Make it Fast. Why Site Speed Matters

Most factors that search engines use to rank websites are related to content such as title tags, meta descriptions, headings and the main content itself. The SEO experts at Cardinal…

On-Site Elements; the Fundamentals of SEO

What are On-Site Elements. … and Why do They Matter? On-site elements are the basic features of a webpage that help search engine crawlers, as well as actual users, discern…

Conversion Secrets From The Mind of a Website Visitor

I detest yard work. I force myself to do it, but more for the sake of my neighbors—who are undoubtedly in regular competition for the yard-of-the-month award—than for personal satisfaction.…

Maintaining Your Business Listings for Location-Based Searches

Have you ever searched for a nearby restaurant, driven to the location provided by Google search results, and ended up in an empty parking lot with an angry stomach? Whether…

How to Implement Robots.txt on Your Site

As we learned from Beth’s post about the Robots.txt, before Google’s search engine spider “Googlebot” crawls a site it accesses the Robots.txt to determine which URLs it is not allowed…

The Past, Present and Future of Robots.txt

Ever thought about how search engines are able to pull up hundreds of search engine results for a simple query? Or how, if you change just a single aspect of…

Parallax Web Design and SEO: What you don’t know can hurt your rankings.

What is Parallax design? In short, parallax design refers primarily to something called “parallax scrolling,” in which the foreground scrolls at a different speed than the background. This mimics the…

KPIs That Really Matter In SEO Reporting

As we all know, SEO is an ever-changing industry full of penguins, pandas and hummingbirds. Sometimes it is hard for even the best SEOs to stay up-to-date on what is…

Turning Your Website Visitors Into Patients

SEO can make a huge difference when trying to turn website visitors into patients. When choosing a dentist people no longer rely on the yellow page ads in their phone…

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