Meet the High-flying Marketing Pros Dedicated to Propelling You to New Heights

Lindsay Rivera
HR Manager

Lindsay Rivera is Cardinal's HR Manager. Lindsay serves a very important role in handling employee recruitment and retention, staff development, onboarding, benefits and compensation, implementing HR policies, and most importantly, giving our employees an internal voice within the organization. Lindsay brings extensive HR experience from multiple industries ranging from medical practices, IT, and logistics. Outside of the office, she enjoys traveling, going to outdoor concerts, and spending time with her amazing family.

Ryan Schmitt
Analytics Associate

Ryan realized his interest in marketing data at a young age and spent time in various digital marketing roles while studying at the University of Georgia. After graduating with a degree in Marketing (Digital Marketing concentration) and Management, he joined Cardinal as an Analytics Associate. Ryan loves problem-solving and is driven by his desire to expand his marketing skillset. When he’s not building digital dashboards, Ryan spends his time rooting for all GA sports teams, especially the Dawgs. He also enjoys unexpected adventures, exploring new places, cooking new foods, and gaming with his friends.

Shayna Dubois
Sr. SEO Specialist

With over 4 years of experience in SEO, Shayna has worked with large companies spanning various industries including financial, luxury beauty, and large chain restaurants. After helping her family business with SEO work, she fell in love with helping small and mid-market companies develop strategies to build strong online presences. Her experience working with different brands and industries has helped her develop a well-rounded SEO background. She is ready to take on any challenge!

When Shayna is not working you can find her planning her next traveling adventure or painting away in her home studio. She loves oil painting! If she’s not traveling or painting, you can find her searching for the next up and coming restaurant. She is such a foodie!

Alyssa King
Jr. SEO Specialist / Digital PR

Originally from Florida, Alyssa decided to leave home to start her career in Atlanta, GA. Alyssa graduated with a Bachelor of Science in Public Relations from Florida A&M University (Go Rattlers!). She continued her education at the University of Central Florida (Go Knights!) to pursue her Master of Arts in Mass Media. During her studies, she had the opportunity to participate in various internships in Tallahassee, Fl. These internships allowed her to gain office experience, learn how to utilize different online programs, and receive a deeper understanding of public relations and marketing.

In her free time, Alyssa enjoys spending hours watching criminal minds, making candles, and listening to true-crime podcasts. If she’s not home she enjoys trying new restaurants, finding new venues, and making new friends.

Alyssa joined the Flock as an SEO intern. It was then that she found her passion for working in Off-site SEO and Digital Marketing. She is very excited to continue her journey with Cardinal Digital Marketing as a Jr. SEO Specialist/ Digital PR, and keep on flocking!

Caroline Hendricks
Jr Creative Specialist

Caroline Hendricks graduated with a Bachelor of Fine Arts with a concentration in Graphic Design from the University of North Georgia. In her time at school and throughout her internship, she has gained experience in Graphic Design and Creative Strategy. She is enjoying working with the creative team to produce strong, strategic work.

In her free time, Caroline enjoys doing anything creative, specifically pottery and screen printing, going snowboarding, and taking care of her house plants!

Sam Brown
Jr SEO Specialist

Sam was introduced to SEO during his senior year of college and became infatuated with it during Cardinal’s internship program. Now a full-time Flocker, Sam works with a variety of small and mid-market businesses helping to ensure their mission is visible in search results.

Sam graduated from Rhodes College with a degree in Business Administration and English Literature. Originally from Jackson, Mississippi, Sam enjoys exploring his new home of Atlanta through trying new restaurants, running through different parks, and riding his bike around town. Beyond that, Sam spends his time reading, writing, playing pick-up basketball, and attempting to become a good cook.

Lauren Walters
Digital Account Manager

Lauren joined the Cardinal flock with a strong background in digital marketing, offering a balance of strategic, creative, and analytical skills. She has worked primarily on internal marketing teams serving various industries, including the nonprofit, engineering, and medical fields. In previous roles, Lauren has utilized data to strategize targeted digital campaigns and engaging website experiences. With experience working collaboratively among committees, agencies, and specialists, Lauren is excited to bring her expertise in project management to the Cardinal team.

