Organic website traffic is pure gold if you know how to use it to your advantage. The important thing to remember is that unlike paid or direct traffic, organic visitors…

And while you might be able to come up with your own AdWords keywords, it’s worth your while to check out the free Keyword Planner built into your AdWords account.…

Long before online ratings and reviews were the norm, there was Yelp, a small but growing platform that gave normal guys and gals one singular place to make - and…

And while there are many components to an SEO strategy for medical practices, one of the most important – yet interestingly easy – steps to take is to set up…

One of the biggest concerns with using pay-per-click ads is the potential expense associated with it. But you can control and limit that spending by ensuring your ads are only…

When bidding on a keyword for your PPC campaigns, you have to choose your preferred keyword match type. This match type tells Google how you want it to match your…

If you aren’t using sitelink extensions with your Google ads, then your medical practice is missing out on attracting qualified prospects to your website. While AdWords boasts a few types…

Regardless of if you’re new to AdWords or have run successful PPC campaigns for your healthcare practice, you likely know that keywords play a huge role in your strategy. Most…

Not everyone who visits your website the first go-around is ready to schedule a consultation or make some other form of conversion. In fact, 97% of visitors, on average, don’t…