IDEAS & INNOVATION

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medical-doctor

Using Social Proof to Boost Your Medical Practice’s Marketing Efforts

When it comes to turning online visitors and leads into patients, there are a lot of marketing tactics you can employ. However, more often than not, what it boils down…

smartphone

Using Twitter to Protect Your Reputation and Respond to Complaints

If you’ve been in business long enough, and have a Twitter handle, then chances are you’ve been the victim of a negative tweet. Of course, headline news issues, like the…

Facebook Advertising for Restaurants – Getting it Picture Perfect

But just because you throw a few dollars into a Facebook budget doesn’t mean your ad will be seen, acknowledged, and clicked-on by your target audiences. The average Facebook news…

Enhancing the Facebook Video Ad experience to grow your law firm’s reach

Fact: Facebook receives over 4 billion video views per day. Clearly, there’s a demand for videos in any legal marketing strategy, but today’s video ad experience is far from perfect.…

facebook-ads

What You Need to Know and Do About Facebook’s Clickbait Changes

We're sure you've seen it before, headlines that are designed to all but force you to click on a link to read more. Headlines like these are known as clickbait.…

Marketing to Teens on Social Media: Methods that Work

[View the story “Marketing to Teens on Social Media: Methods that Work” on Storify]

online reviews for medical practices

Online Reviews: The New Way of Marketing Your Medical Practice

When you’re looking for a doctor, you aren’t going to just go with the first one you find, right? So, where do you turn? You could ask friends, coworkers and…

Are Facebook Place Tips – The New Foursquare?

Last week Facebook released yet another new feature: Place Tips. This feature allows you to get some of the same information you currently get from Foursquare on Facebook. Most of…

Top Analytics Tools for Social Media Marketing Strategy

Everyone in social media is looking for more or better “engagement”. But what does that really mean and how do you track it? The evolution of big data has made…

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