IDEAS & INNOVATION

Sharing our expertise to help drive your results.

Ignite digital marketing healthcare podcast

Podcast Ep. 19 – Why Being The Best Isn’t Enough: Finding Your USP

Defining your unique selling proposition (USP) is the first step in determining what makes you different and why patients should choose to visit your practice. If you can't identify your…

Ignite digital marketing healthcare podcast

Podcast Ep. 18 – AI and The Future of Digital Advertising

To improve campaign performance, Google’s algorithmic strategist developed Smart Bidding. It uses machine learning to analyze millions of signals to predict which auction will lead to better conversion rates. With…

Ignite digital marketing healthcare podcast

Podcast Ep. 17 – How to Create a Marketing Agency RFP

Why are you sending a request for proposal (RFP) to a marketing agency? Your healthcare organization is probably looking for a quality partner to enhance your strategy and help you…

Ignite digital marketing healthcare podcast

Podcast Ep. 16 – Google I/O – Conversational Search

At the Google I/O Developer Conference in May 2021, they released two new conversation technologies: LaMDA (Language Model for Dialogue Applications) and MUM ((Multitask Unified Model). They promise to change…

Ignite digital marketing healthcare podcast

Podcast Ep. 15 – Facebook Ads: Take Your Social Strategy to the Next Level

If you want to maximize your healthcare organization’s reach, build brand awareness, and nurture prospects until they’re ready to visit your office, then you need to consider Facebook advertising.

Ignite digital marketing healthcare podcast

Podcast Ep. 14 – Top 3 Marketing Technologies Every Healthcare Organization Needs

For an industry that depends on the ability to reach people and provide care, healthcare still struggles to keep up with the latest digital marketing trends. Marketing technologies can help…

Ignite digital marketing healthcare podcast

Podcast Ep. 13 – Back to Basics: Building Your Healthcare SEO Strategy

If healthcare organizations want to rank on the first page of Google, they need a solid SEO foundation. That means having a scalable, organized, and efficient website that supports your…

Ignite digital marketing healthcare podcast

Podcast Ep. 12 – The Future of Telehealth: a Hybrid Approach

The COVID-19 pandemic has fundamentally changed the way people receive care, and an unprecedented number of providers and patients have tried telehealth. As we adjust to post-pandemic life, many are…

Ignite digital marketing healthcare podcast

Podcast Ep. 11 – Intro to CRO: How Understanding Human Behavior Can Improve Conversion Rates

Conversion rate optimization (CRO) is more than just design or analytics. It's about understanding human behavior centered around motivation. As a healthcare marketer, you want to make it easy for…

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