IDEAS & INNOVATION

Sharing our expertise to help drive your results.

Using medical data available for positive patient outcomes

How can we turn the deluge of medical data available into positive patient outcomes?

Millennials are changing healthcare marketing approach

Millennials are reshaping the medical industry. How and why this matters

There was a time when Baby Boomers were the largest segment of the U.S. population, but that time has passed. There are now some 83.1 million Millennials in the U.S.…

Creating the First PPC Campaign for Your Medical Practice

While organic marketing strategies (SEO) can be effective in growing the reach of your practice, most medical professionals still prefer to invest their dollars in PPC campaigns, and for good…

The Impact of Amazon Breaking into Telemedicine – the 1492 Effect

Amazon, the e-commerce company widely known for selling virtually everything under the sun, has reportedly created a secret lab (called 1492), aimed at bringing the massive company into the healthcare…

Can Marketing Automation Help Doctors Improve their Patient Relationships?

Physician Dr. Sonia Henry recently published an article, on http://kevinmd.com, titled Doctors: Don’t lose your humanity, in which she discusses how important it is for professionals in the medical field…

Strategies to Connect with Mobile Patients Using Digital Marketing

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Does Fox Sports and MTV Move from Written Content to 100% Video Signal a Shift in Medical Marketing?

Over the last month or so, two rather significant media outfits (MTV News and FOX Sports) announced they were ditching written content entirely, and instead focusing their efforts on video.…

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Get Your Medical Practice to Rank at the True Top of Search Pages with Featured Snippets

Have you ever noticed that some web pages show up above the first search result? Not only do these pages appear above the other organic results, but they are also…

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Using the Current Healthcare Debate to Provide Value to Potential Patients

Over the last few months, politicians in Washington have openly discussed completely repealing the Affordable Care Act (known as Obamacare) and replacing it with something deemed as more sustainable. This…

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