IDEAS & INNOVATION

Sharing our expertise to help drive your results.

Are You Keeping Up with Facebook Advertising?

Advertising has changed drastically in the past decade. Unfortunately, the way that businesses think about advertising is lagging. Traditionally media ad spots were purchased through mediums like television, print and…

Building the Foundation for a Content Calendar

Most people assume that building a content calendar requires writing a simple Facebook status update and incorporating the same simple message across other social media channels like Twitter, Google+, LinkedIn,…

25 Tips for Social Media Marketing

Social media — something once thought of as a means of disconnecting people — is now becoming one of the main lifelines keeping people from different cities, backgrounds and generations…

Marketing Lessons from #MyMixify?

https://storify.com/Cardinal/what-is-mymixify

Maximize Your Online Presence Using Social Media

What does that even mean and why is it important? Maximizing your online presence means getting the most return for your online efforts. Cardinal Web Solutions can help you maximize…

Online Reputation Management 101

What is brand reputation management online? Well, the name says it all: it is the practice of monitoring and influencing your reputation on the internet. There are two sides to…

What Facebook Taught Me by Flagging My Account

Until recently I have had a very open relationship with Facebook. As a social media specialist, I tell Facebook everything, my wants and desires, and he (only because the founder/CEO…

Is Social Selling the Next Big Thing?

Sometimes it seems as though there’s at least one hot new buzz word every month.  While a few have enough relevance to create some sticking power – “man cave,” “inbound…

Drive Engagement with Storytelling Through Social

Does your advertising tell a story to entice your potential consumers? Often times an ad will use the call to action (CTA) method of directly telling a consumer to “Click…

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