Access & Improving the Patient Experience

Blair shares phenomenal tips on how he is adding online scheduling, more centers, and quicker visits to grow OrthoCarolina!Resources from this interview Voice over: Welcome to the Ignite Podcast where we help marketers and CEOs learn the latest tips and tricks to help ignite growth in their business. This isn't your typical marketing podcast. We [...]

7 Techniques to Scale Your Google Ads Campaign While Protecting Your ROI

If you’re reading this article, you’re likely getting good conversions from your Google Ads campaign and you’re looking to increase your ad budget to get even more conversions. However, abruptly increasing your Google ads budget is risky as it can cause your click-through rate (CTR) to plummet and your cost per acquisition (CPA) to increase.

How CMOs and CIOs Can Work Together to Improve the Patient Experience

The future of healthcare marketing is here and it’s increasingly powered by patient experiences. Healthcare consumers are now, more than ever, in the driver’s seat.

8 Alternative Channels to Drive Traffic to Your Medical Website

Search isn’t the only way to get people to your website. There are many other channels that you can use and it’s important to diversify your traffic sources. You don’t want to put all your eggs in one basket.

5 Healthcare Data Management Strategies Marketers Can Use to Drive Growth

The extent to which a medical practice can capture, share, and act on data will determine its success in so many aspects of business. Beyond that, your ability to meet and exceed customer expectations—to improve the patient experience and quality of care—will depend on your ability to make the most of your data.

What to Expect During Agency Onboarding

A step-by-step overview to the digital marketing agency onboarding process.

5 Programmatic Display Advertising Trends for 2020

Since its inception, programmatic advertising has grown year over year. It’s now the primary method of buying digital display ads in the U.S., far surpassing manual ad placement.

Beginner’s Guide to Programmatic Display Advertising – Everything You Need to Know

Marketers are allocating a greater portion of their advertising budgets to digital channels now. Digital advertising platforms offer increasingly precise data to marketers, so they’re able to reach their customers more effectively. PwC’s Global Entertainment & Media Outlook report predicts that by 2022, more than 50% of advertising budgets will be digital. Earlier this year, [...]

PPC Advertising Guide for B2B Companies: Strategies & Best Practices

You may wonder if pay-per-click (PPC) advertising is a smart marketing strategy for business to business (B2B) companies. Will your ads reach the right people? At what cost? Or will they simply be ignored? Many people have the misconception that PPC advertising is just for business to consumer (B2C) companies.

You Get What You Pay For: 6 Drawbacks of Cheap SEO Companies

In the constant struggle to get noticed on the Interwebs, search engine optimization (SEO) is important. Like, really important. For proof, look no further than the thousands of SEO companies out there offering outsourced SEO packages.

How to Target Referral Traffic with Facebook Ads

Facebook advertisers have an arsenal of tools for engaging their audiences, which is why Facebook takes up 38% of the entire online advertising revenue in the U.S.

These 8 Visual Elements Will Boost Your Blog Posts’ Page Rank

Visual elements can transform your content marketing into something that people relate and respond to. If you want to capture people’s attention and rank higher on Google, you need to use interesting, entertaining, and eye-catching visual elements in your web pages.

How to Use Automation to Maximize SEO Performance and Save Time

There is an abundance of information on the web that can help you craft an effective SEO strategy. But when it comes to executing that strategy, it’s very easy to get stressed out and overwhelmed about the amount of work that must be done to yield positive results.

8 Effective SEO Tips Medical Practices Can Use to Acquire More Patients

In this article, we’ll share tips on how SEO can help you attract new patients to your practice. We’ll explain how to use these simple strategies, which don’t require much technical knowledge, and help you attract new patients and retain existing ones.

In-House Marketing vs. Agency – What You Need to Know

Not sure if you should build an in-house marketing team or hire an agency? It’s a tough decision. In this article, we’ll share objective information, including all the pros and cons, to help you make an informed decision on how to execute your marketing initiatives.

How to Select Your First Digital Marketing Agency

When you need to expand your brand’s reach, how do you deliver on these important organizational objectives with limited in-house staffing or no marketing staff at all?

14 Social Media Advertising Trends to Watch in 2020

Year after year, social media use has increased. Since 2018, worldwide users have increased by 9% and now total 3.5 billion. Social media platforms are constantly evolving as they grow and adapt to consumer behavior and incorporate new technologies.

8 PPC Advertising Trends You Should Expect in 2020

Pay-per-click (PPC) advertising is a form of digital marketing that’s widely used today, not only because it’s cheap but because it delivers impressive results. Because of its ability to drive leads, an increasing number of companies are incorporating PPC advertising into their marketing strategy. 

Learn How to Increase Your PPC Profits in 6 Steps

Creating a successful pay-per-click (PPC) advertising campaign that delivers a high ROI is a satisfying feeling. But it doesn’t happen overnight. Often, the path to success can have a few detours. Sometimes you’ll implement an innovative tactic and boost your PPC profits immediately. Other times, you’ll try a new approach and instead of success, you’re [...]

12 Digital Marketing Trends and Innovations for 2020

Technology has turned the world into a global village in terms of effortlessly connecting people from different countries and cultures. In the digital era, sharing information is easier than it ever has been before. Each year, new tools and technologies have emerged and the marketing technology landscape has swelled to 7,040 solutions. Marketers can now [...]

12 Healthcare Marketing Trends for 2020

Now more than ever, people have a renewed focus on health and wellness. Patients are demanding better services to improve the quality of their lives. As a result, many options for care have appeared and competition is fierce in many healthcare markets. If you continue to use dated marketing techniques, the chances of growth are [...]

