Digital Marketing Performance Report

Reporting Digital Marketing Performance to the C-Suite

In the private equity (PE) world especially, marketers are regularly asked to prove their worth. In this blog post, I explore some of the ways that CMOs, Marketing VPs, and…

Ignite digital marketing healthcare podcast

Podcast Ep. 38 – How to Create Ads That Don’t Suck

If you are a digital advertiser, you know how important ad creative is to the performance of your campaigns. When managing your ad creative you must juggle different headlines, images,…

Home Care

2022 Senior Care Marketing Trends to Watch

Each year, we take an in-depth look at the most important digital marketing trends for the senior care industry. How is senior care marketing changing? What digital marketing strategies are…

Healthcare Annual Planning

Healthcare Annual Planning: Time for a Digital Makeover?

The new year is nearly here. It’s time for healthcare organizations to hammer down their marketing strategies for 2022. This coming year, your shortcoming might cost you, so use this…

Improving Lead Quality in Healthcare Organizations

How to Improve Lead Quality for Healthcare Organizations

Every lead is not a good lead, especially in the healthcare vertical. If you’re looking to fill your patient pipeline with higher-quality patient leads—leads that bring the most value and…

DSO Marketing Strategies for Patients & Affiliates

There’s a lot that goes into reaching, engaging, and converting new patients and affiliates. The trick is finding the value your DSO brings to each audience and using it to…

7 Essential Principles for Optimizing Your Website for Search

In 2021, a consistent trend we’ve seen is healthcare organizations investing in their digital presence. Not surprisingly, a new or updated website is usually a top priority. It’s your hub,…

Ignite digital marketing healthcare podcast

Podcast Ep. 37 – 5 Keys to Effective Paid Search Strategies That Generate More Patients

Healthcare organizations need to move their paid search campaigns from an efficiency-based optimization strategy to an effectiveness-based optimization strategy.

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