IDEAS & INNOVATION

Sharing our expertise to help drive your results.

Teaching SEO to Small Businesses in 2013

So much has changed in the last couple of years in search engine optimization (SEO). Between the latest trends, algorithm updates and best practices, it has become quite a challenge…

Marketing 101: Tips from Steve Jobs

After watching “Jobs,” I was instantly motivated to share all the life lessons of the late tech guru – most importantly his marketing tactics. At the beginning of the movie,…

A Lesson from Walter White.

While the product being manufactured is deadly, and the casualties resulting from the operation have been tragic, Walter White has always taken pride in process and quality. As the final…

Mad Men and The History of Marketing

As season six of Mad Men comes to a close, we wanted to look back at the history of marketing since the 1960s. It’s fascinating to look back and see…

What Is Converged Media?

Discovering Your Media Trifecta Converged Media is the combination of your paid, owned, and earned media.  Which begs the question: what is P.O.E. (paid, owned, and earned media)? Paid Media…

Game of Thrones: The Quest for the Silicon Throne

As season three of our favorite show, Game of Thrones, comes to an end, we were wondering what it would be like if the search engines were in an episode…

Why Branding is More Important Than Ever in 2013

Competition This one should come as no surprise. It is the reason branding came to exist in the first place! Of course today the competition is much, much, stiffer, especially…

Apple vs. Everyone Else – It gets ugly around here

There is nothing like a good natured debate, unless of course it involves Apple and Android devices, their operating systems, or any peripheral even remotely related to one of these…

Reputation & Review Management

Reputation management for lawyers or any other professional has never been more important in getting your business noticed on the Web. Google now incorporates both the quantity and quality of customer…

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