Creating “Content Hubs” on Your University Website to Cater to Your Varied Audiences

Creating "Content Hubs" on Your University Website to Cater to Your Varied Audiences. Unlike traditional businesses – that tend to have specific audience segments they’re looking to attract – schools…

Marketing Lessons from #MyMixify?

https://storify.com/Cardinal/what-is-mymixify

Inbound Marketing & The New Path to Purchase

Lets face it, sales is getting harder. Consumers now go through about 57 percent of the purchasing process before ever talking to a sales person. The question that most sales…

The 3 P’s of an Effective Infographic

Due to the growing popularity of image based social media platforms such as Instagram and Pinterest, visual content such as infographics can be a valuable addition to your content marketing…

Reinforce Your Brand through Content Marketing

Thinking of a company as a person isn’t instinctual, but whether you have an upbeat cartoon tiger, a redhead who eats fast food constantly and is a beanpole, or no…

Google Plus Blogging: New Google+ Features Improve Integration for Bloggers

It’s no secret these days that SEO and blogging go hand-in-hand. We’ve always known that regular updates and fresh content are good for SEO, and blogging is a more natural…

What our Blog Award Means to Us

We are proud to share our recent win of a 2013 Content Marketing Award. We have been awarded the Silver medal for the Best Individual Corporate blog! We competed with…

How to Approach Marketing Content Management

The importance of content marketing is something that is often forgotten and overlooked, much like most of Pauly Shore’s movies. However, there is value in fine-tuning your content strategy to…

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