12 SEO Trends for 2020 That You Need To Know

As online competition continues to increase and new websites are being launched, it’s time to rethink your content marketing strategy and invest in SEO. Websites must meet specific requirements set by search engines like Google, and this is where SEO strategy becomes very important.

You must know what SEO trends are on the horizon so that you can update your website accordingly and ensure that more prospects and customers find you in the search engine results.

5 Unconventional Strategies to Generate Organic Leads [Backed by Data]

Whether you realize it or not, organic lead generation is vital to the success of your business. Without implementing a consistent daily lead flow, it'll be difficult to maintain the growth rate required for your brand to succeed. If you've been experimenting with regular organic lead generation practices and your monetary goals are still falling [...]

Digital Marketing Strategies to Drive New Patients to Your Medical Practice

At your medical practice, it’s likely that your ultimate goal is to help as many people as possible to live healthy lives. This can be difficult if potential patients don't know that you exist. Implementing a solid marketing strategy is vital if you’re looking to grow your practice. So, how do you increase your medical [...]

Medical PPC Strategy: How to Generate Medical Leads Using Google Ads

When people have health-related problems, they urgently seek answers and help from reputable experts. The first step in getting this information is often a visit to a search engine. Research has shown that “77 percent of patients conduct an online search before making an appointment with a physician.” If you want to reach potential patients, [...]

13 PPC Advertising Best Practices to Maximize Performance and Drive Leads

Investing in pay-per-click (PPC) advertising is a great way to generate leads for your company. If you’re able to create persuasive ads that connect with your target audience, you’ll see impressive results. But creating effective PPC ads is not quite as easy as it seems; it requires in-depth knowledge of your target audience and what motivates [...]

10 Best SEO Analytics Tools to Get Marketing Insights

Utilizing search engines in your digital marketing strategy is the best way to drive sustainable leads and sales for your business. Because when your website ranks high in the search engine results page, it results in organic traffic and leads. Recently, HubSpot conducted a survey showing that“57% of B2B marketers stated that SEO generates more [...]

How Jennifer Schultz is growing OU Medicine through efficient patient acquisition and a centralized marketing team

Jennifer walks through the details of how she and her team are increasing patient volume in a big way this year!Resources from this interview [music] Speaker 1: Welcome to the Ignite Podcast. Where we help marketers and CEOs learn the latest tips and tricks to help ignite growth in their business. This isn't your typical [...]

10 Digital Marketing Trends and Innovations For 2019

Please see our updated article: 12 Digital Marketing Trends for 2020. Some years ago, Bill Gates wrote the book Business @ the Speed of Thought. In the book, he explained how technology and digital infrastructures can put businesses ahead of their competition. However, the book already seems outdated…the internet in its early stages and the [...]

Healthcare Digital Marketing Trends to Expect in 2019

There are countless factors that impact the success of your dental practice. Consumer rights, public policy, health trends. But one of the most influential components that dictates the fate of your practice is the demographics of your patients.

Python Rank Investigation Template for Data Studio

How to Use Cardinal’s Rank Investigation Template Cardinal Digital Marketing has developed a Data Studio template for digital marketers to use to help investigate sudden ranking drops. John, Cardinal’s SEO Director, wrote an a how-to guide on Search Engine Journal about how to use Python programming to investigate which pages are ranking well for targeted [...]

How to Use Digital Marketing to Promote Your Offline Store’s Sales

Maybe you’ve thought at some point that your brick-and-mortar store doesn't need an online marketing strategy. After all, customers don't buy your products online. But that's an erroneous thought because the internet has quite an effect on most of our experiences that happen offline. According to Forbes Insight, 82% of customers conduct product research online [...]

How Healthcare Marketers Can Create Engaging Content For Their Medical Practice

For many people, understanding medical information can be challenging. Even though healthcare practitioners are enthusiastic and willing to help, people can get lost amid the technical jargon. Medical content that is too technical can fail to connect and engage with potential patients. Think about it, as a healthcare practitioner what's the point of producing content [...]

How to Generate Leads with Paid Search and Email Marketing

An important aspect of running an online business is to generate more leads that translates into more sales. Fortunately, you can get great results from your marketing efforts with the many channels you can utilize. Paid search is a popular and effective way to rank a website for important keywords and help get it to [...]

10 In-Demand Digital Marketing Skills to Have in 2019

Digital marketing consists of a large variety of tools, platforms, and tactics that all require some time to master. As a digital marketer, you need to possess a diverse skill set, including an advanced grasp of current online media channels as well as possess the ability to predict future trends, in addition to understanding certain [...]

10 Essential Local SEO Management Tools for 2019

If you’re reading this post, you know how important local SEO is for your local business. In simple terms, if you’re not ranking high enough for search terms related to your business in your area then in the Google map pack, you’re probably leaving a lot of money on the table. Your business deserves better! [...]

9 SEO Factors That Boost Your Search Engine Rankings Quickly

It’s accurate to say that Google is the number one search engine, and it’s clear that in the world of search engines, Google has the final word when it comes to instituting ranking factors. The other search engines out there- Yahoo!, Bing, Safari- simply follow the big G. Essentially, if your site ranks highly on [...]

8 Types of Content that Easily Increase Organic Traffic

Not all content types are created equal. Some boost your search traffic and enhance your personal brand while others do not. Content needs to be fresh. Nobody loves reading boring fluff consistently and has fun while at it. So, if you keep writing and churning out low-quality content, your visitors may just find another blog [...]

7 Inspiring Facebook Ad Examples You Can Replicate to Drive Sales

Can we be straight up with you? If you’re not investing in Facebook advertising, this is the best time to give it a shot. It’s natural to be skeptical about the ROI you can get from social media advertising, but Facebook deserves a chance. Here’s why: At the end of 2018, Facebook was home to [...]

