For private-equity-backed businesses, fast and scalable growth is the name of the game. While digital marketing plays a crucial role in these growth-oriented environments, which model—in-house marketing vs. hiring an…
To distinguish your private equity (PE) firm as a leader in value creation, you need to be consistent in three core areas: risk mitigation, revenue growth, and cost control. The…
Nobody is particularly interested in portfolio companies with data problems. However, without reliable operational and financial data, it can be quite challenging to manage the performance of portfolio companies, make…
So, you’re merging new acquisitions, and you need to integrate and centralize marketing functions. Sounds like fun! Well, maybe not fun. But you’re wise to centralize marketing after a merger.…
If you’re not conducting digital due diligence as part of your acquisition strategy, you’re exposing yourself to additional risk. We live in a digital world, where having the proper technological…
When faced with lofty revenue goals for a new multi-location business, you need a repeatable digital marketing framework: one that is scalable, as well as time- and cost-efficient. Anything less…
Working in a high-growth environment is a bit of a whirlwind, isn’t it? To keep pace with competition and grow at speed, private-equity firms must constantly look for ways to…
The pace of consolidation continues to quicken across the healthcare industry. By most estimates, hospital mergers and acquisitions will remain robust through the end of 2021 (at least). Unsurprisingly, the…
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