IDEAS & INNOVATION

Sharing our expertise to help drive your results.

Ignite digital marketing healthcare podcast

Podcast Ep. 13 – Back to Basics: Building Your Healthcare SEO Strategy

If healthcare organizations want to rank on the first page of Google, they need a solid SEO foundation. That means having a scalable, organized, and efficient website that supports your…

Ignite digital marketing healthcare podcast

Podcast Ep. 12 – The Future of Telehealth: a Hybrid Approach

The COVID-19 pandemic has fundamentally changed the way people receive care, and an unprecedented number of providers and patients have tried telehealth. As we adjust to post-pandemic life, many are…

Ignite digital marketing healthcare podcast

Podcast Ep. 11 – Intro to CRO: How Understanding Human Behavior Can Improve Conversion Rates

Conversion rate optimization (CRO) is more than just design or analytics. It's about understanding human behavior centered around motivation. As a healthcare marketer, you want to make it easy for…

Ignite digital marketing healthcare podcast

Podcast Ep. 10 – Call Analytics: Listen to Your Patients to Improve Conversions

In the healthcare industry, inbound phone calls have always played a significant role in the patient’s journey. By tracking calls with a dynamic solution such as CallRail, you can not…

Ignite digital marketing healthcare podcast

Podcast Ep. 9 – How Consumer Search Behavior is Evolving

As search algorithms have become more sophisticated and able to provide better results, user behavior has evolved. Instead of searching with fragmented keywords, longer, more conversational queries are now the…

Ignite digital marketing healthcare podcast

Podcast Ep. 8 – Why You Can’t Neglect Your Digital Reputation

Your online reputation is too important to neglect. It influences patients’ perceptions of your brand and determines if they’ll choose your healthcare organization when conducting research online. Our hosts discuss…

Ignite digital marketing healthcare podcast

Podcast Ep. 7 – 2021 Google Ads Update: Say Goodbye to Broad Match Modifiers

In July, Google Ads will be rolling out a new update for its platform. They are taking away broad match modifiers and replacing them by expanding phrase match. By doing…

Ignite digital marketing healthcare podcast

Podcast Ep. 6 – The State of Healthcare Marketing in 2021

In the past year, the healthcare industry has experienced tremendous uncertainty and economic instability. Many questions remain on what the future of healthcare looks like and how marketers can connect…

Ignite digital marketing healthcare podcast

Podcast Ep. 5 – Google Plans Big Moves in 2021. Are You Ready?

Google has big things planned for 2021. Several updates that have been postponed due to the pandemic are finally making their debut. Cardinal’s Director of SEO, John McAlpin, reviews Google’s…

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