In her free time, you can find her bouncing around midtown with her boyfriend or binge-watching her favorite shows with her two cats, Dracula and Lolo.

Cinthia Pruitt
Marketing Account Executive

Cinthia is a passionate individual with a knack for challenging herself and sharpening her skills. With a Business Administration degree from Oglethorpe University, Cinthia joined the Cardinal team with a strong background in technology sales.

Outside of work, she is always up for an adventure- whether that's hiking, boxing, running, or white water rafting. She also enjoys traveling and has been to London, Paris, Hawaii, and her native country, Honduras, and looks forward to her next trip!

Abby Gant
Senior Creative Strategist

Abby joined Cardinal from the broadcast media industry. A graduate of the University of Georgia, she majored in journalism where she discovered she loved bringing people’s stories to life. She took this passion and combined it with her design skills, building websites and creating digital content for a variety of brands and businesses.
Abby loves the Carolina Panthers more than just about anything, solo-roadtrips, and hanging out with her brothers.

Daniel Trozzo
Senior Account Manager

Daniel joins Cardinal after years of producing digital strategies for multi-location franchise brands. Daniel quickly discovered his love for paid search, programmatic and search engine optimization. Daniel has helped ignite growth for clients by analyzing market data and working hand in hand with business owners to evaluate their goals and produce lasting results. Daniel’s previous work included companies within the independent healthcare, home improvement, financial services and retail sectors.

Daniel enjoys discovering new restaurants, breweries and whiskey bars in the area. An avid basketball fan, Daniel hopes that the Atlanta Hawks will be relevant again in the years to come.

Emma Kellams
Senior Account Manager and Creative Strategist

Emma started out her career in traditional advertising, but was quickly drawn to the digital world due to its combination of technology, creativity, and measurability. Since then, Emma has developed robust digital marketing experience on the agency side, servicing brands of all sizes and industries, including healthcare, financial services, home services, multilocal retail, and e-commerce. Emma has a strong entrepreneurial spirit and seeks to always learn, improve, and ultimately be a great partner to her clients.

Emma enjoys music, wine, fitness, design, comedy shows (Saturday Night Live is a lifelong favorite), and spending time with friends and family. Emma is also a lover of all things travel, and enjoys putting her scuba certification to use when she heads anywhere tropical!

Darrell Tyler
SEO Associate Manager

Darrell was sworn into the Flock after spending a few years developing and executing search engine optimization strategies for ecommerce brands, local businesses, and a multi location franchise brand. His passion for marketing comes from his love of writing and examining the world around him. Hailing from New York City, Darrell thrives on facing new challenges and adapting to the situation at hand. With a background also in sales, his proven SEO track record led him to generate millions of dollars in revenue for his previous clients. As he continues to develop his SEO knowledge and creativity, he patiently awaits his next marketing challenge.

As a student of life, he spends most of his time trying new vegan recipes, reading non-fiction, and spending time with his loved ones. When he’s not at home, he can be found at the gym, hiking through nature, and searching for the finest avocados.

Alex Kemp
Director of PPC

Alex graduated from Georgia College & State University where he majored in marketing. He was first introduced to the world of search engine optimization in his senior year and has been hooked ever since. Alex loves the ever-changing nature of search marketing and learning new strategies and best practices.
Outside of work, Alex enjoys playing music with his friends, playing golf, and being outdoors.

