As a patient and healthcare consumer, there’s something attractive about getting digital updates directly from local and national healthcare providers. It’s an authoritative, trusted voice to turn to for guidance,…
When big technology companies fight, most of us have an urge to just grab the popcorn and watch. But this time the online digital marketing industry has a horse in…
Things evolve so quickly at Facebook that the question advertisers face in 2021 is what can’t we do? Innovation will surely abound, including new ways to employ video, artificial intelligence…
Behold, the casual web surfer in their native habitat: following a Google web search to your website. A mere wisp of the Internet's pool of souls seeking enlightenment, they are…
Out of all the mediums of advertising, online digital marketing is the cheapest per impression. That's because the Internet is the cheapest form of communication media the world has ever…
The chief defining characteristic of social media is that nobody quite appreciates what a phenomenon it is. The Internet (specifically, the World Wide Web as implemented by Sir Tim Berners-Lee…
Few can deny that the year 2020, and likely the next few years as well, are a changed landscape for global business. Already, the COVID-19 pandemic and subsequent economic fallout…
Facebook seems to stick to the front-page headlines in the news, and 2020 so far has been no exception. For the world's most dynamic media platform and the world's second-most…
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