IDEAS & INNOVATION

Sharing our expertise to help drive your results.

Marketing to Millennials: Insights for the B2B World

This is where millennials are today. With the popularity of social media outlets like Instagram, Twitter, Facebook and YouTube, individuals between the ages of 15-30 are more likely to attach…

video content for eCommerce businesses

How to Win at Video Content Marketing for eCommerce Businesses

Are you using video content to promote your brand? If not, you should be. Major channels like YouTube and Vine are being used by businesses big and small to promote…

How to be a Content Marketing Expert in a Sea of Rookies

In his book Outliers, Malcolm Gladwell says that it takes 10,000 hours to become an expert in a subject. Maybe you’ve read it? Or maybe you’ve heard the Macklemore song?…

Content Marketing vs. Clever Advertising

To be characterized as content marketing the advertisement must have specific qualifiers.

Link Building: The Good, The Bad, and The Ugly

What is the proper etiquette of link building you ask? Google has made it very clear that there are “to-do’s” and “to-don’ts” when it comes to placement and utilization of…

To Blog or Not to Blog?

https://storify.com/Cardinal/how-to-promote-your-blog

The Essentials of Content for B2B Marketing

As a B2B company, you don’t have always have access to the same tools for marketing your product or service that a B2C company has. There will be no aisle-end…

Marketing Lessons from #MyMixify?

https://storify.com/Cardinal/what-is-mymixify

The 3 P’s of an Effective Infographic

Due to the growing popularity of image based social media platforms such as Instagram and Pinterest, visual content such as infographics can be a valuable addition to your content marketing…

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