Kylee Lutz
Account Director

A dynamic media and analytics marketer, Kylee is known for her tenacity for marketing, building and monetizing digital brands across various industries. She possesses a unique blend of pioneering spirit combined with a deep passion for both technology and business. She is an innovative thinker and campaign strategist who has extensive experience managing comprehensive digital marketing programs. Kylee’s work experience includes both client-side and agency, truly understanding what it takes to increase brand awareness, generate leads, and acquire new customers.
Kylee has worked within a variety of industries spearheading both digital and traditional media initiatives, most notably, helping to deliver the world’s first unified marketing solution to the healthcare industry. As a digital media expert, she boasts a proven track record of developing unique strategies to help position both startups and multi-million dollar brands across a number of digital platforms.
Outside of the office, Kylee enjoys spending time outdoors with her husky Aurora and cheering on her beloved Denver Broncos.

Casey Langston
Senior Account Manager

Casey joined the Flock after spending five years at a small digital marketing firm where she was able to gain diverse experience in building and managing digital programs for clients in a wide variety of industries. She joins Cardinal as a Senior Account Manager and is excited to use her experience, and love for project management (she’s never met a to-do list she didn’t like) to lead clients to success.

Casey’s a graduate of Kennesaw State University, and in her free time, she’s probably at home catching up on TV shows with her husband, visiting an Atlanta brewery, learning astrology, or reading from her collection of old mystery novels. A self-proclaimed “crazy cat lady”, her four cats Kitty, Zoe, Buffy, and Coconut are the world to her.

Leighanne Houston
Senior Account Executive

Hailing from the Sunshine State, Leighanne graduated from Florida State University with a degree in Public Relations and began her career in the traditional PR world. After a few years, she transitioned into the digital marketing space to further expand on her passion for helping brands tell their unique stories online. With several years of account and project management experience in various industries, she prides herself on her attention to detail, love of learning, and ability to connect with people quickly and authentically.

Traveling is one of her favorite things to do, and her travels have taken her to Thailand, Greece, Spain, Italy, France, and beyond. However, her favorite place of all is Cabo San Lucas! In her spare time, Leighanne loves to spend time with her family, friends, and husband, eat at any of Atlanta's amazing restaurants (although she's partial to sushi and Italian food), and listen to a good true-crime podcast.

Ashley Petrochenko
Director of Marketing

As the Director of Marketing, Ashley leads Cardinal’s marketing program, which includes content strategy and demand generation. For nearly ten years, Ashley has helped B2B companies tell their stories, educate and inspire their customers, and enhance their brand image. Her career has spanned a variety of industries, including manufacturing, consulting services, horticulture, and financial services. An empathetic marketer, Ashley has an innate ability to understand buyer audiences and a ferocious curiosity to learn everything about them. She uses these insights to develop innovative content strategies that motivate and inspire people to take action.

In her free time, you can find Ashley outside, either hiking and kayaking around Maine, taking photographs, or working on her small flower farm.

Nicholas Van Winkle
Director of Paid Media

Nicholas Van Winkle’s digital marketing experience is both seasoned and varied. His positions have spanned account and media management to research and advanced analytics. His clients have ranged from Fortune 100 to local plumber. He’s been client-side directing multiple agencies and agency-side working with multiple clients. Having worn so many hats in different contexts has provided him a novel view of how it all comes together. Inspired by what ultimately works to drive results, and unconstrained by digital marketing dogmas, Nicholas’s approach is simple: match client business needs to digital marketing outcomes. When he’s not busily applying this approach for Cardinal’s clients, you can find him with his wife and his son in and around Grant Park, racing bikes, or irritating friends with tedious and pointless philosophizing. He also suggests he is fashionable, a claim that is easily contested.

Keandra Howard
Paid Search Media Manager

Keandra joined the flock with years of paid search experience in the automotive industry. With a desire to explore more avenues, she chose to spread her wings at Cardinal. Keandra admires the enthusiasm from her fellow flockers and is proud to serve a company dedicated to performance. She is excited to have the opportunity to dive into the nitty gritty details of designing digital marketing strategies that optimize results for clients.

Her background includes a degree in Communication from Cornell University. When she’s not working, she’s recording content for her podcast Tea With Kea or video chatting her mom.

