dso yearly planning

DSO Annual Planning: Is it Time for a Digital Makeover?

The new year is just around the corner, and it’s time for DSOs to think about their marketing strategies. In 2022, your areas of weakness might cost you. So consider…

Ignite digital marketing healthcare podcast

Podcast Ep. 36 – HIPAA Compliant Marketing with First Party Data

What if cookies go away? With iOS updates, platform changes, and privacy concerns plaguing advertisers; healthcare marketers must seek alternate tactics to collect data. That’s where first party data comes…

Healthcare Marketing Stages

How to Make Closed-Loop Reporting Work in Healthcare Marketing

Before you launch a new ad campaign or cut your email newsletter, you need to understand which marketing activities are actually generating leads and revenue. The secret to understanding marketing’s…

How to Differentiate Your DSO with the Right USP

A very wise person once said it’s not what you know, but what you can prove. A similar reality faces brands competing for patients in the DSO vertical. Except here,…

Ignite digital marketing healthcare podcast

Podcast Ep. 35 – How to Balance UX & SEO in Website Design

It’s no secret, there is an ongoing battle between SEO and website user experience (UX), as each discipline considers its own priorities when it comes to web design. After all,…

Complete Guide to Digital Marketing for Senior Care

I was recently asked by a marketer at a senior care provider (and prospective client) if they need PPC advertising. My answer was an emphatic yes. In some form or…

Ignite digital marketing healthcare podcast

Podcast Ep. 34 – How Top-Performing Websites Drive Conversions

Want more conversions from your website? You might have implemented some of the best practices like fast page speed, a clear path for visitors, and a mobile experience. But for…

Healthcare Marketing in the Era of Cookieless Browsing

It’s okay; I do it too. Anytime I talk about cookies in the context of marketing, I picture a big delicious chocolate chip cookie. It’s only natural. Of course, cookies,…

Guide to PPC Best Practices for Senior Care

I was recently asked by a marketer at a senior care provider (and prospective client) if they need PPC advertising. My answer was an emphatic yes. In some form or…

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