How to Increase Word-of-Mouth Recommendations For Your School

Today’s college-age students, by a growing proportion every year, are from Generation Z, and we’re gradually learning quite a bit about them. In some ways, this generation runs along an…

Marketing to the MBA student

Marketing Strategies to Increase MBA Enrollment

The market for MBAs is stronger than ever. Learn how your school can capitalize on this new interest and develop a digital marketing strategy that encourages MBA enrollment.

How to Build A College Thought Leadership Marketing Strategy

What is a thought leader? When you see this phrase, you likely think of the kind of person who delivers a keynote speech at a conference or an expert cited…

Marketing Mental Health Awareness in Higher Education

The stresses of the global pandemic have exacerbated mental health issues among college students. Universities should make mental health awareness part of their marketing and communication strategy and help students…

How Social Media and College Students Are Evolving

If you want to up your social media game, you need to know how social media has evolved and the current trends. So, let's get a snapshot of the social…

How Chatbots Are Useful in Higher Education Marketing

Each year, more colleges and universities are deploying chatbots, and the COVID-19 pandemic has only furthered this trend. As artificial intelligence (AI) technology improves, chatbots and virtual assistants are better…

Creative Ways To Promote Campus Culture During a Pandemic

Don't look now, but the COVID-19 pandemic is still wreaking havoc on the entire higher education industry. The higher education industry was already facing a challenging time with many factors…

How Higher Ed Marketers Can Use Remarketing

We've all seen this phenomenon when we cruise around the web: You visit a video streaming site to check out their selection of zombie flicks for October viewing. Then later…

How to Create the Best Inbound Marketing Program for Your University

Along with the other upheavals to the markets that 2020 has brought, the higher education industry has changed overnight from being merely competitive before to practically cutthroat now.

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