IDEAS & INNOVATION

Sharing our expertise to help drive your results.

Inbound Marketing & The New Path to Purchase

Lets face it, sales is getting harder. Consumers now go through about 57 percent of the purchasing process before ever talking to a sales person. The question that most sales…

How Brands Can Use Google Trends for Market Research

While Google Trends has been around for a while now, there are brands that are still not using the tool to its full potential for market research.  In addition to…

Don’t Get Carried Away by Google “Pigeon” Update

It seems the minute you’ve gained enough knowledge to work the system, Google decides to throw you for another loop. July 24th marked a big day for SEO companies and…

The Secret to Lead Response Management

Did you know 71 percent of leads generated are usually wasted?  Companies generally struggle with finding the best way to qualify and manage leads. Thanks to a recent study, we might…

Digital Summit Atlanta: Community Engagement is Key

 As an up-and-coming marketer, I found the 2014 Digital Summit to be fascinating and exciting. I had the opportunity to learn from so many marketing experts, but my favorite part…

How Hotels Can Optimize Use of the Google Carousel

If you have recently Googled something similar to “hotels in Atlanta,” then your search results were displayed in the Knowledge Graph Carousel. The Knowledge Graph Carousel is a newer feature Google uses to display…

Reinforce Your Brand through Content Marketing

Thinking of a company as a person isn’t instinctual, but whether you have an upbeat cartoon tiger, a redhead who eats fast food constantly and is a beanpole, or no…

Social Media Marketing for Private Practices

A solid social media marketing strategy is a great way to grow your dental or clinical practice and is something you should be implementing. I’ll start with the biggest reason…

Thinking Local for National Brands

In today’s consumer market, 85% of purchases happen within a 15-mile radius of the consumer’s home or place of work. It is now more important than ever that National Brands…

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