James Cooper
Senior Paid Search Manager

After graduating with a Marketing degree from the University of West Georgia, James started his digital marketing career in 2014, and was quickly drawn to paid search due to its high level of problem-solving, extensive use of technology, and fast-paced environment. He has covered several industries, including some of the biggest automotive dealerships and real estate agencies in the country. James joined the Cardinal team to be part of a highly innovative team, tackle bigger projects, and form strategic partnerships with clients.

Outside of work, James is involved in many hobbies like hiking, going to the gym, playing sports, grilling, podcasts, and video games. He also enjoys traveling, having recently traveled to Australia and Key West, and lived in Charleston, SC for several years. He is also an avid Atlanta sports fan, even though most days that leads to more sadness than happiness.

Alex Membrillo
CEO

Alex Membrillo is the CEO of Cardinal, a digital marketing agency focused on growing multi location companies. His work as CEO of Cardinal also recently earned him the honor of being selected as a member of the 2018 Top 40 Under 40 list by Georgia State University as well as 2015 and 2016 Top 20 Entrepreneur of metro Atlanta by TiE Atlanta, Atlanta Business Chronicle’s 2016 Small Business Person of the Year and Digital Marketer of the Year by Technology Association of Georgia (TAG).

Cardinal has experienced exponential growth under Membrillo’s leadership, being consecutively named on the Inc. 5000 list of fastest growing privately-held US companies for the last three years. Membrillo’s innovative approach to digital marketing has transformed the industry and delivered remarkable results to clients of all sizes and markets. He has been featured in leading national publications including The Business Journals, Entrepreneur, Search Engine Journal, and The Wall Street Journal. He has also served as an expert speaker for conferences including the American Marketing Association, SouthWired, and Vistage Executive Leaders, where he spoke on his unique approach to Millennial Management to over 400 CEOs.

Taylor Rutan
Senior Account Manager

Originally from New York, Taylor has lived most of her life in the Tampa Bay area. As a Marketing major from the University of South Florida St. Petersburg, she found her true passion for all things digital marketing with a strong emphasis in search engine optimization. Her extensive experience ranges in B2B and B2C campaigns across the technology and education industry. Taylor thrives on generating quality leads and learning new ways to analyze and improve the online presence of her clients.

Outside of work, Tay enjoys rock climbing, hiking with her family and is OBSESSED with her 100-pound labradoodle, named Ollie. She is a big craft beer lover and a full-time Swiftie (not just because they share the same name!) She also lives for football season, cheering on the Tampa Bay Buccaneers and USF Bulls.

Kayce Ledford
Senior Account Manager

Kayce joined the Cardinal flock with a strong background in digital marketing. She has worked both on the client-side and the agency experience, serving brands across various industries including home services, consumer packaged goods and financial services.

Always up for a new challenge, Kayce is an avid problem-solver passionate about leveraging data analytics to discover key insights that drive client success. Kayce is a graduate of the University of Georgia and in her free time you can find her hiking to waterfalls in North Georgia or catching up on her favorite shows. She aspires to one day make great pottery and learn to play the drums!

Katherine Rand
Marketing Coordinator

Katherine graduated with a public relations degree from the Grady College of Journalism and Mass Communications at the University of Georgia. From past internships and throughout her studies, she grasped the importance of SEO, content marketing, and social media marketing.

Wanting to jump right into the workforce after graduating, she challenged herself to adapt to the digital marketing industry. She is enjoying agency life and is learning more every day.

In her free time, Katherine enjoys traveling with friends, trying new foods (spicy is a must), and thrift shopping for a great deal. She is always excited about new adventures and is up for any challenge.

Chandra Sandquist
SEO Strategist

Chandra is a result - driven digital marketing professional who has a strong background in search engine optimization. print and web design, analytic, and online merchandising. She started her SE0 career by working in-house for a Fortune 500 global retailer, and since then has helped a variety of B2C and B2B clients across various verticals -Financial, Travel, Healthcare, Education, Technology, and more. Chandra graduated from the University of Wisconsin - Madison with a degree in Art/Graphic Design and is passionate about design and UX and how that translates to SEO. Outside of the office, Chandra spends the majority of her free time playing tag with her two kids (ages 5 and 3).