6 Ways Google Ads Can Help Your Online Marketing in a Competitive Market

No matter what business or industry you’re in, you’re bound to have competitors. And over the years, the competition has only increased with the evolution of technology and the popularity of the internet. This is because you're not only competing against the competitors within your area, you're competing against all the businesses online that are [...]

5 Data-Driven Marketing Insights to Promote Your Medical Practice

As a medical practitioner, you want to help as many people as you can live healthy lives. But how can you reach more people if you’re attracting zero patients already? Our Healthcare Marketing Agency offers SEO solution or paid search service that can help you to generate high-quality leads/new patients to your medical practice. Think [...]

The Expert’s Guide to Optimizing Your Business ‘Services’ Page to Drive More Traffic

When a new customer lands on your website, which page do you want them to see?' Probably the one that explains your services and products and encourages them to convert. The Services page is one of the most important pages on your website, therefore you want to drive as much traffic to it as possible [...]

8 Uncommon Ways to Lower Your Cost Per Acquisition in Google Ads

The beauty of investing time in online marketing is all of the exposure you get for half the amount of effort you would spend in offline traditional methods. Plus, it exposes you to a wider market, giving you an opportunity to convert more prospects into customers. However, it’s not all fast profits… harnessing the benefits [...]

How to Maximize the Most Out of Your Google Ad Spend in 6 Steps

When you are spending your hard-earned money on Google Adwords or any paid search, you want to get the most value you can out of your money. Generally, Google estimates that businesses make an average of $2 for every $1 spent on AdWords. While a 100% ROI is a great return, that doesn’t mean you’re [...]

Target Position Zero: How to Rank in the Featured Snippets

When it comes to SEO, there are several opportunities and techniques that could help you to rank higher in the search results. But it does take some time to figure out how to do it right. Cardinal Digital Marketing can help you with your SEO. As a premier SEO company, offering full SEO Services, let [...]

7 Effective Tips for Medical Firms Using Google Ads to Drive Customers

Have you dabbled in digital advertising and Google Ads, but haven’t gotten the results you were looking for? Did you feel like you were spending a lot of money, but not getting many new patients? If so, you may want to consider revamping your Google Ad campaigns. According to the Google Economic Impact Report, businesses [...]

7 SEO Strategies to Drive Leads to Your Medical Practice Website

For your medical practice, driving leads to your website translates to driving more customers into your business. And one of the best ways to generate qualified leads is to use search engines. Check out our SEO services or ask us any question here. Many of your potential customers use search engines to find medical professionals [...]

How to Combine Online and Offline Marketing with Facebook Ads

Did you know that Facebook advertising can help you to reach your offline audience better for conversions than what you can generate online? In fact, you can use Facebook ads to promote online and offline products, services, and events regardless of the competition. That’s just one aspect of social media advertising services that we offer [...]

What is CRO? Learn How to Increase Search Traffic and Website Optimization

As an online business owner, the internet is your playground full of opportunities to increase your sales. If you are interested in learning more about SEO or paid search, our SEO company can help you out. Contact us today. Maybe you’re using some highly effective digital marketing strategies already, like dabbling into online ads, email [...]

7 Common Marketing Mistakes That Affect Your Google Ad Conversions

When properly implemented, advertising your business or specific products through Google Ads (formerly Google AdWords) can increase your sales tremendously. If you don’t want to waste money on Google Ads by going into it blindly, our digital marketing agency can help with ppc management. A good starting point is to check out our Paid Search [...]

7 SEO Hacks that Increase Your Search Traffic in 60 Days

Are you ready to catapult your website’s ranking to the top of search engine results pages? If you’re strategic and focus on the user, then you can increase your SEO performance in less than 60 days- it is possible. Every business or company that has ever launched a website knows how difficult it is to [...]

Create a Medical Resource Center That Caters to You Patients and Prospects

There are countless factors that impact the success of your dental practice. Consumer rights, public policy, health trends. But one of the most influential components that dictates the fate of your practice is the demographics of your patients.

The Ultimate Guide to SEO in 2019

No matter how much traffic you got this year, I’m sure you want more high quality search traffic to your website in 2019. However, it’s not as easy as it sounds. Improving organic rankings and traffic can be a complicated affair. Especially if you have little knowledge about SEO in which case we would suggest [...]

12 Local Search Trends You Can No Longer Ignore in 2019

2019 is around the corner. A new year is coming. But some things will never change. Consumers will continue to need your services. You'll continue to want more customers. These are facts. Consumers will continue to use search engines to find local businesses. But will you gain more local customers through search engines in 2019? [...]

How Ben Goodman, VP of Marketing for CareSpot & MedPost Urgent Care, is focused on local brand awareness and using innovation to increase patient volume for over 100 urgent care locations

Ben Goodman plans to continue growing CareSpot & MedPost through increasingly effective and trend setting digital advertising strategies.Resources from this interview [music] [00:00:01] Recorded Audio: Welcome to the Ignite podcast, where we help marketers and CEOs learn the latest tips and tricks to help ignite growth in their business. This isn't your typical Marketing podcast. [...]

7 Steps to Win Local Customers Back By Using Google Map Packs

Due to the advent of the internet connecting people like never before, you now have the opportunity to get customers from all around the world. However, one detail many businesses forget is that people within their 10-mile radius are probably their best potential customers. People in your locality continue to use search engines to find [...]

How Christina Fleming, Vice President of Marketing at Windsor Healthcare Communities is starting with a brand and message first approach to growing Windsor

Christina Fleming understands that it takes a consistent brand and message if you want to resonate with your local population.Resources from this interview [background music] [00:00:00] Voice over: Welcome to the Ignite Podcast, where we help marketers and CEOs learn the latest tips and tricks to help ignite growth in their business. This isn't your [...]

