IDEAS & INNOVATION

Sharing our expertise to help drive your results.

Five of the Most Common Mistakes in SEM

I’ve spent quite some time auditing PPC accounts during my time in search engine marketing and have seen a recurring pattern across multiple incoming accounts. Here’s a list of the…

Understanding Conversions in Google AdWords

Are you advertising on Google AdWords? If so, do you understand the difference in how conversions are reported? For anyone unfamiliar with Google’s online search engine advertising platform Google AdWords,…

The One That Didn’t Get Away: Re-Engage Your Leads With Remarketing

What is Remarketing? Even if you’ve never heard the term “remarketing”, you’ve seen it in action by now. We’ve all been caught off guard by the continuous stream of web…

Update: Google Predicts Ads in New, Odd Places

It seems that Google is always looking to pull another digital rabbit out of its bottomless hat. They seem to always be creating new and inventive ways to keep us…

Google Shopping: What are Product Listing Ads?

A Brief History Lesson Does anyone remember a Google service named Froogle? Some of you may have an idea, while most will have absolutely no clue what I’m talking about.…

Ad Extensions: The Bells & Whistles of SEM

Close your eyes (after you’ve finished reading this paragraph) and pretend that you’re in New Orleans on a hot summer night. Picture yourself strolling down Bourbon Street. Imagine it’s your…

Yahoo! Takes the Mound and Throws Us a Curveball

Recent reports suggest rumors that Yahoo is taking measures to get themselves back in the search game. Marissa Mayer, Yahoo CEO, has taken lead on two projects with the aim…

Search, Social and the Blending of Advertising

Last month, Google announced its newest ad unit, still in early beta, to enter the display network. The big reveal: +Post Ads. But what are they exactly? Well, let’s go…

How to better your SEO in 2014

Search Engine Optimization (SEO) as defined by Wikipedia “is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.” Visibility is often seen…

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