Sometimes her Beagle even joins in! Although she doesn't get to do this as often as she'd like, traveling and exploring new places are at the lop of her list. She has also taken up running recently and wants to work her way up to finishing a half - marathon.

Hillary Levitz
Account Director

Hillary joined Cardinal with a strong background in Paid Media and a passion for cultivating meaningful client relationships. Her previous experience as a Paid Search Media Manager prepared her to easily translate technical optimizations into digestible learnings while her ability to prioritize and understand the “big picture” allows her to manage and advise the complete customer journey.

In her spare time, Hillary competes as a coxswain for the Atlanta Rowing Club and enjoys spending as much time as possible near the water.

Sarah Bradley
Senior Account Director

Sarah’s love for digital advertising started over 6 years ago and has been full speed ahead ever since. She has experience account and project managing large enterprise clients, but also helping to grow small businesses – guiding all her clients through this digital world. She has worked on accounts in many different industries but is most excited about the world of healthcare digital advertising, as it pertains to Social and PPC. She prides herself on her personable communication with clients and her attention to detail, while driving digital strategies that grow ROI. She is a Georgia girl, graduated from Georgia Southern University and has never lived anywhere else. Outside of the office, she enjoys spending time with her baby boy and singing in the car.

Gina Membrillo
Talent Acquisition Manager

Gina has always had a passion for marketing and connecting with people. Since joining the Flock, she has sourced and placed nearly half of our team through building a trusting relationship. Never did she think her career path would lead her to recruiting. Prior to joining Cardinal, Gina’s almost 15-year career had a long trajectory in marketing for large global software companies. It’s there that she realized that she wanted to play more into her strengths of connection. From there, she launched her career into recruiting, connecting with people and their dreams of moving along their careers with Cardinal.

When she’s not in The Nest, you can find Gina working out with her husband or snacking on a meat & cheese platter. But what keeps her occupied the most in her free time are her 2 boys. As the CEO of her family, staying light on her feet with them is almost another full-time job.

Shawna LeBlanc
Marketing Account Executive

Originally from Massachusetts, Shawna moved to the south in 2011 and has called it home ever since. Having worked for one of the biggest agencies in the country in telecommunications, Shawna found herself in the automotive digital marketing industry and fell in love with it. Going from automotive marketing to healthcare was a leap, but Shawna jumped in feet first here at Cardinal and prides herself on always being up for whatever task the day brings!

Jacquelyn Green
Associate Director of SEO

Jacquelyn comes to the Flock with a diverse digital marketing background spanning content marketing, account management, and technical SEO. After spending a few years in the e-commerce SEO game, Jacquelyn found her true passion for helping small and mid-market businesses thrive by developing robust organic search strategies grounded in great content and smart technical optimizations. Jacquelyn’s favorite part of any client engagement is working directly with businesses to learn what makes them tick and build SEO plans of attack that uniquely reflect their goals. She has worked with clients in a variety of industries, including healthcare, financial services, retail and e-commerce, and technology.

When she isn’t studying SERPs or crawling sites, Jacquelyn enjoys painting, writing, watching the Real Housewives of any city, and hoping people will ask to see photos of her dog, Zsa Zsa. (She’s really cute.)

Rachel Parris
Digital Account Manager

Rachel graduated from the University of Georgia with a degree in Marketing (concentration in Digital Marketing). She has a strong background in SEO and PPC and is a skilled campaign strategist. She has experience on both the client-side and the agency side and loves working with clients to take their marketing to the next level. Rachel is obsessed with learning new things & loves to identify new trends in the ever-changing digital marketing field.

In her free time, Rachel enjoys walking on the Beltline, making elaborate charcuterie boards, and watching reality TV (specifically the Kardashians and The Bachelor/Bachelorette). She also loves to spend time with her friends and family and cheering on the Dawgs on Saturdays.

