Top Higher Ed Marketing Trends in 2021

What the future holds for higher education in 2021 is very much up in the air. While the world of higher ed always seems to be in flux, with new…

Best Ways to Market to the Graduate Student in 2021

Empathizing with students scores high for their confidence level right now. The biggest asset we can currently give a young adult is an older adult to work with them one…

8 PPC Best Practices Every Higher Ed Marketer Should Do

8 PPC Best Practices Every Higher Ed Marketer Should Do

Few searches in 2020 are as depressing as searching for higher education news articles. It's like a holocaust out there. Washington Monthly just put up one of the most dire…

6 Opportunities for Higher Education Marketers During COVID-19

So here we are looking at the crisis market of higher education. In our previous article, we talked about the challenges that higher education institutions face in marketing. The global…

How to Determine What Higher Ed Marketing Agency is Right for You

Finding the right digital marketing agency for higher education institutions sounds like a daunting task. "Digital marketing" isn't exactly a phrase most college faculties are used to bandying about anyway.…

9 Best SEO Practices for Colleges and Universities

Competition for a spot on the first page of Google can be intense—especially in higher education. If you search for "what is the best MBA program in the US" (sans…

How to Find Out What Students Think About Your School

Starting in 2010, the "Arab Spring" was a protest movement sweeping through the Middle East. Riots, uprisings, and even armed rebellions occurred in one country after another. It caught many…

Higher Education Marketing: Best Practices That Boost Enrollment

Even though more schools have started embracing the concept of “marketing” in recent years, there is still a lot of foot-dragging among the rank and file. “Marketing,” to some of…

Student ambassadors

Student Ambassadors: A Marketing Strategy to Increase Enrollment

Like most concepts in modern digital marketing, brand ambassadors have a history going back to mid-20th-century media and beyond. In fact, brand ambassadors go clear back to ancient history if…

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