IDEAS & INNOVATION

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Dental care for elderly patients

Dentists Face an Increase in Aging Patients – Here’s How to Market to Them

There are countless factors that impact the success of your dental practice. Consumer rights, public policy, health trends. But one of the most influential components that dictates the fate of…

When running marketing campaign for your dental practice, make sure people understand that oral health means overall health

How to Make More People Realize that Oral Health Means Overall Health

Most people know that poor oral hygiene can lead to gum disease, tooth decay and, of course, bad breath. But not too many people know that poor dental hygiene can…

Dentist Digital Marketing - Early Dental Care

Get Parents to Realize the Importance of Early Oral Care through Marketing

A child’s first visit to the dentist is like a rite of passage. But it’s also a necessity. The American Academy of Pediatric Dentistry (AAPD) recommends that a child go…

Mens Oral Health - Dentists Marketing Campaigns

Women Care More About Oral Health than Men: Here’s How to Change That

Women are far more likely to be proactive about maintaining their oral health, according to a 2011 article published in the Journal of Periodontology.

Using medical data available for positive patient outcomes

How Can We Turn the Deluge of Medical Data Available into Positive Patient Outcomes?

The Definitive Guide to Facebook Custom Audience Targeting

Facebook ads can be tricky and confusing for new advertisers. Even for experienced marketers, there’s always something new to learn.

Millennials are changing healthcare marketing approach

Millennials are reshaping the medical industry. How and why this matters

There was a time when Baby Boomers were the largest segment of the U.S. population, but that time has passed. There are now some 83.1 million Millennials in the U.S.…

Creating the First PPC Campaign for Your Medical Practice

While organic marketing strategies (SEO) can be effective in growing the reach of your practice, most medical professionals still prefer to invest their dollars in PPC campaigns, and for good…

The Impact of Amazon Breaking into Telemedicine – the 1492 Effect

Amazon, the e-commerce company widely known for selling virtually everything under the sun, has reportedly created a secret lab (called 1492), aimed at bringing the massive company into the healthcare…

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