Stephanie Page
Senior Creative Project Manager

Originally from West Palm Beach, Florida, Stephanie landed in Atlanta by a lucky throw of a dart. Stephanie has extensive agency experience managing marketing and advertising campaigns for brands such as Coca-Cola, Home Depot, Piedmont Healthcare, Kroger and Labcorp. She began her career in design which has given her a well-rounded approach to managing the ins and outs of project details and timelines.

When Stephanie isn’t working, she is either lost in the woods exploring the unbeaten path or planning her next traveling adventure. Fun fact: Stephanie is a (very) proud owner to Luna, a Greyhound who recently retired from racing at the Palm Beach Kennel Club. Luna is now enjoying her retirement by swimming in creeks and sleeping all day.

Seth Prandy
Paid Search Media Manager

Seth comes to Cardinal after years of digital marketing in an agency setting, focusing on service-based industries. He is impressed by the dedication and enthusiasm of his teammates. Seth looks forward to the different insights his coworkers can offer and enjoys using such insights to ensure optimal performance for clients.

His background includes years of service in the US Navy, and a degree in business administration. In his free time, he enjoys training his dog and playing disc golf.

Megan Brooks
SEO Associate

Originally from Charleston, SC, Megan chased her dreams of becoming an elite swimmer by attending the University of Georgia to train with the team, while also following her passion of marketing. After graduating in 2018, Megan became a professional swimmer, traveling all over the US and even internationally, while balancing a full-time marketing job. In 2020 she decided to move to Atlanta to be with her now husband, and to focus on her career in marketing. With a strong background in SEO and paid social, Megan knows how to get the job done! After working in several areas of digital marketing, Megan decided to work for Cardinal so she could focus on SEO with a team she could count on. She also loves to cook, stay active, travel, and cheer on the Dawgs with her husband. In her free time, you can find her in the kitchen or spending time with friends!

Amanda Davis
CRO Manager

Mandy has always had a passion for marketing. When she was a little girl, she would steal the TV remote just to make sure no one muted the commercials. And since then, she’s had her sights set on a career in marketing.

After graduating from the Georgia Tech Scheller College of Business, Mandy spent three years at a small digital marketing firm where she was able to gain diverse experience in building and managing digital programs for clients in a wide variety of industries. She then joined the Flock as CRO Manager, where she’s helping spearhead the development of Cardinal’s newest service offering: Conversion Rate Optimization.

When she’s not working, Mandy hangs out with her fiancé, Carson, and their animals, Hazel and Mocha. Mandy, Carson, and Hazel (their dog) love adventuring outdoors. Sadly, they haven’t quite figured out how to get Mocha to go with them… but she’s a cat so they don’t blame her.

Lauren Blackwell
Senior Digital Account Manager

Lauren joined Cardinal bringing along a vast digital marketing background covering paid media, e-commerce, web optimization, and email. Lauren has sat on both the client-side and agency side, serving in a wide variety of industries including automotive, cosmetics, commercial cleaning and more. Lauren is excited to bring her experience in lead generation and passion for analytics to the team.

In her free time, Lauren loves hanging outside with her Bernese Mountain Dog and going for a ride on her motorcycle.

Maria Bacce
Paid Social Media Manager

“Maria joins Cardinal with an agency background in paid social media and a love for all things digital marketing. Maria is an out-of-the-box thinker who is passionate about crafting creative solutions for clients in order to encourage growth and sales through social platforms. The ever-changing world of social media suits Maria exceedingly well as she enjoys the challenge of utilizing both her creative and analytical mind to improve client performance.

In her free time, Maria enjoys having movie marathons, cuddling with her bunny Leo and a nice Argentine asado with her family.”

Finn Rueffert
Technical SEO Analyst

After spending a few years doing everything from local SEO to ghostwriting for famous fruitcake companies, Finn joined the Flock to focus on, and learn more about, his main interest: Technical SEO. With a varied background in the hospitality industry, video production, and graphic design, Finn is always looking to expand his skill set so that he can apply aspects of it to whatever project is thrown at him.

