IDEAS & INNOVATION

Sure, on-site SEO strategies (such as creating optimized content) helps Google know you offer something of value, but it can only take you so far. Offsite SEO, or link building,…

Fact: Facebook receives over 4 billion video views per day. Clearly, there’s a demand for videos in any legal marketing strategy, but today’s video ad experience is far from perfect.…

But regardless of the complexity of digital marketing for law firms, one thing’s for certain: if you want your law firm to get more traffic, leads and clients, then you…

And that’s just Bing, which is typically less expensive than AdWords. On AdWords, it’s not uncommon to find law firms spending upwards of $50,000 per month on PPC. Paid advertising…

Law firm marketing is key toward continuing your growth, but the last thing you want to do is come across pushy or sales-y. So, you turn to tried-and-true strategies like…

So it makes perfect sense for you to know how and where 21st-century prospects find and choose their lawyers. Through our experience providing digital marketing services for law firms, as…

For starters, most people looking for a lawyer are likely doing so while in an agitated state. As important as lawyers are to both individuals and businesses, few people actually…

For your law firm, a conversion typically means getting a potential client to interact with your site, not just visit it. To this day, the single best tactic to convert…

Often, the box will pop up when someone Google’s a question that can be answered in a sentence or two. This box pulls content from a relevant site, then credits the…