IDEAS & INNOVATION

Sharing our expertise to help drive your results.

Ignite digital marketing healthcare podcast

Podcast Ep. 28 – Personalization in Healthcare Marketing

How can a private equity firm get the most from a multi-location healthcare acquisition? Find and take advantage of efficiencies, restructure the website to support multiple locations, and do so…

Ignite digital marketing healthcare podcast

Podcast Ep. 27 – SEO Best Practices for Merging Websites

How can a private equity firm get the most from a multi-location healthcare acquisition? Find and take advantage of efficiencies, restructure the website to support multiple locations, and do so…

Ignite digital marketing healthcare podcast

Podcast Ep. 26 – How to Build The Perfect Healthcare Marketing Team

Too often, healthcare organizations waste time and money on the wrong digital marketing strategies. They focus on the wrong channels, use outdated best practices, neglect to test, or chase the…

Ignite digital marketing healthcare podcast

Podcast Ep. 25 – Top 3 Marketing Mistakes Healthcare Organizations Make

Too often, healthcare organizations waste time and money on the wrong digital marketing strategies. They focus on the wrong channels, use outdated best practices, neglect to test, or chase the…

Ignite digital marketing healthcare podcast

Podcast Ep. 24 – Building Your Patient Pipeline Beyond Referrals

The pandemic disrupted the hospital and doctor referral pipeline, and a once steady pipeline of referrals dried up. While referrals have resumed, the pandemic revealed the vulnerability of relying on…

Ignite digital marketing healthcare podcast

Podcast Ep. 23 – How to Create Transformative Patient Experiences

In fiercely competitive healthcare markets, your patient experience can differentiate you from other providers. Healthcare consumers expect the same level of convenience and service they find in other aspects of…

Ignite digital marketing healthcare podcast

Podcast Ep. 22 – The CRO Process

If you’re generating a steady flow of website traffic, but your lead volume is low, your website experience might be to blame. Healthcare consumers have high expectations and will quickly…

Ignite digital marketing healthcare podcast

Podcast Ep. 21 – Build a Foundation for Better Marketing Measurement

As a healthcare marketer, how do you measure the effectiveness of a marketing campaign? In website traffic, clicks, or direct sales? While digital platforms make it easier to track engagement…

Ignite digital marketing healthcare podcast

Podcast Ep. 20 – How Link Building Can Help You Claim Page One Ranking

Why does link building matter for your healthcare organization? You don’t just need patients to find you; you need Google to find you and source you as a credible, trustworthy,…

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