Creating Your First Facebook Ad Campaign
There are roughly seven billion people on Planet Earth. Roughly 2 billion of those people are on Facebook. No other online network boasts that kind of dominance. Not even close.…
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The Definitive Guide to Facebook Custom Audience Targeting
Facebook ads can be tricky and confusing for new advertisers. Even for experienced marketers, there’s always something new to learn.
Facebook Paid Ads Ain’t PPC Ads. Here’s What You Need to Know
Each and every day, roughly 1.3 billion people actively use Facebook – a statistic that honestly is beyond comprehension.
Your Facebook Engagement Is Probably Dipping. Here’s How to Fix It
There’s been a lot of talk about the demise of Facebook. When Snapchat came along, “social media experts” remarked at how teens and young adults flocked to that app, and…
The Definitive Guide to Using Facebook Ads to Drive Leads and Increase Sales
Content is the lifeblood of effective Facebook advertising. If you want your Facebook ads to get clicks, and drive leads and sales to your business, you need to embrace content…
Creating a Facebook Page for Your Restaurant to Stand Out from the Crowd
Regardless of the size of your restaurant or chain of restaurants, having Facebook and Instagram accounts are as important – if not more important – as having TV ads or…
Embrace the Season of Instagram – Shift Your Restaurant Marketing into Summer Mode
Instagram may not be taking over the world, but it sure feels like it is. Instagram has become the place for “cool” brands to make a name for themselves. And…
How to use Facebook’s Ad Relevance Score to Improve Performance
Introduced in 2015, Facebook’s Ad Relevance Score has successfully confounded marketers and advertisers for the last two years. But with the steady onslaught of Facebook Ads, and with News Feeds…
Use Your Restaurant’s Email Lists to Supercharge Your Facebook Ads
Ever since we as mere mortals have had access to Facebook’s Custom Audiences tool (thanks to Power Editor), marketers and brands have been looking for ways to make the most…
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