IDEAS & INNOVATION

The Email Marketing Apocalypse? The new Gmail tabs layout has many email marketers questioning their future. While the change certainly raises some questions, this is certainly not the end of…

Matt Cutts announced last week that a new Penguin update would be rolling out around Memorial day? weekend. Well, it’s official. Penguin 2.0 rolled out yesterday afternoon as part of…

On Sunday, it was announced that Yahoo had finally reached an agreement to buy the popular social media platform Tumblr. Rumored since the beginning of May, the acquisition was made…

There are a lot of rumors and speculation about Google‘s next algorithm update. For example, right now one that is trending is called “Zebra” – I could have sworn last…

Before I launch into a long diatribe about the potential benefits, challenges, and nuances surrounding the ‘Enhanced Campaigns‘ roll-out Google announced this week, it’s important to first take a step…

Though details remain a mystery people are talking about mention from Google’s head of search spam, Matt Cutts, that Google is rolling out an algorithm change to target “over optimized”…

Communicating with current customers and reaching new ones on Facebook is about to change dramatically. This is not news, but more of a friendly reminder to those that have not…

Google recently launched Google Place Search, completely integrating Google Place pages with organic results for any search terms that Google perceives as local, such as [Atlanta pizza]. This new results…