IDEAS & INNOVATION

Sharing our expertise to help drive your results.

3 ways a hospital can use SEO to increase service line growth

Take, for example, the aging population of baby boomers. As baby boomers are beginning to hit the Medicare age, hospitals would do well to focus energy on specific service lines…

What Plastic Surgeons Need to Know About the Latest Google’s Penguin Update

The latest Penguin algorithm update, however, is set to have a much larger impact on the internet as a whole, and is certain to affect the digital marketing strategies of…

4 Reasons Every Orthopedic Surgery Practice Needs Paid Search Call Tracking

Through PPC, you can determine: who clicked on your ad what web pages they visited prior to clicking what actions they took once they landed on your site From this,…

5 Quick and Easy Ways to Get More Positive Reviews for Your Orthopedic Practice

But many of these same physicians – orthopedics included – overlook perhaps the most important aspect of reputation management: implementing a strategy that encourages more positive reviews. This type of…

4 Ways Hospitals Can Unleash The Power Of Paid Search Advertising

A recent study states that 72% of internet users said they looked online for health information within the past year. That was a few years ago – imagine how many…

Social Media for Plastic Surgeons: 5 Tips You Can Implement Today

Social media has forever made its mark on cosmetic surgery. People openly share news about their upcoming Botox treatments. Men and women alike post before and after shots on Instagram.…

Grow Your Plastic Surgery Practice TODAY With These 5 Paid Search Tips

One in every 20 searches on Google is health-related, according to a study conducted by the search engine giant. That statistic proves just how competitive a field healthcare is, particularly…

How to Use Social Media to Grow Your Hospital’s Oncology Practice

Ruben Mesa, M.D., is the director of the Acute and Chronic Leukemia Program in the Division of Hematology-Oncology at the Mayo Clinic in Arizona. His YouTube videos on hematology and…

How to Use SEO to Grow Your Plastic Surgery Practice

Once online, these prospects type in a few key search terms (Plastic Surgeons in LOCATION), (Do I need a nose job?) (What to expect following a brow lift) to kick…

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