IDEAS & INNOVATION

Sharing our expertise to help drive your results.

Digital Marketing for Hotels

It is very appropriate that I happen to be writing this blog post sitting in a hotel! Now, why did I choose this hotel for my trip? How did I…

Going Dark on Facebook is Not a Bad Idea

Facebook is continuously changing its algorithm to level the playing field for online advertisers. Previously, Facebook and other social media outlets were used for free advertising. The tactic was simple:…

Social Media Marketing for Private Practices

A solid social media marketing strategy is a great way to grow your dental or clinical practice and is something you should be implementing. I’ll start with the biggest reason…

The Best Review Sites for Business Owners

Last week, we shared How to Approach Negative Online Reviews, but let’s take a step back to examine the sites that are even worth your time as a business owner.…

How to Approach Negative Online Reviews

In today’s ever-evolving digital world, information travels lightning fast. One bad review, tweet, or Facebook post can create a PR nightmare. If mishandled, a company’s response to negative online reviews…

Search, Social and the Blending of Advertising

Last month, Google announced its newest ad unit, still in early beta, to enter the display network. The big reveal: +Post Ads. But what are they exactly? Well, let’s go…

Is your Business Verified on Google+ Local?

You may have notices that some Google+ Business pages have a little check badge to the right of their logo. What does that mean? Small as it may seem, that…

Why Nostalgia is Useful in Marketing

As Miley Cyrus displayed a new purpose for foam fingers, I, along with masses of millennials, had only turned on the MTV Video Music Awards (VMAs) for one reason: *NSYNC.…

The Digital Apocalypse

Zombies have slowly but surely taken over our lives! Metaphorical zombies, that is. Now that the hit TV series “The Walking Dead” is FINALLY back for its fourth season, I’ve…

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