When he’s not on his work computer, Finn tries in vain to go through life without acquiring yet another interest or hobby. You can find him flipping through every long box at a comic convention, attempting to play the banjo, hand sewing a half-decent puppet, or sitting at his other computer.

Sonia Martinez
Talent Acquisitions Specialist

Sonia Martinez graduated from the University of Georgia with a degree in Business Management (Go Dawgs!). Throughout college, she grew her passion for leading, relationship-building, and connecting with others. Sonia is a motivated and dedicated leader who is always eager to help drive results. With Cardinal's expansion, she currently sources and recruits top talent and is always looking forward to meeting new people and helping the flock grow. Sonia is excited about working in the Digital Marketing space, but especially enjoys evaluating and aligning candidates with their most-suited role and seeing candidates grow within the company.

Outside of the office, Sonia enjoys volunteering, spending time with family and friends, and most of all exploring new cities and dishes!

Melissa Conner
Sr. Account Director

Melissa is a strategic digital marketing and account leader with 8+ years of experience partnering with clients to inspire growth at the intersection of technology and creativity. Her background is a mixture of B2C and B2B marketing on the agency and client-sides, in industries including entertainment, nonprofit, finance, government/defense, pharma, and healthcare. A long-time Atlantan, Melissa is passionate about helping people and brands connect through digital experiences, leading teams, collaborating with peers, and driving solutions that help businesses thrive.

Melissa graduated from Georgia College & State University with a bachelor’s degree in Marketing. In her free time, she enjoys spending time with friends and family, traveling, cycling, long walks with her dog Finley, and anything that involves good food.

Amber Hill
Sr. SEO Specialist

Originally from Jacksonville, FL, Amber has moved all around the state of Florida but currently resides in Tampa. She graduated from the University of Central Florida with a bachelor’s degree in Marketing. In her last semester of college, she was a digital marketing intern and dove into the world of SEO. She has been working in SEO since. She is creative in nature and likes that she can utilize her creativity to build technical and content strategies. She is very excited to be a part of the Flock. In her free time, she enjoys spending time outside with her dog and soon-to-be husband, binge-watching the latest Netflix series, singing, and going to local events.

Ashley Petrochenko
Director of Marketing

As the Director of Marketing, Ashley leads Cardinal’s marketing program, which includes content strategy and demand generation. For nearly ten years, Ashley has helped B2B companies tell their stories, educate and inspire their customers, and enhance their brand image. Her career has spanned a variety of industries, including manufacturing, consulting services, horticulture, and financial services. An empathetic marketer, Ashley has an innate ability to understand buyer audiences and a ferocious curiosity to learn everything about them. She uses these insights to develop innovative content strategies that motivate and inspire people to take action.

In her free time, you can find Ashley outside, either hiking and kayaking around Maine, taking photographs, or working on her small flower farm.

Jason Donovan
Account Manager

Driven by client results, the individual growth of Cardinal team members and the future growth of the agency, Jason is focused on the integration of all of the components that make Cardinal a great marketing partner for clients and a great place to work for every employee.
Jason’s background includes marketing and operations, and leadership roles in local, national and multi-national companies such as StubHub.com, global fastener giant, YKK, and his own previous ventures.
A graduate of the University of Georgia, he is an active volunteer with Golden Retriever and Labrador rescue groups in Atlanta.

Lauren Leone
SVP of Client Services

Lauren Leone is Cardinal's partnership expert. She is pivotal in setting digital strategies for new accounts and working with internal teams to see through campaign execution. As SVP of Client Services, she outlines all new client agreements, facilitates and leads quarterly business reviews for key accounts, and identifies opportunities for client growth. In her 7-year tenure with the agency, she has managed multi-million dollar marketing budgets for national brands like Lifestance Health, DentalOne Partners, Colorado Christian University, Papa John's Pizza.

