IDEAS & INNOVATION

In our legal marketing section, we’ve talked a great deal about the mechanics and logistics of marketing for legal firms. We’ve gone over technology, talked about how Google indexes websites,…

This is a time in history where the old saying is especially true: “tough times don’t last, but tough people do.” We can make the same observation that “tough businesses”…

It’s surprising how many good legal blogs there are out there. Lawyers are one of the few professions where good writing seems to occur naturally. Now, if you tell your…

The American Bar Association’s Legal Technology Resource Center argues a strong case for the importance of digital marketing in its Legal Technology Survey Report. In a survey of 2,000 participants,…

Keeping up with the latest and greatest SEO trends is an impossibility unless SEO is your job. But it’s not. You run a law firm. You’re busy with clients, cases,…

It’s no secret that advertisements aren’t wholly trusted by the folks who view them. To make matters worse, many people don’t initially trust lawyers or law firms. When you combine…

Somewhere along the line you’ve likely heard that content is king. If you want to rank high on Google, if you want to build your reputation, if you want to…

There are a variety of ways in which a website visitor can become your client. But one thing to be clear is even if your website enjoys a fair amount…

Depending on the current marketing strategies for your law firm, you might have folks who converted into leads after seeing a billboard, hearing a radio ad, listening to a friend,…