A Step By Step Guide on the 6 Best SEO Analysis Tools and How to Use Them

To get increased engagement and results from your website, search engine optimization is a vital activity you have to put some attention towards. However, we know that's easier said than done. Monitoring search engine optimization requires tools that provide the right data about your website, business, and customers to help you determine what’s working or [...]

How to Rank Competitive Keywords in Google’s Top 10 Organic Results

Competitive keywords are hard to get up in the top of the list of search engine results. Therefore, you need to have a great strategy in place in order to move the needle. In this article, we’ll cover how to do it. The truth is that search engine optimization (SEO) can be a big challenge [...]

How to Avoid Duplicate Content and Indexing Issues on Your Website

Many website owners pay little attention to duplicate content because they don’t understand the repercussions of it. However, if you are continuously posting duplicate content, it could spiral into a big problem for your website. One problem that’s a direct cause of this is a drop in organic traffic to your website. According to Google, [...]

16 Google AdWords PPC Mistakes That Waste Time and Money [and How to Avoid It]

If you're running a PPC ad today, you want to get as much traffic to your website as possible and ultimately make sales. Sounds good, right? In fact, many marketers are already achieving that. In the State of PPC study by Hanapin marketing, 78% of advertisers felt good about their PPC campaigns, while 20% felt [...]

13 Best Practices to Increase Search Traffic in Local Search Marketing

Local search engine optimization should always be part of your SEO strategy with the ultimate goal of directing local traffic to your website. It's a fact that Internet users make their search for businesses, products, and services "location" specific. According to Geo Marketing, “mobile searches for ‘where to buy’ have grown 85 % since 2015 [...]

7 Steps to Implement Facebook Audience Targeting and Increase Conversions

For every business, there’s an aim to gain more leads and convert more of them to loyal, happy customers. Many people who love certain brands like them on Facebook, so if you have decided to advertise your business on the top social network, then that's a good move. For starters, Facebook has 2.23 billion monthly [...]

7 Effective Tactics to Increase Local Conversions with Google Ads

Have you ever wondered how you can increase your local conversions with Google Ads? It’s simple once you know how to do it. The first step is to look at local conversion tracking- a great tool provided by Google AdWords to the users to accurately measure the exact returns or ROI of ad spend. Effectively [...]

6 Steps to Creating High-Converting Google Ads to Attract New Customers

Knowing how to create and implement high-converting Google AdWords to attract customers is very important to grow your business, otherwise how are people going to know that you exist? If you are a digital entrepreneur or even if you are brand new in the online market, it is very likely that you have already recognized [...]

How Anaye Milligan, Director of Marketing for Houston Methodist, is focusing his team on lead quality and using technology to better understand marketing ROI

Anaye Milligan, Director of Marketing for Houston Methodist, is focusing his team on lead quality and using technology to better understand marketing ROIResources from this interview Podcast Announcer: Welcome to the Ignite Podcast where we help marketers and CEOs learn the latest tips and tricks to help ignite growth in their business. This isn't your [...]

13 PPC Trends to Increase Your CTR and Sales

Pay-per-click (PPC) advertising is one medium that marketers have used over the years to bring in more sales for their business and achieve their targets. With this advertising method, businesses gain targeted traffic that is more likely to buy their products and services. PPC can make a significant difference in your business. According to WordStream, [...]

How Brandon Rhoten, Chief Marketing Officer of Potbelly Sandwich Works is growing awareness through groundbreaking digital marketing strategies

Brandon Rhoten has run the marketing for Wendy's and Papa John's and is now looking for brave marketers to help him lead the charge in growing Potbelly Sandwich Works.Resources from this interview [00:00:01] Speaker 1: Welcome to the Ignite Podcast where we help marketers and CEOs learn the latest tips and tricks to help ignite [...]

How and Where to Find the Best Atlanta SEO Experts

Finding a reputable search engine optimization expert in Atlanta can be a really tough task as hiring a search expert is different from hiring an office secretary as too many self-proclaimed SEO experts have infiltrated the industry. But hiring an SEO expert to run your SEO campaign for your brand is extremely important if you [...]

How Brittaney Bethea is helping the Morehouse School of Medicine Grow It’s Local Awareness

Brittaney shares tips on how she helps MSM's community involvement and awareness.Resources from this interview Announcer: Welcome to the Ignite Podcast where we help marketers & CEOs learn the latest tips and tricks to help ignite growth in their business. This isn't your typical marketing podcast. We push beyond platitudes to deliver you real-world stories [...]

How Jordan Silton is Growing Huge Websites Like Apartments.com Through Innovative SEO Tactics

Jordan Silton, Director of SEO Marketing, shares lots of tips on what it takes to grow 9 websites. You will be surprised to hear all the ways that he compares it to working at an agency.Resources from this interview [00:00:01] Intro: Welcome to the Ignite Podcast, where we help marketers and CEOs learn the latest [...]

How to Build Effective Landing Pages for Facebook Advertising

Are you thinking about creating an ad on Facebook for your business? Well, that's long overdue. With a monthly active user base of 2.19 billion people, you’ve been missing a lot of opportunities for your business. A landing page is an effective means of capturing leads for your business. You can convince your audience with [...]

13 Ways To Promote a Local Business With Google Adwords

The marketing landscape has dramatically evolved in recent time and Google AdWords is one of the numerous platforms pioneering this change. In case you don’t know, Google AdWords is one of the most effective means of paid online advertising. Thousands of small, mid-size, and large businesses make use of this advertising channel to market their [...]

