Teaching SEO to Small Businesses in 2013

So much has changed in the last couple of years in search engine optimization (SEO). Between the latest trends, algorithm updates and best practices, it has become quite a challenge…

Psychology and SEO: How People Think Affects How They Use the Internet

It’s no secret that in any industry, the better you understand your target market, the better your business will perform. It all comes down to meeting people’s needs – innately…

Google Penguin 2.0 Is Now Live

Matt Cutts announced last week that a new Penguin update would be rolling out around Memorial day? weekend. Well, it’s official. Penguin 2.0 rolled out yesterday afternoon as part of…

Google’s Next Update is Called Zebra?

There are a lot of rumors and speculation about Google‘s next algorithm update. For example, right now one that is trending is called “Zebra” – I could have sworn last…

Public Speaking is Hard

Wow, when I agreed to speak at the American Marketing Association‘s Digital Series I had no idea what I would be in for.  I had never given a presentation that…

Top Ten New Year’s Resolutions for Your Website

Did you make any resolutions for the new year? At Cardinal, we each took the time to set some individual goals, both professional and personal. These goals range from giving…

Leveraging LinkedIn: How to Make It Work for You

Many of us are aware of the power of social media, but one often overlooked powerful tool in your social media tool kit is fully leveraging the power of LinkedIn.…

Cleaning Up Your Act and Bridging Bad SEO

Your website may not have made questionable fashion choices, or overindulged at an office party, still there are things that can come back to haunt you if your SEO practices…

Content Is More Valuable than You Think

How do you tell your customers that your company is different? Through engaging, compelling content.

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