IDEAS & INNOVATION

Sharing our expertise to help drive your results.

Social Media: Get creative and start now.

Unless you have been frozen in suspended animation for the last few years, it is likely that you have noticed that social media networks afford businesses a ginormous advantage in…

Social Media Predicts Grammy Album of the Year

And the Album of the Year goes to… Mumford & Sons album “Babel” was the winner. Just by looking at the social media following of all the nominees that were…

What are Google+ Communities and How Do They Benefit Your Business?

It’s no secret around the office that I love Google+, and it was with a heavy heart that I recently agreed to hand over our company’s Google+ page to our…

Leveraging LinkedIn: How to Make It Work for You

Many of us are aware of the power of social media, but one often overlooked powerful tool in your social media tool kit is fully leveraging the power of LinkedIn.…

Go Mobile or Go Home!

Mobile internet use is expected to surpass fixed internet use by 2014. Some of us are aware of how staggering that is; others may need a little extra explanation. Consider…

Businesses must prepare for upcoming changes to Facebook

Communicating with current customers and reaching new ones on Facebook is about to change dramatically. This is not news, but more of a friendly reminder to those that have not…

What the Google +1 Button Means For Your SEO or PPC Campaign

Marketers that offer SEO or PPC management services have long known that word-of-mouth is a powerful force in shaping consumer opinion and action, and Google is now hoping to use…

How to Make the Most of Your Social Media Campaign

Recent marketing studies have shown the tremendous influence that an effective social media campaign can have. Don’t let amateur mistakes prevent you from reaching your brand’s potential. Follow these guidelines…

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