What “Sharknado” Can Teach You About Social Media Marketing

“Sharks in a tornado. Sharknado. Simply stunning.” This quote from Syfy’s recent hit, “Sharknado,” pretty much sums up the movie’s collective social media reaction, which as it turns out, has…

What Is Converged Media?

Discovering Your Media Trifecta Converged Media is the combination of your paid, owned, and earned media.  Which begs the question: what is P.O.E. (paid, owned, and earned media)? Paid Media…

Yahoo Acquires Social Media Site Tumblr

On Sunday, it was announced that Yahoo had finally reached an agreement to buy the popular social media platform Tumblr. Rumored since the beginning of May, the acquisition was made…

The Human-Centered Approach to Design and Marketing

Human Factors In today’s world where people are finding businesses through the internet, it goes without saying that interactive digital marketing and user experience design are increasingly important. When designing…

Why Branding is More Important Than Ever in 2013

Competition This one should come as no surprise. It is the reason branding came to exist in the first place! Of course today the competition is much, much, stiffer, especially…

Social Media Predicts Grammy Album of the Year

And the Album of the Year goes to… Mumford & Sons album “Babel” was the winner. Just by looking at the social media following of all the nominees that were…

Apple vs. Everyone Else – It gets ugly around here

There is nothing like a good natured debate, unless of course it involves Apple and Android devices, their operating systems, or any peripheral even remotely related to one of these…

Top Ten New Year’s Resolutions for Your Website

Did you make any resolutions for the new year? At Cardinal, we each took the time to set some individual goals, both professional and personal. These goals range from giving…

What are Google+ Communities and How Do They Benefit Your Business?

It’s no secret around the office that I love Google+, and it was with a heavy heart that I recently agreed to hand over our company’s Google+ page to our…

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