Search + Insight = ROI: Defining the ROI

SEO = Witchcraft? I’m convinced that people believe this statement. I’m not going to lie, we definitely perform magic here at Cardinal, but all of that digital magic is backed…

What Is Converged Media?

Discovering Your Media Trifecta Converged Media is the combination of your paid, owned, and earned media.  Which begs the question: what is P.O.E. (paid, owned, and earned media)? Paid Media…

What the Google +1 Button Means For Your SEO or PPC Campaign

Marketers that offer SEO or PPC management services have long known that word-of-mouth is a powerful force in shaping consumer opinion and action, and Google is now hoping to use…

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