Physician Dr. Sonia Henry recently published an article, on http://kevinmd.com, titled Doctors: Don’t lose your humanity, in which she discusses how important it is for professionals in the medical field…
Over the last month or so, two rather significant media outfits (MTV News and FOX Sports) announced they were ditching written content entirely, and instead focusing their efforts on video.…
Have you ever noticed that some web pages show up above the first search result? Not only do these pages appear above the other organic results, but they are also…
Over the last few months, politicians in Washington have openly discussed completely repealing the Affordable Care Act (known as Obamacare) and replacing it with something deemed as more sustainable. This…
Since the dawn of marketing, customers have mistrusted paid advertising. They know better than to believe that 3 out of 4 dentists choose one toothpaste over another, and they know…
The medical industry is increasingly turning to content-led strategies to create and nurture relationships at all stages of the customer journey. And it’s paying off. A 2015 Aberdeen study shows…
But those actions, alone, aren’t enough to boost your website conversions. While changing your call-to-action button color to red, green, or polka dots might help, if you really want to…
A recent report publicized by Search Engine Land suggests that more than 60% of searches are now performed on a mobile device. With more mobile devices in use, your potential…
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