IDEAS & INNOVATION

Sharing our expertise to help drive your results.

SEM + Holiday Strategy = Huge ROI

Black Friday has become a major annual retail event.  Crazy people like me will stay up all night after a day of stuffing turkeys (and ourselves), standing in a line…

Google Experiments With Banner Ads in SERP. What Does This Mean for Advertisers and Users?

There is a lot of buzz around the newest experiment that Google is running with ad placement, which could change the way the SERPs are displayed. Just this week Google…

Search + Insight = ROI: Defining the ROI

SEO = Witchcraft? I’m convinced that people believe this statement. I’m not going to lie, we definitely perform magic here at Cardinal, but all of that digital magic is backed…

The Digital Apocalypse

Zombies have slowly but surely taken over our lives! Metaphorical zombies, that is. Now that the hit TV series “The Walking Dead” is FINALLY back for its fourth season, I’ve…

What Is Converged Media?

Discovering Your Media Trifecta Converged Media is the combination of your paid, owned, and earned media.  Which begs the question: what is P.O.E. (paid, owned, and earned media)? Paid Media…

How do I know my competitors aren’t just clicking on my ads all day?

“How do I know my competitors aren’t just clicking on my ads all day?” This is a question our Pay-Per-Click Agency hears on a regular basis when talking with clients and…

Enhanced Campaigns – Google’s Answer to the Mobile Movement

Before I launch into a long diatribe about the potential benefits, challenges, and nuances surrounding the ‘Enhanced Campaigns‘ roll-out Google announced this week, it’s important to first take a step…

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