IDEAS & INNOVATION

Sharing our expertise to help drive your results.

Reinforce Your Brand through Content Marketing

Thinking of a company as a person isn’t instinctual, but whether you have an upbeat cartoon tiger, a redhead who eats fast food constantly and is a beanpole, or no…

How Brand Storytelling Improves Sales and Audience Engagement

At the heart of internet marketing is the idea of storytelling. As is the case with any good storyteller, brands need a compelling hook to engage audiences. A study done…

Keep The Magic Alive

In previous posts, you may have heard me refer to certain technologies as “magic.” On occasion, I find myself struck by the wondrous superpowers that humans currently wield. Growing up,…

Learning from Buzzfeed’s Content Strategy

I will openly admit that I am a Buzzfeed addict. Now, as a child who dreamt of being a reporter at the Washington Post, I never thought that I would…

More Head(s) in Beds

It is a running joke around Cardinal about how I don’t turn in blog posts on time. The reason? I am a terrible writer. Even when I do write something,…

Why Nostalgia is Useful in Marketing

As Miley Cyrus displayed a new purpose for foam fingers, I, along with masses of millennials, had only turned on the MTV Video Music Awards (VMAs) for one reason: *NSYNC.…

Using YouTube to Increase Your SEO Rankings

According to Statistic Brains, the average attention span in 2012 was 8 seconds, only 49% of words are read on web pages with 111 words or less and the average…

Newsjacking: Use Breaking News to Your Advantage

Remember the last time you woke up hours before you had to be at work, brewed a nice pot of coffee, and sat down at the breakfast table to read…

Google Plus Blogging: New Google+ Features Improve Integration for Bloggers

It’s no secret these days that SEO and blogging go hand-in-hand. We’ve always known that regular updates and fresh content are good for SEO, and blogging is a more natural…

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