IDEAS & INNOVATION

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online reviews for medical practices

Online Reviews: The New Way of Marketing Your Medical Practice

When you’re looking for a doctor, you aren’t going to just go with the first one you find, right? So, where do you turn? You could ask friends, coworkers and…

Are Facebook Place Tips – The New Foursquare?

Last week Facebook released yet another new feature: Place Tips. This feature allows you to get some of the same information you currently get from Foursquare on Facebook. Most of…

Top Analytics Tools for Social Media Marketing Strategy

Everyone in social media is looking for more or better “engagement”. But what does that really mean and how do you track it? The evolution of big data has made…

engage with patients through social media

Six Ways to Engage your Patients with Social Media

Social media has become as important to health care as good bedside manner. For your practice, social media can help you gain new patients, strengthen relationships with current patients and…

Social Media’s Growing Role in Healthcare Marketing

While we have all heard “an apple a day keeps the doctor away,” the real fruit of the healthcare industry today is social media. Social media is a bridge connecting…

Best Engagement Stories of 2015

https://storify.com/Cardinal/the-best-engagement-stories-of-2014

How can Social Advertising Help Grow Your Business?

Of course you’ve heard about how businesses can benefit from being on social media, but have you ever considered what it takes to successfully implement a campaign? Previously, we discussed…

Are You Keeping Up with Facebook Advertising?

Advertising has changed drastically in the past decade. Unfortunately, the way that businesses think about advertising is lagging. Traditionally media ad spots were purchased through mediums like television, print and…

Building the Foundation for a Content Calendar

Most people assume that building a content calendar requires writing a simple Facebook status update and incorporating the same simple message across other social media channels like Twitter, Google+, LinkedIn,…

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