7 Steps to Quickly Drive More Clicks with Google Map Packs

Let’s be frank, every business needs exposure. But only a few are getting it. Not because other businesses are not trying, but because they have neglected the little things that make big differences in business. Most businesses are busy trying to please the whole world and they have neglected the group that may be more [...]

The Quick Guide to Using Link Reclamation to Rank High in Google

Link building is one of the most important activities to improve your ranking in Google top 10 organic listings. In fact, in our online marketing agency environment, link building is considered as one of the most importance SEO practices because it's the culmination of several other skills (e.g., content marketing, relationship marketing, copywriting, content distribution). Links [...]

SEO Audit Atlanta: How We Analyze and Rank Websites

Do you need help with SEO Audit? Let our SEO company in Atlanta team help you. It’s no longer a secret that ranking high on Google can send a lot of organic traffic to your website, and revenue for your business. Studies show that 95% of search engine users click on the links on the [...]

How Our Atlanta SEO Company Does Link Building for Our Clients

Do you need help with link building? Our Atlanta SEO link building solutions can help you simplify the entire process step by step. Links are one of the most important ranking factors that Google considers. As such, you have to be deliberate and strategic about it. In fact, in a research by Brian Dean, it [...]

Top 7 Factors When Choosing Atlanta SEO Services on a Budget

What factors matter when you’re looking to work with an SEO solutions company in Atlanta? There are several things to consider, however, 7 of them are key. Showing up in Google first page for your brand, products, and services that people in Atlanta are looking for will not only generate traffic to your website, but [...]

How Kat Cole Is Growing Focus Brands Through Creative Partnerships And Marketing Innovation

Even if you aren't in the restaurant space you are going to want to hear Kat's story on how she became COO and President of Focus Brands through a combination of tenacity & innovation as well as how she thinks apps like Uber Eats are going to impact our lives.Resources from this interview [00:00:01] Narrator: [...]

How Matt Gove, Chief Consumer Officer of Piedmont Healthcare is Using Innovation to Increase Patient Volume in a Big Way

Hey everyone! On today's episode of Ignite I am honored to say we have one of the top healthcare marketers in the country on the line with us. Matt Gove was the first to put reviews of doctors on a medical website and now he is the first to integrate with a CRM and tie [...]

How Caprice Young, CEO of Magnolia Public Schools, Is Creating The Next Generation Of Brilliant Minds

Dr. Young goes into what it takes to create a great group of graduating students as well as giving us her advice on what it would take to keep our schools safe. This one is not to be missed!Resources from this interview [00:00:01] Voice over: Welcome to the Ignite Podcast, where we help marketers and [...]

Rob Crews on What it Takes to Become CMO of a Major Brand Like Church’s Chicken

Brand and restaurant marketers. Rob reveals what it takes to climb the ladder of a large brand and gives details on exactly what it takes to land those big interviews. Very fun episode full of great insights on marketing and personal growth.Resources from this interview [music] [00:00:01] Recording: Welcome to the Ignite Podcast where we [...]

Digital Marketing Trends and Innovations You Need To Know About for 2018

If you ever wanted to know what digital marketing will look like in 2018, you’re not alone. Top companies start making next year’s digital marketing plan in the current year.

Atlanta Braves’ Director of Digital Marketing, Greg Mize, gives an Inside Look into their Sports Marketing Program

Originally a Bostonian, Greg Mize is currently the Digital Marketing Director for the Atlanta Braves. But, his experience in sports marketing didn’t start with the Braves. Greg originally moved to metro Atlanta for a role with Turner Broadcasting, who owned the digital rights to NASCAR. Prior to that, Greg worked in promoting the NBA. Greg [...]

How to Lower CPA and Boost CTR in Facebook Ad Conversion Optimization

If you’re reading this, chances are you’ve already been on Facebook several times today. The social media giant (so ubiquitous that its name is used as a noun, verb, and adjective) boasts 1.18 billion daily active users ranging from CEOs to companies to students. Despite this large community, online marketers and advertisers still find it [...]

A New Wave in Google Panda Update: 6 Ways to Position Your Website For Better Rankings

Google Panda update was a game changer. It was the major algorithm update that Google used to announce their stand on delivering great user experience in the search. Today, if you want to rank on Google’s first page, you should be ready to deliver great value with your content. That’s what an effective digital marketing [...]

8 Effective Ways to Use the New AdWords Promotion Extensions and Custom Intent Audiences to Boost Conversions

Google Ad extensions are extremely useful tools to help generate more traffic and to increase your business' revenue. The only caveat is that it's obviously one of the most underutilized tools in Google AdWords. Some advertisers ignore it completely. However, if you want to acquire more "real estates" in Google search results, integrating ad extensions [...]

Creating Your First Facebook Ad Campaign

There are roughly seven billion people on Planet Earth. Roughly 2 billion of those people are on Facebook. No other online network boasts that kind of dominance. Not even close. It’s safe to say that no matter your industry, no matter your niche, a significant percentage of your target market actively uses Facebook.

10 Ways to Optimize Your SEO Campaigns for the Voice-First World

Is your SEO campaign optimized for the voice-first world? Imagine a search engine that centers on voice instead of text. It’s no longer a vision of the future. It’s real. These days, when people are looking for information online, they simply speak to the search crawler. ...“OK, Google, who is the best dentist in Las [...]

7 Reasons Why User Experience (UX) is The New SEO Success Formula

Who are you optimizing your business for? Google or your customers? It's no news that search engine optimization (SEO) is crucial to the success of your business online. But the truth is, user experience is an important digital marketing trend. It has become a huge part of SEO—your prospect’s interest, happiness, feelings, satisfaction, etc. have [...]

