IDEAS & INNOVATION

Sharing our expertise to help drive your results.

Yahoo! Takes the Mound and Throws Us a Curveball

Recent reports suggest rumors that Yahoo is taking measures to get themselves back in the search game. Marissa Mayer, Yahoo CEO, has taken lead on two projects with the aim…

The Best Review Sites for Business Owners

Last week, we shared How to Approach Negative Online Reviews, but let’s take a step back to examine the sites that are even worth your time as a business owner.…

How to Approach Negative Online Reviews

In today’s ever-evolving digital world, information travels lightning fast. One bad review, tweet, or Facebook post can create a PR nightmare. If mishandled, a company’s response to negative online reviews…

How to better your SEO in 2014

Search Engine Optimization (SEO) as defined by Wikipedia “is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.” Visibility is often seen…

Great Deals?? No Lines?? Online Mobile Shopping a Huge Trend this Year

The pop culture phenomenon that is Black Friday is the biggest shopping day of the year. Eager shoppers camp out for days, set their alarms for ungodly hours and get…

SEM + Holiday Strategy = Huge ROI

Black Friday has become a major annual retail event.  Crazy people like me will stay up all night after a day of stuffing turkeys (and ourselves), standing in a line…

Why Nostalgia is Useful in Marketing

As Miley Cyrus displayed a new purpose for foam fingers, I, along with masses of millennials, had only turned on the MTV Video Music Awards (VMAs) for one reason: *NSYNC.…

The Role of Digital Marketing in the Automotive Industry

  The automotive industry has departed from its notorious reluctance when it comes to emerging technologies, becoming a trendsetter for innovation. And this switch has definitely been influenced by the…

The Digital Apocalypse

Zombies have slowly but surely taken over our lives! Metaphorical zombies, that is. Now that the hit TV series “The Walking Dead” is FINALLY back for its fourth season, I’ve…

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