It’s The Climb!

Sometimes it’s important to leave the nest and partake in fun team bonding activities!  Yesterday, our CEO decided to take the Cardinal Team out for rock climbing at Stone Summit.…

Ask not for whom the bell tolls: SEO is still alive and kicking.

Remember Y2K? Perhaps you had a neighbor who hoarded non-perishable food and water in anticipation of a civilization abandoned by functional computer networks and plunged into chaos. Perhaps you were…

SEO Makes the Phone Ring for Local Service Businesses

It is no secret that consumers rely on a Google search to find the businesses in their area that fill their needs. Whether you are offering home services, automotive, legal,…

How to better your SEO in 2014

Search Engine Optimization (SEO) as defined by Wikipedia “is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.” Visibility is often seen…

Google Experiments With Banner Ads in SERP. What Does This Mean for Advertisers and Users?

There is a lot of buzz around the newest experiment that Google is running with ad placement, which could change the way the SERPs are displayed. Just this week Google…

Search + Insight = ROI: Defining the ROI

SEO = Witchcraft? I’m convinced that people believe this statement. I’m not going to lie, we definitely perform magic here at Cardinal, but all of that digital magic is backed…

The Digital Apocalypse

Zombies have slowly but surely taken over our lives! Metaphorical zombies, that is. Now that the hit TV series “The Walking Dead” is FINALLY back for its fourth season, I’ve…

Newsjacking: Use Breaking News to Your Advantage

Remember the last time you woke up hours before you had to be at work, brewed a nice pot of coffee, and sat down at the breakfast table to read…

Google Plus Blogging: New Google+ Features Improve Integration for Bloggers

It’s no secret these days that SEO and blogging go hand-in-hand. We’ve always known that regular updates and fresh content are good for SEO, and blogging is a more natural…

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