IDEAS & INNOVATION

Sharing our expertise to help drive your results.

Online Reputation Management 101

What is brand reputation management online? Well, the name says it all: it is the practice of monitoring and influencing your reputation on the internet. There are two sides to…

What Facebook Taught Me by Flagging My Account

Until recently I have had a very open relationship with Facebook. As a social media specialist, I tell Facebook everything, my wants and desires, and he (only because the founder/CEO…

Is Social Selling the Next Big Thing?

Sometimes it seems as though there’s at least one hot new buzz word every month.  While a few have enough relevance to create some sticking power – “man cave,” “inbound…

Drive Engagement with Storytelling Through Social

Does your advertising tell a story to entice your potential consumers? Often times an ad will use the call to action (CTA) method of directly telling a consumer to “Click…

How to Use Instagram for Business Marketing

You see your friends post on Instagram every day, but probably don’t think too much about how businesses can use this useful app for their social media marketing campaigns. Instagram’s…

Building Engagement for Your Company with Hashtags

Hashtags (#) have become such a huge part of social media today. They originally formed on a platform called Internet Relay Chat to group messages, content, images, and video into…

5 Steps to Developing an Effective Social Media Strategy

Throughout life, you are taught about basic life necessities, such as water, shelter, food and clothing. Just as in life, there is an ideal balance when it comes to your…

Social Media Trends to Watch in 2014

It is hard to believe that the first social media site was introduced over 15 years ago! It was called “Friends Reunited” and it was developed in Great Britain to…

Maintaining Your Business Listings for Location-Based Searches

Have you ever searched for a nearby restaurant, driven to the location provided by Google search results, and ended up in an empty parking lot with an angry stomach? Whether…

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