Macallan Scotch Whisky Marketing Director Glen Gribbon On How He is Increasing Market Share Across the Globe

Brand marketers & scotch aficionados you won't want to miss this episode. Glen reveals a few of the ways Macallan plans to continue to gain market share across the world with specific tactics & partnerships. Very fun episode full of great insights on marketing & personal growth within organizations that Millennials need to hear!Resources from [...]

Kim Jensen-Pitts On How She Grew McDonald’s, Cracker Barrel, and Taco Mac

Are you looking to get into a high level marketing role at a big brand? If so, you are going to want to hear from Kim who has done it all for huge restaurant brands. She has been a VP of Marketing for Ted's Montana Grill and owned her own marketing consultancy. Have a listen [...]

2017 in Review by Cardinal’s CEO – Alex Membrillo

Wow, what a year it has been. We have been in business for nearly a decade but looking back on this year I realize it was our most important year for so many reasons. This year started out rough with many decisions having to be made to keep our ship headed in the right direction [...]

Dentists Face an Increase in Aging Patients – Here’s How to Market to Them

There are countless factors that impact the success of your dental practice. Consumer rights, public policy, health trends. But one of the most influential components that dictates the fate of your practice is the demographics of your patients.

Ed Higdon, CEO of Lift361 On How The Retail Industry Is Going To Change In A Big Way

This is an interview with Ed Higdon where we dive deep on how he started his business and we gain insights into how he thinks the retail industry is going to continue to evolve in a big way in the coming years.Resources from this interview [music] [00:00:00] Voice over: Welcome to the Ignite podcast, where [...]

King of Pops CEO, Steven Carse, On How He Went From Being Laid Off to Selling 3 Million Popsicles a Year

Hey fellow CEOs and Marketers! On today’s episode, I had the pleasure of interviewing the CEO of King of Pops, Steven Carse, who has developed a brand that that everyone in the south has come to know and love.Resources from this interview [00:00:00] Automated Voice : Welcome to the Ignite Podcast where we help week [...]

How to Make More People Realize that Oral Health Means Overall Health

Most people know that poor oral hygiene can lead to gum disease, tooth decay and, of course, bad breath. But not too many people know that poor dental hygiene can lead to a host of other more serious illnesses.

Get Parents to Realize the Importance of Early Oral Care through Marketing

A child’s first visit to the dentist is like a rite of passage. But it’s also a necessity. The American Academy of Pediatric Dentistry (AAPD) recommends that a child go to the dentist by age 1 or within six months after the first tooth erupts.

Women Care More About Oral Health than Men: Here’s How to Change That

Women are far more likely to be proactive about maintaining their oral health, according to a 2011 article published in the Journal of Periodontology.

In-app and mobile messaging: How to engage with, and convert visitors

in an age where real-time communication is as easy as downloading an app like WhatsApp, brands need to rethink how they choose to build trust with the people who matter most.

13 Content Ideas That Will Go Viral and Earn Natural Backlinks

So you want to earn natural backlinks to your website? First, you will agree with me that content today isn’t what it was a few years back. In the early days, content was supposed to be text and nothing else. Today, it has transformed into a multidimensional interactive medium that can be used in several [...]

How Can We Turn the Deluge of Medical Data Available into Positive Patient Outcomes?

We live in the world of data. No place is that more evident than in the medical field. In fact, in 2012, Forbes predicted that Technology will replace 80% of what doctors will do. They’re not entirely wrong. "Most doctors couldn’t possibly read and digest all of the latest 5,000 research articles on heart disease,” [...]

The Definitive Guide to Facebook Custom Audience Targeting

Facebook ads can be tricky and confusing for new advertisers. Even for experienced marketers, there’s always something new to learn.

How to Succeed with CPA Bidding and Maximize ROI on Google AdWords

Google AdWords has a lot of tools that you can use to improve your campaign and get awesome results. You need to take advantage of these tools, especially when bidding for keywords.

The World of AMP Landing Pages Has Arrived. How it Impacts Your Advertising

So it should come as no surprise that digital advertisers the world over are, at this very moment, looking over their mobile landing pages. That’s because Google has just announced the release of fast-loading AMP landing pages for all search text ads across the globe.

Millennials are reshaping the medical industry. How and why this matters

There was a time when Baby Boomers were the largest segment of the U.S. population, but that time has passed. There are now some 83.1 million Millennials in the U.S. today (people born between 1982 and 2000) according to the U.S. Census Bureau.

Facebook Paid Ads Ain’t PPC Ads. Here’s What You Need to Know

Each and every day, roughly 1.3 billion people actively use Facebook – a statistic that honestly is beyond comprehension.

Your Facebook Engagement Is Probably Dipping. Here’s How to Fix It

There’s been a lot of talk about the demise of Facebook. When Snapchat came along, “social media experts” remarked at how teens and young adults flocked to that app, and away from Facebook.

What CEOs need to know about marketing in 2018

CEOs are forward-thinking leaders. While they rely on information from the past – and present – to guide their decisions, they’re always looking toward the what-ifs of tomorrow.

Work with Marketers Who Embrace Data Rather Than Shy From It

Data should be a marketer’s best friend. That’s because marketers don’t make decisions in a vacuum. They [should] rely on data to help them create campaigns and improve these campaigns over time.

Partnering with a Marketing Agency that Isn’t a One-Trick Pony

Marketing isn’t like a lot of your other business investments. When you pay for internet, for example, you know exactly what to expect. When you pay for your lease, you know where that money is going toward.

Finding a Marketing Partner Focused on Your ROI

Over the years, marketing has evolved drastically, thanks to the explosion of data, social media, the proliferation of channels and devices, and a shift in customer demographics.

Why You Need a Marketing Partner That Doesn’t Follow the Herd

Taking a business from zero to sustainable growth is no easy feat. Aside from the talent it takes to make this happen, the most successful businesses all have one thing in common: passionate leaders.

