IDEAS & INNOVATION

Sharing our expertise to help drive your results.

How to Use Instagram for Business Marketing

You see your friends post on Instagram every day, but probably don’t think too much about how businesses can use this useful app for their social media marketing campaigns. Instagram’s…

Building Engagement for Your Company with Hashtags

Hashtags (#) have become such a huge part of social media today. They originally formed on a platform called Internet Relay Chat to group messages, content, images, and video into…

5 Steps to Developing an Effective Social Media Strategy

Throughout life, you are taught about basic life necessities, such as water, shelter, food and clothing. Just as in life, there is an ideal balance when it comes to your…

Social Media Trends to Watch in 2014

It is hard to believe that the first social media site was introduced over 15 years ago! It was called “Friends Reunited” and it was developed in Great Britain to…

Maintaining Your Business Listings for Location-Based Searches

Have you ever searched for a nearby restaurant, driven to the location provided by Google search results, and ended up in an empty parking lot with an angry stomach? Whether…

Digital Marketing for Hotels

It is very appropriate that I happen to be writing this blog post sitting in a hotel! Now, why did I choose this hotel for my trip? How did I…

Going Dark on Facebook is Not a Bad Idea

Facebook is continuously changing its algorithm to level the playing field for online advertisers. Previously, Facebook and other social media outlets were used for free advertising. The tactic was simple:…

Social Media Marketing for Private Practices

A solid social media marketing strategy is a great way to grow your dental or clinical practice and is something you should be implementing. I’ll start with the biggest reason…

The Best Review Sites for Business Owners

Last week, we shared How to Approach Negative Online Reviews, but let’s take a step back to examine the sites that are even worth your time as a business owner.…

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