Lauren Leone
SVP of Client Services

Lauren Leone is Cardinal's healthcare partnership expert. She is pivotal in setting digital strategies for new accounts and working with internal teams to see through campaign execution. As SVP of Client Services, she outlines all new client agreements, facilitates and leads quarterly business reviews for key accounts, and identifies opportunities for client growth. In her 7-year tenure with the agency, she has managed multi-million dollar marketing budgets for national healthcare brands like CareSpot Urgent Care (Tenet Health), Dental One Partners, LifeStance Health, and Sage Dental.

Rich Briddock
SVP of Performance Marketing

Richard’s digital marketing experience includes working on multi-million dollar media accounts for a number of fortune 500 companies including Verizon, H&R Block and Equifax. He is a specialist in holistic SEM strategy, paid search optimization, mobile optimization, conversion and analytics and is always looking to develop innovative approaches to improve client performance.
Harking from England, Richard chose and unusual path to digital marketing having studied law in London before co-founding a legal start-up company in Atlanta. Outside of work, Richard is an avid soccer fan, who enjoys running, travelling and spending time with his new son, Thomas.

Erica McHugh
SVP of Agency Operations

Erica has called several cities home, from Detroit, MI to Charleston, SC, but after finding her way to Atlanta about two years ago she’s decided to plant her roots. She loves every aspect of digital marketing, working in-house in everything from industrial B2B to e-commerce, she finally decided to join the Cardinal team to surround herself with a team as passionate about digital as she is.
Erica graduated from Clemson University with a degree in Business Administration focused in Marketing. In the fall she loves returning to Clemson for college football game days. She’s also an avid traveler, and has enjoyed having adventures in Australia, Costa Rica, Bali and beyond! In Atlanta she loves going to summer concerts and taking her Aussiedoodle on hikes.

Landon Daugherty
Paid Social Director

Landon’s paid social experience includes working with multi-million dollar companies in a vast array of industries. Landon has lead Paid Social strategy for Fortune 500 companies and is driven by a passion to prove that Paid Social can lead to client success by building a holistic funnel approach that elevates brands and increases ROAS. Consumer-minded approach to marketing that moves people not just products. Landon is a graduate of the University of Tennessee and obtained his MBA with a concentration in marketing from LSU . In his free time you can find him cheering on the Vols (for better and usually worse) and enjoying the outdoors!

Caleb Quintana

Paid Social Media Manager

Caleb comes to Cardinal with a strong background in digital, focusing heavily on social media marketing, paid search and programmatic advertising. Previously, Caleb has held leadership positions at ad agencies of all sizes and worked with brands including AT&T, McDonald’s, Home Depot & Campbell’s. He is particularly interested in cross-channel marketing and learning how each channel adds to an overarching strategy. He graduated from Florida Gulf Coast University, majoring in Marketing and minoring in Advertising.

Outside of the agency walls, Caleb loves to cook, travel and hang out with his girlfriend & Border Collie, who’s consistently a bad dog..

John McAlpin
Director of SEO

John is deeply engaged in the local and national SEO community. John has a strong background in enterprise healthcare, previously working with Epic Health Services, Aveanna Healthcare, Cornerstone Healthcare Group, and many other international companies.

John studied Advertising and Marketing from the University of North Texas, and even studied international marketing abroad in Austria and Slovenia. In his free time, John enjoys traveling with his wife, playing guitar and drums, and cooking BBQ for the family.

Allison Reinert
Senior PR Partner

Allison Reinert’s marketing and public relations experience spans more than a decade. Believing that Internet marketing and PR are pivotal components to any businesses’ long term growth and success, Allison always strives to find the best and most cost effective ways to meet the needs of clients.
Allison’s background comprises of marketing for local and national brands in a range of industries including consumer and professional services, retail, hospitality, and banking. In addition, her PR initiatives have resulted in getting clients and colleagues featured in a range of publications including national media outlets such as Entrepreneur, AMEX Open Forum, and The Wall Street Journal.
A graduate of Columbus State University, Allison earned a B.B.A. degree in Marketing with an emphasis in Management. She has been happy to call metro Atlanta home since 1995.