IDEAS & INNOVATION

When you’re looking for a doctor, you aren’t going to just go with the first one you find, right? So, where do you turn? You could ask friends, coworkers and…

Last week Facebook released yet another new feature: Place Tips. This feature allows you to get some of the same information you currently get from Foursquare on Facebook. Most of…

Everyone in social media is looking for more or better “engagement”. But what does that really mean and how do you track it? The evolution of big data has made…

Social media has become as important to health care as good bedside manner. For your practice, social media can help you gain new patients, strengthen relationships with current patients and…

While we have all heard “an apple a day keeps the doctor away,” the real fruit of the healthcare industry today is social media. Social media is a bridge connecting…

https://storify.com/Cardinal/the-best-engagement-stories-of-2014

Of course you’ve heard about how businesses can benefit from being on social media, but have you ever considered what it takes to successfully implement a campaign? Previously, we discussed…

Advertising has changed drastically in the past decade. Unfortunately, the way that businesses think about advertising is lagging. Traditionally media ad spots were purchased through mediums like television, print and…

Most people assume that building a content calendar requires writing a simple Facebook status update and incorporating the same simple message across other social media channels like Twitter, Google+, LinkedIn,…