IDEAS & INNOVATION

Sharing our expertise to help drive your results.

How to Approach Negative Online Reviews

In today’s ever-evolving digital world, information travels lightning fast. One bad review, tweet, or Facebook post can create a PR nightmare. If mishandled, a company’s response to negative online reviews…

Search, Social and the Blending of Advertising

Last month, Google announced its newest ad unit, still in early beta, to enter the display network. The big reveal: +Post Ads. But what are they exactly? Well, let’s go…

How to better your SEO in 2014

Search Engine Optimization (SEO) as defined by Wikipedia “is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.” Visibility is often seen…

Is your Business Verified on Google+ Local?

You may have notices that some Google+ Business pages have a little check badge to the right of their logo. What does that mean? Small as it may seem, that…

Why Nostalgia is Useful in Marketing

As Miley Cyrus displayed a new purpose for foam fingers, I, along with masses of millennials, had only turned on the MTV Video Music Awards (VMAs) for one reason: *NSYNC.…

The Digital Apocalypse

Zombies have slowly but surely taken over our lives! Metaphorical zombies, that is. Now that the hit TV series “The Walking Dead” is FINALLY back for its fourth season, I’ve…

What “Sharknado” Can Teach You About Social Media Marketing

“Sharks in a tornado. Sharknado. Simply stunning.” This quote from Syfy’s recent hit, “Sharknado,” pretty much sums up the movie’s collective social media reaction, which as it turns out, has…

What Got More Tweets than the Super Bowl?? Miley Cyrus and Her Wild Antics at the VMAs

For those who didn’t watch the 2013 MTV Video Music Awards (VMAs) on Sunday night, you missed quite the show. By now, however, it’s nearly impossible to not have caught…

Game of Thrones: The Quest for the Silicon Throne

As season three of our favorite show, Game of Thrones, comes to an end, we were wondering what it would be like if the search engines were in an episode…

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