IDEAS & INNOVATION

Sharing our expertise to help drive your results.

instagram-for-restaurants

Embrace the Season of Instagram – Shift Your Restaurant Marketing into Summer Mode

Instagram may not be taking over the world, but it sure feels like it is. Instagram has become the place for “cool” brands to make a name for themselves. And…

facebook-ads

How to use Facebook’s Ad Relevance Score to Improve Performance

Introduced in 2015, Facebook’s Ad Relevance Score has successfully confounded marketers and advertisers for the last two years. But with the steady onslaught of Facebook Ads, and with News Feeds…

restaurant-facebook

Use Your Restaurant’s Email Lists to Supercharge Your Facebook Ads

Ever since we as mere mortals have had access to Facebook’s Custom Audiences tool (thanks to Power Editor), marketers and brands have been looking for ways to make the most…

medical-doctor

Using Social Proof to Boost Your Medical Practice’s Marketing Efforts

When it comes to turning online visitors and leads into patients, there are a lot of marketing tactics you can employ. However, more often than not, what it boils down…

smartphone

Using Twitter to Protect Your Reputation and Respond to Complaints

If you’ve been in business long enough, and have a Twitter handle, then chances are you’ve been the victim of a negative tweet. Of course, headline news issues, like the…

Facebook Advertising for Restaurants – Getting it Picture Perfect

But just because you throw a few dollars into a Facebook budget doesn’t mean your ad will be seen, acknowledged, and clicked-on by your target audiences. The average Facebook news…

Enhancing the Facebook Video Ad experience to grow your law firm’s reach

Fact: Facebook receives over 4 billion video views per day. Clearly, there’s a demand for videos in any legal marketing strategy, but today’s video ad experience is far from perfect.…

facebook-ads

What You Need to Know and Do About Facebook’s Clickbait Changes

We're sure you've seen it before, headlines that are designed to all but force you to click on a link to read more. Headlines like these are known as clickbait.…

Marketing to Teens on Social Media: Methods that Work

[View the story “Marketing to Teens on Social Media: Methods that Work” on Storify]

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