Dominate Local SEO with New Google My Business Posts

As its name suggests, local SEO is a strategy you implement to target and convert your local audiences – and it’s an approach Google is pushing 100%. This is why Google Reviews have become such an integral part of your ranking.

The Definitive Guide to Using Facebook Ads to Drive Leads and Increase Sales

Content is the lifeblood of effective Facebook advertising. If you want your Facebook ads to get clicks, and drive leads and sales to your business, you need to embrace content marketing.

Creating the First PPC Campaign for Your Medical Practice

While organic marketing strategies (SEO) can be effective in growing the reach of your practice, most medical professionals still prefer to invest their dollars in PPC campaigns, and for good reason. Clicks on paid search listings beat out organic clicks by nearly a 2:1 margin.

The Impact of Amazon Breaking into Telemedicine – the 1492 Effect

Amazon, the e-commerce company widely known for selling virtually everything under the sun, has reportedly created a secret lab (called 1492), aimed at bringing the massive company into the healthcare technology space.

Can Marketing Automation Help Doctors Improve their Patient Relationships?

Physician Dr. Sonia Henry recently published an article, on http://kevinmd.com, titled Doctors: Don’t lose your humanity, in which she discusses how important it is for professionals in the medical field to retain their humanity.

Strategies to Connect with Mobile Patients Using Digital Marketing

77% of Adults Own a Smartphone. How Do You Connect to Mobile Patients? If common sense hasn’t helped you realize just how prevalent mobile devices are in today’s search society, maybe a recent Pew Research Center report will: “Today just over one-in-ten American adults are “smartphone-only” internet users – meaning they own a smartphone, but [...]

The Beginner’s Guide to Earning 100 Links through Guest Blogging

Here’s the deal: Inbound links are the lifeblood your online business. Without high-quality links, you can’t successfully rank your best content pages in the Google—and consequently, your business will suffer. The good news is, guest blogging is powerful enough to help you acquire backlinks the most-relevant and user-friendly links.

Paid Search Marketing 101: A Guide to PPC for Your University

Universities and colleges have unique challenges when it comes to online advertising. While PPC campaigns should be a staple of your overall strategy, these campaigns can become particularly costly – or ineffective – if you don’t know the do’s and don’ts of this type of online advertising. Our PPC company in Atlanta has tested several [...]

Using Social Media to Show the Culture and Character of Your University

Digital marketing has completely transformed how higher education institutions market their schools to prospective students. Your website is easily your most valuable asset, and social media has become an integral part of engaging prospects while delighting current and past students. There are many factors prospective students consider when choosing a school. Price, location, and course [...]

Creating “Content Hubs” on Your University Website to Cater to Your Varied Audiences

Creating “Content Hubs” on Your University Website to Cater to Your Varied Audiences. Unlike traditional businesses – that tend to have specific audience segments they’re looking to attract – schools and universities aim to attract people from a varied background, each with their own interests and relationship with your institution.

Google Analytics 202: Get Insights to Boost Your Search Visibility Quickly

You already know that content is a major part of a successful website. For your business to grow, it needs a constant flow of high-quality content, but how often do you measure the performance of your content to see what’s working and what isn’t?

The truth is, you may have a stunning website, but if you don’t know where your customers or visitors are coming from, what parts of your blog they find most helpful, how long they spend on each page, and how often they are coming back, you’re seriously missing it.

Taking a Page Out of Netflix to Funnel Folks to Conversions

The word “content” is nothing new to modern-day marketers. We’ve heard the phrase content is king more times than we’ve heard the phrase thank you. We know that video content is hot, that “authentic” content is impactful, and long-form content is good for increasing shares.

We are, by no means, strangers to the idea of content. It’s just that, stuck in our little marketing bubbles, we tend to forget how content plays a role beyond just in our own strategies.

Conquer Local SEO for Your Law Firm with These 5 Free Tools

Keeping up with the latest and greatest SEO trends is an impossibility unless SEO is your job. But it’s not. You run a law firm. You’re busy with clients, cases, managing staff and growing your firm; you can’t honestly be expected to keep tabs on every announcement coming out of the Google camp.

And while there are scores of tactics and strategies out there that can help your firm boost its online rankings, one of the most important areas for your firm to concentrate on is becoming king of your local SEO market.

How to Use Your Competitors’ SEO Strategies Against Them

There’s a basic tenet in marketing – find out the mindset of your customers and speak their language. That’s easier said than done. An entrepreneur who’s been chest-deep in his own product or service for the last few years will struggle to walk in the shoes of a person who’s never heard of what it is he’s selling.

But that’s what marketers do: we get to know the market so that we can bridge the gap between the audience and the product or service being sold.

Getting to know the market is a huge part of what it means to run a successful business. It’s the foundation of such buzzwords as buyer persona or keyword research. So, it’s fair to say, most marketers know how to research their targeted audience.

But how many business owners apply that same level of research and attention to detail to their competitors?

Does Fox Sports and MTV Move from Written Content to 100% Video Signal a Shift in Medical Marketing?

Over the last month or so, two rather significant media outfits (MTV News and FOX Sports) announced they were ditching written content entirely, and instead focusing their efforts on video.

This shift even has a fancy term: “pivoting to video.” And aside from meaning layoffs for content creators with a writing background, the recent pivots by folks like FOX and MTV may actually impact how you market your medical practice.

This shift toward video isn’t exactly new. It started a few years ago, right about the time that Facebook changed its News Feed ranking system. During that algorithmic update, FB began to weigh videos more heavily than links to external articles.

Paid Search vs Organic (SEO)- or Should it be Paid Search + SEO?

Walk into a room full of digital marketers and ask them which is more effective, paid search or organic search traffic, and somehow you’ll walk away with 10 different answers. Here’s the thing – why does it have to be an all or nothing, us vs. them mentality? The reality is a bit fuzzier than SEO vs. Organic. Some searchers click on ads. Some click on organic links.

Make Ads that Positively Build Your Law Firm’s Branding

It’s no secret that advertisements aren’t wholly trusted by the folks who view them. To make matters worse, many people don’t initially trust lawyers or law firms. When you combine those two elements together – ads for law firms – what you get is an end product that will struggle to build trust with your prospective clients. But all is not lost. There are ways for your law firm to use paid ads online and in social media effectively so that your prospects are left with a positive impression of you and your practice.

Get Your Medical Practice to Rank at the True Top of Search Pages with Featured Snippets

Have you ever noticed that some web pages show up above the first search result? Not only do these pages appear above the other organic results, but they are also displayed in a far more attractive, eye-catching manner. How do pages achieve what we like to call “position zero”? They do it through a featured snippet.

Using the Current Healthcare Debate to Provide Value to Potential Patients

Over the last few months, politicians in Washington have openly discussed completely repealing the Affordable Care Act (known as Obamacare) and replacing it with something deemed as more sustainable. This article isn’t designed to fan the flames of politics. Its purpose isn’t to set one side against another. What it is intended to do is to help medical practices – be them small solo operations or multi-location clinics and hospitals – identify a very specific need shared by their patients and prospective patients alike.

13 Google AdWords Hacks to Increase Click-Through Rate and ROI

Google AdWords is not just the biggest ad network but it’s clearly a market leader. Google had 75.8% US search ad revenue in 2016 which is expected to jump to 77.8% by the end of 2017 and by 2019, it’s expected to jump all the way up to 80.2%. Being a marketer, your job is incomplete if you don’t use Google AdWords to drive traffic because it means you’re missing as much as 75% of search traffic. Marketers know the importance of AdWords but they struggle to improve click-through rate (CTR) and thus ROI of their campaigns.

Law Firm Blunders – How to Avoid a Disaster with Your Marketing Efforts

Somewhere along the line you’ve likely heard that content is king. If you want to rank high on Google, if you want to build your reputation, if you want to convert leads into clients, you have to create content. But while there is some truth to this adage, it’s worth remembering another famous saying: live by the sword, die by the sword. There is no such thing as risk-free marketing. When you produce your own content, you put you and your law firm at risk of ridicule, backlash, or far worse.

Creating a Facebook Page for Your Restaurant to Stand Out from the Crowd

Regardless of the size of your restaurant or chain of restaurants, having Facebook and Instagram accounts are as important – if not more important – as having TV ads or sponsoring local events. Through incredible marketing tactics using pixel remarketing, ads and organic content, you can quickly gain an edge on your competition and forge meaningful relationships with your followers.

Create Paid Ads that Build Trust with Your Prospective Patients

Since the dawn of marketing, customers have mistrusted paid advertising. They know better than to believe that 3 out of 4 dentists choose one toothpaste over another, and they know better than to think that a bottle of beer will transport them to an island paradise. That’s been true since the time when radio and TV reigned supreme, and it stands true today in the digital age, particularly as social media ads and sponsored content have become more and more prevalent.

Cardinal Celebrates 8th Anniversary

This summer Cardinal is celebrating 8 fruitful years of business.  Our agency has grown from a 2 person company operating in a living room to becoming one of the leading digital marketing agencies in the Southeast.  Located on Peachtree Street in Atlanta, Cardinal continues to grow.  Our 2017 revenue is projected to be up 10% […]

Embrace the Season of Instagram – Shift Your Restaurant Marketing into Summer Mode

Instagram may not be taking over the world, but it sure feels like it is. Instagram has become the place for “cool” brands to make a name for themselves. And when it comes to restaurants, if you’re not on Instagram, you’re not doing social media right. With a presence on Instagram, your restaurant can post great menu item shots, share behind-the-scene videos, and lest we forget, your patrons can tag you and check in, thus furthering your brand reach.

Use Lead Magnet Offers to Grow Your Law Firm’s List of Prospects

There are a variety of ways in which a website visitor can become your client. But one thing to be clear is even if your website enjoys a fair amount of traffic, that doesn’t mean all those visitors will call for a consultation or fill out a contact form. In order to bridge the gap between stranger and lead, you need to motivate your web visitors to offer up their contact information. You need to quickly nurture a relationship with these visitors and build a level of trust where an exchange of personal information seems a natural “next step.”

Data: The Foundation of Your Medical Practice’s Marketing Strategy

The medical industry is increasingly turning to content-led strategies to create and nurture relationships at all stages of the customer journey. And it’s paying off. A 2015 Aberdeen study shows nearly 8x year-on-year-traffic for content marketing leaders versus followers. Content marketing adopters can also expect to see 6x greater conversion rates than non-adopters.

PPC Ad Tips: Using Motivation to Make Users Click

We’re sure you’re familiar with it, but do you see what we see? Those two ads atop the page, as well as the five organic results beneath them, are all vying for attention. They’re fighting to be the ones who get clicked on. How can you make sure that your ads are the ones getting […]

Using Call Tracking to Refine Your Law Firm’s Marketing Strategy

Depending on the current marketing strategies for your law firm, you might have folks who converted into leads after seeing a billboard, hearing a radio ad, listening to a friend, or reading one of your posts online. Many, in fact, needed a combination of interactions with your brand name before they were ready to convert. […]

Tips to Grow Website Conversions for Your Medical Practice

But those actions, alone, aren’t enough to boost your website conversions. While changing your call-to-action button color to r